7/25/2019 Target Audience [Draft]
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Ayan Magudia
Target Audience [Draft]
The target audience for our short lm, is those of the ages
15-30, specically
females although not exclusively !e aim to target those in the
socio-economic
groups of "#, $ and % The &&'" certication for our lm is
a 15
Age Range
(ur lm is targeted to those of the ages 15-30 (ur lm centres on
a 1) year old
girl, living *for the most part+ a generic lifestyle, thus
appealing to a mass
amount of teenagers as they can easily relate and identify to
our protagonist
simply on the means that the ases of their lives *attending
college, leisure
activities+ ill e cordial The age range e aim to appeal to,
reaches eyond
.ust teenagers as although older audiences may not e ale to
directly relate as
our protagonist is yet to enter adulthood/ many should e ale to
empathises
ith the emotions and diculties she faces, as the intense context
is one that an
adult ill e ale to comprehend and perhaps resonate ith Those at
the older
end of the spectrum may instead of relating to the protagonist,
detach
themselves as a 3rdparty su.ective ale to analyse, unpic and
condemn our
character for her 2as as they have surpassed there adolescence
and can vie
the situation not from the protagonists vie ut from a mature
perspective our
protagonist and short lm could e en.oyed in the ay that the
audience see
hat the protagonist does not !e limited our target audience to
the age of 30 ss
e feel that eyond that, the context of our lm may e inapplicale
as the
dilemmas and prolematic tendencies of our protagonist may e less
engaging
than alienating
Gender
(ur lm is specically targeted to females4 though not exclusively
This is not to
say that males are not to en.oy our short lm, ut that the
emotional context and
intense focus of our protagonist thoughts and feelings are liely
to e more
understood and appreciated y omen, especially in that the
thoughts and
feelings are of a teenage girl
Socio-Economic Group
(ur lm is aimed at socio-economic groups "#, $ and % This
includes those of
silled manual occupation, semi-silled and unsilled manual
occupations,
unemployed and loest grade occupations n applying this
discriminatory toolfor media consumption to our short lm, e deemed
it sensile to aim for the
socio-economic group6s listed aove as e feel those aove this
group may not
e ale to identify ith the day-to-day of our protagonist life, in
the ay that the
loer groups potentially ould The hardships that our protagonist
faces may e
easier identied ith the loer groups as they can recognise the
prolems and
deprivation one may face hen loer don in a hierarchal
society
BBFC
(ur lm has a &ritish &oard of 'ilm "ertication of 15 !e
felt this ould e est
appropriate as the mature and intense context of our short lm is
those of the
age 15 and aove should e ale to comprehend, here as those any
youngermay nd diculty in fathoming the means of the context !e also
set the lm a
