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The Corporation
GROUP VI 3EMC2GOMEZ, HANNAH G. 1//2!1"#ANTO#, RO$ERTHA CHRI#TINE
%.
VI&&ANUEVA, 'O#EMARIA PHI&IP #.
16. Ray Anderson, CEO of Interface (the worlds largest
commercial carpet
manufacturer, descri!es a paradigm shift that he e"perienced
when reading
#aul $aw%ens &he Ecology of Commerce and learning a!out
impact of
corporations on species e"tinction. &his moti'ated him to
see% ecological
sustaina!ility within his corporation. $e states that the day
must come when
en'ironmental plundering is not allowed and people li%e him will
end up in
ail. $ow far o) is that day*
The Corporation, the (o)*+entar that e-pore a0o*t the nat*re an(
rie o(o+inant intit*tion. hie the (o)*+entar o)*e on the eo*tion o
)orporationi4e Intera)e In), the )arpet )o+pan (e(i)ate( to it iion
5hoe CEO, Ra
An(eron, 5a to*)he( ater rea(in6 Pa* Ha54en7 The E)oo6 o
Co++er)e. %or21 ear, I neer 6ae a tho*6ht to 5hat 5e 5ere ta4in6
ro+ the Earth or (oin6 to theEarth in the +a4in6 o o*r pro(*)t.A
8*etion o))*r in the +in( et o An(eron, ho5ar he )an *taine( the
0*ine 5itho*t ta4in6 o+ethin6 ro+ the earth that )a*e(etr*)tion on
it.
A on6 a 5e *pport GO GREEN pro9e)t to prote)t the eniron+ent an(
it
*taina0iit an( e(*)ate peope to 0e reponi0e on 5hat 5e )an (o to
)han6e the5a 5e (ipoe o o*r trah an( re))a0e, 5e et no 6*it o
p*n(erin6 )reat*re onearth. e +*t 0e rea( an( +otiate( to hep *tain
o*r panet.
The 0otto+ ine i not the on eentia thin6 in a 0*ine 0*t it ho5
5e (o 0*ineto *tain ie in the 5or( 5e ie. Happ ie, happ panet.
1+. &he narrator states the following &he pursuit of
pro-t is an old story, !ut
there was a time when many things were regarded as either too
sacred or
too essential for the pu!lic good to !e conspired !usiness
opportunities. &heywere protected !y tradition and pu!lic
regulation.&oday, common goods
such as land and water ha'e !een turned into pri'ate property.
$ow might
capitalists defend such pri'atiing of the commons*
http://www.paulhawken.com/comments_ecology_of_commerce.htmlhttp://www.paulhawken.com/comments_ecology_of_commerce.html
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According to Jeremy Rifkin, Beginning with Tudor England, we
began to see a phenomenon
emerge, and that is the enclosure of the great commons, by
parliamentary acts in England, and
then in Europe. And so, first we began to take the great land
masses of the world, which were
commons and shared, and we reduced those to private property.
Then we went after the oceans
the great oceanic commons, and we created laws and regulations
that would allow countries
to claim a certain amount of water outside their coastal limits
for exploitation. In this century, we
went after the air, and we divided it into air corridors that
could be bought and sold for
commercial traffic for airplanes.
In the U.K., privatization has accomplished wonders. By 1979,
the borrowings and losses of
state-owned industries were running at about 3 billion a year.
But from 1989 to 1990,
companies privatized by the Thatcher government fattened the
government purse by some 2
billion. privatization has shown itself capable not only of
rescuing individual industries and a
whole economy headed for disaster but also of transforming
public attitudes toward economic
responsibility and the concept of private property.
1/. A person stated that 02342 of childrens products would not
ha'e
!een purchased without children nagging their parents. 5hat is
the moral
pro!lem with child ad'ertising*
The +ora pro0e+ 5ith )hi( a(ertiin6 i that a(ertie+ent are 0ein6
hone( 0
p)hoo6it an( enhan)e( 0 +e(ia te)hnoo6it. #in)e the )hi(: +in( i
not et
(eeope(, +ar4eter are *in6 it to the )hi( (eeop+enta *nera0iit
an( 0e)a*e
the 4no5 ho5 the )hi(ren thin4, an( the *e it to their a(anta6e
o a to hep thoe
0*inee/ )orporation to earn +ore proit. Ao, in)e the a(ertie+ent
are
0a)4e( *p 0 p)hoo6it the 4no5 ho5 to +anip*ate thee )hi(ren into
5antin6 to
0* the pro(*)t, the )reate the nee( or the )hi(ren to 0e or)e(
to 0*. $ae( ao on
5hat i ai( in the (o)*+entar, the parent hate it 5hen 4i( na6,
5hi)h i 5h +ot o
the ti+e 5hen )hi(ren na6, the parent are or)e( to )o+p 5ith
5hat the )hi( 5ant
9*t o the )hi( top na66in6, 5hi)h i 5hat the ph)hoo6it inten(e(
to happen.Ai(e ro+ that 0ae( on a t*( 0 ;r. Aan etee+ an( other i*e
that )o+e ro+ not hain6 5hat the
5ant.thi ae)t the)hi(ren 5e 0ein6 6rae.
