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THE FINAL WORD ON BUSINESS
Crain’s New York Business is the trusted voice of the New York business
community—connecting large, mid-sized and small businesses across the five
boroughs by providing insights, analysis and opinion on how to navigate New
York’s complex business and political landscape. Crain’s features reports on
emerging trends, interviews with thought leaders and industry experts, and
coverage of commercial opportunities, economic changes, politics and more.
ABOUT US
CRAIN’S: WHERE BUSINESS INTERSECTS WITH LIFE & POLITICS
WHY CRAIN’S
Nobody brings you closer to the New York business community. Crain’s New
York Business has unique access to city and state officials, business leaders
and senior-level executives across key industries in the tri-state area. Crain’s is
constantly innovating to provide content and resources that meet the needs of
this community. Our integrated approach in print, digital, in-person events and
custom opportunities, align powerful content with a powerful audience.
“Crain's is one of the most diversified news sources I know of. It
offers well-written and well-researched information about a range
of sectors that is not available elsewhere… And it is a great read.”
- READER TESTIMOMIAL
AUDIENCE
Hall of Fame Celebratory Luncheon
REACH & ENGAGEMENT
Weekly print circulation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53K
Total print readership. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159K
Readers per copy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Three
Average time spent with issue . . . . . . . . . . . . . . . . . . . . . . . . . 27 min
Average monthly unique visitors to website. . . . . . . . . . . . . . . . 512K
Number of times web visitors access site per week . . . . . . . . . . . Six
Total email newsletter circulation . . . . . . . . . . . . . . . . . . . . . . . . 293K
2018 event attendees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,500+SOURCE: 2016 SIGNET READERSHIP STUDY, CVC AUDIT, OMNITURE
CRAIN’S AUDIENCE
C-Suite orTop Management (Director+)
INCOME & NET WORTH
Average household income
$417,000
Average value of main residence
$1.3 million
Average sum of investments and investable assets
$1.8 million
Average household net worth
$2.3 million
Graduated from a 4-year college 91%Hold a post-grad degree 50%
SOURCE: 2016 SIGNET READERSHIP STUDY/ CVC AUDIT (TOTAL AUDIENCE)
Mean age 51
PROFESSIONAL
88%Currently serving on one or more boards 1/3 Involved in purchase/lease
decision making 84%
EDUCATIONAGE & GENDER
Male 58%Female 42%
PURSUITS
Attended a cultural event in the past 12 months. . . . . . . . . . . . . . . . . . . . . . . . . . . 90%
Attends a gym or health club. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71%
Shops for clothing and jewelry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89%
Purchased wine, liquor or spirits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83%
Took a vacation in the past 12 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78%
Flew first class, business class or private in the past 12 months . . . . . . . . . . . . 41%
Average number of flights taken in the past 12 months . . . . . . . . . . . . . . . . . . . . . . 6.8
Average number of hotel stays in the past 12 months . . . . . . . . . . . . . . . . . . . . . . . . 21
In a typical month, dines out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 times
SOURCE: 2016 SIGNET READERSHIP STUDYShan-Lyn Ma, CEO and Co-founder, Zola Crain’s Fast 50
Delivered weekly, Crain’s provides
an oasis of smart storytelling and
insightful analysis that gives busy
New York executives a better
understanding of the business and
political landscape in New York.
DIGITAL
The New York business community
relies on crainsnewyork.com and its
nine weekly newsletters for
information on what matters most
today and what will matter
tomorrow.
EVENTS
From power lunches and cocktail
parties to cultural gatherings and
forums, Crain’s gives you direct
access to New York’s movers,
shakers, influencers, innovators and
leading industry leaders.
CUSTOM
With the same prestigious acumen
as our Editorial department, Crain’s
Custom Studio delivers compelling
content that engages our premium
audience and delivers on brands’
marketing goals.
PORTFOLIOcrainsnewyork.com @crainsnewyork
Delivered weekly, Crain’s brings readers award-winning coverage,
opinion and in-depth reporting. Covering all aspects of business
and life. Crain’s reaches influential and affluent executives in the
tristate area.
In-depth, award winning reporting spotlighting business owners,
companies and industries
Dedicated opinion and analysis supporting NYC’s business
community
Weekly in-depth coverage of politics, real estate, small business,
technology, culture, the economy and more
Annual hallmark features highlighting people and organizations
making a difference in New York such as 40 Under 40, Fast 50, and
Hall of Fame, 50 Most Powerful Women
Weekly research and lists, including Top Property Sales, Top
Accounting Firms, Top Privately Held Companies and more
Connecting buyers and sellers via Executive Moves, Business
Openings & Closing, Real Estate and Financial deals
PRINT ADVERTISING OPPORTUNITIES
OPPORTUNITIES INCLUDE:
High impact ad units including gatefolds,
inserts, belly bands, cover wraps and spreads
List and Feature adjacencies
Premium positioning: inside front cover,
inside back cover, back cover
Vertical adjacencies include: Real
Estate, Health Care, Small Business,
Technology and more
Section adjacencies include:
Who Owns the Block, Instant Expert, Small
Business Spotlight, Asked & Answered,
Gotham Gigs, Executive Moves and more
Featured advertising sections
Solus positioning
MULTIPLATFORM OPPORTUNITIES40 Under 40
Annual hallmark list of the 40 most talented, driven and innovative individuals in New York business
under the age of 40. These rising stars have shown not just talent but perseverance, drive and creativity
that bodes well for the future of business.
ISSUE DATE: March 25, 2019 | EVENT: April 9, 2019
Best Places to Work
Each year, Crain's identifies and recognizes New York City’s best employers with the Best Places to
Work list. These organizations hail from diverse fields yet share a commitment to making their
workplaces welcoming, stimulating and fun for their employees through programs and initiatives that
support, inspire and empower them.
ISSUE DATE: December 9, 2019 | EVENT: December 6, 2019
Hall of Fame
Crain’s Hall of Fame is New York’s only business hall of fame celebrating and honoring leaders who have
impacted New York City in major ways. Nominated by the New York business community and vetted by
Crain's editorial department, Hall of Fame honorees have a distinguished career and exceptional civic
and philanthropic activities that have had a transformative impact on the city’s economy.
ISSUE DATE: September 9, 2019 | EVENT: November 12, 2019
Fast 50
Annual rankings of the 50 fastest-growing companies in the New York area who have thrived and raced
ahead of the pack. This feature highlights our area’s best and most innovative companies with stories
about successful New York entrepreneurs, winning business strategies, and most importantly,
astronomical revenue growth.
ISSUE DATE: November 4, 2019 | EVENT: November 2019
Jane Rosenthal, Co-founder and Executive Chairwoman, Tribeca Enterprises; Robert De Niro, Grace Hightower De Niro; Commissioner William J. Bratton, Executive Chairman, TeneoRisk; Rikki Klieman; James P. O’Neill, NYC Police Commissioner
Clea Chang, Chief Operating Officer, Intelligence Squared U.S. Debates and Rashmi Melgiri, Co-founder, CoverWallet, Crain’s 40 Under 40, Class of 2018
EDITORIAL CALENDAR
DATE 2019 FEATURESCLOSE DATE
CUSTOM FEATURESCUSTOM
CLOSEEVENTS
JAN
UA
RY
7 Top Mergers and Acquisitions
in 201812/27 CFO Forecast 12/7
Crain’s Business Breakfast Forum
(Jan 8)14 Top Property Sales 1/3
REBNY (Commercial Real Estate)
1/3
28 Top Executive Recruiters 1/17Roundtable:
2019 Tax Guide1/3
FEB
RU
AR
Y
4 Top Retail Leases 1/24
Crain’s Business Breakfast Forum
(Feb 21)
11 Top Health Care Non-Profits 1/31
18 Top Office Leases 2/7
25 Top Venture Capital Firms 2/14
MA
RC
H
4 Female Entrepreneurs 2/21
Crain’s Business Breakfast Forum
(March 8)
Female Entrepreneurs in
NYC Forum
HR Event: The Future of Work
(March 13)
11 Top Commercial Banks &
Thrifts Notable Women in Banking
2/28Real Estate on the Market (Real
Estate Finance)2/28
18 3/7Roundtable:
Middle Market2/21
25 40 Under 40 3/14Roundtable:
Food & Beverage2/28
DATE 2019 FEATURESCLOSE DATE
CUSTOM FEATURESCUSTOM
CLOSEEVENTS
AP
RIL
1 Top Lobbyists 3/21 Future of Work 1/14
Arts & Culture Breakfast (April 3)
Crain’s Business Breakfast Forum (April 11)
40 Under 40 Reception(April 16)
8 Top Paid Health Care
Executives & Employees3/28
15 CRAIN’S FORUM – Airports 4/4 Meeting Planner’s Guide 4/4
22 Top Residential Sales 4/11
29 Top Property Owners 4/18
MA
Y
6 Tech 25 Notable Women in Tech
4/25Roundtable: Family Wealth
Management Crain’s Business Breakfast Forum
Health Care Summit(May 17)
Middle Market Breakfast
Crain’s Forum: Infrastructure
(May 29)
Heritage Health Care Innovation Awards (May 20)
13 Top Real Estate Financing 5/2 4/29
20 Top Public Companies 5/9 Roundtable: M&A 4/25
27 How to Make Money in Real
Estate Top Employers
5/16
Opportunity Zones
Spotlight On: The Bronx/
Leading Bronxites
5/9
JUN
E
3 Most Powerful Women 5/23
Tech 25 Reception (June 3)
Crain’s Business Breakfast Forum
(June 13)
10 Coolest Offices 5/30Spotlight On: Long Island/
Leading Long Islanders5/24
17 Top Hospitals 6/6
24 Beyond the Boroughs:
Regional Business Forecast Top Architecture Firms
6/13 Rising Stars in Real Estate 6/5
Content and dates subject to change
EDITORIAL CALENDAR
DATE 2019 FEATURESCLOSE DATE
CUSTOM FEATURESCUSTOM
CLOSEEVENTS
JULY
8 Top Construction
Firms/Largest Development Projects to Watch
6/27
Roundtable: Construction
Spotlight On: Brooklyn/Leading
Brooklynites
6/13
22 Top Paid CEOs 7/11
AU
GU
ST
5 Notable Women in Health Care Top Engineering Firms
7/25
19 Top Property Sales & Office
Leases8/8
SE
PT
EM
BE
R
2 Stats and the City 8/22Corporate Events and Holiday
Parties8/19
Most Powerful Women Luncheon
(Sept. 17)
Crain’s Business Breakfast Forum
Arts & Culture Breakfast
9 Hall of Fame 8/29
16 Top Retail Leases 9/5Spotlight On:
Staten Island/Leading Staten Islanders
8/29
23 Top Accounting Firms Notable Women in Accounting
& Consulting9/12
30 Top REITS 9/19 Roundtable: Infrastructure 9/5
DATE 2019 FEATURESCLOSE DATE
CUSTOM FEATURESCUSTOM
CLOSEEVENTS
OC
TO
BE
R
7 Top Film/TV Studios/Top
Broadway Producers9/26 Leading Hispanics in NY Business
9/23
9/26
Crain’s Business Breakfast Forum
Future of NYC Conference
Entertainment Summit
Family Business Awards (Oct 27)
14 Future of NYC Workforce 10/3
Corporate Relocation
Spotlight On: Westchester/Westchester Business
Leaders
10/3
9/30
21 Top Law Firms 10/10Roundtable: Cybersecurity
Family Business Awards Recap9/26
28 Top Commercial Property
Managers10/17
Roundtable: University Innovation
Real Estate on the Market Spotlight on Comm. Property Managers/Owners
10/3
NO
VE
MB
ER
4 Fast 50 10/24Roundtable: Improving Patient
Outcomes10/10
Hall of Fame (Nov 12)
Fast 50 Reception
Health Care Summit
Crain’s Business Breakfast Forum
11 Philanthropy Issue/Top
Nonprofits and Foundations
10/31 Giving Guide 10/21
18
Top Privately Held Companies
Notable Women in the Business of Sports
11/7
25 Top Physician
Groups/Doctors11/14 Roundtable: Private Equity 10/31
DE
CE
MB
ER
2 Economic Outlook 11/21 Giving Tuesday 11/18
CFO Forecast (Dec 4)
Best Places to Work Luncheon (Dec 6)
9 Best Places to Work 11/28
16 Top Newsmakers of 2019 Top Health Insurers Notable Women in Law
12/5Roundtable:
Executive Health12/5
23 Book of Lists 12/12
Best Venue Guide
2020 Non Profit Calendar
Inside Corporate Accounting
Wealth Management & Family Registry
11/25
Content and dates subject to change
The New York business community relies on crainsnewyork.com
and its nine weekly newsletters for information on what matters
most today and what will matter tomorrow.
DIGITAL
DIGITAL
WEBSITE
Original content unique to Crain’s, written by Crain’s editorial staff, local thought-
leaders and other unique and influential voices updated day and night to keep New
York’s business leaders informed and engaged
NEWSLETTERS
Nine fully responsive email newsletters covering industries that include Real Estate,
Health Care, Technology and Politics
A database of affluent New Yorkers providing advertisers with a powerful direct
marketing tool for reaching New York’s most sough-after consumers.
THE HOMEPAGE FOR NEW YORK’S BUSINESS LEADERS
DIGITAL ADVERTISING OPPORTUNITIES
OP P ORTU N I T I ES INCLU D E :
High impact, rich media and unique ad units
Targeted advertising for key verticals including Real Estate,
Health Care, Small Business, Entertainment and Technology
Nine fully responsive email newsletters covering an array of
topics with open rates above the industry standard
Seamlessly integrated advertiser content opportunities
including sponsored content, native advertising, webinars,
video, microsites and more
Ad positions with high Viewability metrics across all digital
platforms
Custom content opportunities
EMAIL NEWSLETTERS
DAILY NEWSLETTERS
DAILY ALERT
Focus: General News
Subscribers: 62,029
Delivered Mon-Fri at 4 pm
MORNING 10
Focus: General News
Subscribers: 52,459
Delivered Mon-Fri at 8 am
REAL ESTATE DAILY
Focus: Real Estate
Subscribers: 18,644
Delivered Mon-Fri at 2 pm
HEALTH PULSE / EXTRA
Focus: Health Care
Subscribers: 6,110
Delivered Mon-Fri at 6 am
Extra: Tuesdays at 11 am
TIMELY NEWSLETTERS
BREAKING NEWS ALERT
Focus: Breaking news
Subscribers: 80,236
Delivered as news breaks
EXECUTIVE MOVES NEWSLETTER
Focus: Promotions, new hires and board appointments
Subscribers: 9,028
Delivered every 3 weeks at 10 am
WEEKLY NEWSLETTERS
SMALL BUSINESS ALERT
Focus: Small Business
Subscribers: 22,862
Delivered Wednesdays at 12 pm
EVENTS CALENDAR ALERT
Focus: Local Events
Subscribers: 20,555
Delivered Thursdays at 11 am
EDITOR’S PICKS
Focus: The Week’s Top Stories
Subscribers: 25,705
Delivered Saturdays at 10 am
DIGITAL STATS
WEBSITE
Average monthly unique visitors . . . . . . . . . . . . . . . . . . . . . . . . 565K
Average monthly visits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .798K
Average monthly page views. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . 1.2M
Average monthly mobile visits . . . . . . . . . . . . . . . . . . . . . . . . . . . 360K
Accessing site from mobile device . . . . . . . . . . . . . . . . . . . . . . . 36%
EMAIL NEWSLETTERS
Total email subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 349K
Average open rate across daily newsletters. . . . . . . . . . . . . . . . 28%
ACROSS SOCIAL PLATFORMS
Facebook, Twitter, Instagram & LinkedIn . . . . . . . . . . . . . . . . . . 142K
ALL STATS AS OF MARCH 2019 / SOURCE: OMNITURE
Born out of the award-winning newsroom, our events bring
together the city’s top business leaders, political figures and rising
stars for informative, thought provoking and immersive
discussions. Unquestionably, Crain’s Events offer the best
opportunities for networking and learning.
EVENTS
PREVAILINGSPEAKERS
Deputy Mayor Alicia Glen, #1 of 50 Most Powerful Women, Opening Keynote Speaker, Most Powerful Women Luncheon
Bernard Tyson, CEO, Kaiser Permanente, Opening Keynote Speaker, Health Care Summit
Female Entrepreneur Panelists: Samantha Radocchia, Co-founder & CMO, Chronicled, Sarah LaFleur, Founder & CEO, MM.LaFleur, Jordana Kier,Co-founder, LOLA, Piraye Yurttas Beim, Ph.D., Founder & CEO, Celmatix
Real Estate Summit Panelists: Stephen Ross, Founder & Chairman, Related Companies; U.S. Senator Charles E. Schumer, New York; Daniel L. Doctoroff, CEO, Sidewalk Lab
EVENT OVERVIEW
Nobody brings you closer to the New York business community than Crain’s. With over 30 events hosted
annually, Crain’s offers unique access to city and state officials, business leaders and senior-level
executives across all industries. Crain’s events bring the city’s top thought leaders, influencers, rising
stars and political figures together for immersive, intense and stimulating discussions. Integrate your
brand with powerful content and a powerful audience by sponsoring a Crain’s event in 2018.
BREAKFAST FORUMS
This high-energy event series spotlighting New York’s political scene features an
in-depth discussion with elected and appointed officials from city and state government. Past speakers
have included DOT Commissioner Polly Trottenberg; Andy Byford, President, NYCTA; Dean Fuleihan,
First Deputy Mayor of NYC.
BUSINESS OF SERIES
A series of morning events taking a deeper look into a specific segment of New York business. Pre-event
networking is followed by a seated breakfast and peer-to-peer panel discussion featuring an audience
Q&A at the end. Past topics have included: Taxis, Marijuana, Restaurants and Startups.
INDUSTRY EVENTS
These events provide a deep dive into a particular industry or topic relevant to the New York business
community by bringing together key industry figures for panel discussions and keynotes in an open
forum. Categories include: Real Estate, Health Care and Arts & Culture.
HALLMARK EVENTS
40 Under 40 | 50 Most Powerful Women | Fast 50 | Hall of Fame | Best Places to Work
SPONSORS INCLUDE
PAST SPEAKERS INCLUDE
Rick Cotton, Executive Director, The Port Authority of New York & New Jersey
Dhana Gilbert, Co-executive Producer, The Marvelous Mrs. Maisel
Alicia Glen, Deputy Mayor for Housing and Economic Development
Nelson Griggs, President, Nasdaq Stock Exchange
Sarah Kauss, CEO, S’well
Steven Safyer, MD, President & CEO, Montefiore Medical Center
Bernard Tyson, CEO, Kaiser Permanente
EVENT AUDIENCE
Average household income. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . $555K
Average value of main residence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.42M
Mean age. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46
2018 total event attendance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,500
Percent of events that are ticketed (paid). . . . . . . . . . . . . . . . . . . . . . . . . . . 70%
Taken action based on seeing an ad in Crain’s. . . . . . . . . . . . . . . . . . . . . 90%
SOURCE: 2016 SIGNET READERSHIP STUDY (EVENT AUDIENCE)
MORE THAN20 EVENTS
IN 2018
40 Under 40 Class of 2018
50 Most Powerful Women Luncheon Female Entrepreneur
Business Breakfast Forum
EVENT SPONSORSHIP OPPORTUNITIES
At Crain’s, sponsors have direct access to NYC’s business leaders and decision-
makers. From branding to thought-leadership, networking or product distribution,
Crain’s delivers on a wide variety of sponsorship goals. We work one-on-one with
our sponsors to fully integrate them into our events in ways that not only benefits
your brand but our in-demand audience as well.
Category exclusivity
High-level networking with industry
leaders and executive decision-
makers
Literature distribution
Product sampling
On-site branding
Display table at event
Thought leadership positioning
Business development
Tickets to attend the event
Access to private, invitation-only
networking receptions
Extensive earned media through
Crain’s promotional efforts across
print, online and social media
Speaking opportunities
MULTI-TIERED SPONSOR OPPORTUNITIES INCLUDE:
BRANDINGOPPORTUNITIES
United Airlines’ crafted drink for Fast 50 private reception
Business Breakfast Forum Thank You poster for GCA, NYC Ferry and United Airlines
Crain’s Entertainment Summit LCD screen for American Airlines, Withum and Sunbelt
Convene’s specialty cocktail for Female Entrepreneurs
2019 EVENT CALENDAR
40 UNDER 40 – APRIL 16, 2019
Crain’s 40 Under 40, an annual list of the most talented, driven and innovative New
Yorkers, come together for this private networking reception open exclusively to
honorees, their mentors and sponsors.
HEALTH CARE SUMMIT – MAY 17 & NOVEMBER
Twice annually, Crain’s brings health care leaders and experts together along with New
York’s business community for critical discussions on the latest topics impacting the
industry. Topics have included DSRIP, Value-Based Payments and Patient Satisfaction.
MIDDLE MARKET FORUM – MAY
Middle market executives will come together to discuss their expertise on growth, innovation and
establishing success in the constantly evolving business environment at this private event.
INFRASTRUCTURE – MAY 29
This event brings industry leaders and key players involved in the improvement of New
York’s infrastructure. Topics at past events have included mass transit, housing, rezoning,
bridges, roads and tunnels.
BUSINESS BREAKFAST FORUMS – THROUGHOUT THE YEAR
This high-energy event series spotlighting New York’s political scene features in-depth
discussions with elected and appointed officials from city and state government. Past
speakers include DOT Commissioner Polly Trottenberg; Andy Byford, President, NYCTA;
Dean Fuleihan, First Deputy Mayor of NYC.
ARTS & CULTURE BREAKFAST – APRIL 3 & SEPTEMBER
Hear New York’s cultural thought leaders share their visions on the future of their
organizations, the importance of continuing to advance the city’s cultural programs and
the vital role the industry plays on driving the city’s economy.
Robert De Niro, Crain’s Hall of Fame 2017 Honoree
Kat Vorotova and David Foult, Co-founders, Try the World, Crain’s Fast 50 2017 Crain’s 40 Under 40 Class of 2018
TECH 25 – JUNE 3
Join Crain’s, this year’s Tech 25 and other leading tech firms across the city for an
invitation-only reception, dinner and fireside conversations to discuss the trends, lessons
learned, and what’s next for tech startups in New York.
BUSINESS OF CANNABIS – APRIL 18, 2019
Crain’s and industry leaders discuss the emerging cannabis trade in New York and its
unique issues, including federal prohibition, state compliance regulation and how it
affects the business community.
2019 EVENT CALENDAR
NYC SUMMIT – OCTOBER
Crain’s New York City Summit will bring together corporate, civic and community leaders to
discuss and prioritize the business community’s agenda to keep New York as a competitive city
and continue to drive the city’s economy.
FAST 50 – NOVEMBER
Every year, Crain's New York Business ranks the 50 fastest-growing companies in the New
York area. CEOs and CFOs from the selected companies are invited to this private networking
event and reception to celebrate this achievement.
HALL OF FAME – NOVEMBER 12, 2019
Crain's Hall of Fame honorees have a distinguished career and exceptional civic and
philanthropic activities that have had a transformative impact on the city’s economy. Crain’s
recognizes the honorees at a celebratory luncheon open to the public.
BEST PLACES TO WORK – DECEMBER 6, 2019
Each year, Crain's identifies and recognizes New York City’s best employers with the
annual Best Places to Work list. To honor these exceptional companies, Crain’s hosts a
celebratory luncheon open to the public where their rankings are revealed.
50 MOST POWERFUL WOMEN IN NYC – SEPTEMBER 17, 2019
Every other year, Crain’s ranks and profiles New York City’s most powerful women. Whether
they're running multinational corporations or the city, overseeing thousands of employees or
billions of dollars in assets, or deciding what the rest of us read, watch and touch, these
women indisputably wield a wealth of raw power.
Sarah LaFluer, Founder & CEO, MM LaFLuer, Crain’s 40 Under 40 2016
Deputy Mayor, Alicia Glen, Crain’s Most Powerful Women 2017
Attendees at Crain’s Female Entrepreneur
We are a content company, delivering all types on multiple
platforms. Our Custom Content Studio brings our expertise
together with a client’s vision to produce everything from a
branded print series to a full-scale event.
CUSTOM STUDIO
CURATEDREACH
CONTENT CREATORS THAT UNDERSTAND INFLUENCERS
CAPABILITIES INCLUDE:
Crain’s Custom Studio offers our strategic partners customized programs that
leverage the strength of the Crain’s New York Business brand as well as our vast
portfolio of assets and resources. These turnkey opportunities are designed to
meet each marketer’s unique objectives and deliver measurable results. By
lending them the equity and influence of our brand, we enable partners to acquire
and build stronger, more meaningful customer relationships.
Digital
Custom content hub
Native Advertising
Social Media Campaigns
Video Production
Photo Galleries
Dedicated Emails
Special multi-page sections on a dedicated topic
Custom advertorials built to an advertiser’s exact specs
Thought leadership features (Ask the Expert, Guest
Editorships, virtual roundtables)
Events
Award ceremonies (luncheons, dinners, galas)
Intimate shopping events
Fashion Shows
Tastemaker Dinners
Cocktail Receptions
Roundtables
Research
Ad recall surveys
Brand awareness surveys
Behavior, attitude and usage surveys
SIGNATURE ADVERTISING SECTIONS
Published in the printed publication and amplified online, Crain’s Custom Studio’s
special sections offer brands the opportunity to advertise against relevant and
synergistic content that showcases their brand.
REBNY Banquet Section
Real Estate on the Market
Meeting Planner’s Guide
Residential Real Estate Section
HR Special Section – The Future of Work
Corporate Events and Holiday Parties
Corporate Relocation Guide
Giving Guide
Wealth Management and Family Office
Registry
Inside Corporate Accounting and
Consulting
Best Venue Guide
2019 SIGNATURE ADVERTISING SECTIONS INCLUDE:
2019 REGIONAL ADVERTISING SECTIONS INCLUDE:
Spotlight on The Bronx, regional trends and leading executives
Spotlight on Brooklyn, regional trends and leading executives
Spotlight on Long Island, regional trends and leading executives
Spotlight on Staten Island, regional trends and leading executives
Spotlight on Westchester, regional trends and leading executives
2019 CELEBRATORY SECTIONS INCLUDE:
Rising Stars in Real Estate
Leading Hispanics in New York Business
THOUGHT LEADERSHIP: IMPACT. DIFFERENTIATION. VISIBILITY.
Crain’s virtual roundtables are an ideal opportunity for thought leaders to share their expertise with a
broader audience for the purpose of educating, improving, and adding value to the industry. Brands
can showcase their company and thought leader’s knowledge by taking a ‘seat’ and addressing the
latest hot button issues concerning the New York’s business community.
VIRTUAL ROUNDTABLE SPONSORSHIP-OVERVIEW
A package will be sent in advance to all participating brands with instructions and deadlines for
participation. Brands can contribute questions to guide the conversation. The final list of questions
and responses are curated by the Crain’s Custom Editor. Sponsors are able to view the final piece
before it goes to print. Sponsorship includes a quarter page ad.
Benefits:
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printed in Crain’s New York Business)
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PDF is posted on the custom tab of crainsnewyork.com, where it will remain for 12 months. The link to
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ISSUE DATE
ROUNDTABLE TOPICCLOSE DATE
1.28 2019 Tax Guide 1.3
3.18 Middle Market 2.21
3.25 Food & Beverage 2.28
4.29 Family Wealth Management 4.4
7.8 Construction 6.13
9.30 Infrastructure 9.5
10.21 Cybersecurity 9.26
10.28 University Innovation 10.3
11.4 Improving Patient Outcomes 10.10
11.25 Private Equity 10.31
12.16 Executive Health 12.5
Crain’s Custom Studio offers an informative custom content page entitled: ASK THE EXPERT: A Customized Q & A Discussion. This thought leadership custom page offers the
opportunity to spotlight your company and/or a key individual at your firm by having them weigh in on key sectors/trends and their potential impact on any given topic.
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ASK THE EXPERT: A CUSTOMIZED Q & A DISCUSSION
ASK THE EXPERT
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rights are shared with the advertiser.
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2019 MULTIPLE SPONSOR PROGRAM OPPORTUNITIES2019 Notable Women Cocktail ReceptionIn 2018, Crain’s published five Notable Women special sections honoring top NYC executives
in key industries: finance, real estate, health care, accounting and law.
Notable Women in Finance, April 9,
Notable Women in Real Estate, June 4
Notable Women in Health Care, August 6
Notable Women in Accounting, September 24
Notable Women in Law, December 24
This special event will bring those honorees from the Notable series together for an exclusive
VIP gathering. Crain’s invites the New York City business community to show their support
for this elite, vetted class of highly accomplished women and to gain exposure by sponsoring
this event.
Event: Thursday, March 7, 2019 | 6:00 pm – 8:00 pm | Venue TBD
Expected Attendance: 200-300 attendees, notable women and guests
2019 HR Program: The Future of WorkWhat is the Future of Work?
The next several years show more and more emphasis on the coworking boom, the continuation of
flex time telecommuting trends, the realities of technology at work, the impact of the gig economy
and the need for company culture that speaks to multiple generations … and much more.
HR Trends on The Future of Work will be investigated by Crain’s in a comprehensive research survey
deployed in February 2019. The research will then be discussed and revealed at a private event at
Crain NYC headquarters. Crain’s will invite a highly curated audience of HR executives and other
experts across different industries to this private breakfast event. Event date: 4/11/2019
Crain’s will develop all programming for the event from the results of the proprietary research and
participating sponsors will serve as underwriters of the research, and as panelists. The event recap
and research highlights will also be covered online and in the Crain’s New York Business publication in
late April. Our strategic partner for this program is the New York City Chapter of SHRM. SHRM: The
Society for Human Resource Management is the world’s largest HR professional trade organization
representing the HR industry.
2019 MULTIPLE SPONSOR PROGRAM OPPORTUNITIES2019 Family Business AwardsIn New York City, family-owned businesses are a key engine in the local and global economy. From our
reporting in both print and online, highlighting family businesses has always been one of the pillars of
Crain’s New York Business’ coverage. In 2019, Crain’s Custom Studio will recognize these
entrepreneurial families with a robust awards program which will honor businesses across NYC and
culminate in a celebratory reception on June 27, 2019. Through the promotion, coverage and live
event, this program will raise the profile of these inspiring businesses and support the network of
multigenerational businesses and community partners across the city’s five boroughs.
The nomination process will open in April 2019 with a robust media plan to support it. Additionally,
the nomination campaign will be promoted to our local strategic partners including the five borough
chambers of commerce. In late May/early June, Crain’s custom editors will cull nominations to
choose 15 honorees. All honorees will be invited to the June event, where they will be acknowledged
and given an award.
Post event content will be in Crain’s New York Business publication and in a content hub on
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2019 CFO ForecastWhat is in store for CFOs and other senior management in 2020? What are the major challenges and
issues they are dealing in the various segments in their industry: segments like risk management,
evolving technologies, the current regulatory environment and talent management/retention. Crain’s
will conduct a comprehensive research survey in October of 2019 to delve into the latest concerns of
this executive financial group. Crain’s will unveil the research findings at a custom breakfast event on
December 4th at Crain Communication NYC headquarters.
Crain’s will develop all programming for the event from proprietary research and participating
sponsors can serve as underwriters of the research and as panelists. Crain’s will invite a highly
curated audience of CFOs/financial executives (CFOs, Chief Accounting Officers, Treasurers and
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The event recap and research highlights will also be covered online and in the Crain’s New York
Business publication in January of 2020. Our strategic partners for this program are FEI and CFO
Alliance.
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on the home page during a 4 week period
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Recommended Content of 4-6 pieces in total (articles and/or videos); provided upfront
Crain’s Custom produces all promotional elements; the landing page, landing page header, native unit teaser copy, house banners,
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Sample Content hub landing page: showcasing 4 articles,
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ROS pushing to content hub
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