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May 2010

Wenceslao Casares

Co-CEO

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Mobile Payments: an emerging space

And many more…

MOBILE BANKING

And many more…

MOBILE PAYMENT

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Mobile Payments: an emerging space

P2P Remittances Digital goods

Physical goods

PAYMENT USESTelco acct Pre-

loadedCredit Bank

account

FUNDING

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Kenya: M-Pesa

Philippines: G-Cash

India: mCheck

Japan: NTT DoCoMo, Felica

South Korea: SK Telecom, MBank

Internationally: Two proven models

EMERGING MARKETS

DEVELOPED

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Japan: NTT DoCoMo, Felica

South Korea: SK Telecom, MBank

Internationally: Two proven models

DEVELOPED

The NFC model has a proven value proposition in Developed Markets

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NFC hijacked by payments in the US

Handset manufacturers competing for functionality per $

NFC explodes the use of the phone to the world around us, for minimal $ increase in hardware (less than $ 3)

Telecoms and Banks cannot agree on who owns what information of the consumer, of the transaction, and the fees

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Exacerbated by current model of pull payments…

NFC hijacked by payments in the US

CUSTOMER

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Bling Nation requirements

3 Requirements

3 Requirements

EASIER than swiping a card

ANY carrier

ANY phoneCERTIFICATIONS

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Bling Nation transaction

VIDEO

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Bling Nation: Value proposition

Convenience, rewards, control

Cheaper acceptance, Loyalty, Info

Increased profits, user satisfaction and new business accounts

CONSUMER MERCHANT BANK

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Backed by LightSpeed Venture Partners, Balderton Capital

Former Chairman of CitibankJohn Reed

Former Chairman of Digital Insight; former President of American ExpressJeffrey Stiefler

Former CEO, VISACarl Pascarella

Management team has a total of 60 years of Financial Services experience

INVESTORS

ADVISORY BOARD

MANAGEMENT

Former COO, eBay; Former CMO, PepsicoBrian Swette

Founders & Co-CEO’s. Patagon.com, Lemon BankWenceslao Casares & Meyer Malka

Product. McKinsey, Fedex, Capital OnePuneet Agarwal

General Counsel. Fenwick, Postini, GoogleCindy McAdam

Technology. World Bank, IDBFederico Murrone

Charles Herel

Region President. S1, FRS

Marketing. E*TradeJudy Balint

Region President. MocapayRod Stambaugh

Bling Nation Leadership Team