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INFLUENCER MARKETING
C O N T A C T
P R O F E S S I O N A L P R O F I L E
Versatile candidate with over two years of professional digital marketing & social media management experience, a passion for content creation, an extensive writing background, a drive for creativity, and a vast array of career-‐specific skills. Currently actively applying and interviewing for full-‐time marketing positions in Boston, MA.
E M P L O Y M E N T H I S T O R Y
UW-‐MADISON ATHLETIC COMMUNICATIONS | Social Media Marketing Intern Madison, WI / January 2019-‐Present
⋅ Manages live game day social media for Badger Men’s Basketball (142K followers), Men’s Hockey (19K followers), and the official Wisconsin Badgers (234K followers) on Instagram
⋅ Manages daily social media for Wisconsin Women’s Soccer on Instagram, Facebook, and Twitter
⋅ Conducts social media audits to measure performance and identifies SWOT analyses for each channel
⋅ Creates written and visual content tailored to specific tones of voice for various accounts
⋅ Designs engaging and aesthetically pleasing graphics and videos in Adobe Photoshop and Premiere
⋅ Researches current social media trends, such as vlogging, to increase reach and engagement
MP&F STRATEGIC COMMUNICATIONS | Marketing & Public Relations Intern Nashville, TN / May 2018-‐July 2018
⋅ Acknowledged by both clientele and senior staff as a valuable asset for social media content creation
⋅ Managed clients’ social media platforms by using Hootsuite ⋅ Crafted monthly social calendars for a variety of clients ⋅ Collaborated with senior staff to design a campaign strategy for Nashville’s
Metro Planning Department ⋅ Wrote persuasive press releases to increase client visibility in the media ⋅ Wrote a professional blog post on the benefits of prenatal yoga ⋅ Pitched press releases and events to the media
PORTLAND MEDIA GROUP | Social Media Marketing & Public Relations Intern Portland, ME / May 2017-‐July 2017
⋅ Managed Greenlight Maine’s social media platforms on Facebook, Instagram, and Twitter
⋅ Increased post reach by 150% by revamping the entire social media messaging and content strategy
⋅ Executed paid marketing campaigns on Instagram and Facebook ⋅ Developed a three-‐month content calendar from scratch and executed it
effectively ⋅ Created social content in Adobe Photoshop and Canva ⋅ Wrote press releases published in the Portland Press Herald
E D U C A T I O N
E X P E R T I S E
UNIVERSITY OF WISCONSIN-‐MADISON
September 2015-‐May 2019
Bachelor of Arts Degree
Journalism, Strategic Communications
Digital Studies Certificate
3.5 GPA
Boston, MA 414.840.9147 [email protected] https://bit.ly/2UCy1rq
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA ANALYTICS
STEPHANIE FABRY
CONTENT MARKETING
PHOTOGRAPHY/DESIGN
CONTENT CREATION
DIGITAL MARKETING
SOCIAL MEDIA MONITORING
E M P L O Y M E N T H I S T O R Y ( C O N T I N U E D ) UW-‐MADISON DIGITAL STUDIES | Social Media Content Creator Madison, WI / September 2018-‐December 2018
⋅ Designed captivating content using Adobe Spark and Canva to highlight alumni achievements
AMPLIPHI SOCIAL MEDIA STRATEGIES | Social Media Marketing Intern Madison, WI / January 2017-‐May 2017
⋅ Managed CEO Spencer Smith’s LinkedIn account ⋅ Gained a greater understanding of how to manipulate the LinkedIn
algorithm ⋅ Researched current digital marketing trends and case studies ⋅ Wrote press releases to announce the company launch
SHAMROCK SPORTS & ENTERTAINMENT| Marketing Intern Portland, ME / May 2017-‐July 2017
⋅ Assisted marketing and sales management with the generation of targeted prospects/leads
⋅ Developed sales skills by pursuing qualified prospects for Shamrock properties
⋅ Assisted in the development of sales presentations/collateral UW-‐MADISON PHOTOGRAPHY CLUB | Co-‐founder & Marketing Manager Madison, WI / August 2018-‐Present
⋅ Manages the club’s Instagram account and increases reach, exposure, and engagement by executing social media marketing strategies
⋅ Crafts social content using Canva and Adobe Spark ⋅ Executes grassroots marketing strategies to create higher visibility on
campus ⋅ Grew the team to 50 consistent members within seven months
WISCONSIN EVENTS | Marketing Intern Milwaukee, WI / June 2016-‐July 2016
⋅ Developed marketing and sales skills by direct interaction with consumers
THE ODYSSEY | Editor-‐In-‐Chief Madison, WI / August 2016-‐December 2016
⋅ Managed a team of 20 writers and monitored weekly deadlines ⋅ Edited 20 articles a week and screened interested writers
MADISON MAGAZINE | Photography Intern Madison, WI / September 2018-‐Present
⋅ Collaborates with the art director to execute portrait photo shoots using photojournalism techniques
⋅ Photos published in monthly issues MODA FASHION MAGAZINE | Photographer Madison, WI / October 2017-‐May 2018
⋅ Submitted personal photography work to be published in monthly issues AVID SPORTS JEWELRY | Freelance Website Designer Milwaukee, WI / April 2017-‐May 2017
⋅ Re-‐designed website appearance for a modern appeal using WordPress THE BADGER HERALD | Editorial Writer Madison, WI / January 2017-‐May 2017
⋅ Wrote weekly editorial articles on relevant local and global stories FIRST FINISHER | Sports Writer Madison, WI / August 2016-‐April 2017
⋅ Wrote monthly articles on how to reach peak athletic performance
THE RIVAL | Lifestyle Writer Madison, WI / April 2016-‐February 2017
⋅ Wrote two articles a month targeting UW-‐Madison’s student body
S K I L L S
A C H I E V E M E N T S
T R A I T S
CREATIVE
PASSIONATE
INNOVATIVE
COLLABORATIVE
SELF-‐MOTIVATED
SEO
WordPress
Press Releases
Canva
UW-‐MADISON WOMEN’S SOCCER August 2015-‐Present
- Big Ten Championship in 2015 - Advanced to the second
round of the NCAA Tournament in 2016 & 2017
- Advanced to the Sweet Sixteen of the NCAA Tournament in 2018
- Dedicates 20+ hours/week ACADEMIC ALL-‐BIG TEN RECIPIENT 2016, 2017, 2018
R E F E R E N C E S
KELLI GRASHEL UW-‐Madison Athletic Communications Contact info available upon request MEGAN MCCONNELL MP&F Strategic Communications Contact info available upon request NAT THOMPSON Portland Media Group Contact info available upon request
Meltwater SMM Tool
Media Pitching
Social Media Audits
Hootsuite
KLEAR Influencer Database
Measuring KPI’s
Blogging
Content Calendars
Adobe Suite
