STAY ON TOP OF SEARCH USING SMO INSIGHTS

“Human–to-human

interactions make

pitch for companies’

slogans to broadcast

effectively. These in-

teractions may take

place as live web

chats, social media

posts, messages, in-

cluding various other

modes of communi-

cations ...”

Digital Marketing with Human Touch

Person-to-Person in-

teractions

Marketing automation

geared with human-

ized creativity

Work effectively with

customers as people

Programmatic Search Engine Marketing

Uncover Human Factors with Cus-tomer Analytics & Grow Until you know who your customers are, you’re on the back-foot of

business campaigns. Use data intelligence and humanize your busi-

ness campaign by connecting meaningfully to customers. To do so,

you’ll require engendering more individualized interactions and ex-

periences. More attention should go into personalized communica-

tions with customers that work well for a particular channel of en-

gagement.

Multi-channel Engagement

With multi-channel nature of digital marketing, customer conversa-

tions begin on one channel and end on others. At this point, it is im-

perative for you to ensure you’re keeping all platforms ready for

them, so they can move from one channel to another.

Allow your customers reach out to one another, with keeping all

communication capabilities ready, which might include live customer

service, social media sites, forums, emails, live chats, etc.

Citytech Software Pvt. Ltd. January 2016

Customer Data Intelligence

Integration of customer-specific data requires collab-

oration of customer-related functions, which include

product management, sales, etc.

Resources outside of the marketing organization are

essential for data integration from multiple disparate

systems.

In order to ensure the latest customer intelligence for

all functions, the results of customer data analytics

need to be shared across the organization.

Collect customer information from all channels and

interactions and also from all relevant internal

sources. That will add important data point for ana-

lytics process.

Analytics work well when data processes are re-

duced and you can use different perspectives to cre-

ate analytical models.

Listening, not reading Customers engage

more with your brand

if they feel interested

in listening to you

than reading your

campaign stories.

‘Say interesting things

to tune your custom-

ers in your favor.’

Tune their voice in your favor.!

Social media space is really noisy. Make sure you’re heard.

How humaniz-ing program-matic SEO can benefit your brand?

Humanizing market-

ing means engaging

with customers and

listening to them,

plus giving them

space to voice their

expectations. Under-

standing them would

be your priority. What

results you get from

customer data ana-

lytics would be better

if you transform

them into actions. In

doing so, you can

send message to

them that you really

care for them.

Improve opera-

tional issues

Enhance products

to better serve

customer needs

Connect custom-

ers with right mar-

keting resources

Inspire customers

to engage more

and more with

your brand via

SMO and social

channels

Best SMO Services

Deploy Right Digital Marketing Resources

Customer communication is an important part for success,

so deploy resources wisely in all customer-facing fronts, in-

cluding marketing. Through digital marketing space that is

wide, vast and expansive includes so many marketing strate-

gic points that niche experts only can improve and calibrate

momentum.

At each point of marketing, humanizing customer interactions

will be your strategic initiative. There is no denying of the fact

that happy and engaged customers can give you business

leverage immensely.

Line up right resources to bring out quality content, stories to

your customers, so they can engage with your brand.

Contact Us

Give us a call for

more information

about our services.

Citytech Software

Private Limited

(033) 24851678

Visit us on the

web at www.Citytechcorp.com

Reach out to us for Program-matic Search Engine Marketing Programmatic SEM runs on insights from A/B test-

ing. It is performed time to time to test marketing

strategies and results and also to understand which

one of them is working better. So, it’s a guarantee

that you’ll get the best possible marketing solutions.

With us, you can get the best digital marketing meth-

ods and help to nurture and improve brand identity

of your business, derive positive customer percep-

tion for your site till driving quality traffic to your

brand webpages. It’ll ensure conversion will speed

up, so will the ROI.

www.Citytechcorp.com

‘Google loves you when everyone else loves you first.’