pOwer in numbers
OperatiOn american Dream
the ups store
packs great incentiVes fOr
veterans in Franchising
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60 Years of Successful Franchising
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Your Path to Franchise Ownership Begins Here
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44 The uPS Store Packs great Incentives for Veterans
46 A Franchise How-to for Veterans
50 The good , The Bad, and The Legal of Franchising Richard Ashe, Veteran Franchise Centers
53 Operation American Dream Signal 88 Security
54 Empowerment through Collaboration Dorothy Arndt, giftavet.org
56 Totally Accessible Homes Monti Marsters, Totally Accessible Homes
V E T E R A N S I N F R A N C H I S I N g S u P P L E M E N TA u g u S T 2 0 1 3
tHe UPS StOre
As the worlds largest franchisor of retail shipping, postal, printing and business service centers, the UPS Store is a rapidly growing franchise.
Starting out as Mail Boxes Etc. in the
1980s as a convenient alternative to the
post office, the company grew to 2,000
franchises. In 2001, UPS acquired Mail
Boxes Etc., Inc., and in 2003, introduced
The UPS Store brand. Approximately
3,000 Mail Boxes Etc. locations in the
United States re-branded to The UPS Store
and began offering the lower UPS-direct
shipping rates. In 2004, the company
sold more than 500 new The UPS Store
franchise locations in the U.S. a record for the company and exceptional growth
for a quarter-century-old franchise.
Today, The UPS Store brand consist of nearly 4,400 independently owned
locations in the United States, Puerto Rico and Canada. The company strives to provide the most convenient, high-quality
business services to start-ups, small
business owners and consumers. Non-traditional locations like college
campuses, military bases, convention centers and hotels have also helped grow the franchise, creating opportunities to provide services to consumers, regardless
of where they live, work or travel.In 2012, the franchisor, Mail Boxes Etc.,
Inc., became The UPS Store, Inc. The centers remained locally owned and operated, and continued to offer their well-
known world-class service. Throughout
the companys history, there is one constant they have prided themselves on: their commitment to their franchisees. In recent years, veterans have begun to make up a large part of these franchisees.Working alongside the International Franchise Association with its VetFran Program since 2004, The UPS Store
reduces the franchise fee by $10,000
for qualifying veterans and spouses of
active duty personnel for new locations, as well as takes 50 percent off the initial
the ups store PACkS greAt InCentIVeS
application fee. This is their way of saying thank you to veterans for their service to the country. As part of the Operation Enduring Opportunity, a national initiative to recruit or hire as many as 75,000 military veterans and their family
members by the end of 2014, The UPS
Store waived the franchise fee for 20
qualified veterans last year.
The UPS Store believes veterans make excellent franchisees because they are
used to following an established system, theyre dedicated and hardworking. To date, more than $1 million in discounts
have been given to veteran franchisees, which account for more than 250 of The
UPS Store locations in the United States. Additionally, Tim Davis, President of The UPS Store, Inc., is a former United States Marine Corps captain and a Gulf War Veteran.It is humbling to see other veterans realize their dream of opening their own business, Davis says. Veterans have experiences that really apply to running
a small business. They are accustomed to structure and the skills taught and nurtured in the armed forces: listening, problem solving, being able to think on your feet, laying out a mission, setting goals and executing.
The UPS Stores franchise development team is dedicated to providing its franchisees with the tools they need to be successful. By completing over 40
Web-based training modules introducing
Franchising USAFranchising USA
Veterans have experiences that really apply to running a small business. they are accustomed to structure and the skills taught and nurtured in
the armed forces.
them to The UPS Store system, followed by a 10-day University Business Course at
The UPS Store offices in California, new
franchisees are provided with instructor-
led training on marketing, finances,
printing and staffing management. New
franchisees then spend two weeks placed in an In-Store Experience, where they will
work alongside a certified trainer to learn
the daily operations.The UPS Store franchisees not only benefit
from a recognized top retail brand name, but they also receive national and local advertising support, dedicated support and tools, and corporate retail solutions. Records show that approximately 34
percent of The UPS Store franchisees own more than one franchise location, due partly to the companys reduced franchise fees and world-class training.
The startup costs for a franchise vary based on size and location. The total initial franchise cost to operate a new The UPS Store franchise at a traditional location ranges from $148,734 to $347,241*.
Franchisees must meet The UPS Store minimum financial requirements and be
in a position to provide capital for the
franchise investment, including working capital and living expenses during the
set-up period. All potential franchisees
are also required to prove a minimum of
$60,000 in liquid assets.
In 2013, Entrepreneur magazines
annual Franchise 500, a ranking of
franchise opportunities based on factors like financial strength, growth rate and
size, rated The UPS Store/Mail Boxes Etc.
number one in the postal and business services category for the 23rd consecutive
year. In 2012, The UPS Store ranked in
the top ten percent of Military Friendly Franchises by GI Jobs Magazine, and in 2011 Entrepreneur magazine placed
the company at number two for 10 Most
Popular Franchises for Military Veterans. The company also has an ongoing history of award-winning marketing and public
relations campaigns.For more information, visit
* These figures are subject to change; see Franchise Disclosure Document (FDD) for current amounts. Meeting the minimum liquid assets requirement does not guarantee approval or award of a The UPS Store franchise.
Whether you are a neophyte or experienced veteran to franchising, there are a lot of things to consider before you buy into a franchised brand.
The decision points are different if you are opening your first location or your
fifteenth, but you might be surprised
by the similarity of the criteria. Here are some helpful steps to follow when considering a franchise transaction:
do thorough due diligenceThis may sound obvious, but the best advice I can give is to read the Franchise Disclosure Document (FDD) in its entirety. The industry has changed significantly in the last 30 years. FDDs
used to be fairly short documents, but they have grown in scope as a litigious society has taken over. The FDD is there to protect you, the franchise partner, and the franchisor, therefore It is imperative you understand the partnership you are entering into. The FDD should be used to discover: key
personnel in the organization, existing
ownership of the franchise, the lawsuits that may be filed against the franchisor,
and the location of all stores. In addition, read the Earnings Claim (and build your own business plan using the information provided), find phone numbers
of existing franchisees (and call several of
them) and learn how many company stores are owned. Visit stores and ask questions.
Your research will help you make an educated decision. Make sure you spend an equal amount of
time reviewing the Franchise Agreement (FA) when you receive it. You should have it reviewed by a lawyer or a trusted advisor who is knowledgeable about franchising. Do not be afraid to ask for advice and help., many franchise owners are eager to share their knowledge and experiences.
evaluate the business model Sometimes people are motivated to go into business based on their previous hobbies. Be sure you are making a business decision and not an emotional choice. Lets say a man has always loved model
trains. He finally finds a franchise business
that has a