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By Jemma Pinto

Target audience

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Page 1: Target audience

By Jemma Pinto

Page 2: Target audience

Our Film is based on a Experiment gone wrong that Changes the casual world of a ordinary teacher at Harrow college to Underworld of the dead effected by a virus that can only affect other human by the infectious exposure of their blood to un-dead monster saliva.

Our Film will be targeted towards horror &thriller fans as well as our audience having a connection towards school ,college or Universities students that can have a idea of what could happen during a Zombie apocalypse and our film can provide the fiction realism that can create the experience of a school being ruined by the un-dead.

Page 3: Target audience

Our Target Audience will be for 15-25 yr old due to the nature of our film will contain Features that will not be suitable for children under the age of 15 yrs old, Content Such as;

-violence -strong horror -blood and gore -frequent strong language (eg 'f***'). -brief scenes of violence or verbal references to sexual --violence -discriminatory language or behaviour -drug taking

Page 4: Target audience

We have gathered Secondary Research that Classifies our film in to the 15 rated category and is based on the British Board of Film classification, so we abide by the guide lines needed.

-www.bbfc.co.uk

Page 5: Target audience

Our location has a connection to our target audience as we are using Harrow college and most of our target audience has or have been to a school/college/university which creates a connection and a realistic view straight away. Our main character is a young attractive male teacher that has a strong personality as well as being a laid back and cool guy, but the idea that he cares about his students, children and wife comes out with emotional and caring attachment in this devastating situation as most of our audience would think about having a friend or family they care for dearly.

Page 6: Target audience

Questionnaire - Films Age: 14-17 18-25 26-30 31-34 35+

Ethnicity:……………………………………………………………………………………………………….

Gender: Male Female Why do you watch horror/thriller films? …………………………………………………………………………………………………………………………

………………………………… What do you expect from horror/thriller film? …………………………………………………………………………………………………………………………

………………………………… What is the first thing that comes into your mind when you hear the word “Horror/thriller”

Film? …………………………………………………………………………………………………………………………

………………………………… What’s your favourite horror/thriller film and why? …………………………………………………………………………………………………………………………

…………………………………

Does the Directors name affect your opinion of the film? Yes No Do the Actors/actress have a big effect on the film you are about to watch? Yes No What kind of sounds/music do you expect in the opening of a horror/thriller film?

……………………………………………………………………………………………………………………………………………………………

Page 7: Target audience

We Have done some primary research on what our Target audience, with recipients from ages 15-25yrs

The expectation most popular result from why people watch horror/thriller films is to get a shocking experience that's adrenaline pumping and unexpected

The expectation from our genre of film should include chase scene, a unexpected and surprised moment, Gore and bloody scene and a Heroic Figure/sad ending.

the first thing that comes into our mind when they heard the word “Horror/thriller” Film was at least Gore/Danger/risks

favourite horror/thriller film and why? We got mixed results but the most popular one’s were SAW, Nightmare on elm Street and The Shinning.

Does the Directors name affect your opinion of the film? 100% Said Yes!

Do the Actors/actress have a big effect on the film you are about to watch? 100% said Yes!

What kind of sounds/music do you expect in the opening of a horror/thriller film? Most of the recipients said to hear a erry underscore of music or a fast beat and high music.