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The Filter Bubble Eli Pariser @elipariser on Twitter Wednesday 22 June 2011

Eli Pariser presents The Filter Bubble at Canvas8

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Eli presented The Filter Bubble alongside StreetSpark in a Canvas8 event on 'By chance or by design? Serendipity and the internet' A great talk, well received at the Prince's Trust in Shoreditch, London. The event was sponsored by Penguin.

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Page 1: Eli Pariser presents The Filter Bubble at Canvas8

The Filter BubbleEli Pariser@elipariser on Twitter

Wednesday 22 June 2011

Page 2: Eli Pariser presents The Filter Bubble at Canvas8

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Wednesday 22 June 2011

Page 3: Eli Pariser presents The Filter Bubble at Canvas8

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Wednesday 22 June 2011

Page 4: Eli Pariser presents The Filter Bubble at Canvas8

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Wednesday 22 June 2011

Page 5: Eli Pariser presents The Filter Bubble at Canvas8

Why?

Wednesday 22 June 2011

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0 2010all of human history

Information Created

Wednesday 22 June 2011

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0 2010all of human history

Information Created

Wednesday 22 June 2011

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mon wed2 days in 2011

Information Created

Wednesday 22 June 2011

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If you like this, youʼll like that.

Wednesday 22 June 2011

Page 10: Eli Pariser presents The Filter Bubble at Canvas8

Meet Scott’s Google SearchGENDER:

RACE:

LOCATION:

MaleCaucasianNew York

Wednesday 22 June 2011

Page 11: Eli Pariser presents The Filter Bubble at Canvas8

Meet Daniel’s Google SearchGENDER:

RACE:

LOCATION:

MaleCaucasianNew York

Wednesday 22 June 2011

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Scott’s Search Daniel’s Search

Wednesday 22 June 2011

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Goooooooooogle

Wednesday 22 June 2011

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GoooooooooogleEgypt

Wednesday 22 June 2011

Page 15: Eli Pariser presents The Filter Bubble at Canvas8

GoooooooooogleEgypt

Travel, Vacations Egypt Daily News CIA World Factbook

Crisis in Egypt Protests of 2011 Lara Logan

o

Wednesday 22 June 2011

Page 16: Eli Pariser presents The Filter Bubble at Canvas8

“Relevance.”

Wednesday 22 June 2011

Page 17: Eli Pariser presents The Filter Bubble at Canvas8

“The future of the webis about personalization.”

Tapan Bhat, Yahoo VP

Wednesday 22 June 2011

Page 18: Eli Pariser presents The Filter Bubble at Canvas8

Eric Schmidt, Google

“It will be very hard for people to watch or consume something that has not in some sense been tailored for them.”

Wednesday 22 June 2011

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Wednesday 22 June 2011

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“A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.”

Mark Zuckerberg, Facebook

Wednesday 22 June 2011

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Whatʼs different: - Unique - Invisible - Passive

Wednesday 22 June 2011

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YOU

Wednesday 22 June 2011

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YOUYA

HO

O N

EW

S

N

ETFL

IX

AMAZON HUFFINGTON PO

ST

G

OOGLE FLIPBOARD

WASH

ING

TO

N P

OS

T

Wednesday 22 June 2011

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YOUYA

HO

O N

EW

S

N

ETFL

IX

AMAZON HUFFINGTON PO

ST

G

OOGLE FLIPBOARD

WASH

ING

TO

N P

OS

T

Wednesday 22 June 2011

Page 25: Eli Pariser presents The Filter Bubble at Canvas8

YOUYA

HO

O N

EW

S

N

ETFL

IX

AMAZON HUFFINGTON PO

ST

G

OOGLE FLIPBOARD

WASH

ING

TO

N P

OS

T

Wednesday 22 June 2011

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1. The Distortion Problem

Wednesday 22 June 2011

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Wednesday 22 June 2011

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2. “The Psychological Equivalent of Obesity”

Wednesday 22 June 2011

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Ironman Waiting forSuperman

Wednesday 22 June 2011

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Ironman Waiting forSuperman

Wednesday 22 June 2011

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Ironman Waiting forSuperman

Wednesday 22 June 2011

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Wednesday 22 June 2011

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Wednesday 22 June 2011

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Wednesday 22 June 2011

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The Balance: Justin Bieber

The Oscars

Agreeable Ideas

People like You

Wednesday 22 June 2011

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Afghanistan

Homelessness

Challenging Ideas

Different People

The Balance: Justin Bieber

The Oscars

Agreeable Ideas

People like You

Wednesday 22 June 2011

Page 37: Eli Pariser presents The Filter Bubble at Canvas8

omg

Wednesday 22 June 2011

Page 38: Eli Pariser presents The Filter Bubble at Canvas8

omg

lol ; )

#mmm

#more

wtf?Wednesday 22 June 2011

Page 39: Eli Pariser presents The Filter Bubble at Canvas8

3. A Matter of Control

Wednesday 22 June 2011

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“They want Google to tell them what to do next.”

Eric Schmidt again

Wednesday 22 June 2011

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Wednesday 22 June 2011

Page 42: Eli Pariser presents The Filter Bubble at Canvas8

Wednesday 22 June 2011

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Thank you, Internet!

Wednesday 22 June 2011

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01001010100010101000010011101101001010100010101000

Wednesday 22 June 2011

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sort by: Relevant

Important

Uncomfortable

Challenging

Other Points of View

Wednesday 22 June 2011

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sort by: Relevant

Important

Uncomfortable

Challenging

Other Points of View

Wednesday 22 June 2011

Page 47: Eli Pariser presents The Filter Bubble at Canvas8

sort by: Relevant

Important

Uncomfortable

Challenging

Other Points of View

Wednesday 22 June 2011

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“Algorithmic Paternalism”

Wednesday 22 June 2011

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“Technology is neither good nor evil, nor is it neutral.”

Kranzbergʼs First Law

Wednesday 22 June 2011

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YOUWednesday 22 June 2011

Page 51: Eli Pariser presents The Filter Bubble at Canvas8

YOU

Wednesday 22 June 2011

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YOU

Wednesday 22 June 2011

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YOU

Wednesday 22 June 2011

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Wednesday 22 June 2011