7/31/2019 Studiu Marketing
9/12
SWOT ANALYSE
1 Market segments industrial safety A market segment is a group
of customers or end users that have similar needs.
What are the 3 most important segments for which you would like
to develop a special approach or program?
Market segment
1
2
3
2 Market strategy industrial safety What kind of strategy would
you choose for the above mentioned market segments? E.g. pricing,
productdevelopment, alliances, frontal attack existing market
players, copy & replace existing, end-use marketing,
creating safety awareness, etc
3 Needs and recourses industrial safety What are your needs and
recources for your strategy to target you above mentioned market
segments?
4
With market segment a type of end use industry is meant. (e.g.
petrochemical industry, energy, heavy metal etc)
Reason of your choise
Strengths
Market segment Resources and needs
SWOT analyse What is/ are the strenghts, weaknesses,
opportunities and threats for TenCate in your country?
Market segment Strategy
7/31/2019 Studiu Marketing
11/12
QUESTIONNAIRE MARKETRESEARCH EMEA
1
Please fill in the number of people working in the industrial
sector in your country
2
Please list the top 5 of most important industries and the
amount of people working + the turnover in this industry
3 Top 5 largest companies of the top 5 industry
Please list from the above mentioned industries, the 5 largest
companies in your country. From these companies would like to have
additional information:
a) Number of employees: What are the number of people working in
this company?
b) Current supplier: Who is delivering the garments? Please fill
in the suppliers name.
c) Type of supplier: Is the supplier a garmentmaker, a rental
laundry or a PPE dealer?
d) Type of fabrics: What type of fabrics are used in the current
safety garments? Please fill in a no 1 if they use FR treated
fabrics, a no 2 if they use inherently FR fabrics,
no 3 if they use non FR fabrics with safety aspects (e.g. High
Vis, Antistatic). More numbers are possible
e) Contactperson: Who is the best contactperson in the company
for TenCate? The best person is the safety officer (HRM) or the
purchaser
4 Top 10 of largest garment makers in safety wear
Please list the top 10 of most important garment makers in your
country. These are not neccesarely our customers.
From these garment makers we would like to have some additional
information:
a) Type of fabrics: What type of fabrics do they use; please
fill in a no 1 for FR treated fabrics, a no 2 for inherent FR
fabrics or no 3 if they use non FR fabrics
with safety fabrics (e.g. High Vis, Antistatic). More numbers
are possible.
b) Marketshare: What % of the market do they have in the
industrial safety?
c) Distribution channel: How do they deliver to the market.
Directly to the enduser, via laundries, via ppe dealer or via other
channels?
d) Customer of TenCate: Is this garmentmaker a customer of
TenCate. (customer = buying)
5 Direct competition in this market
Please list the 5 lagest fabric suppliers of safety fabrics in
your country. From these suppliers we would like to have additional
information:
a) What type of fabrics are they offering to the market? Please
fill in a no1 for FR finished fabrics, a no 2 for inherent FR
fabrics or a no 3 for non FR fabrics
with safety fabrics (e.g. High Vis, Antistatic). More numbers
are possible.
b) Marketshare: What % of the market do they have in the
industrial safety?
c) Situated: how is the competitor organized in your country?
Please fill in a no1 if they have an own office / salesmanager
within the country, a no2 if they supply from anoffice/salesmanager
outside the country, a no3 if they supply via an agent or a no4 i f
they make use of a distributor
6 Presence of laundries
Are rental laundries present in your market?
6a Top 3 laundries
Please list the top 3 of most important laundries for industrial
safety.
7 Presence of PPE dealers
Are they ppe dealers present in your country? A PPE dealer is a
whole seller in different kind of safety equipment (garments,
shoes, glasses, gloves, respiratory.)
7a Top 3 PPE delaers
Please list the top 3 of most important PPE dealers in your
country.8 Presence safety associations
Are there associations present in your market concering on the
safety during work, like an association for safety engineers? There
could be different associations for
different industrial sectors
8a Top 3 safety associations
Please list 3 safety associations in your country and if they
are spezialized for an certain industrial sector, please fill this
in as well.
Labour force industry (in numbers)
Top 5 of industry, based on number of workers / employees
