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TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · [email protected] AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

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Page 1: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United
Page 2: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

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TABLE OF CONTENTS03A simple look at editorial philosophy

[ INTRO ]

04Top 10 location of readers & top 10 titles of registered users

[ AT A GLANCE ]

05Visters per month and page views per month

[ READERSHIP NUMBERS ]

06Website ad pricing

[ WEBSITE ]

07Current subscribers and pricing

[ NEWSLETTERS ]

08Roundtables, special reports, eblasts and press releases

[ UNIQUE OPPORTUNITIES ]

Page 3: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

Hotel News Now 2015 Media Kit

03

A SIMPLE LOOK AT EDITORIAL PHILOSOPHY

Hotel News Now is the definitive online news resource for the global hotel industry. Led by an experienced editorial team

and a network of correspondents and contributors throughout the world, our award-winning digital platform reports the most newsworthy events of the day.In addition to our breaking news

coverage, we provide in-depth analysis that leverages our access to STR data with our knowledge of the latest industry trends, providing decision makers with the most vital hotel news when they need it most: Now. Simply put:

WE ARE HOTELS. WE ARE NEWS. WE ARE NOW.

[email protected]

Page 4: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

[email protected]

AT A GLANCE

TOP 10 LOCATION OF READERS

+ The United States

+ The United Kingdom

+ India

+ Canada

+ Australia

+ Singapore

+ The Philippines

+ The United Arab Emirates + Switzerland

+ France

TOP 10 TITLES OF REGISTERED USERS

+ Director

+ Analyst/Consultant

+ Student

+ Vice President

+ GM

+ Owner

+ Marketing executive

+ EVP/SVP

+ Sales Manager

+ Department Head

TOTAL VISITORS THROUGH Q3 2015+ 1,645,564, an increase of 36% over first 3 quarters of 2014+ Averaging nearly 300,000 page views each month

TOTAL REACH+ 29,487 HNN Social Media account followers + 1.3 million unique visitors + 163,550 total newsletter subscribers

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Page 5: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

104,0822013

95,1952012

76,2402011

109,4432014

Hotel News Now 2015 Media Kit

[email protected]

UNIQUE VISITS

P E R M O N T H183,000A V E R A G I N G

VISITORS PER MONTH

N A M E D A S P B E B 2 B

O F T H E Y E A RWEBSITE 286,000

P A G E S V I E W E D

*all numbers are year - to - date

Page 6: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

Hotel News Now 2015 Media Kit

06 [email protected]

AD POSITION (All Run of Site)

dimensions file type lead time price(monthly)

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300 x 250

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72 business

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72 business

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WEBSITE[ pricing ]

Page 7: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

[ current subscribers and pricing ]

Hotel News Now 2015 Media Kit

NEWSLETTERS

[email protected]

current subscr ibers

+ 35,000

DAILY UPDATEN E W S L E T T E R

HNN 5 THINGS

Bullish Market Spurs More $1M-Per-Key Deals

With the hotel industry still bullish, investors aren’t afraid to pay more than a million per key to purchase luxury properties, provided it’s the right asset and location.

HNN OPERATIONSJD POWER IDENTIFIES KEY SATISFACTION DRIVER By Patrick Mayock, Editor-in-Chief

One factor trumps all when it comes to driving guest satisfaction, according to J.D. Power’s global travel and hospitality practice lead.

HNN EUROPENEW UK LIVING WAGE ADDS TO PRESSURE ON MARGINS By Terence Baker, Reporter, Europe

A new U.K. government policy to create a national living wage is putting more pressure on hotel margins, with costs likely to be absorbed into guest bills.

HNN OPINIONSLEADING IN LEED THROUGH HOTEL DESIGNBy Alicia Hoisington, Managing Editor

What does it mean to be Gold LEED-certifi ed? I wasn’t sure until I toured the Fairmont Pittsburgh

HNN DATASTR, STR GLOBAL RELEASE JUNE PIPELINE DATA

STR and STR Global released June 2015 pipeline data for the following regions:United States Europe Middle East/Africa

BANNER AD HEREADVERTISEMENT

BOX AD HERE

ADVERTISEMENT

HNN NEWSWIRE JD POWER: GUEST SATISFACTION REACHES NEW HIGH By HNN Newswire

Hotel guest satisfaction has risen to a record high, while the number of guests experiencing problems during their stay has dropped signifi cantly.

SUPERTEL CHANGES NAME TO CONDOR HOSPITALITY By HNN Newswire

The REIT is moving away from the Supertel name and its connotations of economy and midscale hotels, explained CEO Bill Blackham.

HNN FROM THE TECH IMPACT REPORT A CHEAT SHEET TO DRIVE DIRECT BUSINESS By Tim Peter, HNN columnist

You still have time to make 2015 a great year for direct booking growth. Follow these six tips to help get you there.

Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved. Privacy

You are subscribed to receive this newsletter as jedwards. If you wish to subscribe, click here. If you wish to unsubscribe, click here. If you are interested in advertising in Hotel News Now e-newsletters, please contact Lynsie Chamberlain.

NEWS OPINION DATA DASHBOARD ADVERTISE

BANNER AD HEREADVERTISEMENT

5 THINGS TO KNOW: 15 JULY 2015The HNN Editorial Staff” and then use this for the summary:

Today’s roundup of the most important news you need to know includes: living wage hike hits U.K. hoteliers hard; hotel guest satisfaction at new high; and more.

MONTH IN REVIEW

HNN MOST-READ ARTICLES OF AUGUST

Bullish Market Spurs More $1M-Per-Key DealsBy Patrick Mayock, Editor-in-ChiefWith the hotel industry still bullish, investors aren’t afraid to pay more than a million per key to purchase luxury properties, provided it’s the right asset and location.

BANNER AD HEREADVERTISEMENT

HNN EDITORS’ CHOICE EDITORS’ TOP PICKS FOR AUGUST The HNN editorial staff picks their favorite content you might have missed from the month that was: “Are you ready for EMV card adoption?” “Data dictates where to build hotels in the US” “Think like a retailer: 4 tips for hoteliers” “Hoteliers, associations slam NLRB decision” “Kew Green capital points to China volatility” “How to create a better comp set” “Global snapshots show varied performance” “New Orleans hotel mindset shifts post-Katrina”

Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved. Privacy

You are subscribed to receive this newsletter as jedwards. If you wish to subscribe, click here. If you wish to unsubscribe, click here. If you are interested in advertising in Hotel News Now e-newsletters, please contact Lynsie Chamberlain.

NEWS OPINION DATA DASHBOARD ADVERTISE

BANNER AD HEREADVERTISEMENT

Who should get Starwood’s brands By Jeff Higley, Editorial Director

Most rumors point to another company acquiring or merging with Starwood Hotels & Resorts. Here’s a better solution: Carve up the company so a number of other hotel

HNN SPECIAL ANNOUNCEMENTThe Hotel News Now offi ces will be closed Tuesday, August 11, for website maintenance. Publication of the Daily Update newsletter will resume on Wednesday.

BANNER AD HEREADVERTISEMENT

Digging to the core of Airbnb’s Big Apple data By Jan D. Freitag and Jessica Haywood, STR

A new U.K. government policy to create a national living wage is putting more pressure on hotel margins, with costs likely to be absorbed into guest bills.

Rate parity’s legal landscape By Ilse Scott, HNN columnist

The last decade has brought several signifi cant changes to how hotels and online travel agencies deal with rate parity around the world. Here’s the latest on what’s next.

Danziger talks his transition to Trump Hotels By Patrick Mayock, Editor-in-Chief

Eric Danziger has big plans for the Trump Hotel Collection, which may or may not include new brands.

Grades are in on 5 of the top US markets By Samantha Worgull, Associate Editor, Reader Engagement

The U.S. hotel industry is fi ring on all cylinders, and that bodes well for the top 25 markets, which account for 31.4% of the total room supply in the U.S.

Jeff Higley: Patrick Mayock:

Stephanie Ricca: Alicia Hoisington:

Terence Baker: Samantha Worgull:

Sean McCracken: Bryan Wroten:

TECH IMPACT REPORT

HNN IN-ROOM TECHNOLOGY

Bullish Market Spurs More $1M-Per-Key DealsBy Patrick Mayock, Editor-in-ChiefWith the hotel industry still bullish, investors aren’t afraid to pay more than a million per key to purchase luxury properties, provided it’s the right asset and location.

HNN INFOGRAPHICJD Power identifi es key satisfaction driver By Patrick Mayock, Editor-in-Chief

One factor trumps all when it comes to driving guest satisfaction, according to J.D. Power’s global travel and hospitality practice lead.

HNN HOW TO

Value, fl exibility, fun key to family promos By Terence Baker, Reporter, Europe

A new U.K. government policy to create a national living wage is putting more pressure on hotel margins, with costs likely to be absorbed into guest bills.

HNN OPINIONS

Hoteliers, disrupt before someone else does By Alicia Hoisington, Managing Editor

What does it mean to be Gold LEED-certifi ed? I wasn’t sure until I toured the Fairmont Pittsburgh

BANNER AD HEREADVERTISEMENT

HNN NEWSWIRE

Technology Pulse: A roundup of digital news By HNN Newswire

Hotel guest satisfaction has risen to a record high, while the number of guests experiencing problems during their stay has dropped signifi cantly.

Supertel changes name to Condor Hospitality By HNN Newswire

The REIT is moving away from the Supertel name and its connotations of economy and midscale hotels, explained CEO Bill Blackham.

HNN FROM HOTEL NEWS NOWGulfport owners fi nd opportunity after Katrina By Tim Peter, HNN columnist

You still have time to make 2015 a great year for direct booking growth. Follow these six tips to help get you there.

Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved. Privacy

You are subscribed to receive this newsletter as jedwards. If you wish to subscribe, click here. If you wish to unsubscribe, click here. If you are interested in advertising in Hotel News Now e-newsletters, please contact Lynsie Chamberlain.

NEWS OPINION DATA DASHBOARD ADVERTISE

BANNER AD HEREADVERTISEMENT

The present and future of in-room tech The HNN Editorial Staff” and then use this for the summary:

Today’s roundup of the most important news you need to know includes: living wage hike hits U.K. hoteliers hard; hotel guest

BANNER AD HEREADVERTISEMENT

INDEPENDENT INSIGHTS

HNN TECHNOLOGY

Bullish Market Spurs More $1M-Per-Key DealsBy Patrick Mayock, Editor-in-ChiefWith the hotel industry still bullish, investors aren’t afraid to pay more than a million per key to purchase luxury properties, provided it’s the right asset and location.

HNN INFOGRAPHICJD Power identifi es key satisfaction driver By Patrick Mayock, Editor-in-Chief

One factor trumps all when it comes to driving guest satisfaction, according to J.D. Power’s global travel and hospitality practice lead.

HNN HOW TOValue, fl exibility, fun key to family promos By Terence Baker, Reporter, Europe

A new U.K. government policy to create a national living wage is putting more pressure on hotel margins, with costs likely to be absorbed into guest bills.

HNN OPINIONSLeading in LEED through hotel designBy Alicia Hoisington, Managing Editor

What does it mean to be Gold LEED-certifi ed? I wasn’t sure until I toured the Fairmont Pittsburgh

BANNER AD HEREADVERTISEMENT

HNN NEWSWIRE JD Power: Guest satisfaction reaches new high By HNN Newswire

Hotel guest satisfaction has risen to a record high, while the number of guests experiencing problems during their stay has dropped signifi cantly.

Supertel changes name to Condor Hospitality By HNN Newswire

The REIT is moving away from the Supertel name and its connotations of economy and midscale hotels, explained CEO Bill Blackham.

HNN FROM HOTEL NEWS NOWGulfport owners fi nd opportunity after Katrina By Tim Peter, HNN columnist

You still have time to make 2015 a great year for direct booking growth. Follow these six tips to help get you there.

Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved. Privacy

You are subscribed to receive this newsletter as jedwards. If you wish to subscribe, click here. If you wish to unsubscribe, click here. If you are interested in advertising in Hotel News Now e-newsletters, please contact Lynsie Chamberlain.

NEWS OPINION DATA DASHBOARD ADVERTISE

BANNER AD HEREADVERTISEMENT

9 ways to manage technology trends The HNN Editorial Staff” and then use this for the summary:

Today’s roundup of the most important news you need to know includes: living wage hike hits U.K. hoteliers hard; hotel guest

BANNER AD HEREADVERTISEMENT

AD POSITION

dimensions

728 x 90

300 x 250

468 x 60

file type

staticjpg

lead time

72 business

hrs.

72 business

hrs.

72 business

hrs.

leaderboard 1

leaderboard 2

banner

$3,500

$2,500

$1,500

daily update4 week price [ 1 day per week ]

$2,000

$1,500

$1,000

monthlye-newsletter1 appearence

[ per month ]

staticjpg

staticjpg

current subscr ibers

+ 38,000

current subscr ibers

+ 29,000current subscr ibers

+ 7,200

CONFERENCE REWIND

HNN MOST-READ ARTICLES OF AUGUST

Bullish Market Spurs More $1M-Per-Key DealsBy Patrick Mayock, Editor-in-ChiefWith the hotel industry still bullish, investors aren’t afraid to pay more than a million per key to purchase luxury properties, provided it’s the right asset and location.

BANNER AD HEREADVERTISEMENT

HNN EDITORS’ CHOICE EDITORS’ TOP PICKS FOR AUGUST The HNN editorial staff picks their favorite content you might have missed from the month that was: “Are you ready for EMV card adoption?” “Data dictates where to build hotels in the US” “Think like a retailer: 4 tips for hoteliers” “Hoteliers, associations slam NLRB decision” “Kew Green capital points to China volatility” “How to create a better comp set” “Global snapshots show varied performance” “New Orleans hotel mindset shifts post-Katrina”

Copyright © 2004 - 2015 Hotel News Now, a division of STR, Inc. All Rights Reserved. Privacy

You are subscribed to receive this newsletter as jedwards. If you wish to subscribe, click here. If you wish to unsubscribe, click here. If you are interested in advertising in Hotel News Now e-newsletters, please contact Lynsie Chamberlain.

NEWS OPINION DATA DASHBOARD ADVERTISE

BANNER AD HEREADVERTISEMENT

Who should get Starwood’s brands By Jeff Higley, Editorial Director

Most rumors point to another company acquiring or merging with Starwood Hotels & Resorts. Here’s a better solution: Carve up the company so a number of other hotel

HNN SPECIAL ANNOUNCEMENTThe Hotel News Now offi ces will be closed Tuesday, August 11, for website maintenance. Publication of the Daily Update newsletter will resume on Wednesday.

BANNER AD HEREADVERTISEMENT

Digging to the core of Airbnb’s Big Apple data By Jan D. Freitag and Jessica Haywood, STR

A new U.K. government policy to create a national living wage is putting more pressure on hotel margins, with costs likely to be absorbed into guest bills.

Rate parity’s legal landscape By Ilse Scott, HNN columnist

The last decade has brought several signifi cant changes to how hotels and online travel agencies deal with rate parity around the world. Here’s the latest on what’s next.

Danziger talks his transition to Trump Hotels By Patrick Mayock, Editor-in-Chief

Eric Danziger has big plans for the Trump Hotel Collection, which may or may not include new brands.

Grades are in on 5 of the top US markets By Samantha Worgull, Associate Editor, Reader Engagement

The U.S. hotel industry is fi ring on all cylinders, and that bodes well for the top 25 markets, which account for 31.4% of the total room supply in the U.S.

Jeff Higley: Patrick Mayock:

Stephanie Ricca: Alicia Hoisington:

Terence Baker: Samantha Worgull:

Sean McCracken: Bryan Wroten:

current subscr ibers

+ 27,000

Page 8: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

Hotel News Now 2015 Media Kit

08 [email protected]

ROUNDTABLES AND SPECIAL REPORTS

UNIQUE OPPORTUNITIES

Your company can sponsor a deep dive into a timely subject at the center of the hotel industry.

Page 9: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

Hotel News Now 2015 Media Kit

[email protected]

EBLASTS

Send your CUSTOM EMAIL to nearly

opt in subscribers10,000

AD POSITION

file type

html fileor link

word doc

lead time

72 business

hrs.

48 business

hrs.

eblast

press release

$2,000

$200

1x price

$6,800

$680

4x price

$18,000

$1,800

12x price

$1,200 savings

$120 savings

$6,000 savings

$600 savings

UNIQUE OPPORTUNITIES [ continued ]

PRESS RELEASESBenefit only available to HNN advertisers

Each press release listed on website and 1 time in Daily Update newsletter

Page 10: TABLE OF CONTENTShotelnewsnow.com/Media/Default/Advertisements/2015 Media Kit.pdf · industrypartners@str.com AT A GLANCE TOP 10 LOCATION OF READERS + The United States + The United

HOTEL NEWS NOW18500 Lake Rd., Suite 310, Rocky River, Ohio 44116, USA

Tel: +1 615-824-8664www.hotelnewsnow.com

Visit www.hoteldataconference.com for information about the Hotel Data Conference

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CONTACT THE INDUSTRY PARTNERS TEAM: [email protected]

CONTACT :Lynsie Bennett

Director of Business Development (615) 824 8664 x3374

[email protected]: Lynsie_HNN_STR

/HOTELNEWSNOW @HOTEL_NEWS_NOW@HOTEL_NEWS_NOW