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Strengthening and Consolidating the Consumer Networks
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TalkingTalking WatchingWatching
Communicating Communicating Listening Listening
ReadinReadingg
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CommunicatingCommunicating With the With the team- at team- at
homehome
With the With the neighbors – in neighbors – in
the regionthe region
With the With the media – media – reaching reaching
consumersconsumers
With the With the European citizen European citizen
- partnerships- partnerships
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The importance of being aCommunicator
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Working together - Internal communication
The unity is strength Unity is
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Working together
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Working together: tools
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Working together- external communication
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Consumer organization
Develop knowledge
about problems
Develop competences
Develop external
contacts
Enforce professional
teams
Find out the key person
Working together- external communication
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Working together and how to united?
Some power on lobby action and consumer information
More capacity to protect consumers rights and interests
Federation of organizations
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Consumer federation must be the voice that alerts consumers who can have those conflicts
Consumer federation must be representative of all consumers
Local, regional, national consumers have similar problems
Consumer federation must develop alliances and coalition with social partners
Working together- external communication
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And the winning idea is…
The unity is strength Unity is
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Decide what to do and how to do
Dragon fly AnalysisB
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Dragon fly Analysis
BPositive points:
Raw material and experts
Negative points:Not enough budget not enough power
Secret ingredient:Knowing the problem
Consumer problem
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B
BALANCE BALANCE BALANCE
BALANCE
Positive points + negative points + secret point =
Looking forward, but stay on ground!
Dragon fly Analysis
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BDecide what to do and how to do
Palm Tree Analysis
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B Palm Tree analysis
Integrate all experts/ teams.
Share all information.
Connect all communication networks.
Use methodological approach.
Use your experience.
VERTICAL
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BPalm Tree analysis
Specific and simple
Measurable and meaningful
STRATEGY
Attainable
Realistic and responsible
Tangible
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We always walk in a thin line…
