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Piacenza, October 14, 2011 "Innovating Food, Innovating the Law" Conference PAOLA FOSSATI (Università degli studi di Milano, Italy), Labelling animal welfare, empowering citizens’ ethics Video: http://vimeo.com/31050245
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International ConferenceInnovating Food, Innovating the Law
An interdisciplinary approach to the challanges of the agro-food sector
Paola FossatiSezione di Medicina Legale e Legislazione Veterinaria Dipartimento di
Scienze Cliniche Veterinarie
Labeling animal welfare, Labeling animal welfare, empowering citizens’ ethicsempowering citizens’ ethics
Food Food
• Increased connections• Need for effective communication channels
KnowledgeKnowledge
LabelingLabeling• effective communication channel in the
marketplace• consistent with the concepts of:
traceability, transparency informed choice
• enabling consumers to restore and develop more meaningful relations with food
• Transforming and improving the concept of traceability as ethics traceability:allowing consumers’ ethics to emergesupporting consumers’ informed food choices
Why not providing Why not providing information also on:information also on: the animal farming systems the animal farming systems the animal slaughtering systemsthe animal slaughtering systems
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Labeling and food of animal originLabeling and food of animal origin
• Food safety• Health
Ethics traceabilityEthics traceability
• Information concerning current food production practices may: prove crucial in enhancing awareness about animal
distress promote technological change towards more welfare-
friendly forms of husbandry
• What about animals’ lives in food production? Labeling as a powerful ethical device
Labeling animal food in the EULabeling animal food in the EU
• Ethics as an essential component of the idea of European citizenshipprovides the basis for the assurance of a high level
of consumer protection in relation to food information, taking into account the differences in the perception of consumers and their information needs whilst ensuring the smooth functioning of the internal market.
animal welfare labeling as a matter of citizenship
• Regolamento n. 178/2002• Direttiva 79/112/CEE• Direttive n. 89/395/CEE • Direttiva n. 89/396/CEE • Direttiva 90/496/CEE• Direttiva 2000/13/CE• Direttiva 2003/89/CE• Regolamento n. 1830/2003• Regolamento n. 1924/2006• Regolamento n. 834/07/CE
EUEU
‘‘Ethically competent’ citizens/consumersEthically competent’ citizens/consumers
• Transparency about the reality of animal farming and the supply chain
• informed food choices
• a new kind of civil society
•More information may lead to more commitment toward animal welfare
• Despite differences
The power of labelingThe power of labeling
• Increasing transparency• Providing more information about
the lives of farm animals• Reaching the average consumer
The challengesThe challenges
• To reach more and more significant numbers of consumers who care enough about animal welfare to look at a label
• First step:to design a food label that provides the maximum amount
of useful animal-welfare informationdisclose some concrete and pertinent information about
underlying animal-treatment practices
ConclusionConclusion
• Labeling can be a powerful, democratic way to inform consumers about animal welfare credentials for animal products