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Tech Savvy StudentsKyle Cance, Assistant Director
Administrative Services Marketing and Communications
Questions…
1. Tweet @kcance
2. Yes, you are encouraged to use your phones for this presentation
Learning outcomes
Learn how students are interacting
with technology
with social media
Learn how to utilize social media to connect with students where they are
Our incoming students
Plurals, Homeland, Gen We, Gen Y…
Born 1995 and forward
“Digital Natives”
Most diverse generation ever
More independent than Millennials
Highly resistant to marketing
Fun facts
Most will never experience dial-up internet
Very few remember of having landline phones at home
90’s parties will be a “thing” in college
“Digital Natives”
Phones are the lifeline
Lazy users online
Lives are documented online
Rebellion is online
Looking new places to escape to for safety
Where can you find our students?
Yik-Yak
YouTube
Pintrest
Vine
Tinder
Twitch
Whisper…and so many more
Whisper & YikYak
Broccoli and Cake
Push vs. Pull
Join us on Thursday at 7pm for a showing of the Avengers Age of Ultron.
Who is your favorite Avenger? Cheer them on at 7pm for our showing of Age of Ultron
Registration is closing for intramural softball tomorrow, sign up today!
Looking for a intramural softball team? Post her to find other players to register by tomorrow.
What spring class are you most excited for? Have you registered?
Remember to register for spring classes by Friday.
How do we connect with students…appropriately?
Make you account professional and only use it professionally
Social media is a 24/7 commitment
Be genuine and have fun
Share advice when able
Invite the student to your office from the online world
Do not share private or personal information
Execute good judgment
Will you supervisor approve
Will a judge approve
Will a small child and an elderly person in your life approve
In conclusion
Social media and staying connected with students is an ongoing process
The landscape will shift within 5 years
Utilize students to stay current
Questions…
1. Tweet @kcance
