Syam Creativity

8/9/2019 Syam Creativity

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CREATIVITYCREATIVITY


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The world is a tragedy to

those who feel, but a

comedy to those who think


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PROGRAM OBJECTIVESy What is CREATIVITY?

y Types of creativity

y CREATIVITY AND INNOVATION

y OBJECTIVES OF CREATIVITY


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PROGRAM OBJECTIVESy Techniques to improve creativity

y

To increase or encourage creativityy Expected results of creativity

process

y Methods of implementingcreativity

y 10 myths of creativity


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WHAT IS CREATIVITY?Creativity is the generation

of new ideas or the recombination of known

elements into something new, providingvaluable solutions to a problem.

It also involves motivation and emotion

Creativity is a fundamental feature of humanintelligence in general.


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Types of creativity

COMBINATIONAL CREATIVITY

EXPLORATORY CREATIVITY

TRANSFORMATIONAL CREATIVITY


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CREATIVITY VS INNOVATIONy CREATIVITY :Thinking up new things.

y INNOVATION :Doing new thinks.

Creative thinking in a disciplined manner can play areal role in innovation.

It is not possible to conceive innovation withoutcreative ideas.


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Objectives of creativityy Think beyond the existing boundaries.

yAwake curiosity.

y To break away from rationaly To rely on the imagination

y The divergent

y Random and to consider multiple solutions andalternatives.


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Techniques to improve creativityy Concrete creativity supporting technique

yAnalytical creativity technique

y Intuitive technique

y Divergent thinking technique

y Convergent thinking technique


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Methods to increase or encourage

creativity

y To be happy, to have fun

y Keep channels of communication open

y Trust, failure accepted

y Contacts with external sources of information


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Methods to increase or encourage

creativity contd........

y Independence, initiatives taken

y Support participatory decision-making andemployees contribution

y

Experiment with new ideas


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Expected results of creativity process

y Innovation through new product and process

ideasy Continuous improvement of products or services

y Productivity increase

y Efficiency

y

Rapidityy Flexibility

y Quality of products or services

y High performance


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METHODS TO IMPLEMENT

CREATIVITYy Brainstorming

y Story boarding

y Lotus blossomy Checklist

y Morphological Analysis

y Mapping process

y The Excursion technique


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Who can be

creative?????

???


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ANYONE

CAN BE

CREATIVE


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ACTIVITIES TO ENH

ANCECREATIVITY


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10 CREATIVE

MYTHS


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1. I am not creative

2. That's a stupid [or daft, or silly, or ridiculous] idea

3. Creative people always have great ideas

4. Constructive criticism will help my colleagueimprove her idea.


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5. We need some new marketing ideas for theupcoming product launch. Let's get the

marketing people together and brainstormideas.

6. In order for our innovation strategy to be a

success, we need a system of review processesfor screening ideas and determining which ideasto implement.


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7. That's a good idea. Let's run with it

8. Drugs will help me be more creative

9. If it ain't broke, don't fix it.

10. I don't need a notebook. I always remember myideas


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True creativity and innovation consistsof seeing what everyone else has seen,thinking what no one else has thought,and doing what no one else has dared.


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CONCLUSIONOccurrence of creativity is not simply a functionof how many gifted individuals there are, but also

of how accessible the various symbolic systemsare and how responsive the social system is tonovel ideas. Instead of focusing exclusively onindividuals, it will make more sense to focus oncommunities that may or may not nurture genius.

Documents

Syam Creativity