The Filter Bubbleby Eli Pariser

Lai-Yin Chu

Why?

What is the Filter Bubble?

How are they doing it?

What you want, Whether you want it or not

• Aimi Eguchi

Future Implications

“The road to Hell is paved with good intentions.” –Saint Bernard of Clairvaux

What can you do about it?

Just in case…

Terms/Definitions• Advertar – A virtual being with a commercial

purpose (192)• Disintermediation – elimination of the middle man

(59)• Overfitting – Error in algorithms where it become

more discriminating than people would be (129)• Schemata – Processing and compressing, sights and

sounds to capture/retain the point. (84-85)

For more information:www.thefilterbubble.comepariser@elipariser.com

*www.elipariser.com

For copy of ppt e-mail: diputs7@gmail.com