11

16 - 19 APRIL 2012Kuala Lumpur, Malaysia

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www.dsaexhibition.com

Fully Supported By:

MALAYSIANMINISTRY OF DEFENCE

MALAYSIANARMED FORCES

A Member Of:

DSA EXHIBITION ANDCONFERENCE SDN BHD (423338-H)

Organised By:

Official Media Partners:

Supporting Media Partner:

ASIANDEFENCE & DIPLOMACY

Preferred Airline:

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Australia Bangladesh Brunei Cambodia China Egypt India Indonesia Italy Jordan Kingdom of Bahrain Laos Myanmar New Zealand Oman

Pakistan Philippines Qatar Republic of Korea Saudi Arabia Singapore South Africa Sri Lanka Sweden Thailand Timor-Leste Turkey

12 Ministers of Defence 2 Deputy Ministers of Defence 20 Secretary Generals 14 Police Chiefs 12 Chiefs of Defence Forces 11 Chiefs of Army 10 Chiefs of Navy 14 Chiefs of Air Force 4 Chiefs of Staff 4 Director Generals of Immigrations Departments 7 Director Generals of Customs Departments 18 Surgeon Generals of Armed Forces’ Health Services 9 Directors of Intelligence 1 Joint Forces Commanders 6 Others

2288 VVVVIP DDELEEGATTIONNS FFRROMM THEE FFOOLLLOWWWINNGG 355 NATTIONNS

WERE DELLIVVERREDD TTO DDSSA 200010 EXHHIBITTORSS!

DSA delivers!

UAE Uganda Ukraine United Kingdom United States of America Vietnam Yemen Zimbabwe

THE DDEELLEEGGAAAATTIOONNSS CCOOOMMMPPPRRISSEEDD:

A Ministerial “Thumbs Up” for DSA!

Malaysia’s No 1 man, Dato’ Sri Najib Bin Tun Haji Abdul Razak (Prime Minister of Malaysia) accompanied by Dato’ Seri Dr Ahmad Zahid Hamidi, Minister of Defence on tour of DSA 2010

Deputy Prime Minister

of Malaysia, Tan Sri Muhyiddin Yassin visiting

booths during DSA 2010

The Minister of Defence and all MINDEF Top Ranks accompanied by DSA’s Director, Datuk Azzat Kamaludin

at the official opening of DSA 2010

VVIPs from all across the region visited DSA 2010

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288 VVIPPSS FFROMM 3355 NNATIIOOONSS USSEDD DSSA AS THEIRR RREEGIOONNAAL SSOURRRCCINNG AAREENAAfter more than two decades of showing, DSA reinforced its status as being the Asia Pacific Defence and Security hub for the world defence and security industries when 288 VVIP delegations representing 35 nations used DSA 2010, the 12th edition in its series to conduct business sourcing activities.

Hosted and fully supported by the Malaysian Government, DSA concluded on a high successful note with the majority of its 830 participating companies from 42 nations being satisfied with the results of their participation at DSA 2010.

Besides the visits of the VVIP delegations, some 22,740 trade visitors from 58 nations visited the four day exhibition sealing it as a huge successful event.

It is with this major success that DSA 2012 - The 13th Defence Services Asia Exhibition & Conference has launched it’s marketing campaign with 30 % of exhibitors renewing their contracts to participate in the 2012 event.

DSA 2012 to be held from 16 to 19 April 2012 at the Putra Word Trade Centre promises to be an equal success to its predecessor whereby, the delivering of top brass VVIP delegations to its participants will be its key focus.

MALAYSIAN GOVERNMENT TO HOST AND FULLY SUPPORT DSA 2012 YB DATO’ SERI DR AHMAD ZAHID BIN HAMIDIMINISTER OF DEFENCE, MALAYSIA

Defence Services Asia Exhibition and Conference (DSA) 2012 will be held at the Putra World Trade Centre in Kuala Lumpur from April 16 to 19, 2012 and the Ministry of Defence Malaysia (MINDEF) is pleased to once again lend its support to this mega event which will be the 13th in the series.

Over the years, the DSA series has built up a firm reputation as THE premier defence show in Asia if not the world, putting Malaysia firmly on the radar within the defence and security exhibition arena.

I am confident that DSA 2012 will continue playing a pivotal role in bringing together the key players in the defence industry and government agencies for strategic alliances, business collaborations and successful networking. The multi-million ringgit defence industry is highly capital and technology-intensive and offers bright prospects for economic growth in Malaysia. As such, it augurs well for the growth of our local defence industries.

This biennial event has consistently and continuously showcased the latest in defence equipment and technology, weaponry, and groundbreaking advancements in security and safety. Thus it is an ideal avenue where armed forces and security personnel from the region and Malaysia can keep abreast of industry advancements through a ‘hands-on” approach to the products and technology.

I wish the organiser every success for DSA 2012 and anticipate the forging of many strategic partnerships, the enhancement of existing alliances and networking opportunities between participating members of the event.

MALAYSIANMINISTRY OF DEFENCE

The Minister of Defence, YB Dato’ Seri Dr Ahmad Zahid Bin Hamidi

announced the dates of DSA 2012 at the close of DSA 2010 with full satisfaction stating, “ I am satisfied with the performance of the DSA Organiser and am hopeful that they will commence their marketing activities from now in order to achieve a larger number of exhibitors for DSA 2012”.

The Chief of Defence Force speaking to exhibitors at DSA 2010

The Chief of Air Force Malaysia, Y BHG Gen Dato’ Sri Rodzali Bin Daud RMAF sharing a light moment with DSA VIPs

The Malaysian Chief of Navy, Y BHG Admiral Tan Sri Abdul Aziz Bin Haji

Jaafar visiting booths during DSA 2010

The Malaysian Chief of Army, Y BHG Gen Datuk Zulkifeli Bin Mohd Zin being briefed by an exhibitor

Under Secretary for Procurement (MINDEF) being briefed by a DSA exhibitor

Deputy Defence Minister and the then Secretary General of MINDEF sharing a light moment with a Turkish official

The Malaysian Minister of Science, Technology and Innovation on tour of DSA 2010. Accompanying him is the DG of the Health Sevice Division of the Malaysian Armed Forces and the Deputy Secretary General of MINDEF

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(FFFOOOREEECCAASSTT)

NNOO OFF PPPAARTTTICCIPAATTING COMPPAANNIEESSS

850 companies from more than 42 countries/nations. MAJOOR EEXXHIBBBIITORRSS INTERNATIONALADS - The Advancing UK Aerospace Defence & Security Industries, Aimpoint, Air-Boss & Newcon Optic, Amor, Avibras, BAE Systems, Brahmos & MKU, Bumar, Carl Zeiss & Armscor, CPMIEC, CSTS/CSSC & CETC, Comrod & Kongsberg, Denel, EADS, EID, Finmeccanica, General Dynamics, Glock, Hall & Watts, ITT, KDIA, Laser Devices, Nammo, Navantia & Expal, Omnipol, Optix & Arcus, MBDA, Mowag, Myutron, OWR & Vizada, Pyser-SGI, Raytheon, Reconrobotics, Remington Arms, Renault & Nexter, Rosoboronexport and Russian Technologies, Ruag, SAAB, SASTIND, Schibel & Steyr, Smith &Wesson, SSM (Turkish Defence IndustryAssociation), Team Australia, Thales Europe, Thales International, Thuraya, UKTI-Defence and Security Organisation, US Ordnance, Victorinox and WL Gore/JC Emeralds. MALAYSIABoustead Naval Shipyard Sdn Bhd, Bry Air Industries, DRB-Hicom Defence Technologies (DEFTECH), H & N Rika, Land Rover Malaysia, MFDM Group, Nadi Defence, PNP Parachute, Sapura Defence, SME Ordnance, System Consultancy Services (SCS), System Enhancement Research Technologies (SERT), WESTSTAR LDV, WIRAWEB and Zetro.

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SIZE OF EXHIBITION40,000 square metres (gross)

INTERNATIONAL GROUP PAVILIONSSome 25 international group pavilions such as Australia, Austria, Brazil, Bulgaria, China, Czech Republic, France, Germany, Italy, South Korea, Malaysia, Norway, Pakistan, Poland, Russia, Singapore, Slovakia, South Africa, Switzerland, Turkey, UK and USA.

General

Lieutenant General

Major General

Brigadier General

Colonel

Lieutenant Colonel

Major

Captain

Lieutenant

2nd Lieutenant

91

15

20

15

64

170

325

293

37

33

Rank/Title

Count

0 50 100 150 200 250 300 350

CIVILIAN / MINISTRY OF DEFENCE 6232

CIVILIAN / IMMIGRATION DEPARTMENT 70

CIVILIAN / CUSTOMS DEPARTMENT 168

COAST GUARD / BORDER PATROL 95

Commissioner

Deputy Commissioner

Senior Asst. Commissioner

Assistant Commissioner

Superintendent

Deputy Superintendent

Assistant Superintendent

Chief Inspector

Inspector

Rank/Title

Count

0 10 20 30 40 50 60 70 80

2

4

2

19

20

31

59

40

79

45.4% OF THE TRADE VISITORS HAD DIRECT INVOLVEMENT IN PROCUREMENT ACTIVITIES AS FOLLOWS :

POLICE

Preparation of General Staff Requirement/Specifications

Trial/Evaluation

Contract Management

Logistics Support

Operating The System/Equipment Count %

0 10 20 30 40 50 60 70

54

46

64

59

52

ARMY

Admiral

Vice Admiral

Rear Admiral

First Admiral

Captain

Commander

Lieutenant Commander

Lieutenant

Sub Lieutenant

6

3

2

2

16

40

31

15

5

Rank/Title

0 5 10 15 20 25 30 35 40

CountGeneral

Lieutenant General

Major General

Brigadier General

Colonel

Lieutenant Colonel

Major

Captain

Lieutenant

2nd Lieutenant Count

Rank/Title

0 10 20 30 40 50 60 70 80

15

1

1

7

28

41

70

34

9

6

NAVY

AIR FORCE

Afghanistan Argentina Australia Austria Bahrain Bangladesh Belarus Belgium Brazil Brunei Bulgaria Cambodia Canada China Croatia Czech Republic Denmark

Egypt Finland France Germany Greece Hong Kong SAR Iceland India Indonesia Iran Iraq Ireland Italy Japan Jordan Kazakhstan Kenya

THE VISITORS REPRESENTED THE FOLLOWING :

ORGANISATION’S ACTIVITY Army

26.49%

Navy2.64%

Air Force4.08%

Civilian28.37%

Police7.51%

Law Enforcement(Custom, Rangers etc)

1.68%

Other Government Agencies 3.86%Civil Aviation 1.16%

Security Industry 4.84%

Defence Production Industry6.09%

Others13.28%

Korea Kuwait Laos Lebanon Libya Luxembourg Malaysia Mexico Morocco Myanmar Namibia Nepal New Zealand Nigeria Norway Oman Pakistan

DSA 20100 TTRADEE VVISSITOORRRS’ STTATISSTICCS

22,740 TRADE VISITORS FROM THE FOLLOWING 84 COUNTRIES / NATIONS VISITED DSA 2010 OVER THE FOUR DAY PERIOD :

Peru Philippines Poland Portugal Qatar Romania Russia Saudi Arabia Serbia Singapore Slovakia South Africa Spain Sri Lanka Sudan Sweden Switzerland

Taiwan Thailand The Netherlands Timor Leste Turkey UAE Uganda UK Ukraine US Pacific Islands USA Venezuela Vietnam Yemen Zambia Zimbabwe

NO OF TRADE VISITORSSome 25,000 trade visitors from over 58 countries/nations

THE

ORS

58 countries/nations

DSA 2012 SHOW FACTS (FORECAST)...CON’T

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MESSAGE FROM DR. HJ. ISMAIL BIN HJ. AHMADSECRETARY GENERAL, MALAYSIAN MINISTRY OF DEFENCE AND CHAIRMAN OF DSA 2012 ORGANISING COMMITTEE

The Malaysian Government and the Ministry of Defence are once again honored to host the 13th edition of the Defence Services Asia (DSA) exhibition and conference from April 16-19, 2012 where we anticipate extending a warm welcome to an estimated 27, 000 distinguished guests, exhibitors and visitors.

Over the years, the DSA series has achieved a reputation that has elevated its standing in the international exhibition calendar and is a much-awaited defence and security trade exhibition, as can be seen in the increasing number of exhibitors and participation from across the globe.

As with the previous shows, an impressive array of the world’s most sophisticated military hardware and software technology as well as technology for homeland and security services will be showcased at DSA 2012. It will also provide the platform to create and bolster favorable linkages among established key players in forging strategic alliances locally, regionally and globally. DSA 2012 will also provide invaluable opportunities for the forging of partnerships for industry outsourcing as well as joint collaborations in various manufacturing, procurement and offset programs.

My congratulations to the event organiser, DSA Exhibition and Conference Sdn Bhd, for their professionalism, enthusiasm and energy in driving the DSA series and I look forward to welcoming all exhibitors

and visitors to DSA 2012.

NO OFF VVVVIPP DDELLEEEGGATTIOONSSome 280 delegations from 35 countries/nations

THE DSAA VVVVIP DDEELLEEGAATIOONNS PRROGRRAMMMEWith the expectation of more than 200 VVIP delegations to the next DSA 2012, a programme has been mapped out to ensure VVIPs cover all areas of the show.

A BRIEF LINE-UP OF THE VVIP PROGRAMME :

1. INVITATIONS DSA works with the Malaysian Government to ensure all invitation letters are produced

and delivered in good time to the invited VVIPs. DSA and the Government represented by an Armed Forces General embark on trips to Asean countries to pay courtesy calls to these VVIPs and personally hand deliver the invitation letters.

2. SPECIFIED VVIP ROUTINGS Each VVIP delegation hosted by DSA will be given specific routes or programmes during

their visit. The programme will be followed through via the close coordination between the Malaysian Accompanying Officers and DSA’s VIP Ambassadors.

3. MALAYSIAN TOP RANKING OFFICERS Malaysia being the host country will undoubtedly have the largest VIP contingent (1-star

and above and equivalent) over the 4-day period.

DDDSAAA 2201122SPECCCIALL FFEEAAAATTUREESS

ANNDD HHHIGGHHLLIIGGHTTSSBAATTTLEEFFIELLD HEEAALTHCARE && LIVVE DEEMMOONSTRRRAATIOONSDSA was the first show in the world to have an exclusive feature on the Battlefield Healthcare sector. After two successful showings alongside DSA, this sector has become a vital sector whereby several Surgeon Generals from 18 nations visited DSA 2010. The theme for 2012 will be formulated based on the region’s current issues and pressing needs.

POLIICEE && NATIONNAAL SEECURITTYY && LIVE DEEMMOONSSTRATATTIOONSS This exclusive sector which has always been part of the DSA series will once again have a dedicated hall for companies who want to focus specifically on Police and National Security.

COONNTTRRACTTSS && MOOU SSIGNING – RRMM255 BILLLLLIONNAt DSA 2010, the Malaysian Ministry of Defence signed and announced a total of 8 contracts / 4 LOIs / 3 LOAs totalling RM10.4 billion and witnessed 5 MOUs totalling approx. RM15 billion on 20 April 2010. The Government of Malaysia is expected to conduct a similar feature at DSA 2012.

PPRROOCUUREMMMENNT INNFORRMAATIONCCEENNTRRE (PPPIIC) Defence procurement procedures from the following 9 countries were made available at DSA 2010: Malaysia, Brunei, Pakistan, Singapore, Indonesia, Thailand, South Korea, Philippines, Cambodia. A similar feature will again be available during DSA 2012.

MALAYSIANMINISTRY OF DEFENCE

S

Private one-on-one meetings between the Malaysian Minister of Defence and exhibitors may be organised but by invitation only. Here, the Malaysian MInister of Defence having a one-on-one meeting with

Ms. Michele Flournoy - Under Secretary of Defense for Policy, USA as well as with H.E. Dr. Ng Eng Hen - the Minister for Education and 2nd Singapore MInister of Defence during DSA 2010.

The Minister of Home Affairs, Datuk Seri Hishammuddin, accompanied by the Inspector-General of Police & Chief of Army delivered the keynote address at the opening of the ICDS 2010 Security Conference held during DSA 2010

Dr Faizal Baharuddin of the Malaysian Armed Forces, Health Services Div chairing the CBRNe Forum entitled “Downrange PDQ!” held during DSA 2010

Datuk Seri Liow Tiong Lai, Minister of Health Malaysia officially launched the Battlefield Healthcare Live Demonstrations at DSA 2010

Dr Kogila Balakrishnan, Undersecretary for the Defence Industry Division of MINDEF having a discussion with the Minister of Defence during DSA 2010

The Malaysian MINDEF Secretary General and DSA 2012 Organising Chairman busy at work during DSA 2010

DSA 2012 SHOWWW FFAACCTSS ((FORECAAST)....CONN’T

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PRESS & INTERNATIONAL MEDIAA total of 518 members of the press from 21 countries attended and covered DSA 2010. Press Registration facilities on-line will also be made available via the DSA 2012 website to encourage more press to attend hence increasing the show’s publicity.

PRESENTATIONSPresentations will be conducted to military camps / police branches and all related quarters encouraging top ranking officers to attend. To support this, a Transport Programme will also be lined up whereby transportation will be sponsored to shuttle in officers from all over Malaysia.

ASEAN OFFICERS VISITSDSA via the Government will again invite officers from all Asean countries to visit DSA 2012 through a fly-in programme.

POLICE & NATIONNALL SEECURITYY SHHOWW & LIIVE DEMMOONSTTRATIONNS AT DDSA 20012

DSA - MMAARRKKEEETTEDD INNTEERRNAATIONALLY DSA 2012 has lined up a very comprehensive and multi-level marketing and sales campaign to ensure only top quality visitors attend during the four-day event. This includes:

FULL SUPPORT FROM YDH TAN SRI MUSA BIN TAN SRI HJ. HASSANINSPECTOR-GENERAL OF POLICE, ROYAL MALAYSIA POLICE

Law enforcement is essential in guaranteeing order and peace within a society, which in turn would create a favorable environment that would enable a country to compete effectively in the global arena.

As society and civilisation progresses, innovations and improvements are constantly updated, thanks to the technology and resources available. The task of protecting the public from potential threats, aggressors and dangers is made easier, more efficient and competent with superior and highly developed armaments and security devices.

Yet as justice and order become more advanced and sophisticated, criminal activities and their malicious methods are also fueled by the latest technology in becoming elusive, undetectable and untraceable. By becoming more advanced than criminals in terms of knowledge and information, law enforcers can outwit and outsmart criminal attempts as complex or planned they may be.

Thus I personally feel that DSA 2012, in particular the Police and National Security Section, is highly relevant and pertinent in equipping the international Police Force with useful information, knowledge and technology in thwarting criminal efforts and preventing crimes.

The Royal Malaysia Police welcomes the international Police Force entries who will be represented at DSA 2012 and extends well wishes to all exhibitors

and visitors.

ROYAL MALAYSIA POLICE

The integration of the Police and National Security show within the existing DSA profile is unique, effective and highly successful.

A hall dedicated purely to the display and promotion of police and national securityequipment, products, technology and peripherals was successfully launched at DSA 2010. Full support was also received from the Royal Malaysia Police and saw the show being visited by all the relevant officials.

The Malaysian Minister of Home Affairs and Internal Security, Dato’ Seri Hishammuddin Tun Hussein and the Malaysian Inspector-General of Police, Tan Sri Musa bin Tan Sri Hj. Hassan visited the show and spent quality time viewing some of the newly develop and highly sophisticated security peripherals.

Other Malaysian top guns who also visited this specialised show included the Director General of the Malaysian Maritime Enforcement Agency (MMEA) Admiral Dato’ Mohd Amdan Kurish as well as Lt. General Dato’ Paduka Abdul Hadi Hj Hussin, the Director General of Intelligence for the Malaysian Armed Forces.

Security focussed VVIP delegations flown in by DSA specifically for the Security show at DSA 2010 comprised; 14 Police Chiefs and Representatives from Bangladesh, Brunei Darussalam, Cambodia, Indonesia, Jordan, Laos, Myanmar, Korea, Qatar, Singapore, Thailand, Timor Leste, Turkey and Vietnam.

7 Customs Chiefs from China, Indonesia, Laos, Myanmar, Thailand and Vietnam.

4 Immigrations Chiefs from India, Laos, Singapore and Vietnam.

9 Intelligence Director Generals from Bangladesh, China, Indonesia, New Zealand, Pakistan, Philippines, Singapore, Thailand and Ukraine.

For DSA 2012, the Police and National Security hall is expected to be doubled as more and more companies specialising in this sector recognise the importance and effectiveness of being part of this unique event. Some of the companies who are expected to return to DSA 2012 include Dreiha, Glock, Imperial Armour, SureFire, Taser and US Ordnance.

A successful live demonstration programme was also held in conjunction with the show whereby participants included the UK, the French and the Australian governments. The theme for the live demonstration programme for DSA 2012 will be developed based on current situational needs.

EXHIBIT / EXHIBITORS PROFILECompanies and organisations involved in the manufacture, production or distribution of the following products, services and technologies, is invited to participate in the Police and National Security show at DSA 2012:

Special Forces Equipment & Vehicles

UAVs, USVs and UUVs

Sensors - IR and EOD

Surveillance

Simulation and Training

Small Calibre / Non Lethal Weapons

Area Protection via Dedicated Sensors

Computing & IT Security

Law Enforcement Equipment

Crisis Response

VISITORS PROFILETrade and Professional Visitors are expected to attend from the following Organisations and Agencies:

Police Forces

Coast Guard and Border Patrol

Customs & Immigration Officials

National / Internal Security

Armed Forces Personnel

Special Forces for the Tri-Services

Security Surveillance Specialists and

Professionals

Anti-Terrorist Forces and Experts

Communications Monitoring Systems

Land, Air and Seaport Security

Maritime and Coastal Security

Chemical, Biological, Radiation and

Nuclear (CBRN) Detection and

Protection Equipment

System Integrators

Biometrics

Civil Defence

Fire Service

Civil Defence Personnel

Government Security Procurement

and Integrators

First Responders

Fire & Rescue Forces

Analysts, Academics & Researchers

Security Institutions

Military Intelligence

The Malaysian Minister of Defence making a DSA press statement during the show accompanied by Nadzeem Abd Rahman, DSA’s General Manager

E-BULLETINSA series of electronic bulletins will be broadcasted to a highly targeted audience totalling some 50,000.

TECHNICAL TRADE JOURNALS & ON-LINE MEDIA Extensive advertising as well as editorials is being carefully planned in all major defence and security publications and on-line media.

PROMOTIONS AT INTERNATIONAL DEFENCE & SECURITY EXHIBITIONSA two-year plan has been drawned up for DSA personnel to visit and also exhibit at related Defence & Security shows all around the world.

DIRECT MAILTwo rounds of mail shots including the much sought after Show Preview containing product highlights of exhibitors will be mailed to some 50,000 potential visitors comprising armed forces, police, immigrations, customs and all other related individuals from all over the region.

PRE-REGISTRATION & WEBSITEThe DSA 2012 website will be highly interactive and will contain all progressive information about the show and all its related events. This will also include pre-registration facilities on-line.

Adm. Dato’ Mohd Amdan Kurish,DG of the MMEA sharing a light moment with an exhibitor

Dato’ Seri Hishammuddin

and Tan Sri Musa checking

out some of the latest weapons at the security

show

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directional signage by the south african

Pavilion

large hanging banner by eads

banner by the germany

Pavilion

dsa 2012 effective branding oPPortunitiesDSA will again offer to its exhibitors branding opportunities in order for companies to maximize their image or products whilst at the exhibition.

Some of the branding packages delivered to DSA 2010 Exhibitors included:

dsa 2012 WorldWide netWork of sales agents

*A Walk-On Stand is not necessarily a corner stand

Covering over 1.7 mill ion square feet, Putra World Trade Centre (PWTC) is known for its high levels of personal service and a flexible approach to event management, making it popular with exhibition organisers and meeting planners alike.

Centralised loCationStrategically located in the heart of KL, PWTC provides easy access to and from KTM Railway Station, KLIA Airport, major financial and business institutions and entertainment centres. Download map from www.dsaexhibition.com

spaCious multi-purpose faCilitiesPWTC has been a venue to a great variety of events ranging from world class conventions, exhibit ions, concerts and corporate functions. Exhibition organisers have more freedom in determining the overall layout of the exhibition via the use of automobile ramps and cargo elevators that swiftly expedite the movement of large and heavy objects.

state-of-the-art audiovisual teChnologyThe centre’s rooms are equipped with TV studio and filming equipment, lighting systems and projection screens. Supportedby a team of experienced in-house technicians, clients can be assured that the quality and ef fect i veness of any presentation is maximised.

f & B par exCellenCePWTC ’s r e p u t a t i o n f o r except iona l ser v ice a lso extends to food and beverage. The centre’s executive chef and his team prepare and serve meals ranging from local to international cuisine, reflecting the centre’s versati l ity in c a t e r i n g t o v a r i o u s gastronomical needs.

dsa exhibitors recePtion (entertainment) by bae systems

cbrne forum & the smallPox tabletoP exercise by bavarian nordic

viP golf & viP luncheon (day 1)by deftech

For early reservations of sponsorship and branding packages or for more information, please contact : - mr Peter J mckenna @ “mailto:info@official-events.com” info@official-events.com

Full Support From tan sri dato’ sri aZiZan ariffinchief of defence force, malaysia

It gives me great pleasure to note that the Defence Services Asia (DSA) series has been an increasingly renowned avenue for a prestigious international gathering of various Armed Forces officials, vendors and clients amidst the finery of a showcase featuring the latest in military trades, expertise and technology. From my perspective, this spectacular event has steadily been providing an optimal environment for the exchange of ideas and solutions amongst senior government officials, subject matter experts and defence industry key figures, whilst ultimately serving as a substantial platform in creating and strengthening beneficial professional ties.

Meanwhile, a host of non-traditional threats, especially terrorist activism reported worldwide, continues to haunt corridors of power and state actors alike. Other growing concerns include multinational collaborations in response to humanitarian aid and disaster relief, and sea robbery. All these pressing issues demand us to integrate, innovate and prioritise our security initiatives, which definitely require a lot of fine tuning. It is therefore my earnest wish that DSA 2012 will be able to complement pertinent endeavours by promoting the universal values of security and peaceful co-existence in which all like-minded nations believe.

In essence, I have every confidence that DSA 2012 will yet again meet the standards and expectations of a world-class event. In the light of this, the Malaysian Armed Forces is greatly honoured

to be associated with this momentous arrangement, as well as to be afforded the opportunity to rejuvenate relations and cement collaborations with friends from across the globe.

We look forward to seeing you at this opportune moment.

malaysianarmed forCes

austriaCastellana Business Development GmbHKramergasse 9/5Vienna A-1010, AUSTRIATel : +43 1 533 6505 11Fax : +43 1 533 6505 50Contact : Dr Gerhard Eisenhut/ Stefan Alexander KreuzerE-mail : geisenhut@castellana.at/ skreuzer@castellana.at Website : www.castellana.at chinaBeijing Bunch Exhibition Services Ltd (BBES)Room 501/B1 Thunis Development BuildingNo 11 Huixin East StreetChaoyang DistrictBeijing 100 029, CHINATel : +86 10 6482 3500Fax : +86 10 6482 3670Contact : Mr Yang OuE-mail : yangou@bbes.com.cnMobile : +86 1390 117 9590 franceGICAN19 - 21 rue du Colonel Pierre AviaParis 75015, FRANCETel : +33 1 47 36 8080Fax : +33 1 40 93 5772Contact : Julien PuiffeE-mail : julien.puiffe@gican.asso.fr germanyCCO Creative Consulting GmbHExhibition MarketingSonnenstrasse 10, FeldkirchenMunich D-85622, GERMANYTel : +49 89 90 09 833Fax : +49 89 90 09 8340Contact : Edith RimnerE-mail : e.rimner@cco-germany.eu hong kongJ & M International Services LimitedRoom 18 11/F International Trade Centre11-19 Sha Tsui Road, Tsuen WanNew Territories, HONG KONGTel : +852 2547 8923Fax : +852 2915 5711Contact : Mr Jimmy LEEE-mail : mw@jmisl.comMobile : 852-9221 6997 indiaMr Dinesh TANEJAPost Box 3564, E-186, Basement 5, Lajpat Nagar-1New Delhi 110 024, INDIAMobile : +91 981 004 7220Fax : +91 112 981 0281E-mail : dineshindia@vsnl.net indonesiaPT Global Expo ManagementPerkantoran Pelangi Block D/20Taman Palem LestariJl. Kamal Raya Outer Ring RoadJakarta Barat 11730, INDONESIATel : +62 21 5595 7902Fax : +62 21 5595 7903Contact : Mr Baki LEEE-mail : bakilee@gem-indonesia.comMobile : +62 818 782 168

italyEdiconsult Internazionale srlPiazza Fontane Marose 3Genova 16123, ITALYTel : +39 010 583684Fax : +39 010 566578Contact : Ida De MariE-mail : fiere@ediconsult.com koreaCayeon MesseRm 205 LG Sangga Building#484 SangBong1-DongJoongrang-Gu, Seoul 131-793KOREATel : +82 2 3421 1325Fax : +82 2 4971 893Contact : Mr Jacob RHEEE-mail : jacob@cayeon.comMobile : +82 16 234 6554 norWayGlobal Branding ASSaetre Terrasse 16Heggedal N-1389, NORWAYTel : +47 97 42 3197Fax : +47 67 41 1258Contact : Rune MethiE-mail : rune@globalbranding.noWebsite : www.globalbranding.no south africaARMSCOR370 Nossob Street, Erasmuskloof X4Pretoria 00001, SOUTH AFRICATel : +27 12 428 2121Fax : +27 12 347 0156Contact : Andre KingE-mail : AndreK@armscor.co.za sPainFairs & Exhibitionsc/Miguel Angel 6,escalera dcha.puerta 9, PISO 6Madrid E-28010, SPAINTel : +34 91 3102998Fax : +34 91 3102454Contact : Antonio Terol GarciaE-mail : antonio@terolgarcia.e. telefonica.net sWitZerlandFair Management AGRheinstrasse 58, P.O. Box 6668212 Neuhausen am RheinfallSWITZERLANDTel : +41 52 670 0508Contact : Hanspeter FaehE-mail : hanspeter.faeh@fairmgt. com taiWanEuroasia Exhibition Services Co. Ltd (EASC)8F-3 No 206, Sec 2 Nan Chang RoadTaipei 100, TAIWANTel : +886 2 8369 3616Fax : +886 2 8369 3619Contact : Ms Connie LEEE-mail : sales@easc.com.tw thailandBLI (Thailand) Co. Ltd170/70 22/F Ocean Tower 1Soi Sukhumvit 16Ratchadapisek Road, KlongtoeyBangkok 10110, THAILANDTel : +66 2 204 2580Fax : +66 2 204 2586Contact : Ms Kanokwan SUKCHAISRIE-mail : kano@blithailand.com

the netherlandsGielissen Interiors & ExhibitionsF.van Riemsdijkweg 21Eindhoven 5657 EETHE NETHERLANDSTel : +31 40 235 3637Fax : +31 40 235 3698Contact : Jan van GrinsvenE-mail : Jan.van.Grinsven@ gielissen.nl

united kingdomADS Group Limited“ShowCentre”ETPS Road, FarnboroughHampshire GU14 6FDUNITED KINGDOMTel : +44 (0) 1252 532 800Fax : +44 (0) 1252 376 015Contact : Toni AdnamsE-mail : Toni.Adnams@adsgroup. org.uk

turkeyOMNI International LtdKIRIM CAD.36-2EMEK-ANKARA 06510, TURKEYTel : +90 312 213 8058Fax : +90 312 213 8088Contact : Feyzan ErelE-mail : omnife@superonline.com

rest of the WorldD W ASSOCIATES12th Floor Westminster Tower3 Albert EmbankmentLondon SE1 7SP UNITED KINGDOMTel : +44 (0) 207 840 2158Fax : +44 (0) 207 840 2159Contact : Ms Susan DyarE-mail : sdyar@dwauk.comWebsite : www.dsaexhibition.com

s.e. euroPeCroatia, Hungary, Romania & Slovenia MOENCH Heilsbachstr. 26Bonn D-53123, GERMANYTel : +49 228 6483 0Fax : +49 228 6483 109Contact : Stephen OrrE-mail : Stephen.orr@ moench-group.com

united states of americaOAK Overseas Ltd112 Cabarrus Avenue EastConcord NC 28025, USATel : +1 704 837 1980 Ext 304Fax : +1 704 943 0853Contact : Ms Taylor EnnisE-mail : tennis@oakoverseas.com

rest of the far east (Japan, Philippines, etc)International Expo Management Pte Ltd1 Jalan Kilang Timor#09–03 Pacific Tech Centre SINGAPORE 159303Tel : +65 6233 6777 Fax : +65 6233 6768Contact : Mr. Gerald TanE-mail : gerald@iemallworld.com

hoW toexhibit?sPace only Rent a space to build and design your own stand.USD585 per sqm / RM1,919 per sqm

Walk-on PackageSpace, modular stand structure consisting of rear and side walls, carpeting, fascia with exhibitor’s name and stand number, fluorescent tube(s) lighting, 13Amp socket(s), reception desk(s), display board or wall shelving.USD650 per sqm / RM2,147 per sqm

the venue

14

Companies : 483Size : 9,600sq.m.

Companies : 419Size : 7,200sq.m.

Companies : 394Size : 6,000sq.m.

Companies : 520Size : 11,600sq.m.

Companies : 614Size : 22,000sq.m.

Companies : 593Size : 18,000sq.m.

Companies : 550Size : 27,000sq.m.

Companies : 420Size : 15,200sq.m.

Companies : 500Size : 21,000sq.m.

Companies : 590Size : 33,800sq.m.

Companies : 718Size : 42,000sq.m.

SINCE 1988

Companies : 830Size : 38,000sq.m

12

SINCE 1988

16 - 19 APRIL 2012Kuala Lumpur, Malaysia

DSA’S

Track Record

The OrganISer

DSA Exhibition And Conference Sdn Bhd (DSA EC Sdn Bhd), a 100% Bumiputra -

owned company was established with one objective: To successfully organise the Defence

Services Asia series of exhibitions and conferences hand-in-hand with the Malaysian Government and the

Ministry of Defence, Malaysia.

ORGANISERDSA EXHIBITION AND CONFERENCE SDN BHD (423338-H)

Suite 1401, 14th Floor, Plaza Permata, Jalan Kampar, Off Jalan Tun Razak 50400 Kuala Lumpur, Malaysia

Tel : +60 3 4041 0311 Fax : +60 3 4043 7241 Email : enquiry@dsaexhibition.com WORLDWIDE AGENTDEFENCE WORLDWIDE ASSOCIATES (DWA)12th Floor, Westminster Tower, 3 Albert Embankment, London SE1 7SP, United KingdomTel : +44 20 7840 2157 Fax : +44 20 7840 2159 Email : info@dwauk.com ASIA-COORDINATORINTERNATIONAL EXPO MANAGEMENT PTE LTDNo 1, Jalan Kilang Timor, #09-03 Pacific Tech Centre, Singapore 159303Tel : +65 6233 6777 Fax : +65 6233 6768 Email : gerald@iemallworld.com

FOr FUrTher InFOrMaTIOn,

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