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School of Hotel & Restaurant Management
Student Plan of Study
hrm.nau.edu updated 04-2014
2
Table of Contents
Welcome to HRM ......................................................................................................................................... 3 Objectives ..................................................................................................................................................... 4 Admission to the School of Hotel & Restaurant Management .................................................................... 5 Administration and Full-Time Faculty ......................................................................................................... 6 Degree Requirements .................................................................................................................................... 7 Hotel & Restaurant Management Major ....................................................................................................... 9 International Hospitality Management Major ............................................................................................. 12 Certificates .................................................................................................................................................. 15 Hospitality Administration (HA) Course Descriptions ............................................................................... 17
Required Core ......................................................................................................................................... 17
Electives .................................................................................................................................................. 19
HRM Student Organizations 2014-2015 ..................................................................................................... 22 Who Has Recruited and Hired HRM Graduates? ....................................................................................... 24 One-of-a-Kind Opportunities ...................................................................................................................... 25 HRM Scholarship Program ......................................................................................................................... 27 Frequently Asked Questions ....................................................................................................................... 28
The HRM STUDENT PLAN OF STUDY is intended to be used as a supplement to the NAU
Undergraduate Catalog, which is the official source of information regarding degree requirements.
The NAU Undergraduate Catalog can be accessed online at:
http://catalog.nau.edu
The HRM STUDENT PLAN OF STUDY concentrates on information otherwise not covered in the
NAU Undergraduate Catalog. It should be used in conjunction with advice from your assigned adviser.
USEFUL PHONE NUMBERS HRM Front Desk (928) 523-2845
HRM Executive Director’s Office (928) 523-1734
HRM Advisement Office (928) 523-9587
(928) 523-9050
HRM Statewide Programs (800) 426-8315
HRM Statewide—Scottsdale (928) 523-1497
HRM Statewide—Tucson (520) 879-7976
HRM Fax (928) 523-1711
NAU Information (928) 523-9011
NAU Undergraduate Admissions (928) 523-5511
NAU Financial Aid (928) 523-4951
NAU Housing (928) 523-3978
NAU Registrar’s Office (928) 523-2108
Gateway Student Success Center (928) 523-4772
NAU is an Equal Opportunity/Affirmative Action Institution
3
Welcome to HRM
Welcome to the Nationally Ranked School of Hotel and Restaurant Management.
The School of Hotel and Restaurant Management was created in 1986 in recognition of the need to
develop a strong hospitality program to meet the needs of the industry in Arizona. Since that time, the
school has grown to offer one of the largest and most respected hospitality programs in the world.
The school is comprised of students, faculty, researchers, practitioners, and staffers all working together
to help and shape and grow tomorrow’s professional workforce. That means helping not only traditional
college students, but also older students preparing for a career change or advancement. The School’s 4-
year bachelor’s degree is available via partnership programs with Pima Community and Scottsdale
Community colleges, as well as online.
Thanks for your interest in the School of Hotel and Restaurant Management. We hope you'll find
everything you'd like to know on these pages.
Our Mission
Goals:
• To provide outstanding and accessible learning experiences that prepare our diverse student body
for:
Successful hospitality service management careers.
Responsible citizenship and productive leadership.
Life-long learning and personal fulfillment.
• To anticipate and respond to the educational and training needs of the Arizona Hospitality
Industry.
• To increase educational resources for program support and grants.
• To improve the quality of life for all associated with the school.
Our Vision
• We will be recognized as a premier hospitality services management school by our stakeholders
• We will prepare students for leadership responsibilities in the hospitality services industry by
providing meaningful academic programs and practical industry experiences.
• We will be a leading provider of high quality, affordable, and convenient distance learning that
“brings programs to the students.”
• We will serve an extended family of alumni, industry leaders, and community partners with
dynamic relationships to provide innovative research and training programs that achieve a high
quality, sought after, and more financially independent program.
4
Objectives
FOR THE FRESHMAN
Resources abound to assist your transition into the School of Hotel and Restaurant Management and into
university life in general. At the start of your studies, you will be oriented to our school and its programs.
Our advisement office and your faculty will work with you throughout your academic journey. Join us
for Club Night, at the beginning of each semester, when you can learn more about the student
organizations in the School of Hotel and Restaurant Management. You are encouraged to explore and
join an organization that fits your area of interest. The HRM Advisement Office is available to point you
in the right direction to get your questions answered.
FOR THE TRANSFER STUDENT
If you plan to visit NAU for advisement prior to your enrollment, please bring updated, unofficial copies
of all college and university transcripts. Please bring corresponding course descriptions as well. An
unofficial transcript evaluation cannot be done until we receive copies of your officially evaluated
transcripts from the Registrar’s Office. You will be assigned to the HRM Advisement office where we
will help you plan your academic progress up to your senior year. You are encouraged to join an HRM
student organization and get involved in your chosen profession.
FOR THE GRADUATING SENIOR
As you approach the culmination of your Bachelor of Science degree, you will work with the HRM
Advisement Office to ensure that all required coursework has been completed. The Advisement Office
will also assist you in preparing your graduation papers. During the same period of time, you will get
involved in the job search process. NAU's Gateway Student Success Center offers a variety of tools and
resources for your benefit.
To make an advising appointment:
Please the HRM Front Desk at (928) 523-2845 during university business hours:
Fall & Spring: Monday – Friday 8:00 a.m. – 5:00 p.m.
Summer: Monday – Friday 7:30 a.m. – 4:30 p.m.
5
Admission to the
School of Hotel & Restaurant Management
NEW AND TRANSFER STUDENTS
If you have been admitted to NAU, simply state on your application that you want to declare your major
in Hotel and Restaurant Management or International Hospitality Management.
If you are a transfer student, you may transfer up to 64 or 75 semester hours of community college credit
depending on where you are transferring from to NAU. You must have grades of C or better for
coursework to transfer. A maximum of 36 semester hours of hospitality administration, business, and
economics courses from a community college will be accepted towards a Bachelor of Science degree in
Hotel and Restaurant Management or International Hospitality Management. Credits from a community
college are only accepted at the lower-division (100 or 200) level. Please note that you must earn a
minimum of 30 hours of credit at NAU to be awarded a degree from this institution. If you have any
questions, please contact the HRM Advisement Office.
If you have been admitted to NAU from an accredited college or university, simply state on your NAU
application that you want to declare your major in Hotel and Restaurant Management or International
Hospitality Management. There is no limit to how many university credits you may transfer to NAU as
long as you earned grades of C or better. Certain upper-division hospitality administration courses may
be accepted from accredited four-year universities. However, you must earn a minimum of 30 hours of
credit at NAU to be awarded a degree from this institution. Please contact the HRM Advisement Office
for all inquiries and clarifications.
THE COMMUNITY COLLEGE PARTNERSHIP OPTION
To meet the needs of people wanting to pursue a degree in Hotel and Restaurant Management at other
Arizona locations, NAU has partnered with Scottsdale Community College in Maricopa county and Pima
Community College in Tucson. Students have two options through these partnerships: 1) they may
complete a hospitality associate’s degree at either Scottsdale or Pima Community College and then
transfer to NAU’s Flagstaff campus to complete their bachelor’s degree, or 2) they may complete their
entire HRM degree without ever coming to NAU’s Flagstaff campus. Students choosing the second
option complete their associate’s degree at the community college and then finish their bachelor’s degree
through NAU’s statewide course offerings. For more information, please contact one of the HRM
statewide program offices listed under the useful phone numbers section of this booklet (page 2).
6
Administration and Full-Time Faculty
Dean, W. A. Franke College of Business Craig Van Slyke, Ph.D.
Associate Dean, W.A. Franke College of Business Stephen Wright, Ph.D.
Executive Director, HRM Wanda Costen, Ph.D.
Coordinator of Advisement Kim Knowles, M. Ed.
Academic Advisor, Senior Sharon Lovich, B.S.W.
Program Director (Internships) Suzanne Siler, M. Ed.
Director of Hospitality MBA Program John Cauvin, M.S.
Director of AHRRC Cheryl Cothran, Ph.D.
Director of the NAU/PCC 2+2 Program Armando Trujillo
Coordinator of International Programs Paul Wiener, Ed.D.
Administrative Specialist, Sr. Shawnna Multine
Full-Time Faculty:
Julene Bolger, B.S.
John Cauvin, M.S.
Galen Collins, Ph.D.
Jon Hales, Ed.D.
Frances Hill, Ed.D.
Christopher Hilt
Lenka Hospodka, MBA
Richard Howey, Ph.D.
Claudia Jurowski, Ph.D.
Kathleen Krahn, M.Ed.
Darwin Mann, MBA
Richard McNeill, Ed.D.
Mark Molinaro, B.A.
Wallace Rande, Ed.D.
Allen Reich, Ph.D.
Bruce Urdang, J.D.
Gary Vallen, Ed.D.
Paul Weiner, Ed.D.
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Degree Requirements
Students seeking a Bachelor of Science degree with a major in Hotel and Restaurant
Management or International Hospitality Management must complete a curriculum of at
least 120 semester hours. A minimum of 30 credit hours must be at the upper-division (300
or 400) level.
SUMMARY OF REQUIRED COURSEWORK
Semester Hours Hotel and Restaurant Management Major
Semester Hours International Hospitality
Management Major
Liberal studies requirements 35 35
Hospitality core curriculum 46 46
Business auxiliary courses
(6 credits overlap with Lib. Studies)
15 18
Modern/foreign language
(8 credits overlap with Lib. Studies)
8 16
Internship Optional 6
HA classes in Tourism 6
General electives 4 As Needed
TOTAL: 120 Hours TOTAL: 120 Hours
LIBERAL STUDIES REQUIREMENTS
Foundation Studies
English 105 (or transfer English 101 & 102 = 6 hours) 4 hours
Math 114 or higher (excluding MAT 150) 3 hours
Distribution Requirements (28 Hours Total)
Science 7 + hours
Aesthetic & Humanistic Inquiry 6 hours
Social & Political Worlds 6 hours
Cultural Understanding 6 hours
Liberal Studies Elective 3 hours
TOTAL: 35 HOURS MINIMUM
A list of courses approved for use in the distribution requirement blocks can be accessed through the Online Catalog: http://catalog.nau.edu/Courses/index
8
GENERAL ELECTIVES
Courses that focus on cultural awareness and communication skills are highly recommended.
TO MAINTAIN GOOD ACADEMIC STANDING:
You must maintain a cumulative GPA of 2.0 in all NAU coursework. If your cumulative grade point
average dips below the minimum levels listed in the NAU Undergraduate Catalog, you will be placed on
academic probation. If you are placed on academic probation, your semester GPA must not go below a
2.0 or you will be suspended from the university. You may remain on probation for several semesters
without being suspended, as long as your semester GPA does not drop below a 2.0, but you will not be
allowed to enroll for more than 13 credit hours. Once you bring your cumulative GPA to a 2.0 or above,
you will be taken off academic probation.
If you are worried about your grade point average at any point in your academic career, make an
appointment with the HRM Advisement Office to discuss the situation. It is much easier to prevent
academic probation than to remedy it.
ADDITIONAL GRADUATION REQUIREMENTS:
The Hotel and Restaurant Management and International Hospitality Management majors require that you
obtain a cumulative 2.50 GPA in all NAU hospitality administration and business auxiliary coursework
by the time of graduation. Please contact the HRM Advisement Office if you have questions.
You must complete attendance at six HRM or Business Pathway events prior to graduation.
You must complete 1200 hours of relevant employment in a hospitality-related enterprise for the
technical, hands-on portion of our degree programs. This work experience must be completed after high
school graduation and before graduation with your NAU degree. Copies of pay stubs or W-2 tax forms
that reflect the number of hours you worked, or a letter from your employer on company letterhead, can
be used as proof of your work experience. Documentation of your work hours should be submitted to the
HRM Advisement Office to be placed in your file.
9
Hotel & Restaurant Management Major
The Hotel & Restaurant Management major requires that you complete the 48-hour hospitality
administration core and five additional business courses: ACC 255, ECO 280, FIN 303 or HA351, HA
415 and MGT 303. You must also complete two semesters of modern language study. Finally, you work
with your adviser to design a 12-hour block of approved electives appropriate to your career goals.
Approved electives are typically upper-division hospitality administration courses.
If students are interested in pursuing additional education, they can elect to take the following courses to
prepare them for the MBA degree.
NAU MBA TRACK:
MAT 119 Finite Math (substitute for MAT 114 as math foundations requirement)
ACC 256 Managerial Accounting (substitute for HA 260)
FIN 311 Principles of Finance (substitute for FIN 303)
ECO 201 Business Statistics (as an adviser approved elective)
MKT 333 Introduction to Marketing (substitute for HA365)
MGT 300 Managing Behavior in Organizations (as an adviser approved elective)
MGT 301 Operations Management (as an adviser approved elective)
ACC 205 Legal, Ethical, Global, and Regulatory Environment of Business.
(as an adviser approved elective)
(The NAU MBA program has agreed that students completing the HRM major, including these
substitutions, will have satisfied the MBA program prerequisites, provided that certain grade
requirements also are met. Please note that completing these requirements does not guarantee
admission to the NAU MBA program. Students must apply for the NAU MBA program and be
considered alongside other applicants. Please contact the NAU MBA program office early in your
academic career if you are interested in pursuing the NAU MBA track option (928-523-7342). You
will need special permission to gain access to some courses.)
10
Bachelor of Science
Hotel & Restaurant
Management 2014-2015 Undergraduate Catalog
Degree Progression Plan
Freshman Year
1st term 2nd term
HA 100 Introduction to the Hospitality Industry 1 HA 240 Restaurant Operations and Management 3
HA 210 Hotel Operations and Management 3 HA 250 Facilities and Sustainability Management for Hotels 3
CIS 120 Introduction to Computer Info (SCI: SAS) 3 ENG 105 Critical Reading/Writing (FNRQ) 4
MAT 114 Quantitative Reasoning 3 LS LAB Liberal Studies (SCI:LAB) 4
LS Liberal Studies 3 LS Liberal Studies 3
NAU 100 Transition to College 1
GE COURSE General Elective 1
Total units 15 Total units 17
Sophomore Year
3rd term 4th term
HA 243 Foundations in Kitchen Operations 3 HA 260 Hospitality Managerial Accounting 3
ACC 255 Introduction to Economics 3 HA 270 Hospitality Information Technology II 3
ECO 280 Introduction to Economics 3 HA 280 Beverage Production and Service 3
LS Language (101) (CU) 4 LS Language (102) (CU) 4
LS Liberal Studies / Diversity 3 LS Liberal Studies / Diversity 3
Total units 16 Total units 16
Junior Year
5th term 6th term
HA 315W Hospitality Leadership & Ethics 3 HA 345 Hospitality Organizational Behavior and Human
Resources Management 3
HA 335 Hospitality Law 3 HA 365 Hospitality Marketing 3
HA 355 Revenue Mgmt. and Cost Control for Restaurants 3 HA Elective Major Elective 3
LS Liberal Studies 3 HA Elective Major Elective 3
LS Liberal Studies 3 LS Liberal Studies 3
Total units 15 Total units 15
Senior Year
7th term 8th term
HA 380 Global Issues in Hospitality 3 HA 351 or FIN
303
Corporate Finance for Hospitality Managers or
Concepts in Finance 3
HA 400 Hotel Group Sales Management 3 HA 490C Senior Seminar 3
HA 415 Revenue Mgmt. for Hotels 3 HA Elective Major Elective (300-400 Level) 3
HA Elective Major Elective (300-400 Level) 3 GE COURSE General Elective 3
MGT 303 Concepts in Management 3
Total units 15 Total units 12
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• This degree progression plan is to be used in conjunction with the academic catalog and
degree audit report.
• Students should see an academic advisor regularly to confirm their academic progress.
• Students must see an academic advisor before enrollment for the 7th term in preparation for
graduation.
• Many courses have pre-requisites. Please check the academic catalog for pre-requisite and
placement information.
PROGRAM INFORMATION
• 2.50 GPA required for HRM and Business Core classes
• 1200 hours Hospitality Work Experience post high school
• 6 Pathway events
GENERAL INFORMATION
• Classes taken out of sequence may affect the timely completion of the program of study.
• Honors students complete different requirements to meet NAU's liberal studies program.
Students should consult an Honors Program advisor for complete information on fulfilling
Honors Liberal Studies requirements. Students should see an academic advisor regularly to
confirm their academic progress.
• All students are required to complete at least 120 total units which includes:
- 35 units of liberal studies courses:
http://nau.edu/Registrar/Faculty-Resources/Approved-Liberal-Studies-Courses/
- 6 units of diversity courses: (3 units in Global & 3 units in Ethnic)
http://nau.edu/Registrar/Faculty-Resources/Approved-Diversity-Courses/
- 30 units of upper division courses (300-400 level), 18 of these units must be taken at
NAU.
• English placement: http://testing.nau.edu/exams/placement.html
• Math placement: http://nau.edu/aleks
CONTACT INFORMATION
School of Hotel & Restaurant Management
Kim Knowles Advisement Coordinator
(928) 523-9587
Sharon Lovich Academic Advisor, Sr.
(928) 523-9050
12
International Hospitality Management Major
The International Hospitality Management major requires that you complete the 48-hour
hospitality administration core and six additional business courses: ACC 255, ECO 280, FIN 303
or HA351, HA 415, MGT 300, and MGT 405 or MKT 480. The IHM major requires four
semesters of modern foreign language study. Additionally, you must complete an internship as
part of your coursework, as well as HA 284 and HA 384. Finally, the IHM major requires that you
complete one semester of coursework abroad.
This major is ideal if your career goals include working in international hospitality operations or if
you have a general interest in international travel and tourism.
Coursework Specific to the International Hospitality Management Major:
MGT 300: Managing, Organizing, and Leading: (3). The environment of organizations,
planning, organizing, leading and reviewing processes and systems. Prerequisite: By
special permission from the W.A. Franke College of Business.
MGT 405: International Management (3). Influences of financial, environmental, socio-
cultural, political, and economic forces on management theory and practices of
multinational enterprises. Prerequisites: MGT 300, HA 365, and FIN 303 by special
permission from the W.A. Franke College of Business.
OR
MKT 480: International Marketing (3). Marketing opportunities and strategies for firms
involved in marketing across national borders and in other countries. Special attention
is given to planning and implementing marketing mix variables in international
settings. Prerequisite: HA 365 by special permission from the W.A. Franke College of
Business
HA 284: International Travel & Tourism (3). Provides an in-depth examination of
international tourism including scope, socioeconomic impact, and tourism
development issues.
HA 384: Destination Development (3). Development of the destination tourist attraction with
an emphasis on economic, environmental, and sociological factors. Prerequisite: HA
284
13
Freshman Year
1st term 2nd term
HA 100 Introduction to Hospitality Industry 1 HA 240 Restaurant Operations and Management 3
HA 210 Hotel Operations and Management 3 HA 250 Facilities and Sustainability Management for Hotels 3
CIS 120 Introduction to Computer Info (SCI:SAS) 3 ENG 105 Critical Reading/Writing 4
MAT 114 Quantitative Reasoning 3 LS Modern Language (102) (CU) 4
NAU 100 Transition To College 1 LS/DIV Liberal Studies/ Diversity 3
LS Modern Language (101) (CU) 4
Total units 15 Total units 17
Sophomore Year
3rd term 4th term
HA 270 Hospitality Information Technology II 3 HA 243 Foundations in Kitchen Operations 3
ACC 255 Principles of Acct: Financial 3 HA 260 Hospitality Managerial Accounting 3
ECO 280 Introduction to Economics 3 HA 280 Beverage Production and Service 3
LS Modern Language (201) (CU) 4 LS Modern Language (202) 4
LS Lab Liberal Studies–(SCI: LAB) 4 LS/DIV Liberal Studies/ Diversity 3
Total units 17 Total units 16
Junior Year
5th term 6th term
HA 284 International Travel & Tourism 3 Study Abroad Semester
HA 315W Hospitality Leadership and Ethics 3 HA 345 Hospitality Org Behavior & Human Resources Mgmt 3
HA 355 Revenue Mgmt. & Cost Control for Restaurants 3 HA 365 Hospitality Marketing 3
MGT 300 Managing, Organizing & Leading 3 HA 380 Global Issues in Hospitality 3
LS Liberal Studies 3 HA 384 Destination Development 3
FIN 303 or HA
351
Concepts in Finance or Corporate Finance for
Hospitality Managers 3
Total units 15 Total units 15
Senior Year
7th term 8th term
HA 400 Hotel Group Sales Management 6 HA 335 Hospitality Law 3
HA 408 Field Work Experience 3 HA 415 Revenue Management for Hotels 3
MGT 405 or
MKT 480 International Management or International Marketing 3 HA 490C Senior Seminar 3
GE COURSE General Elective Course 1 GE COURSE General Elective Course 3
Total units 13 Total units 12
Bachelor of Science
International Hospitality
Management
2014-2015 Undergraduate Catalog
Degree Progression Plan
14
• This degree progression plan is to be used in conjunction with the academic catalog and
degree audit report.
• Students should see an academic advisor regularly to confirm their academic progress.
• Students must see an academic advisor before enrollment for the 7th term in preparation for
graduation.
• Many courses have pre-requisites. Please check the academic catalog for pre-requisite and
placement information.
PROGRAM INFORMATION
• 2.50 GPA in HRM and Business Core classes
• 1200 hours Hospitality Work Experience post high school
• 6 Pathway events prior to graduation
• HA 408- Fieldwork Experience required 6 hours
• One semester abroad required (Fall or Spring Semester only)
GENERAL INFORMATION
• Classes taken out of sequence may affect the timely completion of the program of study
• Honors students complete different requirements to meet NAU's liberal studies program.
Students should consult an Honors Program advisor for complete information on fulfilling
Honors Liberal Studies requirements.
• All students are required to complete at least 120 total units which includes:
- 35 units of liberal studies courses:
http://nau.edu/Registrar/Faculty-Resources/Approved-Liberal-Studies-Courses/
- 6 units of diversity courses: (3 units in Global & 3 units in Ethnic)
http://nau.edu/Registrar/Faculty-Resources/Approved-Liberal-Studies-Courses/
- 30 units of upper division courses (300-400 level), 18 of these units must be taken at
NAU.
• English placement: http://testing.nau.edu/exams/placement.html
• Math placement: http://nau.edu/aleks
CONTACT INFORMATION
School of Hotel & Restaurant Management
Kim Knowles Advisement Coordinator
(928) 523-9587
Sharon Lovich Academic Advisor, Sr.
(928) 523-9050
15
CERTIFICATES
Hotel & Restaurant Management
2014-15 Undergraduate Catalog
CERTIFICATE IN INTERNATIONAL TOURISM MANAGEMENT
Required Coursework 15 Units
Prefix and Number Title Units 9 UNIT CORE CLASSES
HA 380 International Hospitality Operations 3
GSP 276 or
HA384
Planning for Sustainable Tourism
Destination Development
3
PRM 300 Ecotourism 3 9
6 UNITS FROM THE
FOLLOWING LIST
HA 270 Hospitality Information Technology II 3
HA 284 International Travel and Tourism 3
HA 384 Destination Development 3
HA 400 Hotel Group Sales Management 3
HA 401/HA411 Resort and Club Management 3
PRM 325 Special Events Planning 3
PRM 383 Community and Commercial Recreation 3
6
HOSPITALITY ACCOUNTING CERTIFICATE
Required Coursework 21 Units
Prefix and # Title Units
FCB Accounting Courses
ACC 255 Principles of Accounting, Financial 3
ACC 256 Principles of Accounting, Managerial 3
ACC 300 Accounting Systems 3
ACC 355 Financial Reporting I 3
12
HRM Accounting Courses
HA 260 Hospitality Managerial Accounting 3
HA 355 Revenue Management and Cost Control for Restaurants 3
HA 415 Revenue Management for Hotels 3
9
16
EVENT MANAGEMENT FOR HRM CERTIFICATE
Required Coursework 18 Units
Prefix and Number Title Units 12 UNIT CORE CLASSES HA 378 Catering Events in Hotels, Resorts, and Convention
Centers
3
HA 407 Meetings, Events, and Conventions Industry
Management
3
ID 110 Introduction to Interior Design 3 PRM 325 Special Event Planning 3
12
SELECT FROM:
HA 408 Field Work Experience (Internship) 6
-OR-
6 UNITS FROM THE
FOLLOWING LIST
HA 372 Beer Basics 3 HA 373 Wines of the World 3 HA 374 Introduction to Coffee 3 HA 375 Introduction to Cheese 3 HA 376 Culture and Cuisine 3 HA 377 Basics of Baking 3 HA 379 Introduction to Tea 3 HA 381 Green Restaurants 3
HA 477 Gaming and Casino Management 3
6
-AND-
600 Hours of documented work experience in event planning. (Hours may count toward 1200 work hours for HRM/IHM majors.)
HOSPITALITY MARKETING AND SALES CERTIFICATE
Required Coursework 15 Units
Prefix and # Title Units
FCB Sales and Marketing
Courses
MKT 333 Introduction to Marketing 3
MKT 334 Consumer Behavior and Satisfaction 3
MKT 337 Professional Selling 3
MKT 436 Services Marketing 3
12
HRM Sales and Marketing
Courses
HA 400 Hotel Group Sales Management 3
3
17
Special Notes
• All units of certificate coursework must be completed at NAU. All certificate coursework must be
completed with grades of C or better.
• Please be aware that some courses have prerequisites that you also must take. Consult the current
NAU Undergraduate Catalog for details.
• Some courses may not be offered every semester. Please consult the department that offers the course
for more information. To be awarded a certificate at the completion of your studies, you must submit a
certificate application form to the NAU Registrar’s Office. Please consult your advisor for details.
Hospitality Administration (HA) Course Descriptions
Required Core
HA 100: Introduction to the Hospitality Industry (1)
Introduces the hospitality industry through a review of its historical development.
HA 210: Hotel Operations and Management (3)
Studies front-of-the-house operations, including bell service, guest reception, and reservation systems.
Pre or Corequisite: HA 100.
HA 240: Restaurant Operations and Management (3)
Identifies and describes the various interrelated components of systematic food service management.
Pre or Corequisite: HA 100.
HA 243: Foundations in Kitchen Operations (3)
Application of the principles, procedures, and techniques involved in small and large-quantity food
preparation and production. Introduces the basic principles, procedures, and techniques involved in
managing food and beverage operations Prerequisites: HA 240 $100.00 lab fee.
HA 250: Facilities and Sustainability Management for Hotels (3)
Introduces professional housekeeping and its administration, maintenance of physical plant, and
employee supervision. Pre or Corequisite: HA 100
HA 260: Hospitality Managerial Accounting (3)
Studies financial statement analysis, asset management, ratio analysis, analytical techniques, and
investment decision making. Prerequisites: ACC 255 and (HA 170 or CIS 120)
HA 270: Hospitality Information Technology II (3)
Describes the basic functions found in hotel and restaurant management systems and devotes a
significant amount of time to learning industry specific applications. Prerequisite: CIS120/L. $100
lab fee.
HA 280: Beverage Production and Service (3)
Introduces the history of the beverage industry and the production and classification of waters, teas,
coffees, and alcoholic beverages. The sales, service, and control system of the alcoholic beverage
industry are also discussed. Prerequisites: HA 240.
18
HA 315W: Hospitality Leadership and Ethics (3)
A junior level writing-intensive course that gives a theoretical and practical overview of leadership
and communication processes characteristic of the hospitality industry. Prerequisite: ENG 105.
$30.00 lab fee.
HA 335: Hospitality Law (3)
Common law and its application to the hospitality industry, including basic contracts, administrative
law, government regulations, and legal concerns resulting from the innkeeper guest relationship.
HA 345: Hospitality Organizational Behavior and Human Resource Management (3)
Course covers topics such as business planning and strategy, company values, morale, motivation,
employment laws, creating job performance policies, the hiring process, training and
assessing/managing employee performance.
HA 351: Corporate Finance for Hospitality Managers (3)
Examines financial management's role within the hospitality industry and how it maximizes the value
of hospitality corporations. Students may also take FIN 303 instead of this course to meet the
requirement.
HA 355: Revenue Management and Cost Control for Restaurants (3)
Study of the systems and techniques utilized to control food, labor, beverage and other costs in the
foodservice industry. Prerequisites: ACC 255, (HA 170 or CIS 120), HA 270 and (HA 260 or ACC
256).
HA 365: Hospitality Marketing (3)
Marketing objectives and strategies as related to consumer demands, marketing planning, and selling
methodologies for the hospitality industry.
HA 380: Global Issues in Hospitality (3)
The course provides students with an introduction to the dimensions and nature of the global
environment in which hospitality properties operate.
HA 400: Hotel Group Sales Management (3)
Sales management and skills methodologies specifically applied to the hospitality industry and its
sub-industries. Prerequisite: HA 365.
HA415: Revenue Management for Hotels (3)
Presents revenue management concepts and the systems utilized to maximize revenues and profits in
resorts, and corporate and convention hotels. Pre or Corequisite: HA 260.
HA 490C: Senior Seminar (3)
A senior-level capstone course that incorporates organizational theory, strategic planning, and
simulated problem solving. Prerequisites: Senior status in HRM and completion of or concurrent
enrollment in remaining HA core courses.
19
* Only students who cannot come to NAU’s Flagstaff campus to attend classes are eligible for
web-based instruction with the exception of summer courses. Courses are accessed through the
NAU Extended Campuses class page: http://ec.nau.edu/ClassSearch.aspx Students contact their
instructors by E-mail. The registration and course schedules for web classes are the same as for regular
classes.
Electives
HA 284: International Travel and Tourism (3)
Provides an in-depth examination of international tourism, including scope, socioeconomic impact, and
tourism development issues.
HA 325: Facilities, Equipment and Layout (1)
Fundamentals of facilities planning for commercial, institutional, and industrial food service including
planning, layout, and design of production and service areas.
HA 371: Hospitality Information Technology III (3)
Technology as a management (versus operations) tool in problem solving at property or corporate
levels. Topics include application acquisition.
HA 372: Beer Basics (3)
An introduction to the history and methods of production of beer.
HA 373: Wines of the World (3)
An introduction to the history and methods of production of wine.
HA 374: Coffee Basics (1)
An introduction to coffee history and trade practices in the various growing regions around the world.
HA 375: Introduction to Cheese (1)
Introduces the basic factual and cultural knowledge of cheese for those interested in cheese but have
limited tasting experience.
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HA 376: Culture and Cuisine (3)
Examines the way history, culture, politics, wars and religion determine how and what we eat.
HA 377: Basics of Baking (3)
Covers basic recipe and baking techniques for producing various types of breads, pastry, cakes,
custards, creams and cookies.
HA 378: Catering Events in Hotels, Resorts and Convention Centers (3)
This course introduces students to the fundamentals of on premise catering, weddings, social events
and sales in hotels, resorts, and convention centers.
HA 379: Introduction to Teas of the World (1)
An introduction to the history and culture of tea and the art of tea service.
HA 381: Green Restaurants (3)
Introduces the basics of “green restaurants.” Key practices for making food service operations more
sustainable and reducing their carbon footprints are covered.
HA 384: Destination Development (3)
Development of the destination tourist attraction with an emphasis on economic, environmental, and
sociological factors. Prerequisite: HA 284.
HA401: Resort Management (3)
Covers the history and development of resort management including the daily aspects of managing
spa, timeshare, and recreational facilities.
HA 407: Meeting Planning (3)
Covers meetings, conferences, and various event management.
HA 408: Fieldwork Experience (1-12)
Supervised field experience in an appropriate agency or organization. May not exceed 12 hours of
credit. Prerequisites: Junior status and a cumulative GPA of at least 2.5.
HA 410: Managing Customer Service
The purpose of this course is to provide strategies and tactics for managing service expectations and
experiences. This course offers unique and useful guidance on the hiring, training, retentions and
empowerments of service professionals.
HA 411: Club Management (3)
Covers the history and development of club management including the daily aspects of managing golf,
spa, timeshare, and recreational facilities.
HA421: Property Systems Design (3)
Principles and techniques required to successfully analyze, design, plan, and maintain various types of
hotel and restaurant facilities.
HA 435: Hospitality Litigation (3)
In-depth analysis of the litigation process both procedurally and substantively, as it relates to the
hospitality industry. Prerequisite: HA 335.
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HA 442: Advanced Food & Beverage Management (3)
The development of a business plan and operational procedures for a restaurant operation.
Prerequisites: HA 240 and HA 355.
HA 445: Training and Evaluation (3)
Applications-based course in how to design, implement, and evaluate training using an instructional
design model. Prerequisite: HA 345.
HA 477: Gaming & Casino Management (3)
History, development, and management of casinos and gaming. Emphasis on environment, operations,
regulation, accounting, auditing, and taxation of casinos and gaming operations. $10.00 fee.
HA 492: International Hospitality Marketing (3)
Marketing to the international traveler industry and public sector. Prerequisite: HA365 or International
Group.
HA 494: European Hospitality and Tourism (3)
Introduces the elements of European travel, tourism, and lodging. Emphasis on immersion into
hospitality systems. Attention paid to sociopolitical influence. (Summer: Taught concurrently in
Europe with HA 495.)
HA 495: European Food Service Management (3)
An in-depth analysis of various European food preparation, food service, and food management
practices, focusing on firsthand experience. (Summer. Taught concurrently in Europe with HA 494.)
HA 497: Independent Study (3-6)
Opportunity to work under faculty supervision on a research project. Areas of study are determined
with faculty member. May not exceed 6 hours of credit.
HA 499: Contemporary Developments (1-3)
Examines recent trends and investigations in a selected area of the hospitality industry.
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HRM Student Organizations 2013-2014
Hospitality Sales and Marketing Assoc. Int’l
HSMAI is designed for HRM students beginning to focus upon a hospitality career to either market or to service the
group and meetings industry. The aim of the HSMAI is to enhance career and leadership growth by offering
“sponsored” networking opportunities with industry contacts, one-on-one mentoring opportunities, student and
industry practitioners, industry speakers and programs at HSMAI meetings and scholarships open only to HSMAI
members.
See Dr. McNeill for additional info.
Wine Club
The Wine Club is designed for students to explore the world of wine. Tastings are held to allow students to sample
wines from all over the world, and share their perceptions with fellow members. Everyone is encouraged (but not
required) to research wine and areas they are interested in and to share with members. If you are interested in
learning more about wine, consider joining the HRM Wine Club.
See Dr. Rande for additional info.
Beer Club
Learn about the history and making of beer. You do not have to be 21 to join this club.
See Chef Molinaro for additional info.
Delta Sigma Pi
Delta Sigma Pi is a professional business fraternity organized to foster the study of business in universities; to
encourage scholarship, social activity, and the association of students for their mutual advancement by research and
practice; to promote closer affiliation between the commercial world and students of commerce and further a higher
standard of commercial ethics and culture and the civic and commercial welfare of the community.
See Kady Egleseder ([email protected]) for more info.
Meeting Professionals International
MPI is for students wanting to network in the world of meeting/event/corporate planners while developing
friendships. We attend chapter meetings in PHX and also hold local meetings. We also invite guest speakers from
the industry to HRM for evenings of sharing.
See Dr. Vallen for more info.
United Club Council
UCC coordinates the activities of all HRM student organizations, helping to avoid overlaps and conflicts. The
council is typically comprised of a president or an appointed officer from each club and chaired by a faculty advisor.
See Kim Knowles for more info.
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National Society of Minorities in Hospitality
NSMH addresses diversity, multiculturalism, and career development for its student members. We provide events
and programs that facilitate building relationships between students, industry professionals, other hospitality
organizations and each other.
See Professor Krahn for additional info.
Hospitality Entrepreneurs
HE is designed to give its members the opportunity to be exposed to the many aspects of the hospitality industry
from an entrepreneurial perspective. Some of the activities include tours and visits to properties, as well as hosting
guest speakers who are successful entrepreneurs.
See Suzanne Siler for more info.
Club Managers Association
CMAA is designed for students with an interest in the club industry. Networking and continuing education are the
focus of this organization. Members get involved in fund-raising activities, attend the national conference and
senior chapter meetings, host club manager speakers, volunteer at a major PGA golf tournament as well as go on
tours of clubs. This is a great way to obtain internships and quality for F&B training. If you are interested in
learning more about the club industry, this organization will help you open doors.
See Dr. Wiener for additional info.
Student Hospitality National Advisory Board
SHNAB is designed to have direct communication to and from the National Advisory Board for the HRM program
here at NAU. Members, plan on participating in many activities each semester and plan on getting more “face-time”
with industry professionals and local properties. Members will have opportunity to visit many properties, mostly in
the Phoenix area, to get a better feel for the world of HRM.
See Dr. Hales for additional info.
American Red Cross
The American Red Cross Club, organized on the NAU campus, will be part of the American Red Cross Grand
Canyon Chapter out of Phoenix, AZ. American Red Cross is a world-wide organization; 97% of the services
provided by the American Red Cross are carried out by the huge volunteer force available around the world. When
joining the campus-wide club, you will register to become a Red Cross volunteer. Upon acceptance as a volunteer,
you are able to certify for CPR free of charge. There are other certifications available free of charge as well. The
American Red Cross, Grand Canyon chapter is responsible for services in all of Northern Arizona and answers or
responds to a minimum of 16 calls per day.
See Professor Boger for additional info.
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Who Has Recruited and Hired HRM Graduates?
Alaskan Airlines
American Express
Applebee's
ARAMARK Corporation
Arizona Biltmore Resort
Baker's Square
Bellagio – The Resort
Bennigan's
Best Western International
Big 4 Restaurants, Incorporated
The Boulders Resort
Caesar's Tahoe
California Pizza Kitchen
Chart House
Cheesecake Factory
Chili's Grill and Bar
Choice Hotels International
Coco's Restaurants
Darden Restaurants (Olive Garden,
Red Lobster)
Denny's, Incorporated
Disneyland
Don Pablo's Restaurants
Doubletree Hotels
E & J Gallo Family Winery
ECOLAB
Embassy Suites
Enchantment Resort
Enterprise
Forest Highlands Country Club
Four Seasons Hotels
Furr's/Bishop's Cafeterias
Harvey’s Resort and Casino
Hilton Hotels Corporation
The Hotel Group
Houston’s Restaurants
Houlihan’s Restaurants
HVS Global Hospitality Consulting
Hyatt Hotels Corporation
InnSuites International
La Quinta Inns
L’Auberge de Sedona
Levy Group Restaurants
Long John Silvers
Marriott International Corporation
Marie Callender’s Restaurants
McDonald’s
Mesa Pavilion Hilton
MGM Grand
Moab McCall Brewery
National Park Service
Navajo Nation
New York Pizza Dept.
Old Spaghetti Factory
Omni Hotels
Panda Express
Pappas Restaurants
Pat & Oscar’s Restaurants
Paradise Bakery and Café, Inc.
The Phoenician Resort
The Pointe Resorts
Princess Cruises
Radisson Hotels & Resorts
Restaurant, Inc.
Robert Mondavi Vineyards
Scottsdale Princess Resort
Servico Hotels & Resorts (Lodgian
Corp)
Sodexo
Souplantation/Sweet Tomatoes
STA Travel Group
Starbucks
Starwood Resorts
Subway
Sysco Food Service of Arizona
TGI Fridays, Incorporated
Universal Studios
Walt Disney World
Westin La Paloma
Wigwam Resort
Wildflower Bakery
Wyndham Hotels & Resorts
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One-of-a-Kind Opportunities
SUMMER STUDIES IN EUROPE
The Summer Studies in Europe program is based in both Holland and Switzerland. Students travel through northern
Europe during the first half of the program, while based at a prestigious Dutch school. During the second half of the
program, students discover southern Europe while based in the heart of the Swiss Alps.
Each student completes six hours of upper-division coursework (HA 494 and HA 495), for which there are no
prerequisites. As an added recognition of the value of this program, each student receives 400 hours of work
experience credit, which may be applied towards the graduation requirement of 800 hours. Classes meet three to
four days a week during the five-week program, with the remainder of each week devoted to travel. Learn about
Europe—its people, customs, and the nature of the European hospitality industry—while traveling throughout the
Continent.
Contact Dr. Wiener for additional information.
FIELDWORK EXPERIENCE (Internships)
Fieldwork experience is designed to provide qualified students with an opportunity to gain practical experience in a
career field in which they have interest and in which they have received academic training. Students invest one
semester (fall, spring, or summer) and work full time on a company's premises. To be eligible for fieldwork
experience, students must have a cumulative GPA of 2.5 or above and they must have completed a minimum of 60
credit hours, including a majority of the university liberal studies program and the hospitality administration core,
before being approved for an internship.
Fieldwork experience provides an extraordinary opportunity for students to "touch their future" with hands-on
experience, which often paves the way for jobs within the hospitality industry.
Contact Suzanne Siler for additional information.
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INTERNATIONAL EXCHANGE PROGRAMS
Students at the School of Hotel and Restaurant Management have the possibility of studying abroad for a semester
through our international exchange program. Coursework completed abroad counts for NAU credit. We have
exchange agreements with various institutions around the world that all offer classes in English. These programs
include:
Leeds Metropolitan University (School of Tourism and Hospitality Management) in Leeds, England
Oxford Brooks University (School of Hotel & Restaurant Management) in Oxford, England
NHTV Breda University of Applied Sciences, in Breda, the Netherlands
The Groningen Polytechnic (Department of Facility Management) in Groningen, the Netherlands
The Institute of Tourism Education in Macao, China
The Monterrey Institute of Technology--Mazatlán Campus in Mazatlán, Mexico
The University of Newcastle (School of Business) in Newcastle, Australia
Charles Darwin University (School of Tourism and Hospitality) in Darwin, Australia
International University of Applied Sciences in Bad Honnef, Germany
Depending on a student’s interests, he/she can study at any of these institutions, in either spring or fall, and classes
taken will count for up to 15 NAU credit hours. Students are required to have at least a 2.5 cumulative GPA and
have sophomore status (30 NAU or transfer credits completed) when they apply for our international exchange
program.
Students also have the opportunity do an internship in any country where our exchange partners have internship
positions available and where English is spoken (United Kingdom, The Netherlands, most of Western Europe,
Australia, and the Caribbean).
The international exchange program not only enables students to study in different social and academic
environments, but also gives them the opportunity to live in a different culture and travel. The exchange program
has been in existence since 1994, and more than 100 HRM students have studied abroad since its inception.
Contact Dr. Wiener for additional information.
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HRM Scholarship Program
Each year, the School of Hotel & Restaurant Management awards scholarships to its highest
academic achievers. For the 2012-2013 academic year, these scholarships totaled more than
$100,000.
Applications:
Are available on the HRM webpage from December 1 through January 31. They must be submitted by January
31st.
Minimum Requirements:
A cumulative GPA of at least 2.50.
15 hours completed at NAU by Jan. 31st, of which 2 classes must carry the HA prefix.
Awards:
HRM scholarships are awarded during University Honors Week in April.
Receipt of Funds:
All scholarship funds are transferred to NAU’s Office of Financial Aid, where they are applied to your tuition for
the following academic year.
Past contributors to HRM's scholarship program include:
American Culinary Federation of Northern AZ
American Hotel Foundation
ARAMARK
Richard Barrett Burns, Esq. Scholarship
Brinker International
Campisi Family Scholarship
Center for International Education at NAU
Choice Hotels International
Club Managers Association of America, Senior Chapter
ECOLAB
Eurest Dining Services
Enchantment Resort
Forest Highlands Country Club
Four Seasons
Garden Fresh Restaurant
Garnet McEuen Byers Academic Scholarship for Women
Grand Canyon Railway
Mark J. Hirte Memorial Scholarship
Hilton Hotels, Inc.
Hospitality Financial and Technology
Professionals Group
Hotel & Motel Association, Inc. Arizona
HRM Casino Night
HRM Clothing Fund/Career Images
HRM Wine Dinner
International Gold and Silver Plate Society
ILX Resorts
Kern Family Endowment
Rudy Kratzenberg InnSuites Memorial Award
L'Auberge de Sedona
Chuck Maddock Award
Matson Family Scholarship
Mesa Pavilion Hilton
Multi-Systems Incorporated
Network of Executive Women in Hospitality (NEWH)
Ray & Patty Newton Excellence in Hospitality Award
Old Spaghetti Factory
Pappas Restaurants
Paradise Bakery and Café, Inc.
Pepsi-Cola Bottling Co.
The Phoenician Resort
Cecil Ravenswood/The Wigwam Resort Award
Red Lobster (Darden Restaurants)
Restaurant Association, Northern Chapter Joey Sarmiento
Memorial Scholarship
Sodexho-Marriott Services
Southern Arizona Innkeepers Association
Sports and Entertainment Services Arizona Valley Hotel &
Resort Association
Vera Hospodka Memorial Scholarship
W & A Marriott Foundation
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Frequently Asked Questions
ABOUT THE HRM PROGRAM
What majors are offered at the School of Hotel & Restaurant Management?
We offer a Bachelor of Science degree with your choice of two majors: Hotel and Restaurant Management or
International Hospitality Management. Both are well-rounded, four-year programs that address all aspects of
the hospitality industry. They differ in several ways and serve students with different types of goals. The Hotel
and Restaurant Management major offers more freedom in choosing electives and more flexibility in tailoring
your class schedule from semester to semester. The International Hospitality Management major requires
greater foreign language facility, at least one semester abroad, and a mandatory internship. There is more focus
on international management, marketing, economics, and tourism in the International Hospitality Management
major.
Can I minor in Hotel & Restaurant Management?
No. However, we do offer four 15-21 unit certificates that non-majors can complete (Management). Please
contact the HRM Advisement Office for details.
Will I get culinary experience?
Even though you will get hands-on experience in how a kitchen and dining room function, and you will be
exposed to what it takes to run an efficient kitchen operation, your culinary experience will be limited. We are
not a cooking or culinary school.
What is the difference between a degree in HRM and one in business?
For all practical purposes, the HRM degrees are business degrees. The difference is that our degrees have a
concentration and focus in the hospitality industry. If you feel that you want to develop and grow professionally
in this industry, this is the place for you!
What is the average starting salary I can expect to earn in the hospitality industry?
The average starting salary of HRM graduates averages $35,000 - $45,000 per year. Graduates placed in high
cost-of-living locations are generally compensated accordingly.
