Success Story

GSP | We make retail better ℠ 1

THE CLIENT

Circle K Florida has more than 400 storesacross Florida that are open 24/7, 365 days ayear. They are one of the eight Circle K regions in the U.S. Circle K Florida off ers a wide variety of quality products and services in a fast, friendly and clean environment.

THE CHALLENGE

Routine store rides with Marketing VPs brought up questions of database accuracy. They thought there was a lot of wasted signage in the fi eld and money being wasted. Circle K asked the GSP Account Management team to send spreadsheets to their Market Managers to verify and ensure proper quantities before reprinting outdoor signage (pole, yard and building signs) within a two-week timeframe.

THE SOLUTION

We recommended using our Site Intelligence software solution AccuStore as a better solution to a spreadsheet. The built-in Online Survey tool is ideal for gathering this type of information. After the GSP’s Lead Surveyor assembled the survey questions, imported the Market Manager email list, the survey was sent and was 97% complete within the 2 week deadline. The survey helped determine the exact number of outside signs actually needed, and highlight-ed how much overage was being printed and wasted—providing a large cost savings per order.

Online Survey Provides Quick Accurate Data, Costs Savings

Success Story

2GSP | We make retail better ℠

“GSP’s online surveys provided us with the exact data we needed, and in a much more efficient process than the spreadsheets we had been using,” said the Vice President of Marketing and Instore Communications. “We saved over 30% of our monthly POP budget by reducing the quantities of outside signs needed. GSP has enabled us to print exactly what our stores need with no overage. And the AccuStore software makes it easy to access, update and share this data going forward. Thanks GSP!”