Tech Meets Content

Tech Meets Content

Some people may be familiar with this from there web team but I think there are some synergies to how Publishers are perceived!

How Tech Firms View Publishers!

OR

Publishers never needed to be Tech Firms in the Past

We bought our tech off the shelf

Poor Printing meant you went elsewhere that was our technical control

CONTENT WAS KING!

DesignOrientationTry something newCram more images in than in printAdd video360 Photos

Add even more cool stuff!Different text flow by Orientation!Add More VideoMore 360 Photos

As time went on the tech started to fail and scale well this had changed

Screens, everywhere

???????

A plethora of devices. Some are easy to forsee, some are not - but they will all be connected to the web, and they will speak the webs language - HTML. Web services are being added to everything. The internet of things. So we knew we wanted to be able to scale, and that was sustainable. But we also wanted people to like the app.

Tech was the Problem

The Business needed to learn a new language

We Built a Team

Make Tech Deliver our Requirements

Tech

Content

Product

Invest in TechInvested in a Tech businessGave the insight to build the toolCollaborated on build

Speed is a Customer Feature

800mb

40mb

Content needs to think about Tech

Rapid DeploymentEngagement over the issueUpdating ContentArticle Specific Push Notification

For example, push notifications...

New issue

Just a reminder!

(time)

Advert

Content

Reference

SouvenirWhat is a magazine?More than what it looks like!

Good Content is just not enoughTechnology needs to be future proofLearn the new languageEditorial/Customer engagement is keyDiscoverability is vital good tech helps!