AV I AT I O NR E S P O N S E M E D I AReal

2020 Media Kit

AV I AT I O NR E S P O N S E M E D I AReal

The aviation industry is one the world’s most ground-breaking sectors, playing a key role in economic growth and global connectivity. Air passenger numbers are predicted to soar to 8.2 billion by 2037, creating

more demand for new commercial aircraft and accelerating developments in the aircraft cabin market.

Driven by constantly evolving passenger expectations, the aircraft cabin market covers a huge range of highly specialised products from lighting, galley equipment and inflight entertainment to catering, ancillary services and much more.

Our industry is always innovating in its quest to optimise the passenger experience onboard. New trends in design

concepts, materials and technology are constantly emerging. Virtual reality headsets are being trialled for inflight entertainment, smart trolleys are being developed to optimise catering operations and intelligent seats are emerging to improve cabin use and passenger wellbeing.

Our fast-paced industry is a constant source of exciting news, and Aircraft Cabin Management exists to communicate these developments to the industry. We aim to cover every aspect of the aircraft cabin market in our unique business-to-business publication and deliver you the latest news, leading market trends and insightful in-depth features in every issue.

Colette DoyleGROUP EDITOR

AV I AT I O NR E S P O N S E M E D I AReal

Aircraft Cabin Management informs airlines of key design concepts, the manufacture and operation of modern airline cabins - helping airlines to address the balance between passenger appeal and operational efficiency.

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S A F E T Y

SPATIAL HAS BEEN SELECTED TO MAKE AN A320 DOOR TRAINER FOR NEW SOUTH KOREAN LOW-COST START-UP AERO K

Aircraft door training only exists for safety reasons. Keith Mwanalushi speaks to the key device manufacturers about recent advances

and trends in the marketplace

STRICT DOOR

POLICYLOCK

STOW

OPEN

Covering emergency proceduresJames Bird, sales and marketing executive at EDM, another global provider of training simulators, emphasises that door trainers cover the objectives for both safety and emergency procedures. Safety-wise, door trainers offer practical experience of securing the cabin for flight (closing the door properly, and cross-checking with the other side). Safety equipment can be installed in the immediate area around the door. Scenarios include ‘armed’ opening of the doors, simulated malfunctions (such as a door jam, handle jam, slide inflation failure) and evacuation procedures.

Recently, EDM announced another new customer, Vietnam’s Vietjet, and completed a project for an A320/A321 door trainer at the airline’s new aviation academy. The Vietjet facility will accommodate a variety of new trainers, all supplied by EDM.

It is critical that flight crews are proficient in the operation of doors in both normal and emergency scenarios to avoid potentially life-threatening events such as doors becoming inoperable in an emergency, or even inadvertent slide deployments.

Marc Van den Broucque, MD at Spatial, a manufacturer of cabin crew training simulators, says the door training equipment it makes is able to simulate a wide range of potential door-related scenarios through the use of visuals, malfunctions and virtual slide trainers. These ensure that trainees are fully equipped not only with the right knowledge, but the practical application of how to effectively respond to challenges if or when these eventualities occur.

Last November Spatial announced that it had been selected by Cheongju University to manufacture an A320 door trainer for Aero K, a new South Korean low-cost start-up due to start operations from Cheongju International Airport later this year. Simulated malfunctions will include blocked door handle, power assist and slide auto-inflation failures.

The visual systems installed on the main door will ensure a highly realistic training environment and will comprise water, fire, smoke, stairs and jet bridge amongst others. With a fully functional A320 over wing exit installed, further training realism is provided via overhead stowage bins, cabin crew stations, flight attendant panel, two rows of passenger seating and a sound simulation system.

“It’s tremendously exciting to be providing this training device to support one of the world’s most promising new airlines. We remain totally focused on manufacturing the industry’s highest quality cabin crew training simulators,” notes Van den Broucque.

Crew members are trained to operate doors in both everyday

and emergency situations

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I N T E RV I E W

inland is one of the most environmentally focused countries

in the world, and its flag carrier Finnair is no different – the airline has a robust sustainability agenda. This includes several green initiatives such as investing in new aircraft with less emissions, improving fuel efficiency, investing in the use of biofuels and taking part in a feasibility study to produce carbon-neutral fuels.

“Our target is to become a carbon-neutral airline. We are always looking for new ways to reduce our CO2 emissions,” Andrew Fish, Finnair’s General Manager for UK, Ireland & Benelux explains. Excitingly, this also includes ground-breaking research on the development of electric aviation. “Finnair is a member of the Nordic Network for Electric Aviation which is looking at ways to develop electric flying for short-haul distances,” Fish explains. The network brings together Nordic airlines and other aviation stakeholders, facilitating collaboration within the industry, business modelling and infrastructure.

Sustainable cabinFrom the cabin perspective, Finnair has set long-term targets

16% passenger growth for the UK. “Anyone who regularly flies with us sees that there are not many empty seats on our fights, “ Fish says. “Currently, Heathrow has seven daily flights, including one code share flight with British Airways, and all those flights are generally pretty full, with a passenger load factor between 85–90%.”

The airline has also seen growth on its Edinburgh and Manchester routes. “Edinburgh has seen a passenger increase of over 40%, with the addition of year-round service and new Jan-Mar rotations. The capacity increase for Edinburgh in 2019 was 22%. With Manchester, we haven’t added any more rotations but, through upgauging narrowbody aircraft, we have seen an increase of 17% in capacity growth over the course of 2019.” Dublin has seen a capacity increase of 18%.

Fish says that generally, Finnair’s Asia routes connecting in Helsinki tend to be the most popular routes from the UK and Ireland. “Up to 60% of our traffic is transit traffic. Our destinations in Japan are very popular. We are the largest European carrier when it comes to routes between Europe and Japan and have just added a fifth destination for Japan, Sapporo,” Fish explains, noting that he will

be visiting the destination soon himself to witness what is said to be the best powder snow in the world for skiing. Finnair is currently the only European airline to operate direct scheduled flights between Sapporo and Europe.

Has Brexit brought any issues to the airline? “I think the challenges revolve around not knowing for certain what’s going to happen. Of course, it’s the same for any business.” Interestingly, Finnair has taken a so-called ‘Brexit Bet’ and actually increased capacity in the UK which has been a success so far. “Brexit was planned to happen on 31 March and that was around the time when we actually increased capacity for the UK. We upgauged to widebody aircraft and now have two widebodies feeding

our Asian flights from London, with one flight in the morning and another in the evening. This allows passengers to travel on a widebody aircraft throughout their journey to Asia, with just a short stopover in Helsinki.”

Nordic–Asian inspiration When it comes to catering onboard, Finnair has worked with many acclaimed chefs on its menus over the years. The airline has recently launched new business class menus for its long-haul routes to China and the US. On its China routes, Finnair is collaborating with chef DeAille Tam to bring modern and fresh Chinese flavours to customers travelling to Helsinki. The menu includes dishes such as drunken prawn starter with tomato gelée, peas, taro crisp and garlic crema, and a ribeye steak main with black pepper jam, caramelised honey, pickled Chinese pepper, sweet potato and watercress nage.

For its US routes, Finnair has teamed up with Chicago-based chef David Posey to serve dishes with flavours inspired by

his Scandinavian heritage. The menu incorporates classic and simple ingredients to provide bold flavours and includes items such as a root vegetable appetiser and a pork neck entrée.

Concepts for the future So, what’s next for the airline?

Fish shares an exciting new development planned for launch in the next few years – Finnair’s new

F that aim to improve sustainability in several areas. Reducing the use of single-use plastics and improving plastic recycling are both part of this. Fish says the airline has certainly become more sustainable onboard in terms of single-use plastics. “We are now working with more sustainable materials and have reduced plastic waste by around 4,500 kg just by removing plastic wrapping from our amenity kits,” he explains. Regarding CO2 emissions, Fish notes that reducing weight onboard will naturally result in less fuel burn, which in turn leads to lower emissions. “We are working on what we call the ‘Weight Watchers’ programme for our aircraft, which involves finding different ways to reduce weight in the cabin.”

Boost for the British Isles Finnair specialises in air traffic between Asia and Europe, providing fast connections to Asian megacities. This rapidly-growing region is a key market for the airline, but the carrier is also seeing fast growth in Europe, especially on routes to and from the British Isles. “This market is very important for us”, Fish explains, continuing that from growth perspective, the market is doing very well, with around

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I N C O N V E R S A T I O N W I T H …

F I NNA I RFinnair’s key focus for the next five years is sustainable, profitable

growth, especially on the airline’s Europe-Asia routes. Sustainability is also the main driver for all of the line’s operations, including

the cabin. Satu Dahl met up with Andrew Fish, Finnair’s General Manager for UK, Ireland & Benelux, to learn more

Finnair A350 business class cabin, Northern lights

Finnair A350 business class cabin, full flat sea

Finnair_Signature_Chef_David_Posey_meal

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G A L L E YS

e x p e c t a t i o n s GREAT

Maximising use of space in an aircraft has always been a key consideration for airlines, but so has offering fast and efficient service and products that meet the ever-growing expectations

of passengers. Satu Dahl takes a look at some of the most innovative solutions currently offered in the market

When it comes to aircraft galley design, in addition to being functional, galleys need to

meet many other requirements. They should be durable, user-friendly and ideally as light as possible in weight to reduce fuel consumption. When planning galleys, making most of the available space while combining competitive features with efficient service is important, and some of the new products in the market promise to do just that.

Smart technologySmart technology advancements are leading the way in which galleys are evolving. One example of this is offered by Safran Cabin, which presented its new Smart System Integrator Galley during a Boeing ecoDemonstrator event at Frankfurt Airport on board the 2019 Boeing ecoDemonstrator 777 aircraft. Safran Cabin developed the Smart System Integrator Galley for the Boeing ecoDemonstrator programme; this assesses innovations and new technologies that can enhance safety and solve real-world challenges for airlines, passengers and the environment.

The galley’s features include an access point for communication to Boeing and the iCabin network, a connected electrical oven, connected E-Locks, connected E-Panel and integrated and connected sensors for monitoring noise, temperatures and humidity.

The galley also includes a smart trolley solution named Sophy that controls and optimises catering operations by collecting, sharing and communicating real-time, accurate data with other Sophy-activated equipment through a ‘mesh network’. The company says the solution helps operators save on catering costs as it prevents and minimises inefficiencies due to mishandling,

Smart technology advancements

are leading the way in which galleys

are evolving

misplacement or misinformation. Sophy detects multiple processes such

as catering handovers, cabin service durations and the trolley’s location, while the Smart System Integrator Galley provides real-time updates on non-value-added tasks for cabin crew during turn-around time, efficient control and health monitoring of galley systems, and improved monitoring, automation and quality increase of galley and catering processes. The company says it allows for seamless communication between the intelligent cabin and the Boeing network.

Sergio Gomez, senior product manager at Safran Cabin, explains that the reception of the smart trolley solution in Frankfurt by both Boeing and the event visitors was “very good”, noting that Safran Cabin has performed catering and on-board research for more than five years, resulting in the creation of Sophy.

“We have partnered with Undagrid, an internet of things specialist, to

Collins Aerospace Essence Galley Inserts create high-quality inflight

food and drinks for passengers

Passengers have increasingly high expectations about inflight food and beverage

Why partner with us?Whether you’re building your brand or looking for fresh business leads, Aircraft Cabin Management will provide:

Reach We have an engaged audience across digital and print.

Audience We have a global audience of key contacts within the aircraft cabin market.

Awareness We can build your company’s brand awareness as a leader within the industry.

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I F E & C O N N E C T I V I T Y

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Combining the formidable legacy of Rockwell Collins’ IFE with the digEcor IFE and cabin

product line, Burrana is planning a bold new future. Paul Eden speaks to the company’s

vice-president of marketing & sales support, David Pook to find out more

Taken as a whole, Burrana appears to offer a product range that might normally be expected from multiple suppliers. The company has combined elements of the previous Collins Aerospace and digEcor lines, but rather than the mismatch of elements that might have resulted, the offering seems surprisingly aligned.

An integrated solution “Over David Withers’s six years as CEO at digEcor, he and his team delivered to market a uniquely modular and integrated solution. In fact, it was the industry’s only fully integrated flight experience under one roof for IFE, power, lighting and services. Burrana’s goal is to take the concept forward, enabling all airlines to create extraordinary passenger experiences, especially those previously unable to afford such enhancements,” explains Pook.

“We’ve done this by developing a modular plug-and-play solution. It allows airlines to enter the market with new products at an affordable level, while delivering high customer value, and paving the way for periodic investment of product to enhance the customer experience over time.”

On 18 January last year, digEcor completed its acquisition of Collins Aerospace’s IFE business. In effect, a company with decades of

pioneering experience had purchased the commercial inflight entertainment line painstakingly created by Rockwell Collins and its predecessors. Such deals are not uncommon in the aerospace industry, but digEcor set out to make this one stand out.

First, it rebranded the new company, launching the best of both product lines under the name Burrana. It’s an indigenous Australian word meaning “to fly”, which CEO David Withers described at the time as being akin “to our purpose of helping airlines create extraordinary passenger experiences”.

Since then, the company has added a number of key industry players to its staff, including vice-president of marketing & sales support David Pook. Formerly director of operational marketing at Thales InFlyt, Pook sat down with Aircraft Cabin Management to discuss Burrana’s existing product lines and its ambitious plans for the future.

Paves On-Demand, which includes a multipurpose media player at the seat, and the ex-digEcor Glide. Combining these systems into a coherent offering seems counterintuitive, but Pook is adamant that these are steps towards a new, integrated offering

“When we pair the legacy Paves solutions – ie on-demand and broadcast overhead – with our integrated flight experience product portfolio, and leverage Glide technologies, the obvious next step is to shape what makes sense to achieve our vision of taking the passenger experience to the next level. We aim to achieve this by collectively bringing the right new technology to market and looking to our engineering expertise and proven ability to rapidly develop and certify new products. We pride ourselves on listening to our customers, understanding their vision and requirements, and developing new solutions to deliver on these needs.”

All of which means that new technology is definitely coming but, in the meantime, Burrana hasn’t forgotten its successful legacy systems. “We continue to support the Paves and Glide products in the market and ensure new technologies are integrated into them

He continues: “We’ve accomplished this through several methods, among the most important of which are implementing supply chain efficiencies; reducing the quantity and size of components; simplifying vendor management and certification profile; faster installations and turn-arounds, meaning less aircraft downtime; and simple reconfiguration of LRUs to meet specific customer requirements.”

Next-level passenger experienceIn November 2019, Burrana’s IFE offering revolved around three systems: the Paves seatback and overhead system it acquired from Collins, along with

David Pook

F U T U R Et o t h eTa k i n g F L I G H T

aviationbusinessnews.comV O L U M E 9 • I S S U E 1 • J A N U A R Y/ F E B R U A R Y 2 0 2 0

SafetyLatest door training

innovations discussed

IFE & ConnectivityHow Burrana has ended up with

the best of both worlds

Aircraft

CABINManagement

New aircraft seating solutions revealed

SittingPretty

COMPOSITES

DESIGN UPDATE

Material benefits to the fore

Air Astana, JAL & JetBlue in the

spotlight

In conversationACM’s interview with Finnair’s GM

for the UK, Ireland & Benelux

What makes us unique?

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The Numbers

PRINT SUBSCRIBERS

DIGITAL SUBSCRIBERS NEWSLETTER SUBSCRIBERS

ISSUES PER YEAR CTR FOR NEWSLETTERS

10,000+

11,000+ 9,000

615%

OPEN RATE

17% OPEN RATE

20% CLICK-THROUGH RATE

22%CLICK-THROUGH RATESOCIAL

AUDIENCE2k+ SOLUS EMAIL OPEN RATES

AV I AT I O NR E S P O N S E M E D I AReal

AudienceJ O B D E S C R I P T I O N O R G A N I S AT I O N T Y P E

4%OTHER

8%DESIGN10%

AIRCRAFT/COMPONENTS/

ENGINES11%

MAINTENANCE

16%IFE/IN-FLIGHT

COMM PROVIDER

12%SALES/

MARKETING

12%INTERIORS MAN/SUPPLIER/SERV

PROVIDER

15%OTHER

17%MAINTENANCE/MODIFICATION/

OVERHAUL

16%ENGINEERING

41%AIRLINE

38%CORPORATE

MANAGEMENT

C I R C U L AT I O N

2%S AMERICA/CARIBBEAN

3%AFRICA

4%MIDDLE EAST

14%ASIA/ASIA-PACIFIC

30%N.AMERICA

47%EUROPE

AV I AT I O NR E S P O N S E M E D I AReal

Features calendar 2020JANUARYSeats - Features in every issueIFE & Connectivity - Features in every issueCabin - GalleysMaterials - Composites & plasticsOperations - SafetyIssue distributed at key events including AIME

MARCHSeats - Features in every issueIFE & Connectivity - Features in every issueCabin - Water & wasteMaterials - LeatherOperations - TrainingIssue distributed at key events including Passenger Experience Week

MAYSeats - Features in every issueIFE & Connectivity - Features in every issueCabin - Electric & electronicsMaterials - FabricOperations - Catering

JULY Seats - Features in every issueIFE & Connectivity - Features in every issueCabin - LightingMaterials - Paints & coatingsOperations - CleaningIssue distributed at key events including World Aviation Festival

SEPTEMBERSeats - Features in every issueIFE & Connectivity - Features in every issueCabin - Environmental controlMaterials - LaminatesOperations - MaintenanceIssue distributed at key events including ERA General Assembly, APEX

NOVEMBERSeats - Features in every issueIFE & Connectivity - Features in every issueCabin - Baggage binsMaterials - FoamsOperations - Environment

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