SPONSORSHIP OPPORTUNITIES - Red Hat · the experience by working closely with our event and marketing teams to amplify your message and objectives at the event. MARKETING AND LEAD

SPONSORSHIP OPPORTUNITIESJune 28-July 1, 2016 | San Francisco, CA

2redhat.com/summit RED HAT SUMMIT 2016 Sponsorship Opportunities

EVENT OVERVIEW

Red Hat Summit is the premier open source technology event to showcase the latest and greatest in

cloud computing, platform, virtualization, middleware, storage, and systems management technologies.

Attendees gain the best knowledge in the industry through:

• Hundreds of technical and business sessions.

• Instructor-led and self-paced hands-on labs and demos.

• Customer panels and presentations.

• Visionary keynotes from industry leaders.

• Networking opportunities and events.

• Direct collaboration with Red Hat engineers.

Each year, this event brings together Red Hat customers, partners, industry experts, and community

contributors to learn, network, and experience the full potential of open source. The 12th annual

Red Hat Summit will take place on June 28-July 1, 2016 in San Francisco, CA.

RECORD REGISTRATION AND ATTENDANCE

10%

REGIONS

ALUMNI ATTENDEES

TOP ATTENDEE TYPE TOP INDUSTRIES

20.8%FINANCIAL SERVICES

TELECOMMUNICATIONS

GOVERNMENT & EDUCATION

HEALTHCARE

CONSULTING 17.1%

14.3%

6.0%

5.7%

2015 FACT SHEET

0% 25%

2014 SAN FRANCISCO-BASED: 20% CA RESIDENTS2015 BOSTON-BASED: 18% MA RESIDENTS |

92SPONSORS

EMEA: 9.6%

APAC: 3.6%

LATAM: 8.7%

NA: 72.1%

15%2014

18%2015

ENGINEER

DIRECTORVICE PRESIDENT

SYSTEM ADMIN

25.3%

ARCHITECT

CEO/PRESIDENT

5,000+

21.4% 18.6%

10.3%11.0% 4.0%

redhat.com/summit

CLOUD

VIRTUALIZATION

DEVOPS

BIG DATA

MIGRATION

MOBILE

ATTENDEE INITIATIVES BY PRIORITY

TOP 5 THEMES DISCUSSED

BIG DATACONTAINERSDEVOPSMANAGEMENTOPEN HYBRIDCLOUD

1 2 3 4 5

PRESENTATIONS FROM

2015 FACT SHEET


• 3M

• Aetna

• AIG

• Allstate

• Ally Financial

• Amazon

• AMD (Advanced Micro

Devices)

• Ameren

• American Airlines

• American Express

• Amgen

• Apple

• Applied Materials

• Arris

• Arrow Electronics

• Avery Dennison

• Avnet

• Bank of America

• Bank of New York Mellon

• Best Buy

• BlackRock

• Booz Allen Hamilton

• Boston Scientific

• Broadcom

• Cablevision

• Capital One

• Century Links

• Charles Schwab

• Cigna

• Cisco

• Citigroup

• Cognizant Technology

Solutions

• CSC

• Costco

• CVS

• Delta Airlines

• Devon Energy

• Discover Financial Services

• Disney

• Dow Chemical

• eBay

• EMC

• Emerson Electric

• Erie Insurance Group

• Exelon

• Farmers Insurance

• FedEx

• Fifth Third Bank

• First Data

• GE

• General Mills

• Genworth Financial

• Gilead Sciences

• Goldman Sachs

• Google

• Graybar

• Hershey

• Home Depot

• Hormel Foods

• HP

• Humana

• IBM

• Insight Enterprises

• Intel

• J.B. HUNT

• Johnson & Johnson

• Johnson Controls

• JPMorgan

• Kohl’s

• Kroger

• L-3 Communications

• Level 3 Communications

• Liberty Mutual

• Lilly

• Lockheed Martin

• Lowe’s

• Macy’s

• Marriott

• MassMutual

• McKesson

• Merck

• MetLife

• Microsoft

• Mohawk Industries

• Morgan Stanley

• Motorola Solutions

• Mutual of Omaha

• Nationwide

• Navient

• NCR

• NetApp

• News Corp (Austrailia)

• Norfolk Southern

• Northrop Grumman

• Northwestern Mutual

• Oracle

• Pfizer

• Phillips 66

• PPG Industries

• Prudential Financial

• Qualcomm

• Quest Diagnostic

• Raytheon

• Rockwell Automation

• Safeway

• Southern California Gas

Company

• St. Jude Medical

• Staples

• State Farm

• SunTrust

• Symantec

• Synnex

• Target

• Tech Data

• Texas Instruments

• The Hartford

• TIAA-CREF

• Time Warner

• TJX

• Tractor Supply Company

• Travelers Cos.

• Union Pacific

• United Health Group

• UPS

• USAA

• Valero

• Verizon

• Voya Financial

• Walgreens

• Walmart

• WellCare Health Plans

• Wells Fargo

• Western Union

• Whole Foods

2015 Fortune 500 attendees:

PREMIER $180,000

PLATINUM $150,000

GOLD $65,000

SILVER $30,000

BRONZE $15,000

GENERAL $8,000

ONLINE

Company description 100 words 100 words 75 words 75 words 50 words 50 words

Company logo

Mobile application promotion (level of exposure varies by sponsorship)

Banner ad on event site

Session presentations posted to event website post-event

EMAIL

Logo included in one pre-event email to registered attendees

Partner Pavilion presence promoted in one pre-event email to registered attendees

One pre-conference email blast to opt-in, registered attendees, through Red Hat

Press list (2 weeks before the event)

Company list (2 weeks before the event)

CONFERENCE PASSES

Speaker passes 4 3 1

Full-conference passes 8 6 6 4 2 1

Exhibit staff passes 10 10 8 6 4 3

Discount codes for employees and customers

CONFERENCE

Keynote presentation and live streaming 1 1

Session presentation(s) Lead scans from session(s)

3 2 1 1 (pavilion)

Executive meeting space (1 day)

Keynote drop

Red Hat Summit (off-site) party sponsor

Full attendee list (post-event)

Opt-in attendee list (post-event)

BOOTH

Size and space (see sponsorship level descriptions for items included)

30’ x 30’ 30’ x 20’ 20’ x 20’ 10’ x 20’ 10’ x 10’ 6’ x 10’

ON-SITE ADVERTISEMENT

Hanging banner opportunity

Bag insert

Logo displayed on signage in conference

Discount on additional marketing promotional opportunities (MPOs) (through April 15, 2016)

25% 20% 15% 10%

Advertisement exposure in conference material

JUNE 28-JULY 1, 2016 | SAN FRANCISCO, CA

SPONSORSHIP OPPORTUNITIES


PREMIER SPONSORSHIP

KEYNOTE AND SESSION SPEAKING OPPORTUNITIES

Keynote presentation: An executive or technology leader from your company will give a 20-minute

address to Red Hat Summit conference attendees. This talk should address your company’s commit-

ment to open source and vision for transforming the future of IT, as well as fall in line with the overall

Red Hat Summit theme. All presentations are subject to approval by Red Hat.

Keynote live streaming: Your keynote presentation will be recorded and streamed live online to

reach an even broader global community and audience. The live streaming channel will be promoted

pre-event to all Red Hat audiences, as well as available for you to promote to your channels.

Session presentations: Your company will host three 60-minute breakout sessions at Red Hat Summit.

Presentation online availability: Your company’s session presentations will be posted to the event

website post-event for attendees to access, based on your company approval. Sessions will be

posted for six months post-event for attendees to access.

EXHIBITION AND CONFERENCE PRESENCE

Size and space: You will receive a 30x30 booth space in a prominent location on the show floor. Your

company will be able to bring your own booth for maximum branding exposure or opt-in to a stan-

dard turnkey booth, which includes the structure, basic electricity, wireless internet, and an over-

head logo. Ability to rent additional items (monitors, wired internet, lead retrieval devices, etc.) and

print additional booth graphics will be available through show services. Full booth details will be pro-

vided closer to the event.

Advertisement exposure: Your company will have the opportunity to advertise in the Red Hat

Summit printed guide. Details will be provided closer to the event.

Executive meeting space: Your company will have a meeting space in which to host meetings with

customers, partners, and prospects during the event.

Keynote drop: Your company may provide a special gift or promotional item to give to attendees at

your keynote session. You will produce the item, pending approval from Red Hat.

Bag insert: You have the opportunity to submit one bag insert for each attendee to receive in his/

her conference bag upon arrival at Red Hat Summit. The bag insert can be any document up to four

pages or a small item (USB, pen), etc. Item must be approved by Red Hat.

On-site hanging banner location: Opportunity to use the space above your booth for a hanging

banner that you produce and hang.

NETWORKING OPPORTUNITIES

Speaker passes (4 total — 3 sessions, 1 keynote): Four speaker passes will grant your speakers full

access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions.

Full-conference passes (8): Eight full-conference passes will grant full access to Red Hat Summit,

including all conference sessions, exhibit hall, keynotes, meals, and receptions.

Exhibit staff passes (10): Ten general staff exhibition passes will grant access to the exhibit hall,

keynotes, lunches, and the on-site receptions only.

PRICE AND AVAILABILITY

$180,000

One Available


Discount customer code: You will be given an exclusive discount code that you can offer your cus-

tomers and partners to attend Red Hat Summit. For every five registrations that use this code, you

will receive an additional complimentary full-conference pass for your company’s use.

Red Hat Summit party sponsor (off-site party): Your company will sponsor an evening reception

open to all full-conference attendees. Your logo will be prominently displayed throughout the party

and in all communications related to the event. This opportunity also allows for full customization of

the experience by working closely with our event and marketing teams to amplify your message and

objectives at the event.

MARKETING AND LEAD GENERATION

Pre-conference email blasts: Your company logo will be included in one pre-event email to all

registered attendees promoting your keynote session and speaker. In addition, your presence in

the partner pavilion will be promoted in a pre-event email.

One pre-conference email blast to opt-in, registered attendees (pending Red Hat approval):

Your company will have the opportunity to send an email to pre-registered, opt-in attendees to help

promote your presence at the event. You provide the email and Red Hat will deploy it to the opt-in list.

Mobile application promotion: The premier sponsorship will include a rich media promotion and

special feature within the event’s mobile application. Your company will also be featured prominently

as the premier-level sponsor with your company logo, external URL, and booth location. The mobile

application will be available to all attendees and accessible before, during, and after the on-site

events.

Press list: You will have access to the press list two weeks prior to the event. This will include each

individual’s name and company.

Company and title of attendees pre-event: Red Hat will provide the list of attendees’ company and

title information only, two weeks prior to the event.

Session leads: You will have access to the leads from your sponsored sessions in the exhibitor

resource center post-event.

Attendee list post-event: You will have access to the full Red Hat Summit attendee list after the

event ends. This will include each individual’s name, job title, company, and email address.

BRAND REACH

Company logo: Your company logo will be shown on the event sponsor page of the Red Hat

Summit website.

Company description (100 words): Your 100-word company description will appear on the Red Hat

Summit event website under the premier sponsor header.

Banner ad on event site: You will be given exclusive space for a widget on the Red Hat Summit

website promoting you as the premier sponsor of the event.

Comprehensive marketing on-site: Your logo will be prominently displayed on signage throughout

the conference, and primarily at the entrance to the keynote room.

Keynote slides: A slide exclusively thanking our premier sponsor will be included in the slides

rotating before and after the keynotes each day.

Marketing promotional opportunity (MPO) discount: You will be given an exclusive 25% discount

on any additional MPOs purchased through April 15, 2016.


PLATINUM SPONSORSHIP

SESSION SPEAKING OPPORTUNITIES

Keynote presentation: An executive or technology leader from your company will give a 20-minute

address to Red Hat Summit conference attendees. This talk should address your company’s com-

mitment and strategy in transforming the future of IT, as well as fall in line with the overall Red Hat

Summit theme. All presentations are subject to approval by Red Hat.

Keynote live streaming: Your keynote presentation will be recorded and streamed live online to

reach an even broader, global community and audience. The live streaming channel will be promoted

pre-event to all Red Hat audiences, as well as available for you to promote to your channels.

Session presentations: Your company will host two 60-minute breakout sessions at Red Hat Summit.

Presentation online availability: Your company’s session presentations will be posted to the

event website post-event for attendees to access, based on your company approval. Sessions

will be posted for six months post-event for attendees to access.


Size and space: You will receive a 30x20 booth space. Your company will be able to bring your own

booth for maximum branding exposure or opt-in to a standard turnkey booth, which includes the

structure, basic electricity, wireless internet, and an overhead logo. Ability to rent additional items

(monitors, wired internet, lead retrievals devices, etc.) and print additional booth graphics will be

available through show services. Full booth details will be provided closer to the event.

Advertisement exposure: Your company will have the opportunity to advertise in the Red Hat

Summit printed guide. Details will be provided closer to the event.

Executive meeting space: Your company will have a meeting space to host meetings with customers,

partners, and prospects during the event.

Keynote drop: Your company may provide a special gift or promotional item to give to attendees at

your keynote session. You will produce the item, pending approval from Red Hat.

Bag insert: You have the opportunity to submit one bag insert for each attendee to receive in his or

her conference bag upon arrival at Red Hat Summit. The bag insert can be any document up to four

pages or a small item (USB, pen), etc. Item must be approved by Red Hat.




Speaker passes (3 total — 1 keynote, 2 sessions): Three speaker passes will grant your speakers full

access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions.

Full-conference passes (6): Six full-conference passes will grant full access to Red Hat Summit,


Exhibit staff passes (10): Ten general staff exhibition passes will grant access to the exhibit hall,


Discount customer code: You will be given an exclusive discount code to offer your customers and

partners to attend Red Hat Summit. For every five registrations that use this code, you will receive

an additional full-conference pass for your company’s use.


$150,000

Six available



Pre-conference email blasts: Your company logo will be included in one pre-event email to all

registered attendees promoting your keynote session and speaker. In addition, your presence in

the partner pavilion will be promoted in a pre-event email.




Mobile application promotion: Your company will be featured prominently within the event’s mobile

application as a platinum level sponsor with your company logo, external URL, and booth location.

The mobile application will be available to all attendees and accessible before, after, and during the

on-site events.





Session leads: You will have access to the leads from your sponsored sessions in the exhibitor


Attendee list post-event: You will have access to the full, opt-in Red Hat Summit attendee list after

the event ends. This list will include each individual’s name, job title, company, and email address.

BRAND REACH


Summit website.


Summit event website under the platinum sponsor header.

Banner ad on event site: You will be given exclusive space for a widget on the Red Hat Summit

website promoting you as a platinum sponsor of the event.


the conference.

Keynote slides: A slide exclusively thanking our platinum sponsors will be included in the slides

rotating before and after a keynotes each day.




GOLD SPONSORSHIP

SESSION SPEAKING OPPORTUNITIES

Session presentation: Your company will host one 60-minute session at Red Hat Summit. Session

times are on a first come, first served basis.

Presentation online availability: Your company’s session presentation will be posted to the event

website post-event for attendees to access, based on your company approval.


Size and space: You will receive a 20x20 booth area. Your company will be able to bring your own

booth for maximum branding exposure or opt-in to a standard turnkey booth, which includes the

structure, basic electricity, wireless internet, and an overhead logo. Ability to rent additional items

(monitors, wired internet, lead retrieval devices etc.) and print additional booth graphics will be avail-

able through show services. Full booth details will be provided closer to the event.

Advertisement exposure: Your company’s logo will be featured in the Red Hat Summit printed guide.

More details will be provided closer to the event.



Executive meeting space: Your company will have access to meeting space for one (1) day of the

conference to host meetings with customers, partners, and prospects during the event. Date specifi-

cations will be determined closer to the event.


Speaker pass (1): One speaker pass will grant your speaker full access to Red Hat Summit, including

all conference sessions, exhibit hall, keynotes, lunches, and receptions.

Full-conference passes (6): Six full-conference passes will grant full access to Red Hat Summit,


Exhibit staff passes (8): Eight general staff exhibition passes will grant access to the exhibit hall,



$65,000

Four available




an additional complimentary full-conference pass for your company’s use.


Pre-conference email blasts: Your presence in the partner pavilion will be promoted in a pre-event

email to all registered attendees.

One pre-conference email blast to opt-in, registered attendees (pending Red Hat approval): Your

company will have the opportunity to send an email to pre-registered, opt-in attendees to help


Mobile application promotion: Your company will be featured within the event’s mobile application

as a gold level sponsor with your company logo, external URL, and booth location. The mobile appli-

cation will be available to all attendees and accessible before, after, and during the on-site events.





Session leads: You will have access to the leads from your sponsored session in the exhibitor


BRAND REACH


Summit website.


Summit event website under the gold sponsor header.


the conference.

Marketing promotional opportunity (MPO) discount: Exclusive 15% discount on any additional

MPOs purchased through April 15, 2016.


SILVER SPONSORSHIP


Size and space: You will receive a 10x20 turnkey booth. Overhead logo header will be provided, as well

as the booth structure, basic electricity, and wireless internet access. Ability to rent additional items

(monitors, wired internet, lead retrieval devices, etc.) and print additional booth graphics will be available

through show services. Full booth details will be provided closer to the event.

Advertisement exposure: Your company’s logo will be featured in the Red Hat Summit printed

conference materials. More details will be provided closer to the event.

Partner Theater presentation: Your company will be slotted for one 20-minute theater presentation.

The session will take place in the partner pavilion during dedicated hours. You will be able to scan

partner theater attendees with your rented lead retrieval device.


Full conference passes (4): Four full-conference passes will grant full access to Red Hat Summit,


Exhibit staff passes (6): Six general staff exhibition passes will grant access to the exhibit hall, keynotes,

lunches, and the on-site receptions only.


partners to attend Red Hat Summit. For every five registrations that use this code, you will receive an

additional full-conference pass for your company’s use.








as a silver level sponsor with your company logo, external URL, and booth location. The mobile appli-

cation will be available to all attendees and accessible before, after, and during the on-site events.


$30,000

Ten available


Press list: YYou will have access to the press list two weeks prior to the event. This will include each




BRAND REACH


Summit website.


Summit event website under the silver sponsor header.


the conference.




BRONZE SPONSORSHIP


Size and space: You will receive a 10x10 turnkey booth. Overhead logo header will be provided, as

well as the booth structure, basic electricity, and wireless internet access. Ability to rent additional

items (monitors, wired internet, lead retrieval devices, etc.) and print additional booth graphics will

be available through show services. Full booth details will be provided closer to the event.


Full-conference passes (2): Two full-conference passes will grant full access to Red Hat Summit,


Exhibit staff passes (4): Four general staff exhibition passes will grant access to the exhibit hall,




an additional full-conference pass for your company’s use.





as a bronze level sponsor with your logo, external URL, and booth location. The mobile application

will be available to all attendees and accessible before, after, and during the on-site events.





BRAND REACH


Summit website.


Summit event website under the bronze sponsor header.

Comprehensive marketing on-site: Your company logo will be displayed in various areas of the conference.


$15,000

Copyright © 2016 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, and JBoss are trademarks of Red Hat, Inc., registered in the U.S. and other countries. Linux® is the registered trademark of Linus Torvalds in the U.S. and other countries.

redhat.com #inc0309536-v14-201509

Interested in becoming a sponsor?

Please contact Jen Ratliff for additional information — [email protected]

GENERAL SPONSORSHIP


Size and space: You will receive a 6x10 turnkey booth. Overhead logo header will be provided, as

well as the booth structure, basic electricity, and wireless internet access. Ability to rent additional

items (monitors, wired internet, lead retrieval devices, etc.) and print additional booth graphics will

be available through show services. Full booth details will be provided closer to the event.


Full-conference pass (1): One full-conference pass will grant full access to Red Hat Summit, including

all conference sessions, exhibit hall, keynotes, meals, and receptions.

Exhibit staff passes (3): Three general staff exhibition passes will grant access to the exhibit hall,




an additional complimentary full-conference pass for your company’s use.





as a general sponsor with your logo, external URL, and booth location. The mobile application will be

available to all attendees and accessible before, after, and during the on-site events.



BRAND REACH


Summit website.


Summit event website under the general sponsor header.

Comprehensive marketing on-site: Your company logo will be displayed in various areas of

the conference.


$8,000

Documents

SPONSORSHIP OPPORTUNITIES - Red Hat · the experience by working closely with our event and marketing teams to amplify your message and objectives at the event. MARKETING AND LEAD