Leveraging a Major Event to Amplify Global Employee Communications

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OUR SPEAKERS

Jacob SpencerCorporate Marketing Manager

Talend / @Talend

Kristen Ribero Director of Product Marketing

SocialChorus

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Talend Background

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TALEND

• Founded in 2005• NASDAQ: TLND• Global offices around the world

including France, US, UK, Singapore, Germany, Italy, Spain, India, and more.• 600+ Employees

What communication challenges did Talend face?

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The Old Way at Talend

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PAIN POINTS

•Relied heavily on email communication •Asked for employees to share or retweets •Creation of content but no hub to distribute to employees •Social selling is hard without automation tool

What inspired Talend to modernize and mobilize communications?

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MOVING TO MOBILE

• Any employee could go in and get approved content • Social selling automated •Make employees lives easier • Showcase and engage community

Introducing Talend Ignite

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STARTING OUT

• Started out as a communications amplification focused program • Goal is to have as many engaged

employees as possible using the platform

Internal Marketing for Talend Ignite

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MARKETING FOR TALEND IGNITE

• First launch at company SKO in January 2016 to encourage social selling and personal branding • Employees downloaded it on the spot • Lunch n learns to continue education of

employees • Downloading as a part of onboarding • Tiered prize program for monthly

participants

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GAINING EXECUTIVE SUPPORT

•Executive and leadership team on board with communication strategy is key •Support from the CEO down•Coordinating with other departments to drive success

Content Strategy

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CONTENT FOR TALEND IGNITE

•Communications around compliance•Gartner, job openings, tools for social selling •Customer stories •Talend Blog •Industry Insights•#TeamTalend

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FEEDBACK

•Surveys to see what employees want more or less of •Evangelizing the platform

Employee Engagement Strategy

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PUSH NOTIFICATIONS & EMAILS

•Push notifications for content such as press releases or product announcements •Twice weekly content email

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GLOBAL

#EngageU

•Offices in Europe and Asia •Channels in Talend Ignite with specific content for these regions •Personalization strategy for global roll-out with Groups and targeted notifications •Continued engagement with localized content for local offices

2017 Global Sales Meeting

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2017 SKO

• New channels and content strategy for event• Scavenger hunt • Integrated with visual

display boards to show employee submitted content, photos and top advocates

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THE RESULTS

• Over 1,000 pieces of submitted content in 4 hours• 100 new advocates joined in the program

in 24 hours (20% increase over average)• On track for the biggest month of reach,

engagement and active users in program history in Feb 2017

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THE RESULTS

Social Selling 2.0

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SOCIAL SELLING

• Social selling webinar clips in app for sales enablement and empowerment • Going beyond sharing• Gives sales a “one-stop

shop” to get started successfully

Best Practices & Advice

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BEST PRACTICES

• Getting employees to use the platform in some way and learn how it works best for them • Consistent efforts of engagement - monthly or weekly ways to

engage employees • Executive buy-in from areas of the organization

What’s next for Talend Ignite?

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BEST PRACTICES

• Personalization strategy• Targeted content and push

notifications - more localized approach of delivering content to employees • Develop social selling

EMPLOYEE SYSTEMS OF RECORD PERSONALIZEDNOTIFICATIONS & ALERTS

ALIGNCONNECTENGAGE

MOBILE, DESKLESS, GLOBAL

INTEGRATIONSSOCIAL FEEDS

CONTENT & UPDATESINTRANET

YOUR BRANDPOWERED BY

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SAAS PLATFORM WITH POWERFUL CONTENT TARGETING & AUTOMATION

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THE PERSONALIZED NEWS & INFORMATION EVERY EMPLOYEE NEEDS TO THRIVE

• Change management initiatives• HR & wellness announcements• Industry newsfeeds• Training videos• Employee spotlights• Office events• Surveys• Compliance information• Feedback loops

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BRANDS PARTNERING WITH SOCIALCHORUS SO THEIR EMPLOYEES CAN THRIVE

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INTERESTED IN LEARNING MORE?

Request a Custom Demo

844.975.2533http://www.socialchorus.com/tourinfo@socialchorus.com

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