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FROM FUNCTIONALITY TO HAPPINESS By Tal Moravkin Creative Director at StartApp

From functionality to happiness - putting the user first - Tal Moravkin, Startapp

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Page 1: From functionality to happiness - putting the user first - Tal Moravkin, Startapp

FROM

FUNCTIONALITY TO

HAPPINESS

By Tal Moravkin

Creative Director at StartApp

Page 2: From functionality to happiness - putting the user first - Tal Moravkin, Startapp

MOVING FORWARD

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UX IN REAL LIFE

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Metro station platform

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Berlin

Metro station platform

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Metro station platform

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New York

Metro station platform

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Metro station platform

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London

Metro station platform

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Moscow

Metro station platform

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Moscow

Metro station platform

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Moscow

Metro station platform

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Stockholm

Metro station platform

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Stockholm

Metro station platform

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Philharmonic

Liverpool

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Philharmonic

Hamburg

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Dumbo

Brooklyn

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Dumbo

Brooklyn

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Dumbo

Brooklyn

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Dumbo

Brooklyn

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High Line

New York City

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UX IN DIGITAL WORLD

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From functionality to good design

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From functionality to good design

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From functionality to good design

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From functionality to good design

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Web - Edding

Wall of fame

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Web - Music

Jviewz

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cUSER MINDSET

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Templates

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Video taste

Templates

Intent pop ups 360

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cUSER MINDSETNOW IS BETTER.

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Now is Better

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