#SUCCESSFUL CORPORATE LEARNING tweet Book03

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#SUCCESSFUL CORPORATE LEARNING

tweetBook03

By Vicki Halsey, S. Chris Edmonds,and Mitchell Levy

Foreword byKen Blanchard and Margie Blanchard

Instructional Design for Todays Professionals

E-mail: [email protected]

20660 Stevens Creek Blvd., Suite 210Cupertino, CA 95014

Book Excerpt


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BOOK EXCERPT Table of Contents

Foreword by Ken Blanchard and Margie Blanchard

Section I: Instructional Design and the Brilliance Learning System

Section II: People

Section III: Content

Section IV: Design

Section V: Be Brilliant!

About the Authors


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3#SUCCESSFUL CORPORATE LEARNING tweet Book03

ContentsThis is the Table o Contents (TOC) rom the book or your

reerence. The eBook TOC (below) difers in page count

rom the tradebook TOC.

Foreword by Ken Blanchard and

Margie Blanchard 17

Section I

Instructional Design and

the Brilliance Learning System 19

Section II

People 37

Section III

Content 55


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Section IV

Design 73

Section V

Be Brilliant! 91

About the Authors 111



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#SUCCESSFUL CORPORATE LEARNING tweet Book03 7

Learning is one o the our key values that drive

the success o the Ken Blanchard Companies.

This splendid book ocuses on bringing out the

brilliance o the learners. It prooundly shits the

mindset and practices o leaders, teachers, and

coaches to create powerul environments where

learning transormations connect, inspire,

and ENGAGE!

Ken BlanchardCo-author ofThe One Minute Manager

and Leading at a Higher Level

Margie BlanchardCo-founder of

The Ken Blanchard Companies

Foreword byKen Blanchard

and Margie Blanchard


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Todays employees need engaging and inspiring

instructional design. To meet current and uture

challenges, they must be inspired, connected, and

engaged to the power and purpose o what they are

learning. In this section, the authors will introduce

the Brilliance Learning System to highlight the best

practices o creating learners who are newly skilled

and excited to apply their learnings.

Section I

Instructional Design and theBrilliance Learning System


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Bringing out the brilliance thatdrives transormations is the art

and science o teaching.

People are naturally brilliant in

their own unique ways. Compelling

learners to acilitate their ull

potential inspires transormation.

1

2


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3

4

Anyone who seeks to bring out thebest in others is a teacher. Great

teachers help make learners brilliant!

Great instructional design leverages

purposeul content through

learner-centered, active engagement.


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Section II: People


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This section underscores the primary customer

o engaging instructional design: PEOPLE. When

we say people, we are reerring to learners and

teachers. In this section, you will ocus on what

you need to know to ensure you understand whatenergizes, ocuses, and enables individuals to best

learn so as to be able to use the learning in action.

The underlying premise o the Brilliance Learning

System is that whoever is doing the teaching is

doing the learning. Here well provide designers

with tools to rebalance the typical learning

equation to ensure that 70 percent o the teaching,

talking, and practicing is done by learners.

Section II

People


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Section II: People

Brilliance is an outcome

only when the teachers

vision inspires the

learners willingness to

collaborate and ocus

attention and energy.

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Great teachers are loving

yet demanding. They

know what must be taught

& are masters at requiring

individual learners to

embrace new skills.


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The clarity and relevancy o contentcrated

into a meaningul modelis the oundation ointeractive and sustained learning by course

participants. Once you know exactly who you

are teaching and their learning preerences, your

next ocus is on exactly WHAT you want them to

learn and do with that knowledge. This section

presents ideas and tools to help designers ocus

on creating simple, digestible pieces and using

concrete examples to make their content SING!

Section III

Content


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Content alone doesnt transorm

learners. Designers must engagelearners via curiosity, possibility, and

concrete application.

The learners personal experiences are

powerul bridges between what they

do NOW and what the content might

enable them to do NEXT.

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Great learning design presents a

customized model or ramework thatorganizes the content into a simpler

prompt or desired behaviors.

Present content in small chunks

or building blocks that, over the

course o the class, fill out your

model and ramework.


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Section IV: Design


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Ater you have a clear picture o learner

preerences, and have sketched out the exact

content that will meet learners needs, shit your

ocus to instructional design or to HOW you

are going to ensure their success. This sectionpresents ideas on how to make certain that the

three elements o the Brilliance Learning System

(People, Content, Design) are implemented in

the learner experience rom start to finish. We will

cover how to energize learners, create relevant

tools to drive learning, link learning to learners

responsibilities, and enable application and

practice in learners real world.

Section IV

Design


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Section IV: Design

Brilliant design energizes, provides

content navigation, generatesmeaning, applies to the real world,

celebrates, and extends learning.

Designers build learning

experiences that capture learners

attentions and align the content with

each learners unique interests.

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Active learning techniqueslike

novelty, creativity, andplayulnessrenew ocus and

energize personal application.

A brilliant design puts learners

into active experiences quickly and

oten, enabling them to embrace

and label new concepts.


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This closing section provides numerous strategies

or helping participants celebrate how muchthey have learned. This deepens their neural

connections, thus aiding retention and moving

learning to action. It includes methods and

assessments that ensure that learners are doing

the teaching, personal connections are built,

and that learners develop skills that ultimately

unleash positive changes in their behavior and

improvements in day-to-day work relationships.

Section V

Be Brilliant!


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138

139

We are in the midst o a learning

revolution. Learners seek criticalinormation. Leaders seek peak

perormers who have that inormation.

We cannot aford to let a new idea get

away. Optimal learning design invites

as well as shares inormation.


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140

Skills matter.

Accomplishment matters.

Design matters. LEARNERS

matter. Create Brilliance!


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Vicki Halsey, PhD, is the vice president o applied learning at The Ken Blanchard

Companies. Vicki is the author o the bestselling book Brilliance by Design, and

co-author o the bestselling books The Hamster Revolution and Blanchards

Leading at a Higher Level. She co-authored Blanchards Legendary Service

program and its award-winning Situational Leadership II eLearning program.

Vicki has led leadership and service initiatives at hundreds o Fortune 500

organizations such as Microsot, Wells Fargo, Nike, Gap, Chick-fil-A, and Procter

& Gamble. Visit her website at http://www.vickihalsey.com or email her at

[email protected].

About the Authors


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S. Chris Edmonds is a speaker, author, and senior consultant with The Ken

Blanchard Companies. Chris is the author o #CORPORATE CULTURE tweet,

co-author o Blanchards bestselling book Leading at a Higher Level, co-

author o #POSITIVITY at WORK tweet, and co-author o Blanchards award-

winning culture change process. Chris is Blanchards culture expert and has

helped numerous clients create a high-perorming, values-aligned culture

using Blanchards proven process. Chris has thousands o Twitter, Facebook,

and LinkedIn ollowers who look orward to his culture and leadership

tweets each day. Find Chris online at http://twitter.com/scedmonds and

http://drivingresultsthroughculture.com .


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Mitchell Levy, CEO o Happy About and Chie Evangelist o Gurus4Media,

has started and run fiteen firms and partnerships since 1997. He and his

teams ocus are to help experts turn into gurus. He is a physical and eBook

publisher (200+ titles), author o sixteen business books, business consultant,

strategist, connector, educator, and prognosticator helping companies succeed

by putting tools in the hands o corporations and individuals to allow them to

create their own successes. He has an extensive network which he taps into to

drive success or those around him. Mr. Levy is a requent media guest and a

popular speaker, lecturing on business and management issues throughout

the U.S. and around the world. In addition to the companies/joint ventureshes started, Mr. Levy has provided strategic consulting to over 100 companies,

and, through CEO networking groups, has advised over 500 CEOs on critical

business issues.

Ater earning his MBA rom the College o William and Mary, he spent thirteen

years working or corporations in IT, Finance, and Operations. He then spent

fiteen years as an entrepreneur creating fiteen companies and strategic

partnerships, including Happy About in 2005 and THiNKaha in 2007. Mr.

Levy is also a partner o the physical networking firm CXOnetworking, co-

director o College Open Textbooks, and is chairman o the board o directors

o Rainmaker Systems (NASDAQ: RMKR). He lives with his wie and son in

Silicon Valley.

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#SUCCESSFUL CORPORATE LEARNING tweet Book 03 can be purchased as an

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Please contact us or quantity discounts [email protected] or to be inormed

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#SUCCESSFUL CORPORATE LEARNING tweet Book03