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The Perdue News is published once a month.

The Franklin P. Perdue School of Business MAY 2011

www.salisbury.edu/perdue

Franklin P. Perdue

It’s hard to believe thatmy first year at thePerdue School is coming

to an end. It seems as if itwere yesterday when I start-ed. I’d like to take thisopportunity to thank the fac-ulty and staff for making thetransition relatively painless.We’ve had an eventful year.

The Perdue School hasVERY good faculty. Dr. YingWu (Economics) spent thisyear in China as a FulbrightScholar. The FulbrightScholars Program, spon-sored by the U.S. Department of State, is theflagship international exchange program. Inthe past few years, Drs. Tylor Claggett(Finance), Pat McDermott (Management) andShekar Shetty (Finance) have also been select-ed as Fulbright Scholars. This concentration ofFulbright’s in one school is rare—in fact,Salisbury University was recently recognizedby The Chronicle of Higher Education as aFulbright Top Producer, other universities rec-ognized included Stanford, Harvard andBoston College. Our faculty also excels inteaching and service. Paula Morris received thePresident’s Call to Service Award for lifetimeachievement, the highest presidential volunteerservice award.

Our students also continue to accrue awardsand honors. Our first team to enter theNetwork of International Business Schools(NIBS) International Case Competition madethe final round competing against teams fromseven countries. Another student team won theSIFE Ethics Case Competition at Mt. SaintMary’s University. Teams from marketingswept the DMAWEF Collegiate Maxi’s awardsin Washington, D.C., while another marketingteam finished high in Google’s OnlineMarketing Challenge. Our students are alsoinvolved in the community. Student groupsorganized, managed and participated infundraising activities for national and localcharities. Our accounting students auditedlocal non-profits again this year. Often over-looked in our student successes are the count-

less hours invested by ourfaculty outside of class toprepare the students for these activities. I applaudtheir efforts.

This year also saw newPerdue School emphasescentered around NationalBusiness Women’s Week(October), an Ethics Week(February) and a ProfessionalDevelopment Week. EileenBurza served as theExecutive Leadership Seriesfeatured speaker for BusinessWomen’s Week; over 40

women visited classes that week. Ethics Weekfeatured classroom assignments and an ethicscase competition for our students; AaronBeam, co-founder and original CFO ofHealthSouth was the Executive LeadershipSeries speaker. Sam Calagione, president andfounder of Dogfish Head Brewing was the featured Executive Leadership Series speakerduring Professional Development Week. I offer thanks to Bay Bank, sponsor of theExecutive Leadership Series, for making theseries possible.

Next year promises to be even more exciting.The new Perdue Hall comes on line in the fall.The building affords the Perdue School manynew opportunities such as synchronous andasynchronous distance learning, remote guestlectures, focus groups, and other new experi-ences. Business in the Atrium, a daily opportu-nity for businesses to interact with students inan informal session, kicks off in the fall (pleasecontact me for more information on thisopportunity). A new advisory group, the JuniorAdvisory Board, has been organized to provideprofessional development, networking andother opportunities for our students. Othernew and exciting initiativesare to come.

It’s been a great firstyear. I’m looking for-ward to year two. Bestwishes for a great sum-mer—see you in the fall.

From the Dean’s Office: Perdue School Highlights

Perdue DeanBob G. Wood

2 The Perdue News

In 1963, I graduated from Oklahoma StateUniversity and secured a job in Stillwater,OK, teaching Spanish and English.

Following my husband’s graduation, we movedseveral times as he was establishing his career. Iwas a stay-at-home mom raising three chil-dren, Michael, Joanne and Kenny.

In the 1970s, I joined an organization,Jackie Sorenson’s Aerobic Programs, as a part-time instructor; she was at the forefront of thephysical fitness craze. I was later promoted totrainer, area and eventually regional manager.I supervised the fitness programs in the statesof Maryland; Virginia; Washington, D.C.;Delaware; and North Carolina.

In 1989, I discovered that SalisburyUniversity, then Salisbury State, was offeringan E-M.B.A. major. Realizing that my interestswere in business, I decided to enroll. What anopportunity it was to attend the classes and toreceive such a practical education!

Following graduation in 1990, I joined ourfamily business, Marshall Hotels and Resorts.

Initially, I supervised our in-house advertisingagency. We produced the collateral material,placed ads in newspapers and magazines,secured media buys, and contracted for out-door advertising for all of the hotels in thecompany’s portfolio. Furthermore, I retainedthe title of executive vice president of salesand marketing. In that position, I traveled tonumerous towns and cities in the United Statesand internationally. I was responsible for writ-ing and implementing the marketing plans.One of my more-enjoyable responsibilities wasconducting feasibility studies.

Over the years, I have enjoyed beinginvolved in the community. I currently serve onthe Perdue School of Business AdvisoryCouncil and am a board member of theVillage of Hope,

Recently retired, I reside in Salisbury withmy husband Chuck and enjoy a second homein Phoenix.

Catching Up With Dee Marshall …

Green Plan Wins Bernstein AwardSU’s 2011 Bernstein

Achievement Awardwas won by John

“Zack” Kline ofRockville, MD.

Kline, a repeat finalist,took away a prize of$5,000, potential seedmoney to grow the busi-ness laid out in his plan.

The senior marketingand information systemsmajor developedAtmosphere Improvementand Renewal (AIR) LawnCare. Kline wants to pro-vide environmentallyfriendly and sustainableresidential landscapingservices.

All the finalists’ plansimpressed StephenAdams, who teachesentrepreneurship in and is director of theBernstein Awards.

“I am thrilled with the breadth of prepara-tion they bring to the competition,” Adamssaid. “Our ‘fundable four’ embody an impor-tant lesson: There is far more than one path toentrepreneurial success.”

Senior John Stockel, a management majorand finance minor, was selected for RiteTrak, aproposed bike rental service for NorthAmerican universities. Based on bike-sharingprograms he witnessed while studying abroadin Paris and London, he created the company

with his fiancé Emilie Godard, who earned anM.B.A. from SU in 2009.

The company A Simple Solution was devel-oped by Syed Rahman, an SU student fromBethesda, MD, in partnership with FuadBalashov, a student at the University ofMaryland College Park. They plan to design anew retractable bike lock that is more com-pact, portable and reliable than current market models.

Christopher Maxa of Berlin, MD, who ispursuing a master’s degree in geographicalinformation systems management, created

Maxa GIS Consulting, tohelp small- and medium-sized organizations usegeographic informationsystems technology.

The 2011 judges were:Warren Citrin ofGlotocorp; HayleyGallagher of MarylandCapital Enterprises, Dr.David Hill of EastonBank and Trust, and DanO’Connell of PKS &Co., PA.

The BernsteinAchievement Award waslaunched in 1987 by localentrepreneur and SUalumnus RichardBernstein, founder ofBAI Aerosystems, Inc. inEaston and K&LMicrowave, Inc. in

Salisbury. He created the competition to recog-nize students who develop original, well-researched and potentially successful proposalsfor a business startup or for the transformationof an existing business.

The award is designed to encourage youngentrepreneurs to move forward with theirvisions. SU graduate and undergraduate stu-dents in all programs may participate. Severalaward winners have gone on to operate suc-cessful businesses.

(From left) Dr. Stephen Adams, Dean Bob Wood, winner Zack Kline and Professor Bill Burke.

Since itsinception atSU in July

1988, the FinancialManagementAssociation (FMA)student chapter hastaken finance andother businessschool students tothe financial dis-trict of New YorkCity on an annualbasis. The fundingfor this annual trip has been through severalsources (i.e., FMA fundraising, Perdue SchoolDean’s Office and SU Appropriation Board)to reduce the student cost of this two-day trip.This year’s trip started at 6 a.m. on Thursday,April 7, with the group departing from theGuerrieri University Center. The group con-sisted of approximately 20 students and twofaculty members, myself and Dr. DannyErvin. We arrived at the Marriot CourtyardNew York in Manhattan at 11:30 a.m.

After checking in and changing into moreappropriate dress, everyone departed andwalked to the New York Stock Exchange onWall Street and Broad. The students and pro-fessors proceeded to go on a “Financial Crisis”walking tour. The tour was informative andenjoyable with stops at many famous and not-so-famous sites in lower Manhattan. Our tourguide was knowledgeable and humorous.Everyone felt it was value received. We saidgood-bye to our tour guide around 3 p.m. and

the students werefree for the rest ofthe day to enjoy the city.

On Friday morn-ing the group trav-eled to J.P. Morganin DowntownManhattan. Thegroup was met byRonald G.McGann, manag-ing director of JPMorgan. He is an

alumnus of SU, Class of 1988. McGann spentsome time explaining the evolution of what isnow J.P. Morgan-Chase. He also recountedsome of the ways J.P. Morgan reacted to andbenefited during the current financial crisis.He inspired students by telling them about hisown career. He told them that to be successfulon Wall Street, young people must work veryhard and take advantage of their strengths.He ended his formal remarks by giving severaltangible and significant pieces of advice forsearching for the first job, what the screeningprocess is like at many first tier financial insti-tutions and how best to manage a youngfinancial professional’s early career. Our meet-ing ended with a lively question-and-answersession.

Friday afternoon and Saturday were freetime with respect to sight visits. Students didsome shopping, visited museums and saw the sights.

The Perdue News 3

FMA Travels to NYC Contributed by Dr. E.Tylor Claggett

It is with significant pride that DeanBob Wood authorized the inductionof 26 new student members into the

Perdue School of Business chapter ofBeta Gamma Sigma, business honorsociety. Beta Gamma Sigma (BGS) hon-ors the top graduate students as well asthe top seniors and juniors. The 2011induction class of BGS continues thecurrent string of three classes that havebeen designated by BGS National as aPremier Chapter of BGS. While theofficial notification as a PremierChapter will not be announced publi-cally until September 2011, the accom-plishments of this class meets all the cri-teria necessary to be so honored. DeanWood, the honorary president of theSalisbury University chapter of BetaGamma Sigma, recognized the newmembers into the society at a ceremonyattended by family, friends, faculty andadministrators.

The new members include the follow-ing students:

Mitchell AlthoffNicole Barnhill

Angela BaskervilleCorrine BazeySean BilbroughMaxence CarroMiles ConnollyBrenna DonatiAmy DonovanPatrick GothamNicole HamrickKristen Krieger

Brittany LubonskiSujuan Ma

Kyle ManakyanSarah Messer

Norman MessickMichael O’DonnellIrina PiatselchytsGabriela RoncalMatthew SandtValerie Sheehan

Alexander SpangenbergRoss Tatka

Julianne WaxmanMegan Wilkinson

Beta GammaSigmaInduction

In a unique demonstration of corporatesocial responsibility assisting the educa-tional community, the Perdue School of

Business with the backing of TargetCorporation conducted a case competition inApril 2011. The case competition tested thecreative abilities and organizational skills of 93graduating seniors from the University’s 2011graduating class. As part of several StrategicManagement classes in the Managementand Marketing Department, the studentsincorporated knowledge and skills devel-oped over their academic career at SU asthey solved a complex case study involv-ing staffing issues using a case developedby Target Corporation.

Twenty-one student teams studied theissues, developed solutions and presentedthese solutions to business school faculty.The winners of each of four classes par-ticipated in a Case Competition Final,which was judged by a team of man-agers/executives from Target

Corporation. The winning student team, RedDart Strategies, was made up of seniors JamesJohnson, Victoria Bednarek, Angela Tenagliaand Patrick Gotham. The winners received apersonalized plaque and a $1,000 check each.The runner-up teams also received plaques tonote their achievement.

Target Case CompetitionContributed by Dr. Jim Oldson

(From left) Seniors James Johnson, Victoria Bednarek, Angela Tenaglia and Patrick Gotham.

n Jerome Deridder presented a paper andfacilitated a session in 2011 Economic andBusiness Historical Society Conference inColumbus, OH. Deridder co-presented “A Historical Look at Application ofManagement Science on Warfare: The Caseof the Battle of Trafalgar” and facilitated“Banking and Economic Development in the19th Century” panel.

n Fati Salimian presented a paper andfacilitated a session in 2011 Economic andBusiness Historical Society Conference inColumbus, OH. Salimian co-presented “A Historical Look at Application ofManagement Science on Warfare: The Caseof the Battle of Trafalgar” and facilitated“The Cheating Kind: Collusion andCopying in Industry” panel.

n Gene Hahn presented “Using BayesianMethods in Strategy Research” at theStrategic Management Society’s RioConference.

n Dr. Stephen Adams was selected as the BetaGamma Sigma Professor of the Year.

n Richard C. Hoffman’s article, “CorporateSocial Responsibility in the 1920s: AnInstitutional perspective,” published in theJournal of Management History (2007), has beenselected for inclusion in the EmeraldPublishers Reading ListAssist on business ethicsand law. The peer-reviewed reading lists aremeant to facilitate both teaching andlearning by scholars and their students.

n Pat McDermott has received a Faculty Mini-Grant in the amount of $2,500 for hisresearch proposal “Employee and EmployerPerceptions of the Chinese Labor ContractArbitration Committee; Case Study of theUnionization of Walmart in China.”

n Jill Caviglia- Harris organized two themedsessions at the recent Association ofAmerican Geographers meetings (April 12-16) on deforestation analysis in the Amazon(“Deforestation in the Amazon: DynamicAnalyses” and “Deforestation in theAmazon: Recent Trends, Methods, andResearch”). These sessions brought togetherover 20 leading experts from across thecountry to present papers, discuss results andcontribute to a panel discussion thatconcluded the second session.

n Hoon Cha and Jim Quan’s manuscript “A Global Perspective of InformationSystems Personnel Turnover” has beenaccepted by the Journal of Global InformationTechnology Management (JGITM).

n Frank Shipper participated in the reviewprocess for the 2011 Academy ofManagement Annual Meeting.

n Student Business Leader John Stockel hasbeen selected as the April Center for StudentAchievement Scholar Holler recipient.Scholar Holler is a program that recognizesacademic excellence.

n Sujuan Ma, senior practice manager at theBusiness, Economic and CommunityOutreach Network (BEACON), wasawarded the 2011 President’s DiversityAward. The award honors leaders inpromoting diversity on campus.

n Marvin “Mo” Brown is the 2010-2011recipient of the Award for Excellence inAcademic Advising. He was voted as thewinner by the Perdue School student body.

4 The Perdue News

In the Spotlight …

Employers Support ABLE program Contributed by Tammy Donaway,Undergraduate Programs Coordinator

“Tell me and I forget. Teach me and I remember.Involve me and I learn.” These wise words, once spoken by Benjamin Franklin, still ring true today.

Our business students want to completetheir internship with an employer whosupports their professional goals; one

where they not only acquire real world experi-ence but also where they can contribute theircreativity and new ideas. They want an experi-ence that will complement their education anda mentor who will take the time to show themthe way. Fortunately, many of our studentshave found an internship with employers justlike that because they interned at some of the best companies and organizations.

By employers opening their doors, our stu-dents were provided an opportunity to transi-tion from business student to business profes-sional. More importantly, they have acquired aclear competitive edge over their less experi-enced competition when entering the world ofwork. Thus, it would only make sense that weconcluded our annual “April Is Awards”month by recognizing some of the employerswho have supported our business students thisyear. Many have hosted interns for the last fewyears, others have had multiple interns overthe course of several years and some just

recently began hosting interns. And thoughthey may differ in the duration of their rela-tionship with the Perdue School or the numberof interns they’ve mentored, they all have onevery clear thing in common: all of our ABLEpartners care about the professional success ofour students by providing them with valuablelearning experiences.

To that end, the Franklin P. Perdue Schoolof Business thanks the following employers fortheir participation in the ABLE InternshipProgram: Perdue Farms, Inc.; SalisburyChamber of Commerce; NorthwesternMutual Financial Network; Livingston,Hammond and Hill Wealth Management;Enterprise Rent A Car; Merrill Lynch; PerdueAgriBusiness, Inc.; South Moon Under;Baltimore Orioles; The Paper People; TrinityTransport; PKS and Company; Target; Aflac;Maryland Capital Enterprises; McGladrey;MaTech, Inc.; Brew River; CommunityFoundation of the Eastern Shore; DelmarvaDiscovery Center; KPMG; Station 7Restaurant; Primerica; The FountainsWedding and Conference Center; TheMetropolitan Magazine; Burley BrewingCompany; Delmarva Shorebirds; Hollowayand Marvel, PA; Holly Community; Macky’sBayside Bar and Grill; Junior Achievement ofthe Eastern Shore; American Cancer

Society; Chesapeake East; and WicomicoCounty Tourism.

ABLE is an acronym for Applied Business LearningExperience. It is the signature program at the PerdueSchool and is also a graduation requirement for ourbusiness students. ABLE consists of an academic com-ponent as well as a 100-hour work experience orinternship component.

Business Students’in Top 100

Avirtual camera company run bystudents from SU’s Perdue School ofBusiness has been ranked among the

Top 100 in the world in an internationalcompetition.

More than 1,200 companies, managed byteams from 250 colleges and universities,are involved in the Global Business (GLO-BUS) Simulation. The seniors areparticipating as part of a business strategycapstone course taught by Richards Jacobs of the Management and Marketing Department.

From April 4-10, Michael Donovan,Matthew Althoff and Brittany Frankel hada score of 108.5, finishing in the top 100based on their total game-to-date score.Their company, Cameras Unlimited, placed98th overall.

In addition, Peter Case and GinaCastiglione, students in the same class,finished 49th in the world the week of April 11-17 with a Return on Equity of60.7 percent.