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PORTFOLIO
print digital events advertising promotional internal
Susan Smit
brand identity
brand identity
PORTFOLIO
print digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia Unlimited Corporate Branding
Development of national brand identity
brand guidelines, brand assets, brand education, brand rollout, artwork templates
brand identity
PORTFOLIO
brand identity print digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia Unlimited Event Guidelines
Development of brand identity for use at events
brand guidelines, brand assets, brand education, brand rollout, artwork templates
PORTFOLIO
print digital events advertising promotional internal
Susan Smit
brand identity
AUSTRALIAN TRADE COMMISSION
Retail promotion branding
Supermarket promotions, food and beverages, cosmetics
signage, flags, counters, wobblers, advertising
PORTFOLIO
print digital events advertising promotional internal
Susan Smit
brand identity
AUSTRALIAN TRADE COMMISSION
UTSAV branding
“Celebrate” Australia - India campaign
brand guidelines, brand identity, banners, event design, collateral
PORTFOLIO
print digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Corporate Branding
Indigenous artwork extension
brand guidelines, events, print, digital, events, advertising, templates, artwork
brand identity
PORTFOLIO
print digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Corporate Branding
Incorporating Brand Australia visual identity
brand guidelines, print, digital, events, advertising, promotional, internal
brand identity
PORTFOLIO
print digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Business Club Australia
Business matching around major sporting events
brand guidelines, banners, event signage, brochures, email marketing, website
brand identity
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
PORTFOLIO
digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Clean Energy
Marketing collateral to support promotion of Australia’s clean energy industry
directory, fact sheets, banners, event materials
brand identity
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia’s Dyanmic Water Industry
Promote Australian capability in water management internationally
32 page A4 printed publication
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Sound off in the world’s largest music market
Promoting US market to Australian music professionals
12 page CD size booklet
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia: a leader in sports business
Promoting Australian capability internationally
4pp brochure promoting industry, 12pp directory of Australian business, A4 advertisement
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia beauty naturally
Promoting Australian cosmetic and beauty industry in Italy
12pp directory, double page advertisement, event stand design, email campaign
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
World of Food Asia
Promoting Australian food in Thailand
directory, banner, CD cover, video
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Corporate Brochure
Designed to bring together the domestic and international story of exporting
12pp with built in presentation folder and quick contacts reference
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Corporate Presentation folder
Promoting global network
A4 presentation folder
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
PADI ASIA PACIFIC
Banners for dive stores and events
Promoting PADI’s suite of products - diver education, instructor education, first aid, environmental
pullup banners
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
PADI ASIA PACIFIC
PADI Member Directory
Included yearly information about PADI corporate, country information, member directory, industry advertising
256pp directory
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
PADI ASIA PACIFIC
PADI Product Pricing Catalogue
For PADI Educators and Dive stores
32 page catalogue
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
PADI ASIA PACIFIC
Begin Your Diving Adventure
Campaign aimed at new divers
DL brochure - folds out to A3 poster
PORTFOLIO
brand identity digital events advertising promotional internal
Susan Smit
PADI ASIA PACIFIC
Corporate Presentation Folder
A4 size with pocket
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
digital
digital
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Email campaigns and newsletters
Regular newsletters, program and event promotion, client recruitment
digital
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australian Food
Campaign promoting Australian Food to US market
website, newsletter, event stand design, event invitations
digital
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Corporate Website
Aimed at Exporters, Buyers, Investors, Education industry and general public
website
digital
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
eChristmas Card
Replacing paper cards, promoting seasonal message and incorporating Australia Unlimited branding and messaging
digital
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia Unlimited ipad app and video
National branding digital materials
magazine application for ipads, video in various formats
digital
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Social Media
Twitter, Facebook, YouTube, LinkedIn, Vimeo, MySpace, Flickr, Gravatar
brand and usage policy and guidelines
digital
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
digital
PADI ASIA PACIFIC
Email campaigns and newsletters
product promotion and updates, member news, industry news
bilingual
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
digital
PADI ASIA PACIFIC
Corporate Website, dive travel website, member website, environmental charity website
Content management, SEO
PORTFOLIO
brand identity print events advertising promotional internal
Susan Smit
digital
CLASSIC BLUE
Corporate Website
Concept development, site architecture, content management, SEO, promotion
PORTFOLIO
brand identity print digital advertising promotional internal
Susan Smit
events
events
PORTFOLIO
brand identity print digital events advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia Unlimited Event Design
event guidelines, event artwork assets, assistance and advice in rollout to 1000+ events / year globally
PORTFOLIO
brand identity print digital events signage promotional graphic design
Susan Smit
PORTFOLIO
brand identity print digital advertising promotional internal
Susan Smit
events
AUSTRALIAN TRADE COMMISSION
Australia Unlimited Events
Examples of application of Australia Unlimited branding at global events
PORTFOLIO
brand identity print digital advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia Unlimited Events
Examples of application of Australia Unlimited branding at global events
events
PORTFOLIO
brand identity print digital advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australian Water Event in Washington
Promoting Australian capability in water management to the US market
events
PORTFOLIO
brand identity print digital advertising promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Brand Australia Events
Examples of application of Brand Australia at global events
events
PORTFOLIO
brand identity print digital advertising promotional internal
Susan Smit
events
PADI ASIA PACIFIC
Trade and Consumer Events
Stand design and logistics, member support and setup, onsite management and promotion
PORTFOLIO
brand identity print digital advertising promotional internal
Susan Smit
events
PADI ASIA PACIFIC
Member Awards Gala Event
member and industry advocacy
gala event organisation and logistics, development of awards program, judging panel, collateral and gifts
PORTFOLIO
brand identity print digital advertising promotional internal
Susan Smit
events
PADI ASIA PACIFIC
Lightboxes
Used at various events, and in PADI foyer
PORTFOLIO
brand identity print digital events promotional internal
Susan Smit
advertising
advertising
PORTFOLIO
brand identity print digital events promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia Unlimited Corporate Advertising
Templates for corporate advertising of organisation, industry, market, events, programs
advertising
PORTFOLIO
brand identity print digital events promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Corporate Advertising
Promoting global network, industry, market, programs, special events
Various sizes and placements domestically and internationally
advertising
PORTFOLIO
brand identity print digital events promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Corporate Advertising
promoting network in local markets and globally
advertising
PORTFOLIO
brand identity print digital events promotional internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Corporate Advertising
Promoting product, industry, case study, network, events, programs
advertising
PORTFOLIO
brand identity print digital events promotional internal
Susan Smit
advertising
PADI ASIA PACIFIC
Diving advertising
Aimed at entry level divers and rescue divers
PORTFOLIO
brand identity print digital events promotional internal
Susan Smit
advertising
PADI ASIA PACIFIC
Product and education advertising
Promoting products and education career paths
PORTFOLIO
brand identity print digital events promotional internal
Susan Smit
advertising
PADI ASIA PACIFIC
Emergency Responder Advertising
Promoting first aid dive courses
PORTFOLIO
brand identity print digital events promotional internal
Susan Smit
advertising
PADI ASIA PACIFIC
Dive Consumer Advertising
Environmental campaign, entry level divers, dive education pathways
PORTFOLIO
brand identity print digital events advertising internal
Susan Smit
promotional
promotionalgiveaways
PORTFOLIO
brand identity print digital events advertising internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia Unlimited promotional items
bags, felt bags, tshirts, collared shirts, aprons
promotional
PORTFOLIO
brand identity print digital events advertising internal
Susan Smit
AUSTRALIAN TRADE COMMISSION
Australia Unlimited promotional items
lanyards, caps, umbrellas, USBs, mugs, pens
promotional
PORTFOLIO
brand identity print digital events advertising promotional
Susan Smit
internal
internalcommunications
PORTFOLIO
brand identity print digital events advertising promotional
Susan Smit
AUSTRALIAN TRADE COMMISSION
Corporate image library - ibrand
Features 10,000+ items including photography, brand assets, video
Concept development, content management, training
internal
PORTFOLIO
brand identity print digital events advertising promotional
Susan Smit
AUSTRALIAN TRADE COMMISSION
Staff intranet, online training, newsletter
Brand management and design
internal
