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1. Introduction
2
2. Overview of the shop page on Lazada’swebsite
3. How to use the store buildertool• Tutorials page
• Shop header• Page background• Category navigation
• Bannergraphics• Product recommendation
4. Versionhistory
Store builder is a tool which helps sellers customize and design the layout of their shop page from seller center.
The shop page will then display best selling products selected and catch the customers eye using attractive
designs on Lazada’swebsite.
Types of Store builder includes:
• Category Navigation – to display the product according the details of eachcategory
• Banner Graphics – to Catch the customer’s eye using attractive designs graphic in a more interesting view
• Product Recommendation– to display all recommended products on the home page
3
Benefit of using the shop decoration tool:• Store builderenhances your brand awareness by making yourpage more attractive.
• Differentiates your shop from yourcompetitors• And provides your customers with a better online shoppingexperience
• Boosts sales
1. Introduction
2. Overview of the shop page on Lazada’s website
3. How to use the store buildertool
• Tutorials page• Shop header• Page background
• Category navigation• Banner graphics
• Product recommendation
4. Versionhistory
4
1. Introduction
2. Overview of the shop page on Lazada’s website
3. How to use the store buildertool
• Tutorials page• Shop header
• Page background• Category navigation• Banner graphics
• Product recommendation
4. Versionhistory
6
1. Login to seller center
2. Go to promotion tab
3. Choose Store builder
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1. Login to seller center2. Go to promotion tab3. Choose Store builder
1. Click the drop down button
2. Select the available
language available.
1. When you enter the
tool for the first time,
the tutorial page will
pop up.
2. You can click this
button whenever you
need the tutorial.
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1. Introduction
2. Overview of the shop page on Lazada’swebsite
3. How to use the store buildertool• Tutorials page• Shop header
• Page background
• Category navigation• Banner graphics• Product recommendation
4. Versionhistory
10
Shop header.
This is where you can upload
your shop logo. The shop
header cannot be deleted or
moved.
Click on the header to add your
shop logo
Category bar
1st and 2nd level of the
category bar can be
edited.
Click on the header to
edit the category
Watches Beauty Kitchen Furniture Health
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Because of the specific
characteristics of shop
header,you have to
upload two
pictures.One for
desktop, the other is for
mobile version
Click on ‘Edit’ to edit
the category.
Click confirm
once you are
ready
12
This panel will
show after youclick the edit
button of the
shopheader
This function allows you to
set two levels of category in the shop header.
The second level category
will be displayed, when you click on the first category on
the website.1. Click the inverted triangle
to see the “Add 2nd level
category”2. Click the “Add 2nd level
category” button.3. Set the target link for the
category。Change the
order of thecategory.
Click here to
set the targetlink.
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1. Introduction
2. Overview of the shop page on Lazada’s website
3. How to use the store buildertool• Tutorials page
• Shop header• Page background
• Category navigation
• Banner graphics• Product recommendation
4. Versionhistory
15
1. Introduction
2. Overview of the shop page on Lazada’swebsite
3. How to use the store buildertool• Tutorials page
• Shop header• Page background• Category navigation
• Banner graphics
• Product recommendation
4. Versionhistory
17
Drag and drop the preferred
style in “add module here”.
Then click on it to open the
editing panel
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Click edit button
Click “add new”
to more
category
banners
Upload the
category image
Input the category
name.
Set the category target
link.
Click
confirm
once you
are ready
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1. Introduction
2. Overview of the shop page on Lazada’swebsite
3. How to use the store buildertool• Tutorials page
• Shop header• Page background• Category navigation• Banner graphics
• Product recommendation
4. Versionhistory
20
Upload a banner with a
clear message and
attractive offers. This will
help you to stand out
among other shops
Drag your preferred
style to the“add
module here”
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Click here to upload
the banner image
Click here to set the
target link
The proportion and
minimum size of the
pic
Click here to
upload/edit imagesClick on the Up/Down
arrow to change the
order of images
Click on the bin icon to
delete images
23
Three ways to generate a target
link
Page with category result :
you can choose a category as
the target link. When the
customer clicks the banner, it
will link them to the product
list of this category.
Page with keyword: you can
input the keyword and
Lazada will generate the
product list, linked to the
keyword.
Page of one product detail :
just choose one product as a
result page.
Click confirm
once you are
ready
24
1. Introduction
2. Overview of the shop page on Lazada’swebsite
3. How to use the store buildertool• Tutorials page
• Shop header• Page background• Category navigation
• Banner graphics• Product recommendation
4. Versionhistory
25
Drag and drop your preferred style
to ‘Add module here'. Then click on
it to open the editing panel
For the default style you can
choose up to 5 SKUs.
For the products carousel style you
can choose 10 SKUs
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You can choose the SKU
automatically or manually.
If you choose the Automatic way,
Lazada will pick the SKUs by
created time or sales.
Otherwise, you can manually
pick the SKUs by clicking the
edit button.
Choose one color for the border
of this module
Upload the left image,it is also a
banner.it links to one SKU.
Click confirm
once you are
ready
27
1. Introduction
2. Overview of the shop page on Lazada’swebsite
3. How to use the store buildertool• Tutorials page
• Shop header• Page background• Category navigation
• Banner graphics• Product recommendation
4. Versionhistory
28
The platform will save
your decorated result
every time. You can
enter the version
history page to view
the versions.
This is the
version list.View it
by clicking the
version.
1. Delete: delete this version
2. Set up: rename the version
3. Duplicate: To duplicate the
current version
4. Edit: To edit
29
Visit Service Marketplace page to purchase reliable,
affordable andvalue-adding services through a trusted
gateway:
https://www.lazada.com/sell ercenter/my/services-
marketplace/
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