t h e s p a p e o p l e VOASA 2010 presentation

SPAS: REFURBISHMENT TRENDS AND REASONS TO ADD SPAS: REFURBISHMENT TRENDS AND REASONS TO ADD ONE TO YOUR PROPERTYONE TO YOUR PROPERTY

t h e s p a p e o p l e VOASA 2010 presentation

t h e s p a p e o p l e VOASA 2010 presentation

When refurbishing spas, what is out and what is in?

t h e s p a p e o p l e VOASA 2010 presentation

What are some common themes/ styles of spas? What is current?

t h e s p a p e o p l e VOASA 2010 presentation

What are the most common materials currently being used, and why? What are their

benefits?

t h e s p a p e o p l e VOASA 2010 presentation

Current popular wall and floor finishings

t h e s p a p e o p l e VOASA 2010 presentation

More elements to take into consideration when refurbishing a spa

t h e s p a p e o p l e VOASA 2010 presentation

t h e s p a p e o p l e VOASA 2010 presentation

Building, marketing and operating a spa is really not that different than building, marketing and

operating a hotel or resort.

t h e s p a p e o p l e VOASA 2010 presentation

Should you make the decision to refurbish your property and add a spa to the development, do not skimp – plan for every

Rand that you invest in your spa.

t h e s p a p e o p l e VOASA 2010 presentation

Spas have unique demands for water, lighting, equipment, sounds and

smells so it is imperative to pay close attention to mechanical, electrical

and plumbing requirements.

t h e s p a p e o p l e VOASA 2010 presentation

The treatment menu will be based on the product selected for the spa. The treatment menu then

determines the equipment required

t h e s p a p e o p l e VOASA 2010 presentation

When considering building a spa or achieving a higher performance standard from an existing spa, the hotel owner needs to treat the spa as

they would any other venue: there needs to be a focus on accountability and profitability

t h e s p a p e o p l e VOASA 2010 presentation

A few statistics are worth considering when considering adding spa services to a hotel:

o The spa business is today the 4th largest leisure industry in the United States with over $11 billion in annual revenues

o There are an estimated 12,000 spas in the United States (inclusive of hotel and resort spas) which is up 25% from

2006

o Women account for slightly more than 70% of the market, but spa utilization by men has been growing at a

rapid rate over the past several years

o Currently, about 20% of all spa goers are 55 years of age and older, but the average age of the spa consumer is 40. Average income of this group is in excess of $70 000 per

annum and over 50% have college degrees

t h e s p a p e o p l e VOASA 2010 presentation

Spas are an important component of a hotel. Hotel owners should not underestimate their

contribution to the guest experience and financial potential of their property. Spas are about giving personalized service, enhancing the vacation and meeting experience, and providing an enjoyable

venue that helps people look and feel better.

t h e s p a p e o p l e VOASA 2010 presentation

Thank You

The Spa People

Sheila Otieno-OsanyaC: (083) 636-3461F: (086) 628-0919

E: sheila@thespapeople.co.zaW: www.thespapeople.co.za