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TABLE OF CONTENTS PAGES A LETTER FROM THE EXECUTIVE VP 2 3 HOW IT STARTED 4 5 TAPPING THE GAP 8 9 THE ANSWER IS E 10 11 THE E - JETS EXPERIENCE 12 13 E - JETS AT WORK 14 19 ENVIRONMENTAL RESPONSIBILITY 20 21 AIRCRAFT SPEC SHEETS INSIDE BACK COVER

TABLE OF CONTENTS PAGES A LETTER FROM THE ...adm.embraercommercialaviation.com/pt-br/MarketInfo/the...Airline Market First envisioned. Then tested. Now proven. Some time ago, Embraer

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Page 1: TABLE OF CONTENTS PAGES A LETTER FROM THE ...adm.embraercommercialaviation.com/pt-br/MarketInfo/the...Airline Market First envisioned. Then tested. Now proven. Some time ago, Embraer

TABLE OF CONTENTS PAGES

A LETTER FROM THE EXECUTIVE VP 2 – 3

HOW IT STARTED 4 – 5

TAPPING THE GAP 8 – 9

THE ANSWER IS E 10 – 11

THE E-JETS EXPERIENCE 12 – 13

E-JETS AT WORK 14 – 19

ENVIRONMENTAL RESPONSIBILITY 20 – 21

AIRCRAFT SPEC SHEETS INSIDE BACK COVER

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A LETTER FROM THE EXECUTIVE VP

June 2007

Dear Friends,

Thank you for your interest in Embraer and our E-Jets Family – which now includes 

the EMBRAER 170, 175, 190 and 195.

You may recall the tremendous amount of anticipation surrounding these aircraft 

when they were first  introduced  just a few short years ago. Rather than follow 

conventional approaches for size and capacity, we chose a different path and 

created an entirely new class of product designed to fill the gap between existing 

70 to 120-seat aircraft. It was considered a bold step, but not unlike those for which 

Embraer has come to be known throughout our company’s history.

Today, it is with great pleasure, humility and pride that I report the world’s airlines 

have enthusiastically embraced this new breed of aircraft. Firm orders for more than 

650 E-Jets have been received from 36 airlines around the globe; 250 aircraft are 

already in service. And this number is growing, along with our worldwide customer-

support network.

This is an exciting time. For our customers. For our industry. And for me as the 

executive  vice-president  for  commercial  aviation  of  this  remarkable  company. 

The EMBRAER 170/190 Family has come to epitomize precisely what Embraer has 

always stood for: a passion for flight, an uncompromising dedication to excellence 

and exceptional standards. It is a heritage of which everyone here is most proud.

On the pages that follow,  I hope you’ll enjoy reading about our E-Jets Family as 

much as we have enjoyed designing and building them for you. 

With sincere regards,

Mauro Kern

Executive Vice-President

Airline Market

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First envisioned. Then tested. Now proven.

Some time ago, Embraer identified

a growing yet underserved market –

missions that were optimally served

by equipment in the 70 to 120-seat

capacity category.

Airlines struggling to grow were faced

with continually evolving markets and

passenger demands, making it dif-

ficult to maximize passenger yield

while managing operating costs.

Some airlines were flying aircraft with

too much capacity. Others pushed

the limits of regional jets. Exacerbating

the issue, fleet planners faced the

dilemma of either maintaining older,

less efficient jets or replacing them

with new aircraft that might not ideally

fit the mission.

As we set out to develop a product for

this niche, we chose to borrow little

from pre-existing designs. Instead

we engineered a product line from

the ground up to solve the unique

set of route and service challenges.

The result was the Embraer family

of E-Jets, an entirely new class of

aircraft that blurs the line between

mainline and regional jets. Attesting

to the widespread global acceptance

of this product family, we delivered

our 200th E-Jets aircraft less than

three years after the delivery of

our first one. Recent new operators

include Aero República/Colombia,

Frontier Airlines/USA, Northwest

Airlink/USA, Flybe/UK, Lufthansa/

Germany, EgyptAir Express, Royal

Jordanian, Hainan Airlines/China and

Virgin Blue/Australia.

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HOW IT STARTED

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Designing from a clean sheet: Both daunting and inspiring.

It all started with a need. Carriers

who served routes optimally flown

with 70 to 120-seat equipment had

only two options, both of them less

than satisfactory. Passengers either

had to endure uncomfortable seats –

the disappointing result of stretching

a smaller model – or airlines had

to put less efficient (and largely

empty) jets in the air and bear the

financial burden themselves. There

was nothing in between. “The

Rule,” as it came to be called,

required not a modification but a

wholesale rethinking of the type

of aircraft needed today. Further

complicating the challenge, a new

relationship was quickly emerging

in the carrier-passenger equation:

a sweeping movement of higher

passenger expectations we refer

to as “The PAX Factor.” Simply, The

PAX Factor identified a consumer

newly empowered by technology

and the Internet to demand – and

receive – more from all of his or

her transactions and experiences.

It was a task that we embraced with

equal parts responsibility, gusto

and creativity.

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TAPPING THE GAP

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Two forward and two

aft doors, single-point

refueling, under-wing

engines and easily

accessible baggage

compartments allow for

uncongested, simultaneous

servicing. Simply, these

aircraft spend less time on

the ground and more time

generating revenue

in the air.

The first thing we discarded was traditional thinking.

Designing an aircraft that satisfies

requirements of both passengers and

carriers is an ambitious balancing act

that requires laser-focused analysis

and a predilection toward innovation.

In the family of E-Jets, we are driven

by the belief that all expectations can

be not only met, but exceeded.

One might conclude – logically but

erroneously – that we reach for

the impossible. Others have already

accepted that a spacious interior

leads to the kind of bulk that drags on

performance and profits. But the fact

is the swift E-Jets Family provides

up to 30 percent more payload per

pound of structural weight compared

to aircraft of similar seat capacity. As

a result, they deliver full passenger

loads to markets up to 2,400 nm,

with astounding capability when

faced with challenges like short

airfields, hot summers and high-

altitude airports.

THE ANSWER IS E

What’s more, the family model – all

with the same flight deck – lets

airlines cross-train personnel for

significantly reduced costs, and

without the restrictions normally

inherent in mixed-fleet operations.

So airlines can right-size a flight up

to the last minute, matching aircraft

capacity to market demands. As

market demand grows, adding

incremental seat capacity is a

simple, cost-effective up-gauge.

In the final analysis, both passengers

and carriers are served by carefully

considering factors that include the

product’s efficiency, ergonomics,

engineering and experience, coming

together seamlessly in superior

operating economics. Our mantra

states it simply: The Answer is E.

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The worth of a passenger vs. the cost of a passenger.

Historically, the industry has focused

on cutting costs to improve the bottom

line. Today’s consumer, however,

demands more and is unwilling to

settle for discomfort in trade for a

less expensive fare. The airlines that

figure out how to combine a superior

experience at a value will be the ones

that succeed. Which is precisely

where the family of E-Jets excels.

All E-Jets offer the cabin service

amenities of a mainline product. The

fuselage design provides passen-

ger spaciousness exceeding most

conventional narrowbodies.

A wide two-by-two seat configuration

eliminates the middle seat entirely

to aid boarding and deplaning, and

also increases overall trip comfort. In

fact, E-Jets offer up to 17 percent

more volume of personal space per

passenger than competitor aircraft.

The generous cabin height (2 meters/

6 ft. 7 in.) allows more than 99 percent

of the world’s population to stand

upright in the aisle and move freely in

the lavatory. It’s all based on a rather

intuitive design philosophy: create a

more refined flight experience and the

passengers will follow.

Identified as the “double-

bubble,” this unique shape

maximizes passenger cabin

width at the shoulder and

elbow level while providing

ample revenue-generating

cargo space below.

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THE E-JETS EXPERIENCE

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The profiles of global operators that

include E-Jets in their fleet solution

are as diverse as the areas they serve.

Whether it’s a new airline in South

America or India providing nonstop

flights from secondary markets, a low-

cost carrier or full-service operators

in Europe, Asia and North America,

Embraer E-Jets offer new opportuni-

ties in the 70 to 120-seat segment.

E-JETS AT WORK

Global Acceptance

Dual-Class MissionsAirlines such as Air Canada, United Express, Saudi Arabian Airlines and Delta

Connection need to provide a link for high-yield business-class travelers between

longer routes and bring in passengers on smaller routes. The E-Jets Family gives

them the ability to configure a dual-class cabin for those missions and offer their

passengers a seamless experience with absolutely no compromise in service and,

therefore, no degradation to the brand.

RegionalsFrontier Airlines recognized a desire among travelers for a mainline jet experience

when flying between mid-size markets and on long, thin routes. Regional jets

and turboprops typically utilized for these flights simply left a lot to be desired.

The family of E-Jets aircraft fits the void precisely.

Low-Cost Carriers (LCCs)Smart carriers like JetBlue and Flybe realize that the low-cost airline experience can

be pleasant and fun, while still very economical. These airlines have rejected thinking

that dictates single-aircraft fleets. Flying an E-Jets fleet, they are able to open and

maintain mid-demand markets not economically served with conventional narrow

body aircraft.

Hub Transfer AirlinesFlying out of major hubs, airlines like Panama’s Copa Airlines need to supplement

major market flights with a tier of flights to secondary markets. Prompted by a steady

growth in traffic and tightened travel restrictions in North America, Copa actually

shifted its business model away from a single-aircraft system and built an extensive

network of missions flying EMBRAER 190s to and from its Panama City hub.

DomesticFlexibility is key to operating a single airline within the borders of emerging markets like

China, India, Saudi Arabia and Brazil. Carriers like Paramount Airlines/India and Saudi

Arabian Airlines operate fleets of E-Jets to cover expansive geographic regions.

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It is not merely an aircraft. It is a tool to build business.

Demonstrating exceptional mission

performance, and baggage/cargo

capability, as well as the cabin-

comfort characteristics of a larger

aircraft, the EMBRAER 170/190

opens new market opportunities,

while maximizing efficiency on

existing ones. These jets are

capable of flying stage lengths

beyond the reach of many regional

jets and far below the operating

costs of conventional aircraft. The

net effect saves airlines excess

weight surcharges, wasted fuel and

unused seat capacity without a bit of

sacrifice in performance or comfort.

Whether configured for dual-class or

high-efficiency single-class seating,

airlines now have a viable solution to

“tap the gap” between regional and

mainline jets for the natural growth of

50-seat regional jet markets, right-

sizing of low load factor narrowbody

flights, replacement of old and

inefficient jets, and the development

of new markets.

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Before we make decisions, we collaborate with those who will have to live with them.

Of all the skills required in the

design and production of jet aircraft,

listening may be the most important.

Several innovations in the Embraer

family of E-Jets are the result of

countless conversations between

industry leaders, pilots, engineers,

technicians, crew and passengers.

The net effect is efficient and logical

design, and never technological

wizardry for the sake of technology.

The following is an excerpt from one

such conversation with Jim French,

CEO of Britain’s Flybe, which operates

the EMBRAER 195 aircraft:

Embraer: How have passenger

expectations changed in the

last few years? How will these

expectations change commercial

travel in the future?

J. French: Expectations have

already changed. Consumers are

demanding more because they

know more.

Embraer: Are passengers aware of

differences among equipment, such

as seat width, comfort and carry-on

baggage space?

J. French: People want ease

of getting on and getting off an

airplane. Anything that reduces the

stress of getting to and from their

seats is important to us. But, mostly

it’s about baggage.

Embraer: Do you think airlines can

offer passengers more comfort,

be competitively priced and still

be profitable?

J. French: Yes. We’re doing it. In

fact, comfort is what customers

want, and expect. We’ve invested

in a whole new fleet and we’re

profitable. Our entire business

model is about giving passengers

what they want, offering elements

of the experience they value and

what they will pay for. The comfort

element is inherent in our new

airplanes, an example of “raising

the quality bar” for the overall

experience. As I said, LCCs no

longer need be saddled with the

cheapskate image.

Embraer: Can airlines successfully

monetize incremental improvements

in passenger experience?

J. French: Sure. It’s the Flybe

business model. We have a core

product and we price travel

incidentals to satisfy the elements

of the flying experience that

passengers want. Flybe generates

the highest revenue for incremental

travel elements among all carriers

in the EU.

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E-JETS AT WORK

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Making our mark in the world by reducing our impact on the planet.

Preserving the environment is a

prevalent concern to us as we

develop new aircraft and manufac-

turing facilities. In general, Embraer

E-Jets produce an average of 50

percent less CO2 than older aircraft

like the B737-200, MD87 and DC9,

and 15 – 30 percent less than pre-

vious generation jets such as the

B737-300, B737-500, Fokker 100

and RJ100. What’s more, due to their

efficient design and new engine

technology, Embraer E-Jets meet

the latest, stricter noise limits set

by ICAO.

Embraer considers the recycle-

ability of materials produced by day-

to-day activities, from packaging to

organic residues to metal particles

arising from the industrial process.

Certified as an ISO 14001 company

since 2002, Embraer re-uses the

materials of our industrial processes

– such as wood, plastics, Styrofoam,

paper, cardboard – and our re-use

rates grow year over year. In 2006,

we recycled 80 percent of these

materials, representing a 66 percent

increase since 2000. Embraer is

investing in greener facilities, as well,

including improving the efficiency of

our compressed-air network in the

factory complex and powering our

buildings’ air-conditioning systems

with natural gas.

As testament to our efforts, Embraer

has been recognized twice by the

Federation of Industries of the State

of São Paulo for our progressive

energy conservation program.

HEADER GOES HERE

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ENVIRONMENTAL RESPONSIBILITY

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