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“The Best Story Wins” Mr. Jerry ColeFounder, Coldwell Banker Residential Affiliates, 1981 Founder, The Prudential Residential Affiliates, 1987

Story Telling In Real Estate Franchising

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How the art of story telling helped launch the two premier real estate networks in the United States.

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Page 1: Story Telling In Real Estate Franchising

“The Best Story Wins”Mr. Jerry Cole…

• Founder, Coldwell Banker Residential Affiliates, 1981

• Founder, The Prudential Residential Affiliates, 1987

Page 2: Story Telling In Real Estate Franchising

Is Coming to Town

Page 3: Story Telling In Real Estate Franchising

The Story Board….In 1981

Page 4: Story Telling In Real Estate Franchising

Story-Building

Page 5: Story Telling In Real Estate Franchising

The Story With a Great Ending!

Is Coming to Town

Page 6: Story Telling In Real Estate Franchising

Coldwell Banker Today (2009)

• Office Locations Worldwide3,300

• Sales Associates93,000

• Real Estate Transactions Yearly650,000

• Gross Sales Volume$170 Billion

• Gross Commissions$4 Billion

• Franchise Royalties$150 Million

Page 7: Story Telling In Real Estate Franchising

You Know Us. We Know Real Estate.

Page 8: Story Telling In Real Estate Franchising

Prudential Real Estate Today (2009)

•Office Locations Worldwide1,700

•Sales Associates60,000

•Real Estate Transactions Yearly402 ,000

•Gross Sales Volume$110 Billion

•Gross Commissions$2.8 Billion

•Franchise Royalties$96 Million

Page 9: Story Telling In Real Estate Franchising

Story Told by…

Travis [email protected]