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TREES MILESTONE PERFORMING OUTDOOR SPORTSFrom September to December 2017
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hundreds of sports lovers from 29 European countries responded to Discovery’s challenge to Go the Extra Mile. In this bid to achieve a healthier lifestyle and promote the environment, each competing team chose to walk, run or cycle the furthest distance possi-ble. In total, participants covered 207,075km, which corresponds to five laps around the world.
Press Release February 2018
DISCOVERY GOXM SURPASSES
GOTHEEXTRAMILEDISCOVERYGOTHEEXTRAMILE.COM
The challenge involved teaming up with colleagues and friends – three to eight members per team– and exercising outdoors, to accumulate as many kilometres (and points) as possible on the GoXM App.Coimbra Trail Running, the victorious team, from Iberia, achieved the highest average of accumulatedpoints at a European level, winning the coveted trip to Costa Rica, one of the most eco-friendly countries on Earth. Top scoring teams at a regional level (seven regions in total) won sports watches (1st) and sports gi� vouchers (2nd).
GoXM Forest
planting a tree for every 100 kilometres covered by contestants across Europe. It’s easy to do the math: for the 200,000 km covered, 2,000 trees will be planted in Água Alva, in southern Portugal, including oaks, cork oaks, eucalyptus and strawberry trees.
“In this sense, the winners were not the only ones worthy of applause. Each of the participants achieved the challenge's mission to “Go Further Go Greener” and all are to be congratulated”, says Discovery’s Brand Manager, Márcia Loonstra das Neves.
This European-wide campaign exceeded the brand’s expectations by motivating its community to enjoy a healthier lifestyle and gain a greater awareness of sustainability issues.
Regional WinnersThe 29 countries involved in the challenge were grouped into seven regions. First and second-best teams of each region win great prizes!
GOTHEEXTRAMILEDISCOVERYGOTHEEXTRAMILE.COM
Central Europe
1st Viribus Unitis
2nd Run for the Forest Run
France
1st The warriors
2nd Antalis Bordeaux
Germany
1st JRopes
2nd Costa Chichas
Iberia
1st Club Triatlón Las Rozas 1
2nd 1Ananas1bananas
Italy
1st Gazzelle
2nd Frescoteam
Northern Europe
1st Staples Belgium 1
2nd Staples Belgium
United Kingdom
1st Sponge Bobs square pants
2nd Spicers Marketing
About The Navigator Company
2016.
The Navigator Company is Portugal’s third leading exporter, and the exporter generating the highest level of national value added. The Group accounts for approximately 1% of Portugal's GDP, around 3% of the country's total exports of goods, close to 8% of all containerized cargo and 7% of all containerized and conventional cargo exported through Portuguese ports.
In 2016, the Company set a new all-time record for paper output, with an annual turnover of approximately 1.6 billion euros.
Having consolidated its position as the leading European manufacturer, and the fourth largest in the world, of uncoated woodfree (UWF) printing and writing paper, The Navigator Company is also Europe's
tissue market, where it expects to become of key players in the continent.
The Navigator Company has successfully pursued a strategy of innovation and development of its own brands, which today account for 62% of sales of manufactured products. Special mention should be made of the Navigator brand, the world’s best-selling product in the premium office paper segment.The Navigator Company sells its products to 130 countries over five continents, with a special focus on Europe and the US, giving it the broadest export base of any Portuguese company.
As a vertically integrated forestry Company with its own forestry research institute RAIZ, it manages vast tracts of forest in Portugal certified under the FSC® and PEFC™ systems (FSC license C010852 and PEFC license 13-23-001), and boasts annual production capacity for 1.6 million tons of paper, 1.4 million tons of pulp (of which 1.1 million is integrated into paper) and power generation of 2.5 TWh, adding up to annual turnover of approximately 1.6 billion euros.
The Navigator Company operates one of Europe’s largest nurseries for forestry plants, with annual production capacity of approximately 12 million certified plants of various species, destined for use in renewing Portugal’s woodlands.
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GOTHEEXTRAMILEDISCOVERYGOTHEEXTRAMILE.COM
www.thenavigatorcompany.com
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