Dr. Nuttapon NimmanphatcharinPresident/CEO

Digital Economy Promotion Agency

Thailand Smart City

Thailand

2

Digital Status in 2017

3

Mobile Subscribers

@2017

121.53%

Internet Users

@2017

43.8M

Broadband Penetration

per Population

@2017

Broadband Penetration

per Household

@2017

38.21%

12.31%

value of e-Commerce

@2016

value of e-Payment

@2016

3.68 MMB

2.56 MMB386,300ICT employee

@2017

42MMobile social users

@2017

90+

Funded Startups

@2017

4

5

E-Commerce Startups Continue

to be Strong in Thailand

$65 Million in Series B Investment

https://techsauce.co/en/country-en/thailand-en/heres-happened-thailands-startup-ecosystem-2017/

6

30.7

81.9 87.5 93.5 93.6 97.9 9928.7

75.782.6

90.6 89.895.5 98.7

8

30.3

39.4

45.7 45.5

63.276.5

6.7

21.9

21

23.1 27.6

32.8

45

4.2

13.5

12

16.6 17.8

21.8

24.4

1-10 11-15 16-25 26-30 31-50 51-200 >200

Computer Internet Website Sale via Internet Receivable payment via internet

Size of

Establishments

Pe

rce

nta

ge

of

Esta

blish

me

nts

The 2017 Establishment Survey on Use of

Information and Communication Technology

7

Children and Youth Survey on Use of Information and Communication Technology 2017

8

Digital InnovationThailand

9

@ Thailand, Digital disruption has already happened!!!

The worlds largest

taxi company owns

no taxis

Uber

The largest accommodation

provider owns no real estate

Airbnb

The largest phone

companies own no

Telco infrastructure

Skype

WeChat

The most popular media

owner creates no content

The world’s most valuable

retailer has no inventory

Alibaba

The fastest growing

banks have no

actual money

Facebook

The world’s largest movie

house owns no cinemas

Netflix

The largest software

vendors don’t write

the apps

Apple

& 31 M users

26 M users

51 M users

12 M users104.13 MB

Total revenue

43.2k Hosts

0.3 M Guests

Lazada: 11.5 MVisitors

21.6k subscribers

13.96%Market Share

4 Mactive users

TrueMoney

10

Digital Park ThailandDigital Park Thailand is a new economic

cluster, strategically located on Eastern

Economic Corridor (EEC), aiming to be the

destination for digital global players and

digital biz innovators to Invest-Work-Learn-

Play together in the park where digital

lifestyle meet up with digital business.

Surrounded with regional logistic hub,

strength of numerous world-class digital

production, and well known academic

institutes, foster thriving digital innovation

ecosystem.

11

Digital TransformationThailand

12

Prew an e-Magazine on digital platform

Well-known Thai magazines and

daily newspapers are closing down

Baan Muang

closing after 44 years

Koo Sang Koo Som

magazine closing

after 38 years

Dichan magazine

closing after 37 years

Publishers transforming into

digital lifestyle platforms

Ookbeea Southeast

Asia digital

magazine

platform

13

Samitivej digitalizing its

hospital services

through

“Samitivej LINE Official

Account” and “LINE Beacon”

14

Mongkutwattana

General Hospital

Hiring Robot Nurses

3 robot nurses dressed in yellow

uniform to deliver medicine and

documents to doctors.http://www.gadgetify.com/robot-nurses/

http://www.komchadluek.net/news/regional/308669

15

ROBODOCTOR or Remote Presence System designing

to enhance efficiency in treatment processesPatients are able to get access to treatment promptly.

https://www.bangkokhospital.com/index.php/en/service-excellences/robodoctor

16https://i.pinimg.com/736x/bd/e1/6f/bde16f8cb4d2ac48aa35b0d66672fd31.jpg

ME by TMB offering a new

banking service, where

transactions can be made

anywhere online 24/7

https://www.icweb.co.th/work/me-by-tmb.html

17

TrueMoney enabling

everyone with access to

innovative financial

services, leading to

new lifestyle

http://www.truemoney.com/about/

Thailand

18

Digital Economy Promotion

Shaping a dynamic digital economy, with

digital-ready manpower and greater

digital awareness to propel change

VISION

Strategy 2:

Transform economy

towards Digital Thailand

Strategy 4:

Build digital innovation

ecosystems

Strategy 1:

Build manpower for

the digital era

Strategy 3:

Empower communities

for digital future

STRATEGY

19

Digital Economy Promotion

Master Plan (2018 – 2021)

500,000

30,000,000

10% 20%

25,000 24,700

10x

7 Smart Cities

10%

Digital Manpower

Digital Citizens

Digital Density Growth

Digitalized Enterprises

Average Valuation of

Thailand Startups

Digital Industry

GDP Contribution

Digitalized

Community

Digital Industry Investment

5% yoy

15%

GDP Growth

Increasing

income-generating

For the bottom 40 percent

Shaping a dynamic digital economy, with digital-ready manpower

and greater digital awareness to propel change

VISION

Smart

City

Big Data &

Innovation

Cyber

Security

Social Digital

Innovation

Digital

Citizen

Digital

Manpower

Digital

Transformation

Digital

Startup

Digitalized

Community

Digital Industry

Promotion

20

Digital Economy Promotion

Master Plan (2018 – 2021)

Strategy 1:

Build manpower for

the digital era

Strategy 3:

Empower communities

for digital future

Strategy 4:

Build digital innovation

ecosystems

Strategy 2:

Transform economy towards

Digital Thailand

21

Key action items

Smart

City

Big Data &

Innovation

Cyber

Security

Social Digital

Innovation

Digital

Citizen

Digital

Manpower

Digital

Transformation

Digital

Startup

Digitalized

Community

Digital Industry

Promotion

Strategy 1:

Build manpower for

the digital era

Strategy 3:

Empower communities

for digital future

Strategy 4:

Build digital innovation

ecosystems

Strategy 2:

Transform economy towards

Digital Thailand

Coding

Nation

Digital Manpower

Fund

Digital

Cafe

Tax Incentive

Digital Transformation Fund

Marketing & Internationalization Fund

RDI Fund (including standards and IP)

Smart Visa

Startup Fund

Community Fund

RDI Fund

Digital Consultant Program (business matching)

City Data Platform

Digital Park Thailand

IoT InstituteAgriculture Learning Health and

Active Aging(Showcase)

Digital Infrastructure Fund

Big Data as a Service Digital Academy

Code

Camp

National

Campaign

Certificate

Killer Apps

Awareness/

Marketing Fund

DEPA One Stop Service [ DOSS ]

Regulatory Sandbox

Digital Manpower Fund

Change Agent

Social Digital Innovation Fund

Consortium

Tax Incentive

Master

Plan and

Action Plan

RDI fund

Regulatory Sandbox

Digital

Assistant

Program

Cyber

Security

Consortium

Tax Incentive

Digital Startup

22

DRIVING MECHANISM AND FLAGSHIP INITIATIVES

Medium term

• Digital Economy Promotion Plan

Institutional

Resources and Tools

Output

Outcome

Evaluation

Digital Economy

Promotion Plan

depaInternational Desk

Benchmarking process

Implement

Digital Industry

Innovation

Manpower

Smart City

Agri. Community

Industry & Service sector

Security

Regional/ Area-based

DETMD NSO EGA

CAT

TOT

ONDE ETDA

IoT Institute Digital Startup Institute

depa Holding Company

Regional Offices + DOSS

Public Privatedepa

Rolling Plan

Digital Citizen

Digital Manpower

Digital Transformation

Digital Startup

Digitalized Communication

Social Digital Innovation

Smart City

Big Data & Innovation

Digital Industry Promotion

Cyber Security

Implemented through

10 programs

Subcommittee on Oversight

of Strategy and Digital Economy Promotion Plan

Academic

• Digital Startup• SME Transformation• Digital Manpower

•Digital Co – Research

•Digital Ecosystem Development

•Digital Community Transformation•Digital Infrastructure

depa Fund

Digital Industry Database

Sandbox Standard

Tax Incentive

23

Driving Mechanism

Short term

• Area-based Action Plan

• Flagship project

Policy Driving

Cabinet

NDEC and National Committee

Indicator

Implement

depa COMMISSION

SMART Visa

Flagship 1: Coding Thailand

Coding

Thailand

24

25

Flagship 2: Digital Transformation

Growth

5A

Planning3

Incubation/

Acceleration System for

International Scale Up

6

Start

Market

Market

1 Y 2 Y 3 Y

Start Up Market Development Program: - SMEs Tax Reduction

- SMEs Transformation Program

- Soft Landing Package

Digital Technology

and Innovation

Exchange Market

• Infrastructure Fund

• Digital Thailand Big Bang

• depa IP Desk

• Smart Visa for Investors

Business Revenue

Time

Idea

Hackathons (Open Big Data)

1

Idea Bootcamp2

Start up Fund Startup VC Fund + Growth Fund idea fund

depa and partnerships

Diversification

International

Market

Incubation/

Acceleration System

4

University

Public

Private

Flagship 3: Digital Startup Ecosystem

26

IPO

Community Learning Process

Local needs External Factors Community ManagementCommunity Learning

depa Community to identify needs

Digitalized Community

- Community ownership

- Civic participation

- Community learning

- Digital awareness

- Technology and innovation

driven development

- Self-assessment (capability)

- Development goals

- Community planning

- Digital Society at community

level

Province

Local Gov

Private Sector

Community

Startup to provide solutions

depa to coach the transformation

University to help with community planning

Local gov to support community

Private sector to provide commercial solutions

CAT & TOT to provide Free Wi Fi and e-Commerce infrastructure

Maximizing social

capital in

community with

digital technology

and innovation

• Digital Community Fund

• Grant Fund

• Community

Hackathons

Flagship 4: Digital Community Transformation

27

Flagship 5: Smart City

National Smart City

CommitteeNational PMC

Area-based PMCs

Smart City Working Groups

แผนปฏิบัตกิารเมืองอัจฉริยะในระดบัพืน้ที่

Smart City Master Plan

supporting smart

city

Public/ Private Sectors

driving smart

city

depa Branch

1. Chiang mai

2. Phuket

3. Khonkaen

4. Bangkok

Goals

Smart People

Smart Living

Smart Economy

Smart Mobility

Smart Energy & Environment

Smart Governance

Design with

the User

Understand the

Existing City Ecosystem

Design for Scale Build for

Sustainability

Be Data Driven Use Open Standards,

Open Data, Open Source,

and Open Innovation

Address Privacy

and Security

Be Collaborative

Digital Industry

Innovation

Manpower

Smart City

Agriculture Community

Industry & Service

Security

IoT Institute

Startup Institute

depa Holding Company

1 2 3 4 5 6 7 8

28

5. Chonburi

6. Rayong

7. Chachoengsao

29

Flagship 6: IoT Institute

https://easyparkgroup.com/smart-cities-index/

2017 Smart Cities Index

Thailand Smart City Master Plan (Draft)

31

Smart city definition

A smart city is an efficiently managed city with sustainable

services that serve its citizens so everyone is safe and happy.

32

ThailandSmart city

Six areas of smart city development

Smart

Economy

Smart

MobilitySmart

Living

Smart

Energy and

Environment

Smart

People

Smart

Governance

Ease of doing business

Business agility

Healthcare services

Healthy people

Digital awareness

Knowledgeable and digital citizen

Safe and accessible

Accessibility, convenience, and safety

Accessible

Government services accessibility

Green

Alternative green energy

Competitiveness

Transport and

green vehicles Quality of life

Social and

human capital

Participation

Natural resources

Sharing

Ride sharing and green mobility

Efficient

Efficient transportation and logistics management

Efficient

Efficient energy consumption

Environmentally friendly

Effective waste management

and environmental monitoring

Transparent

Transparency

Citizen centric

Citizen participation

Networking

Business connectivity

Innovating

Business innovation and transformation

Public safety

Public safety

Living comfort

Intelligent living facilities

Life long learning

Creative learning environments

Citizen centric

Inclusive society

33

2018

2019 2020 2022 2032

2036

Driving the developments

• National steering committee

• National smart city master plan

• Area-based action plans for the 7 pilot

cities

• Special zones

77 smart cities

• City data platforms

• Over 100 city services from

city data

• 27smart cities

• 50 developing cities

• 7 pilot cities – Phuket, Chiang

Mai, Khon Kaen, Bangkok,

Chonburi, Rayong,

Chacherngsao

• 20 developing cities – joint

ventures

3 Thai cities in the world smart

city ranking

• Thailand becomes the centre

of smart city development in

ASEAN

A Thai city ranked in the

world top 10 smart cities

Smart city development plan

34

Smart city development steps

Smart city

master plan

Digital

infrastructure

and smart

ecosystem

Mechanism for

efficient

workflow

City data

platform

Innovative and

sustainable

city services

SMART CITY

เมืองอัจฉริยะ

SmartMobility

Smart Energy and

Environment

SmartPeople

Smart Economy

Smart

Living

Smart Governance

Data from city agencies

is connected,

aggregated, analysed,

and made available for

innovative city services.

Sustainable

development

comes from

understanding

the local context

as well as

meeting

stakeholders

needs.

Digital infrastructure and

innovation will play an

important role in the smart

city ecosystem.

Through promotion of

SMEs, new

entrepreneurs, and

startups.

Practical workflow

will allow

stakeholders to

work together

effectively.

For efficient management of city resources, energy,

environments, traffic, safety as well as promoting well-

being of residents and life-long learning.

35

36

THANK YOU

37

Back up

The Digital Economy Promotion Agency (DEPA) was established on 23rd January 2017 to promote and support the development of

digital industry and innovation as well as the digital technology adoption and

usage for economic, social, cultural and security benefits, in accordance with the

Digital and Society Economy Act B.E. 2560 (2017).

38

DEPA to drive digital transformation towards Digital Thailand

Our missionTo develop the digital economy promotion

strategies in accordance with the national policy

and plan on the development of digital economy

and society

To promote and support the investment or

business operations in relation to the digital

industry and innovation

To promote, support and work with other public

and private organizations to achieve the

development of digital industry and innovation

To promote, support and implement the

human resource development with

regard to digital industry and innovation

To propose, expedite and follow up on the

amendment of intellectual property

protection laws, regulations or measures

related to digital industry and innovation,

in collaboration with the relevant

agencies

1

2 5

3

4

39

Promote and support

marketing, investment,

production and services in

relation to digital technology.

Promote and develop

the adoption of

digital technology by

businesses and industries.

Promote and support the development

of human resource related to digital

industry and innovation, in keeping up with

market demands.

Promote and facilitate

the investment in the digital

industry and digital innovation.

Promote and support the

development of assistive and

universally designed digital

technology.

Promote and support research,

development, and innovation

fundamental to the development of

digital industry.

Promote and support the use of digital

technology to create or disseminate via media

useful content in relation to economy,

society, culture and national security.

Promote and support the digital industry as well as digital

innovation.

Promote and support the

circulation of knowledge that

encourages the meaningful and

safe use of digital technology.

Digital Citizen Social Digital Innovation

Digital RDI

Digital ManpowerDigital Transformation

Areas of focus as mandated by law

40

Digital Industry and Innovation Promotion

Community Adoption Fund

DEPA Digital Startup Fund

Infrastructure Fund

DEPA Transformation Fund

Awareness/Marketing

Digital

Manpower

DEPA Research

Fund

depa Tools

41

42

depa Digital Startup Fund“สนบัสนุนใหทุ้กความผนัวสิาหกจิดจิทิลัเริม่ต้นให้เป็นจรงิและเตบิโตไป

ด้วยกนั” depa Digital Digital Community

Transformation Fund“สนบัสนุนใหชุ้มชนสามารถยกระดบัชุมชนเพ ือ่การพฒันาศกัยภาพด้วยเทคโนโลย ี

และนวตักรรมดจิทิลั”

depa Digital SMEs Transformation Fund“สนบัสนุนให ้SMEs เพ ิม่ขดีความสามารถ

การแข่งขนัด้วยเทคโนโลยแีละนวตักรรมดจิทิลัใหก้บัธุรกจิ”

depa Digital Manpower Fund“สนบัสนุนในการสร้างคนและบุคลากรดจิทิลั

ด้วยหลกัสูตรอบรมเพ ือ่พฒันาศกัยภาพทางด้านเทคโนโลยแีละนวตักรรมดจิทิลั”

depa Digital Infrastructure Fund“สนบัสนุนใหเ้กดิการพฒันาโครงสร้างพ ืน้ฐานของรฐัและเอกชนในการผลกัดนัอุตสาหกรรมดจิทิลัเพ ือ่

ยกระดบันวตักรรมดจิทิลัของประเทศ”