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Successfully Finding and Retaining Apprentices – How Can it Work?

Business Strategies to Strengthen Apprenticeships

European Conference

30.06.2016, Haus der Wirtschaft Berlin

Introduction

On the 30th of June 2016, the final conference of the EU project Starting with Apprenticeship

(StartApp) took place in the Berlin Haus der Wirtschaft. 70 regional, national and international

participants received information on the project products as well as new trends in the fields

of apprenticeship and recruitment of apprentices. Amongst the speakers were the project

team, representative of politics and business as well as young apprentices.

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Conference Report

Welcome Speech

Dr. Anja Lietzmann, k.o.s GmbH

Dr. Anja Lietzmann, Project Coordinator of k.o.s GmbH and Project Lead for “Starting with

Apprenticeship” welcomes participants and introduced the baselines of the project.

The StartApp project supports enterprises regarding…

Keynote I: Apprenticeship – a model for Europe?

Margrit Zauner, Senate Department for Labour, Integration and Women’s Issues in Berlin

Margrit Zauner, Head of the Department of

Labour and Professional Training, Senate

Department for Labour, Integration and

Women’s Issues in Berlin, described from a

political perspective the benefits that the

dual training system has brought to the

State of Berlin - and what Europe can learn

from Berlin initiatives and experiences.

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Keynote II: Opportunities of apprenticeship – the business perspective

Katja Porath, ibis budget, ibis und Suite Novotel Berlin City

From her perspective as a representative of

the hotel and restaurant business, Katja Po-

rath, an Executive Assistant and trainer for

ibis budget, ibis and Suite Novotel Berlin

City, illustrated the opportunities that in-

company training can open up for your

company. She also shared her company's in-

ternal apprenticeship recruitment campaign.

Training at ibis budget, ibis und Suite Novotel Berlin City

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Keynote III: Strengthening apprenticeship - the European Alliance for Apprenticeships

Norbert Schöbel, European Commission, European Alliance for Apprenticeships

Norbert Schöbel, Team Leader in the Euro-

pean Commission - GD Employment, Social

Affairs, and Inclusion, in Brussels, called for

more work-based learning and strengthening

the in-company training system in Europe.

He did this through a presentation of the ac-

tivities of the European Commission; in par-

ticular, the European Alliance for Apprentice-

ships.

The European Alliance for Apprenticeships

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Apprenticeship – a means of fighting youth unemployment? The example of Greece

Panagiotis Koutoudis, Institute of Entrepreneurship Development

Panagiotis Koutoudis, a European Initia-

tives Consultant and Project Manager at

the Institute of Entrepreneurship Devel-

opment in Larissa, Greece, described the

contribution in-company training can

make to the fight against youth unem-

ployment. In this context, he discussed

both the results of academic studies and

the experiences of Greece.

Fighting youth unemployment in Greece by means of apprenticeships

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Overcoming barriers to apprenticeship: The example of Austria

Roland Löffler, Austrian Institute of Research on Vocational Training

Roland Löffler, Project Lead at the Aus-

trian Institute of Research on Vocational

Training, Vienna, looked at barriers to

company training in Austria. He high-

lighted the special role that inadequate

apprentice recruitment strategies play in

this regard and underscored the need to

apply contemporary recruitment meth-

ods.

Motives for non-training

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The StartApp approach to apprentice recruitment: An innovative model for Europe

Dr. Anja Lietzmann, k.o.s GmbH

Dr. Anja Lietzmann described contemporary

requirements for the acquisition and reten-

tion of apprentices and based on those re-

quirements, derives the StartApp model for

apprentice recruitment. This complex model

comprises five recruitment phases, seven

fundamentals, 20 golden rules, and 46 in-

struments.

Introduction to the StartApp Apprentice Recruitment Model

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Good practice - apprentice recruitment instruments I: Training ambassadors

Anne Hildebrandt, ABB Training Center Berlin & girlsatec-ambassador

Anne Hildebrandt, Project Manager at ABB

Training Center Berlin, introduced a girlsatec

training ambassador. She explained how they

recruit girls and young women to technical-

industrial apprenticeships on behalf of their

training companies, and she offered impres-

sions of their day-to-day training.

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Good practice - apprentice recruitment instruments II: Mentoring program for girls

Christina Zweigle, Connext Communication GmbH

Christina Zweigle, HR Manager of Connext

Communication GmbH, Paderborn, re-

ported on a mentoring program that pre-

sents a range of opportunities to school-

girls over the course of a year. The pro-

gram offers support to girls interested in

technology by helping them develop their

talents and their future careers in the IT in-

dustry.

Apprentice recruitment – solutions for the construction industry: The example of Poland

Rafał Sebastian Bałdys, Polish Association of Construction Industry Employers

Rafał Sebastian Bałdys, Vice President of the

Polish Association of Construction Industry

Employers, Warsaw, illustrated current chal-

lenges in the Polish construction industry

and explained the contribution of contem-

porary apprentice recruitment tools in ad-

dressing these challenges.

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Concluding session: Moving apprentice recruitment forward

Dr. Anja Lietzmann, k.o.s GmbH

Dr. Anja Lietzmann described issues critical to attracting the next generations of apprentices.

With the four guiding principles of contemporary apprentice recruitment as a jumping-off

point, Dr. Lietzmann used examples to illustrate three key areas of action that are critical for

companies struggling to secure their share of the "scarce resources" apprentices represent.

Guiding principles of contemporary apprentice recruitment

Marketplace

Participants were invited to learn more about the apprenticeship-relevant projects and activ-

ities of k.o.s GmbH and its partner organizations. There were also opportunities for discussion

and networking.

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The project Starting with Apprenticeship is a two-year Strategic Partnership for Vocational

Education and Training, to be completed in 2016. It is funded by the EU programme ERAS-

MUS+ and implemented at the initiative of the EU Commission and the National Agency of

the Federal Institute for Vocational Training.

Information as to the project is available at www.kos-qualitaet.de/startapp.html and

www.startapp-project.eu/. StartApp products can be ordered free at charge at info@kos-qual-

itaet.de (available languages: English, German, Greek, Polish).