Story Mapping€¦ · •Why Agile mindset and methods are the best way to deliver value •How User Stories provide three kinds of value •A way to iterate User Experience activities

Story Mapping:Putting the USER Back Into the User Story

By Jaynee Beach, PhD, SAFe/SPC4

By The End of This Presentation, You Should---

• KNOW this:• Why Agile mindset and methods are the best way to deliver value

• How User Stories provide three kinds of value

• A way to iterate User Experience activities in an Agile framework

• Be able to DO this:• Create more robust User Stories in your product backlog

• Map User Stories to a journey on your story map

© AgileITDX 2018 All Rights Reserved

But first, a little history…

1977

1981 1996

2003

2010

1985

1988

20161991


The Crux of The Issue

“We are building something that seems to

work for us”

“We need something that will solve our

problems”• Visible Progress

• Measurable Value

• Progress Not

Visible

• Indirect

Measure of

Value


Searching For A Better Way


And second, a some foundations…

The Agile Manifesto

The Problem Space vs. The

Solution Space

The Three Kinds of Value


The Agile ManifestoWe are uncovering better ways of providing value by living these concepts:

People and

RelationshipsProcesses and toolsover

Working softwareComprehensive

documentationover

Customer

collaborationContract negotiationover

Responding to change Following a planover

We have come to value:

7


The Problem Space vs. The Solution Space


Three Kinds of Value

Human Value• What the User likes• Features focused• Rewarding UX• Easy to see• Easy to measure

Technical Value• Difficult to see• Quality code• Flexible architecture• Managed technical

debt• Just enough

documentation

Business Value• Increase revenue• Gain market share• Generate sales

volume• Reduce costs• Increase Shareholder

value

9

Business

•Viability

Technical

•Feasibility

Humans

•Desirability


It’s Painful When We Get It Wrong

• Information Dense

• Attempt to Make Complex Product

Simple

• Security Process

• Average User Did Not

Understand the Objective

• Required Up to 1 Hour to

Complete

• The “Amazon 1-Click” Effect INCREASED EXPECTATIONS


User Stories: How UX Integrates


Iterative Delivery: Where UX Integrates


User Story Mapping – The MechanicsTalk It• Discuss (understand) the following:

• User / Consumer

• What is the User trying to accomplish? (their “Point B”)

• Capture (On the “Backbone”)

Walk It• Journey map:

• What is the User doing? (Activities)

• What is the context in which the User is operating?

• Capture (On the “Skeleton”)

Value It• How will we test this?

• UAT, Success Criteria, Definition of “Done”

• Prioritize

• Planning and Re-planning (sizing, estimating)

Business

• Viability

Technical

• Feasibility

Humans

• Desirability

Process Innovation Functional Innovation

Emotional Innovation

SWEET SPOT


Step One: Talk It – Who Is Your User?


User Story Mapping Sample

A B

What is Blaine’s “PointB” ?

The Scenario: Before Blaine can end his shift, he must submit a Safety Report for all activities on the Rig today.


Step Two: Walk It – What Needs to Happen?

Activity 1:

Activity 2:

Activity 3:

Collect the information needed to populate the report

(comes from multiple sources)

Verify that the information is correct

(may need to contact or interact with others)

Submit the report

(consider timing, channel, presentation format)


User Story Mapping Sample

A B

Which of these tasks is essential?

What tasks must Blaine do, in order to accomplish each activity?


Let’s Brainstorm: Activity 1- Gather Info

How could Blaine acquire the safety information he needs?


Step Three: Value It – Test for Value

Business

• Viability

Technical

• Feasibility

Humans

• Desirability

Process Innovation Functional Innovation

Emotional Innovation

SWEET SPOT

Intersections between Value types point to Innovation Opportunities

“Test before Code” –lets us challenge our assumptions about Value


Prioritize Releases According to VALUE

A B

Business

•Viability

Technical

•Feasibility

Humans

•Desirability


Planning and Re-planning

Daily: “Hey Team, what’s happened since yesterday? Great! What’s the plan for today? Super! Anything blocking progress? Anyone need to collaborate with anyone else?”

Every Iteration: “Hey check this out! We said we’d deliver the Gobsmacker and we did! You should be able to PointB with it – who wants to try it out first?”

“Everyone has a plan until they get punched

in the face.”--- Mike Tyson


Accountability ---

• How well do you KNOW this:• Why Agile mindset and methods are the best way to deliver value

• How User Stories provide three kinds of value

• A way to iterate User Experience activities in an Agile framework

• How well are you able to DO this:• Create more robust User Stories in your product backlog

• Map User Stories to a journey on your story map


Capturing the Lightbulbs

(One kind of retrospective)

1.Something new

2.Something old

3.Something different

4.Something more


Additional ResourcesBeach, Jaynee; Stiffel, Zoltan (2018, in review). Simplifying the Complex. www.agileitdx.com

Cohn, Mike (2004). User Stories Applied. www.mountaingoatsoftware.com

[NOTE: there is a great blog at this site, too: http://www.mountaingoatsoftware.com/blog]

Schwaber, Ken; Sutherland, Jeff (2012). Software in 30 Days: How Agile Managers Beat the Odds, Delight Their Customers, And Leave Competitors In the Dust. Wiley. ISBN 978-1118206669 [NOTE: there is a great blog at this site, too: https://www.scruminc.com/scrum-blog/]

Highsmith, Jim (2002). Agile Software Development Ecosystems. Addison-Wesley Pearson. ISBN-13: 078-5342760439

Wysocki, Robert (2013). Effective Project Management: Traditional, Agile, Extreme. 7th Edition.Wiley. ISBN-13: 978-1118729168

24

http://www.agileitdx.com/

http://www.mountaingoatsoftware.com/

http://en.wikipedia.org/wiki/Jeff_Sutherland

http://en.wikipedia.org/wiki/John_Wiley_&_Sons

http://en.wikipedia.org/wiki/International_Standard_Book_Number

http://en.wikipedia.org/wiki/Special:BookSources/978-1118206669

Documents

Story Mapping€¦ · •Why Agile mindset and methods are the best way to deliver value •How User Stories provide three kinds of value •A way to iterate User Experience activities