Nokia Siemens RCS

8/13/2019 Nokia Siemens RCS

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Rich Communication Suit (RCS) -

hype or reality

Tomas Ledell

Senior Application Consultant

NokiaSiemens Networks

2010-01-06

Trondheim

This lecture wi l l provide some insight of the new phenomenon named

RCS, and its impo rtance to the End User.


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Agenda

From End user perspective what is the benefit

Where is RCS today

What is predicted moving forward

Key areas for its success


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Agenda

From End user perspect ive what is the benef i t

Where is RCS today




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History and future at a glance

Evolution until today

Fixed telephony XDSL

Mobile telephone Analog Digital 2G 3G 4G

WIFI.

Voicemail SMS (MMS)

Convergence started Mobile and PC

Above 15 years of evolution what's next?

Tomorrow You want Status of person you intend to contact Dependent on status choice of MultiCOM Share your life with others Share your life with communities Secure your personal data

Use Network instead of handheld device Be independent on COM device of choice


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Social Networking and Mobile Social

Networking is the next big thing

66% of the global1 Internet population

visit social network or blogging sites,

with twice the growth of any of the

other five most popular sectors. Source:

Nielsen, 2009

Mobile is a natural f i t for socia l networks,

as consumers are used to connecting with

friends via mobile calls and text. Using thephone to access social networks doesnt

require much change in consumer mindset.

source: Nielsen, 2009

Social Networking (SN) lends itself to mobile, due to its

always-on nature and the opportunity to include

location services. Which type of content is key? Socialnetworking, with communications like IM and email, is the

arrowhead of fixed-mobile convergence. Communication -

in touch with friends and family - is the central piece,

comments one major operator. Source: Strategy Analytics,2009.


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Infonet icsprojects RCS subscribers to hit

1.3 million in 2010 led by Western Europe

Source: Infonetics Research, May 2009

RCS subscriber growth is expectedto ramp quickly across Europe and

Asia, and spread to North America

and Central/Latin America by 2013as RCS becomes more widelyavailable on 3G devices

The network address book will playa pivotal role in the success of RCS

Future capabilities such as auto-

populating from diverse sources(LinkedIn, Facebook, MS Outlook,etc.) will enable increasedcommunications across multiple

media

By 2013, primarily in Western Europe

there will be 94,5M RCS subscribers

RCS service revenue will reach $4,2B

the market for RCS handsets will be worth $3,6B


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Why RCS: unifying fragmented identities,services & clients

With RCS

Unified clients One identity & one number Multiple devices with same handling Centralized data management Presence and capability indication Guided communication

Inter-operator support

Device 2Device 1

Service 2Service 1 Client

Device 2Device 1

Service 2Service 1

Client 1 Client 2 Client 3

Person

Person

Today

Multiple clients and services Multiple identities & numbers Limited amount of devices Where is my real data and content Communication in trial & error mode Services hidden within complex menues

Operator specific


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What does RCS do

RCS Initiative tries to solve this!Profiling of existing standards to build services

Based on the least common denominator theory

Today the market is fragmentedStandards in place but implementations different

Scattered consumer experience and slow market uptake

Presence

Service Capabilitydistribution/discovery

Multimedia Messaging

Chat

File TransferVideo Share

Image Share

RCS Feature set

RCS for Interoperability


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Agenda


Where is RCS today




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The RCS In it iat ive is the jo int effor t o f

leading indus try players

to speed up and faci l i tate

the adopt ion of app l ications and

services that pro vide an

interoperable, convergent,

r ich commun icat ion exper ience

based on IMS.

What is RCS about The Initiative

Operatordriven

Focus onuser experience

All big 5terminal vendors

committed

Commercialroll-out 2010


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solaiemes

By today more than 75 companies have joined

and more


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GSMA RCS Initiative

Objectives

Define a core feature set leveraging existing standards, andimplementation guideline specifications for an interoperable IMS-basedcommunications suite

Develop reference implementations of the Rich Communication Suitefor commercial devices, and validate the underlying requirements andtechnical specifications for service interoperability

Conduct interoperability testing in multi-vendor environments toensure and verify the maturity of the RCS feature set

Status:

Release 1 & Release 2 & 3 Specifications approved and published

http://www.gsmworld.com/rcs Client reference implementations and networks solutions available

Intensive Interpretability tests conducted

Go-to-market activities ongoing

Company Confidential
http://www.gsmworld.com/rcshttp://www.gsmworld.com/rcs


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Rich Communication Suite

From Wikipedia, the free encyclopedia

Rich Communication Suite (RCS) is an industry effort focused on the use ofIMS (IP Multimedia Subsystem) for providing mobile phone communicationservices. "Rich Communication" in itself is meaningless jargon, which refers tothe use of more than just voice for communication, but has long been touted as abenefit of IMS. It is to be noted that much of the capability of RCS is alreadyavailable from Internet service providers.

from the end-user point of view RCS would enable communication such asinstant messaging, video sharing and buddy lists. These capabilities would beavailable on any type of devices using an open communication between devicesand networks. Main features of RCS are: Enhanced Phonebook, with service capabilities and presence enhanced

contacts information Enhanced Messaging, which enables a large variety of messaging options

including chat and messaging history

Enriched Call, which enables multimedia content sharing during a voice call.For many years Nokia and Ericsson have been pushing a "see what I see"capability, but this has failed to be taken up by operators, or the way it wasdeployed failed to result in great take-up by consumers.

Wider and large scale IMS deployment, Interoperability between differentterminal vendor RCS clients and RCS service interworking between operatorsare the key aims of RCS Initiative.
http://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Video_sharehttp://en.wikipedia.org/wiki/Video_sharehttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystem


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What operators say about RCS

"Enriching the user experience of mass-market communication services

carries great importance for TeliaSonera. We believe that RCS willbecome as successful and ubiquitous as mobile voice and shortmessaging services are today. Cooperation with other forerunneroperators and leading vendors is very important to ensure interoperabilityand high-quality customer experience." *

Claes Nycand er, Vice President of Common Developmen t,

TeliaSonera Mobil i ty Services* GSMA press release GSMA to take Rich Communication Suite forewards15 September 2008

"The Rich Communication Suite Initiative is key to develop an enrichedcommunication experience beyond voice for all customers whatever the

devices they can use. RCS will foster interoperability between operators andvendors, which will ensure the success of enriched communication services.The integration of RCS Initiative in GSMA will promote a faster go-to-market of enriched communication services and will ensure a large adoptionof these services across the operator community." *

* GSMA press release GSMA to take Rich Communication Suite forewards1 5 September 2008

Marc Foss ier, Chief Technolog y Officer of Orang e


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RCS Devices and 3rd Party Clients

The Big 5 Terminal Vendors are supporting RCS

Mobile RCS clients available such as fom CiceroNetworks, Cesca, Ecrio, Genaker, Movial, andohers

PC clients: eyeP Media, Movial

Status:

All RCS involved clients tested/verified (withdifferent level of quality) against infrastructurevendors RCS solution

Mobile client supporting Apple iPhone platform on

its way. RCS reuses the capabilities of 3GPP specified IMS

(IP Multimedia Subsystem) core system as theunderlying service platform taking care of issues suchas authentication, authorization, registration, chargingand routing
http://en.wikipedia.org/wiki/3GPPhttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/3GPP


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Enhanced Phonebook, withpresence information and servicecapability. Communication can beinitiated by selecting one of theavailable communication types.Presence information is used tocommunicate also personalizedcontact features including photo,availability and free text

Enhanced Messaging, enabling alarge variety of messaging options(SMS, MMS, instant messaging) andbuddy related communicationhistory

Enriched Call, enabling multimediacontent sharing during a voice call

(e.g. video share, image share andfile transfer)

Presence service plays a key role: it discovers the actual rich communication

capabilities and becomes a key enabler to increase the usage of new services

Core features of RCS Release 1User centricity in content & handling RCS Release 2 Scope

Extend use cases towards

BASupport of RCS use cases alsowith Fixed Clients

Include legacy Interworking usecases for Messaging

Incorporate One Identity &Authentication/Authorization

One user One IdentityMultiple devices

RCS reuses the capabilities of 3GPP specified IMS (IP Multimedia Subsystem) coresystem as the underlying service platform taking care of issues such as authentication,

authorization, registration, charging and routing
http://en.wikipedia.org/wiki/3GPPhttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/3GPP


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Agenda


Where is RCS today

What is predic ted moving forward



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KEY Factors moving forward

2010 year for take off if

Operators

Activate RCS services in their IMS network

Launch first RCS services

Operator bundling of RCS in their basic offererings

Vendors

Infrastructure & Application IMS-RCS ready

Handset vendors launch 1st generation of terminals 3 party client launch 1st generation

End Users

Take up of service

All Actors jointly take step by step

S1

S2

S4

S3

Timeline 2010-2011.


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Agenda


Where is RCS today


Key areas for i ts success


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Internet Communities interworking

Usecases with Internet Communities interworking get moving

Sharing RCS Social Presence Information with internet communities like yahoo

Populate the Address book with the pictures published by friends on socialnetworks like Facebook

Use RCS sharing services to publish pictures & videos on e.g. Flickr

Invite non RCS contacts for chat, belonging to other messaging communities likeGoogleTalk

RCS will open up at the network side and at the client side

3rd party applications can use the RCS basic services as a platform for new end-to-end services

Brenda

Legacy (non-RCS)

Tom

Giulia

Francesca

Paola

Maurizio

Mary

Tina

AnnaVick

Jenny

Mary

Tina

Anna

Vick

Paolo

Tina

Anna

Maurizio

Francesca

Tina

Anna

Paola

Tina

AnnaTom

Antonio

Anna

Giulia

Mary

Tina

Anna

Vick

Paolo

Tina

Anna

Maurizio

Francesca

Tina

Anna

Paola

Tina

AnnaTom

Antonio

Anna

Giulia

RCS

IMS(SIP/IPcore)

OperatorRCS

community

InternetandS

ocialNetworks

Other RCS operators subscribers

Interwork w/ Internet basedsocial networking services willbecome important

The phonebook is thefoundation for interwork

RCS clients will require 3rdparty APIs/extensions


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Use Case Evolution Experience Example

23

Scenario:

Party A and B are both friends of C (in his network address book), and bothare at a soccer match

A and B both share content from the stadium

C gets notified because he is socially connected to them.

In video review start Multi-communication with Chat and/or Voice by a push

All parties A B C can communicate real time. What started withVideo/Media

Share (A)

NAB Location Presence

Cs PC Terminal

A

B

Share

(A+B)

Share (B)


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Conclusion

ITS NOT HYPE its REAL

Its social & Lifestyle driven

Its Not about technique

Step by Step implementation

RCS ECO solution jointly

Operators

Industry

Communities

End user

E2E view

Consumer Business

Execution is KEY


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Tomas Ledell, + 46702 816365

[email protected]

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Documents

Nokia Siemens RCS