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8.1. Collaborative strategieson the web

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Boeing 7E7 Project A Case Study

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Who is Building Boeing 7E7?

Mitsubishi,Japan

Wichita,Kansas

Frederickson,Tacoma

Vought, Fuji,Kawasaki inJapan

Australia

Canada

Italy

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Collaborating to Win

Professor Jim Browne, CIMRU, NUI, Galway.

Project ManagementIssues

Project ManagementIssues

CustomersT2 Suppliers ManufacturingT1 Suppliers

Design IssuesDesign Issues

Co-Design Customer Driven Design

Supply Chain ManagementCustomer Order Fulfillment

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Goals, Directions, Strategies

and Competitive Advantage

Be the Cost LeaderBe the Cost Leader DifferentiateDifferentiate

Cost/Price Features/Quality

Features/Quality Cost/Price

Supplier1Supplier1

Supplier3Supplier3

Supplier2Supplier2 ManufacturerManufacturer DealersDealers RetailersRetailers CustomerCustomer

$ P Supply Chain Model

Apply eBusiness Model

1.EnvironmentalAnalysis

2.eBusinessGoals/

Strategies

4.eTransformationRoadmap

5.eTransfor--mation

Methodology

6.eSystems(ICT/BusinessMaintenance

7.Evolution

ChangeManagement

3.eReadinessInternal/

External

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eBusiness Goals/Strategies

Direct-to-customer

Full Service Provider

EPortal /eAuctioneer

Product (Value Added) Differentiation / Forward Integration /Marketing / Product bundling / Product Development / StrategicAlliances / Customer Relationship Mgt (CRM) / Cost Leadership /

Pricing Strategies / Expand Product line

Bargaining Power

of Buyers

Supply Chain Model

EPortal /eRegion

Product Differentiation / Backward Integration / Supply Chain Mgt(SCM) / Strategic Alliances / ePortal (for bulk ordering)

Bargaining Power

of Suppliers

Full Service Provider

ePortal / eRegion

Product Diversification / Market Diversification

Product Bundling / Strategic Alliances / Pricing Strategies

Threat of

Substitutes

eAuction Model

Full Service Provider

EPortal

Supply Chain Model

Direct-to-cust. Model

Product (Value-added) Differentiation / Strategic Alliances /ProductBundling / Horizontal integration / Marketing / Price discriminationstrategies/ Pricing Strategies / Targeting Niche markets/ CustomerRelationship Management (CRM)/Expand Product Line

Rivalry among

existing Firms

Direct-to-Customer

Full Service ProviderePortal / eRegion

Product Differentiation / Product Bundling / Customer Relationship

Mgt (CRM)/Strategic Alliances / Cost Leadership

Threat of New

Entrants

eBusinessModels

Business StrategiesForce

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Conclusion

eBusiness Transformation needs properbusiness strategies and models to gain thecompetitive advantage

Issues need to be looked at on buildingTrust relationships with Strategic Partnersas well as Customers