Thay Hai _ Aphrodite Annual Report _ KDQT 1 _ K32 _ DH Kinh Te Tp HCM

8/14/2019 Thay Hai _ Aphrodite Annual Report _ KDQT 1 _ K32 _ DH Kinh Te Tp HCM

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University of Economics Ho Chi Minh CitySimulation

Annual Report of

Aphrodite Inc.(Advfirm 81)

Instructor :

Group 5 KDQT _ 1 - Member List

Name Number Class

1. V Kim H ng2. L Ki u Khuyn3. D ng Tng Lm4. H Th Khnh Linh5. B o Ng c6. Tr n Th H ng Nhung7. V Minh Th o8. Ph Th Thanh9. Nguy n Ng c Trm10. Thi Nguy n T ngV y

KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1

Ho Chi Minh City, 1 - 2010


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Instructors Comment

________________________________________ ________________________________________ ________________________________________ ________________________________________

________________________________________ ________________________________________ ________________________________________ ________________________________________

________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________


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Members Cross Comment

Member H ng Khuyn Lm Linh Ng c Nhung Th o Thanh TrmV y1 100 100 100 100 100 100 100 100 100 12 94.5 97.5 92 92 98.5 98.5 91 94.5 91 3 91 96 90 92 94 94 89 92 88 84 92 94 91 88 96 93 92 91 89 95 100 100 75 92 100 100 81 100 87 86 96 100 94 97 100 99 96 96 94 97 99 100 99 99 100 100 99 100 98 88 96 99 95 94 98 94 93 93 94 99 100 100 100 100 100 99 100 100 98 10 99 100 99 99 100 100 99 99 95 9

WeightedAverage 96.75 98.65 93.5 95.3 98.65 97.75 94 96.55 93.4

Change100 into 10 9.675 9.865 9.35 9.53 9.865 9.775 9.4 9.655 9.34

Notes:

Criteria Point1 Attendance 102 On time 103 Prepared 104 Discussion 10

5 Attitude 106 Quality 107 Task done 208 Team player 109 Bonus 10

Total 100


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H eadquarter: Vodickova 36 110 00 Praha 1, Czech

Republic, EU.

Phone: +1 813 489 1980

Fax: +1 813 489 1437


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1. Financial Highlights

2. Letter to Shareholders

3. The Organization

4. The Marketing

5. The Finance


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Table of Contents

1. Financial Highlights 1

2. Letter to Shareholders 4

3. The Organization

Managing board

Human Policy

6

7

8

4. The Marketing

Products

Marketing Operation

Marketing Used Tools

Some Special Events

Marketing Development

Future Events

10

11

13

20

21

24

25

5. The Finance

Financial Statement

Sales Forecast

Capital Structure

Economic Development

Dividend policy

26

27

32

3436

39

From Life To Life


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US Dollar Y ear 2010 Y ear 2011 Y ear 2012

Sales Revenues 12,627,820.88 12,834,072.38 22,067,402.75

EBIT 7,255,170.63 8,523,542.36 12,996,354.93

Net Income 2,679,065.68 2,818,763.80 3,809,102.69

Income tax 2,460,483.53 2,297,772.31 1,505,785.00

Total Dividend 199,500.00 1,140,000.00 3,690,000.00

Balance Sheets

Current Assets12,108,816.25 22,317,619.00 30,489,128.50

Cash & cash equivalents 6,664,113.88 15,782,211.00 16,044,441.00

Shareholders equity 9,938,815.13 17,447,618.75 25,619,128.50

Liabilities 2,170,000.00 4,870,000.00 4,870,000.00

Cash flow 5,677,644.50 15,782,212.50 11,549,212.00

(P er share data)

Net dividend 0.65 3.80 12.30

EPS 7.87 9.39 9.71

Share price 10.14 16.74 22.27

1. Financial HighlightOverview:

Pag e 1


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1. Financial HighlighIn the first year, our IPO is 350,00shares at $4.01. Starting up with thicapital, company operated veryeffective, EPS increased from $0.5861 (Q.2/2010) to $ 0.9784 (Q.32010). In the end of the first year, wdecided to repurchase shares. Withreducing shares policy, we wanted t bring more value to investor and gmore control with company.

Repurchasing sharewas done in twoquarters with 50000shares. After thisdecision, in the first

quarter in 2011, EPSwas $ 2.6838 andstock price was$10.14. That was a pleasure result for our investor.

Pag e 2


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1. Financial Highlight

In 2011, we decided tolaunch $1,200,000 bond toguarantee capital for budget,investment project and

adjusting debt ratio. Withthis capital, we expandedoperation, invested in stock market and openedsubsidiary.

Pag e 3


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Pag e 4

Dear Shareholders,

Through three years, from 2010 to 2012, we have been makingsignificant progress.

Years 2010 is important year. Aphrodites stocks first issued at ScentStock Market at IPO price about $4.01 per share. Also, this year was

highlighted by noticeable record of sales and earning per shares.

Although year 2012 is difficult year for most of companies in PerfumeIndustry, by well prepared financial and marketing strategies creatingsuitable financial structure, issuing bonds and improving in products,Aphrodite Inc. still was one of the best companies with gradualdevelopment. Our stocks were preferable top stock.

After recession, year 2013 is recovering year. Despite high competition inmarket, political change etc, Aphrodite Inc under leadership of Managersand cooperation of whole staff still followed accurately as pointedcompanys vision and mission from starting up years.

In just three years time, we have created good relationships with both thesuppliers and the retailers. We have been getting loyal customers. Our reputation is more well known on global market. Our business will soonexpand significant all over the world in future.

There was no denying that the global economic, issues and finance havehad impact on our business. However, our firms development andsuccess have been obtaining that always base on adamant long termgrowing and vital values.



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Pag e 5

In changeable future with new things and better economy, the invaluable, but vital, core of Aphrodite, gained for many years, is always existed.Beginning in year 2013 with significant record net income about $2,039,329.25 - we believe in successful year and green future.

Future main aim of us is improving Aphrodite to higher levers, to bigfamily of love. We small parts of Aphrodite Family will try all our best tokeep our cores, to adapt changes, to strengthen our firm and to satisfy the best for related sides.

Finally, thankfully, we express our deepest appreciation not only to allour employees around the world for their commitment, dedication,innovation, contribution and for taking necessary actions to makecompanys goals realities but also to all shareholders and our clients whocreate golden opportunities for us to prove ourselves.

Yours faithfully,

DO BAO NGOC

Chief Executive Officer



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3. The Organization

Managing board

Human Policy

Pag e 6


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.

F inancial Department Marketing Department

Accounting Department Buying and MerchandisingDepartment

H uman Resource Department Area Presidents

Chief Marketing Officer

V Minh Th o

H th Khnh Linh

Ph Th Thanh

NA F TA

D ng Tng Lm

Chief F inance Officer

Tr n Th H ng Nhung

V Kim H ng

Thi Nguy n T ngV y

Nguy n Ng c Trm

EU

L Ki u Khuyn

Pag e 7

Managing

Board

Chief Executive Officer

B o Ng c


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Personnel Expenses2009

(Q4)2010 2011 2012

2013

(Q1)

By region

NA F TA 48731 114264 288501 837285.5 276776

EU 73194 259513.5 429647 1447993 453868.5Total 121925 373777.5 718598 2285309 730644.5

By product

A1P1 23893 48296 109935 296881.5 87616

A2P1 24838 65968 179016 540434 189160

A1P2 25281 37100 113142 348479 79888.5A2P2 47913 222413.5 316505 1099514 373980

Total 121925 373777.5 718598 2285309 730644.5

Pag e 8

Human Policy


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Products

Marketing Operation

Pag e 10


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Pag e 11

Products

Calm just-shaved skin with a

cooling, refreshingly aromatic balm.

Soothing lavender, aloe andchamomile extracts respond to skin

irritations such as razor burn and

dryness; Alcohol-free; fast-absorbing;

Mild, hypoallergenic formula Helps retain water to protect your

face. Keeps skin moisturized and soothed

Complex and sensual, this

modern scent is a fresh, yet subtle

mix of spice, fruit and exotic woods

in an elegant black bottle.

Keeps your face just as cool

and smooth as chrome


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Pag e 12

The Beauty of Brazil is fragrance inspired by

the colorful summer of Brazil: the sandy beach, the

sweet fruit and life sunny.

All as drawing up a picture with nuances of

modern dedicated to the beautiful tropics.

Scent is a combination of flavor papaya,

orchids, coconut milk ice cream, leaving a sweet

scent remains on the skin

Tiamo creates a famine Woody scent that

is both subtle and compelling.

Featuring a lovely honey and sandalwood

base blended with understated notes of

black pepper and Ylang essence keeps

this fragrance surprising and seductive .


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With the view to publicizing our brand name, positioning Aphrodite as one ofthe high-class cosmetic companies on both markets, Promotion & Marketingstrategy is also designed for supporting sales operation and socialcommitment

C H ALLENGER SWEETIE GENTIL TIAMO

Y ear

2010

Q

1

HappyV alentine day: Connect yours Hearts program Products of Aphrodite will be advertised in some cinemas onV alentine Day.

Moreover, couples will receive cinema tickets when buying productsAphrodite on this special occasion. : Present voucher or couple tick

to see astronomy, gift boxes or underwears, watch, rings

Q

2

Sponsor for World Cup inSouth Africa

Summer product advertise at Cannes Film

Festival

Q

3

Sponsor for fashion shows in

New York

Sponsor for fashion shows

in Milan

Pag e 13

Marketing Operatio


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Pag e 14


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Y ear

2010

Q

4

Santas gifts program once buying any product of Aphrodite,customers will receive a Christmas

gift and have chances to luckylottery.

Besides, customer will receive15% discount on every products.

Santas gifts program once buying any product of Aphrodite,

customers will receive aChristmas gift and a Christmas

card from the company.

Besides, customer will receive10% discount on every products.

Y ear

2011

Q

1

V alentines Close program : Give couples some love gifts to warm their emotion when they choose our product as a present in this

occasion such as couples T-shirt, travel tickets to 5-starsV inpearlResort inV ietnam or voucher to shipping in plazas

Q

2

Summer Beach eventswith sporty

manner (example:

beach soccer or water

surfing)

Mothers Daydeluxe : Present

vouchers or ticketsto use spa services

when customer choose Sweetie

Advertise insomeFootball

Leagues such asPremier Leagueor Bundesliga

-Summer sporton beach, aswater-skiing

festival.

Mothers Daydeluxe: Present

vouchers or tickets to usespa services

whencustomers

choose Tiamo.

Q

3

Advertise onthe Cars and

Menmagazine.

Advertise in NewYork fashionshows and in

departments of luxury plazas

Advertise on theCars and Men

magazine.

Advertise inMilan fashionshows and in

departments of luxury plazas.

Pag e 15


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Pag e 16


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Y ear

2011

Q

4

Celebrating Noel party with theattendance of President of France Nicolas Sarcozy and raise up the

fund for orphan child.

White dreams program to raisethe fund for homeless children in both areas thanks to the help of

Bill Gates..

Y ear

2012

Q

1

- New Year Product beginwith sporty

manner:celebrate

casting lots to

get voucher in plaza or

department ,with the total20-50% of

value contract

-womans daywarmly: Give

customers twoinvitation ticketsto attend dinner- party. This party

will presentflowers for

woman in this party.

- V alentine sday close : Givecouples T- shirt

in order toconnect their

love sounshakeable

- Advertise onTV and

FashionMagazine.

Woman andvalentines day

special: program performs from

beginningFebruary to

ending March.We will presenttravel tickets toFrance in 2 days

n 1 night .

Pag e 17


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Y ear

2012

Q

2

Mothers daydeluxe: Present 2voucher or ticket

to use spaservices. It is

close to

connectingmother and

child.

-Advertise inT he Football Association

P remier

League -Summer sport

in beach, aswater-skiing

festival.

- Advertiseat voguessummer fashionweek.

- Present 2tickets to

attend thisfashionshow.

Q

3

Advertise infashion

magazine and

radio station, bar

Advertise infashion show ,

TV

, big moving banner

Advertise onTV , magazine

and bar

Advertise on TV , Milan fashion

and departmentof luxury plaza.

Q

4White dreams program to raise the fund for homeless children in b

areas thanks to the help of Bill Gates...

Pag e 19


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Pag e 22

,Q 4 ZH DGYHUWLVHG

RXU SHUIXPHV LQ 1HZ


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Income Income Before Taxes 4484125.51 5408199.57 7075743.44

Income Taxes 186240.33 1563856.5 3266640.75Net Income 2679065.68 2818763.8 3809102.69

US Dollar F iscal 2010 F iscal 2011 F iscal 2012

Common Stock 300000 300000 300000Retained Earnings 2291758.25 4585523.00 6204625.00

Total Equity 3445662.50 5748534.00 7375053.50

Pag e 28

Consolidated Income Statement

Statement of Changes In equitytatement


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Documents

Thay Hai _ Aphrodite Annual Report _ KDQT 1 _ K32 _ DH Kinh Te Tp HCM