Southern Property - 21 May 2016

8/16/2019 Southern Property - 21 May 2016

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THE STAR, SATURDAY 21 MAY 2016

special

Land the right investment

SOUTHERN PROPERT


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i-Parc detached factories’four-in-one centralisedfunction offers flexibilityand convenience.

Land types available.

i-Parc detached factory offers spacious and functional showrooms.

i-Parc semi-detachedfactory.

t specifications.

southern propertyTHE STAR,

SATURDAY 21 MAY 2016

Centralised, functional factoriesST year was a landmark year forh Sing Group’s i-Parc industrialk.ocated in Flagship Zone C in

andar Malaysia, the i-Parc serieshe developer’s answer to the calla premier lifestyle industrialduct component.he series consists of i-Parc @

kit Jelutong, i-Parc2 @ Shahm and i-Parc3 @ Bukit Jelutong.

As of last year, all detached,mi-detached and shop officeshin the premium park haven completed as well asdworks and final progresstallations from utility companiesnaga Nasional Berhad and

rikat Air Johor.his means that all units withinindustrial park are targeted to

handed over starting from July.erations within i-Parc @ Tanjungepas will begin by the end of

year.

emier industrialmplexhe i-Parc series consists

marily of three-storey semi-ached corporate factories. Itintains its premier status bybracing what Mah Sing callsfive key factors:l Excellent accessibility to majorhway networks and large

chment of skilled workforcel A modernistic design thates a good first impression andjects a strong corporate lookl A functional showroom for

duct displayl Incorporating a four-in-one

tralised function, where thetory, office, showroom andrehouse can all operate from central locationl An office environment that

ws senior management tocloser to the productionrations, thus ensuring better

mmunication and increasingciency

Parc @ Bukit Jelutong was the

t of Mah Sing’s industrialelopments in Bukit Jelutong.his 42-unit development wasy sold prior to its launch andcessfully introduced the uniquecept of Premier Lifestyletories to the market.

True to the developer’sexpectations, the next two parts ofthe i-Parc series, i-Parc2 @ ShahAlam and i-Parc3 @ Bukit Jelutong,also did well on the market; allunits are now sold out.

Convenience,accessibility

Flagship Zone C saw greaterprogress and growth in the lastquarter of last year, especially with

construction on the CoastalHighway Southern Link (CHSL)starting.

This link will ease access toIskandar Puteri and Medini Centralfrom i-Parc.

This year, the Port of TanjungPelepas (PTP) also earmarkedRM5bil for an aggressive expansionplan that will see more activitiesand trade plus growth of morepopulation centres near i-Parc @Tanjung Pelepas.

Investmentopportunities

Over the past year, Mah Sing

received many queries from bothinternational and local ports,logistics and secondary componentoperators and manufacturersregarding interest to operatewithin the premium industrialpark.

There are numerous reasons tochoose i-Parc as an investment.Besides the long-term investmentbenefit of the freehold land, i-Parcreaps the benefits of supporting

ProductLand areaacres (ha)

No. of units

Industrialland

From 0.952(0.385)

8

Petrolland

0.951 (0.385) 1

Commercialplot

0.810 (0.328) 1

industries, being the firstintegrated industrial park thatserves Tanjung Pelepas. It is also

close to Forest City and the SecondLink to Singapore.Its location means that investors

will save on transportation costsand time – i-Parc is only 1km fromthe Port of Tanjung Pelepas and inproximity to Iskandar Puteri’s keyamenities.

It is easily accessible to sea, road,rail and air transportation hubs,and accessible by High-Speed Rail(HSR) from Kuala Lumpur and

Singapore through a key stopoverat Iskandar Puteri.

The four-in-one centralised

function of the factories offersflexibility for contemporary SMEswhile the intelligent masterplancaters to various business needswhere factory, office, showroomand warehouse can all operatefrom one central location.

There are limited units left forlease.

n Interested parties to call07-570 2028 or 017-840 7833.

Productcomposition

TypeBuilt-up areasq ft (sq m)

Land areasq ft (sq m) No. of units

Detachedfactory

A 10,000(929.03)

22,000(2043.87) 64

B 10,000(929.03)

27,448(2550)

7

C 8,800(817.55)

19,800(1839.48)

12

Semi-detachedfactory

A 5,075(471.48) 7,920(735.79) 64

B6,475

(601.55)7,920

(735.79) 116

3-storeyshop office

24ft x 60ft4,320

(401.34)1,440

(133.78) 38

22ft x 65ft 4,285(398.09)

1,430(132.85)

163


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3THE STAR, SATURDAY 21 MAY 2016


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ANDED as a development thatets quality and sustainability,M Sunrise’s first landed projectPuteri Harbour – Estuari –ng together comfortable livingd nature.Located at the north of Kotaandar and Nakhodammercial North) of Puterirbour, Estuari encompasses.41 acres (159.61ha) of bothidential and commercialperties.We aim to provide a luxurious

d eco-living residentialerience. Estuari is a great

ation for young professionalsh families, elderly couples orended families, investors andatriates,” says Raymond

eah, chief operating officermmercial) of UEM Sunrise.urrounded by Sungai Perepet

he north and east as well asaits of Tebrau in the east,uari aims to retain as much ofnatural environment andlogy.nspired by the mangrove beltd local flora and fauna, theveloper has created a layoutt is sustainable with the green

vironment.To create such an environment,uari will be developed withoutpardising the naturalvironment in the vicinity.With a total gross developmentue of RM7.4bil, Estuari will

mprise 2,858 residential units,luding landed and high-riseata properties.

Laid out over six hills with anvation of between 5m and 40maverage, Estuari offersctacular views of thengroves and Straits of Tebrau.

There are seven waterchments and two inlet drains,e from Kota Iskandar and theer from the neighbouring land.

Low-lying areas in the centre ofdevelopment serve asential retention ponds, park

nds and drains.As a whole, Estuari will boast aal of 394.41 acres (159.61ha)h a development density ofen units per acre.

According to Cheah, UEMnrise is looking to get Estuari

essed by Conquasnstruction Quality Assessmenttem), a quality assessmenttem developed by Building andnstruction Authority (BCA)gapore.With the completion datejected to be next year,

velopment is well ahead in itsgress as the construction stagereached 45% completion,”

s Cheah.Estuari is strategically locatedse to many attractions andhways for convenience.t is located 4.9km and 14.2kmm the JB-Nusajaya Highwayd the CIQ Second Linkpectively. Estuari is also

ated close to Legoland Malaysiaort and Puteri Harbour, whichjust 4km and 4.9km away

pectively.Other attractions and amenitiesse by include the Sanrio Helloty Town, Pinewood Iskandarlaysia Studios, Afiatalthpark – Columbia Asiaspital, EduCity, Raffleserican School, University of

uthampton and Puteri Harbour

Private, green enclave

International Ferry terminal.

Garden living

The first phase of developmentfor Estuari is Estuari Gardens – acreation of a community clusterthat consists of 350 residentialunits.

Estuari Gardens combines both aprecinct and cluster design with a

4.9-acre (1.98ha) lush CentralGarden area for recreationalactivities among residents.

Some of the park amenitiesinclude a children’s playgroundand an exercise area with outdoorfitness equipment.

Each cluster in Estuari Gardenscomes with a dedicated singleentry point. This is a part of a24-hour gated and guardedenvironment manned withsecurity personnel.

Housing streets in EstuariGardens are designed withcul-de-sacs to ensure privacy andpromote a sense of ownership ofthe residential area as well assafety on the streets.

UEM Sunrise takes pride in thesafety and security features ofEstuari Gardens, which includespedestrian lanes to ensure minimalcontact between vehicles andpedestrians/cyclists, streethierarchy as well as cul-de-sacsto avoid through traffic.

Other features include dualfunctions, crossing paths and speedhumps, roundabouts, emergencyaccess, perimeter fencing or

boundary wall, a guard house andmanagement office.

There are four types of homedesigns available in EstuariGardens that make up threeclusters – Type A1 and Type A2,Type B and Type C.

These spacious homes come withfive to six bedrooms with the samenumber of bathrooms respectively,equipped with a family area on thefirst floor, dry yard for laundry

and a solid timber plank staircase.

The best choice

UEM Sunrise continuouslystrives to maintain itscompetitiveness in the localproperty front.

“In an effort to encourage sales,we introduced our maiden homeownership campaign last yearcalled Signature Selection, wherewe achieved an astounding totalsales value of RM215mil,” saysCheah.

Apart from special pricepackages, the two month-longSignature Selection campaignoffered a chance for purchasers ofUEM Sunrise’s Signature Selectionproperties to win lucky drawprizes that included one RangeRover Evoque, four Mercedes C200,three Mercedes A250, three Honda Jazz as well as eight exclusivetravel vouchers ranging betweenRM25,000 and RM40,000.

In light of this success, SignatureSelection returns for the secondyear and is ongoing until May 31.

Themed Rendezvous in France2016, this year’s Signature Selectionoffers purchasers of UEM Sunrise’sSignature Selection propertiesanother chance to win big – withthe main prize offered being an all-expense paid trip for two personsto watch the European Football2016 final held in Paris, France.

To further attract buyers in theSouthern Region, particularly inIskandar Puteri (formerly known

With its cul-de-sacs and road safety features, Estuari Gardens ensures privacy and security for its residents.

Raymond Cheah.as Nusajaya), UEM Sunrise isdirecting its efforts to having acentralised sales gallery in Johor.

It is also in the midst ofstreamlining customer serviceprocesses by creating a single unitto address customers concerns aswell as handover and paymentmatters.

UEM Sunrise also continuesto find ways to reward loyalcustomers via Trésor, its customer

loyalty card rewards programmewhere Trésorians are entitled to adiscount of up to 5% under theloyalty programme based on thedevelopment and projectrequirement.

Under the Signature Selectioncampaigns, Trésorians are able toenjoy double loyalty discountswhen they purchase any of theSignature Selection properties,and/or double their referral feeswhen they refer a buyer duringthe two-month campaigns.

“Moving forward, part ofTrésor’s privileges will includepersonalised consultants forcustomers with properties valuedabove RM1mil,” says Cheah.

With UEM Sunrise’s simple yeteffective strategies, the companyhopes to diversify its geographicalbase and adjacent business tofurther build its reputation as avalue-driven developer whilenurturing a service-orientedculture within the organisation.

n For more information,call 07-553 9966 or visitwww.estuari.com.my.

Type Units Size Built-up area(sq ft (sq m)) Bedroom Min price (RM) Max price (RM)

Type A1 83 24ft x 75ft(7.3m x 22.9m)

Intermediate: 2708 (251.6)Corner/end: 2989 (277.7)

4+1 1,394,880 2,375,880

Type A2 83 24ft x 75ft(7.3m x 22.9m)


4+1 1,500,880 2,316,880

Type B 120 26ft x 75ft(7.9m x 22.9m)


4+1 1,788,880 2,316,880

Type C 64 26ft x 75ft(7.9m x 22.9m)


5+1

Bathroom

5

5

5

5+1 (corner) 1,991,880 2,748,880

Estuari features spacious homes with classy designs.


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indoor and outdoor water themepark.

The three hotel blocks completethe luxurious aquatic experience –guests can choose from a cruiseship-themed hotel, 250-roominternational chain hotel orHarbour City Resort Suites.

The resort-hotel project’s ideallocation on Pulau Melaka is set tocatalyse its success among guestsand investors of various profilesand needs.

Harbour City Resort Suites willcapitalise on Malacca’s boomingtourism sector, which saw morethan 15.7 million visitors in thestate last year. Pulau Melaka itselfis a tourist hotspot, located a merefive minutes’ drive from Malacca’sUnesco World Heritage Sites.

Tourism in this area will alsobenefit from the state’s trade andtourism agreement withGuangdong Province, theupcoming KL-Singapore HighSpeed Rail and the new upgradeand added flights to MalaccaInternational Airport.

On top of that, upcoming

Guests at the official launch of Harbour City Resort Suites were able to explore theHatten Icon Gallery.

Enjoy the charming interior of the private sanctuary offered byHarbour City Resort Suites.

Harbour City is set to becomea major game-changer inMalacca’s luxury tourism andentertainment landscape.



A taste of luxurious livingE official launch of Harbour Cityort Suites, the second phase oflti award-winning mixed

velopment Harbour City, sawre than 500 invited guests in

endance on May 14 and 15.The grand foyer of Terminalhlawan, Malacca, wasnsformed into a lifestylewcase with leading automobilend Mercedes-Benz contributing

ouch of luxury with itsctacular new car models

play.Visitors were also treated to atering showcase on their wayto the new Hatten Icon Gallerythe first floor of Terminal

hlawan, courtesy of classicepiece brand Oris.uccessful purchasers receivedlusive giveaways, includingple Watches and a new Orisepiece as the grand prize.

The cocktail-style event, withmium coffee and wine-tastingsions, treated guests to thebience and feel of the high life,ering a glimpse into the lifestyley stand to enjoy as guests at thestigious Harbour City Resorttes.

Also in attendance were some ofcountry’s top industry experts,o shared personal tips on what,en and how to maximise capital

d boost one’s property assets.In view of the burgeoningwth of Malacca as the epicentreommercial, tourism andperty development, Harbour

y Resort Suites will be welleived by both local and foreign

estors who are keen to invest inuality product with the addedarantee of a booming location,”d Datuk Colin Tan, groupnaging director of Hatten

oup, at the launch.

ong the straits

Housing a cosy yet spaciousster of 500 luxury sky-rise villas,rbour City Resort Suites bringsmacy, privacy and prestige toau Melaka.

With 18 luxurious unit typesasuring from 470sq ft to 2,200sq43.7sq m to 204.4sq m), the

villas offer a private sanctuarysurrounded by picture perfectviews, charming interior, completeleisure facilities and seamlesshospitality.

The one-of-a-kind developmentharnesses the pleasures of anisland paradise, offering apanoramic 360° view of MalaccaStraits.

Lively theme, prime

locationOne of the major highlights ofHarbour City Resort Suites is itsseamless integration in the iconicHarbour City.

Hailed as a game-changer inMalacca’s luxury, tourism andentertainment landscape, HarbourCity is a self-sustaining city ofamusement that incorporates threevibrant elements – retail, themepark and hotels – in one exclusivelocation.

Harbour City houses a six-storeyaquatic-themed shopping mall aswell as five floors dedicated to avast 500,000sq ft (46,451.5sq m)

developments such as the RM40bilMalacca Gateway Project and the66-acre (26.7ha) trade hub areexpected to greatly increase valueof the area.

Solid investmentopportunity

“My target is long-terminvestment with high profits andHarbour City Resort Suites suits myneeds with its Secure Returns plan.

Moreover, based on Hatten’s trackrecord of successful developments,this has been one of the mostconfident purchases I have madeto date,” said Harbour City ResortSuites purchaser Peter Wong.

Harbour City was publicly votedBest Integrated Development at theiProperty People’s Choice MalaysiaAwards 2015 and Best RetailProject by the Malaysian PropertyPress Awards 2015.

“With more than RM800milinvested in this project, HarbourCity will open up a wealth of assetopportunities for investors. It isalready earmarked as one of the

most eagerly awaited and highlyvalued global holiday destinationsin South-East Asia,” said Tan.

Harbour City is a developmentby Hatten Group Sdn Bhd, one ofthe fastest-rising propertydevelopers in the Malaysian realestate industry.

The group is renowned for itscore businesses in commercial,residential and hospitality sectors,possessing an extensive portfolioof distinctive assets in the luxury

lifestyle industry.Rapidly gaining global

recognition for its iconicinnovations, Hatten Group is wellon its way towards achieving itsultimate aim of being one of thetop 10 largest property developersin Malaysia by 2020.

Harbour City Resort Suites areavailable for purchase.

n For more information, visitwww.harbourcity.com.myorcall the Hatten Group’s PropertyInvestment Advisors hotline at012-719 1818.


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“Residential property demand inthe country, including in thesouthern region, will likelyremain lacklustre, impacted bypoor market sentiment, tightercredit from a deceleration inmortgage loan approvals, lowerdisposable incomes andcontinued pullback in purchasersfor investment. However,demand will be strong in the

affordable or mid-range landedsector and selectively in highgrowth hot spots such as IM”.

Sky-high costs of housescoupled with currentsocioeconomic pressuresunderscore the need for moreaffordable homes, and theauthorities have introducedappropriate measures toanticipate and even encouragethis trend.

A primary step is the allocationof RM2.96bil for affordablehousing in the Budget 2016, anincrease from RM1.94bil last year.All new housing projects pricedup to RM300,000 must now belimited to first-time house buyers.

“The trend this year will betowards mass market andaffordable homes driven byGeneration Y and Malaysians



Braving market slowdowny THERESA BELLE

HIS year, Iskandar MalaysiaM) celebrates its 10thnniversary. It is the halfwayark of its journey towards

ecoming “A Strong andustainable Metropolis ofternational Standing” by 2025.The Iskandar Regional

evelopment Authority (IRDA)as reported receiving a total ofM202.45bil in investmentsnce IM officially opened in06 up till this March, of which% has been realised investments across its key

onomic sectors.IM’s prime location in theuth of Malaysia is greatlytributed as a main catalyst ofoperty development in thisgion of the country, but rapidogress in the span of just a

ecade has sparked concernsoversupply, especially in thegh-rise segment.The numbers are in, andese concerns are not

nfounded. The Nationaloperty Information Centreapic) in the Valuation andoperty Services Departmentthe Finance Ministry reportedApril that the residential

verhang (unpurchased

mpleted units) situationationwide worsened last year,ith Johor holding 21.9% of the,316 total overhang units.

South side story

Such statistics feed speculationsabout the poor performance of theproperty market, with expertssaying the situation may onlyimprove in the next two or threeyears.

Rising negative sentiment amongforeign investors, which can beattributed to an overall lack of

confidence in the political climate,is urging developers to reviewtheir target market.

“Over the past few years,developers in IM have beenbuilding a lot of homes gearedtowards Singaporeans and otherforeign investors, which causeda glut in this segment,” says KhalilAdis, renowned property journalistand consultant.

He explains that becausedevelopers have been payingmuch attention to attractingforeign or high-end investors,affordable homes have beenseverely undersupplied.

As a result, the affordable homesegment is now facing great

demand in IM, especially in areasthat are only beginning to blossom.

A UEM Sunrise spokespersonmirrors this sentiment, saying,

The afordablehome segment isnow facing greatdemand in IskandarMalaysia, especiallyin areas that areonly beginning toblossom.

who genuinely need a home,”Khalil says.

Invest, live smart

Although Napic reports that theresidential sub-sector is expected toexperience further softening thisyear, it assures that the slowdownwill be manageable because “theproperty sector will be able toendure this challenging periodwith adjustments and correctionsexpected from both the demand

and supply side”.“Developers have had to shift

their product mix to gear themtowards Malaysians. My adviceto those looking to buy a homeis to look for the most affordableproperties with the greatest roomfor capital appreciation,” saysKhalil.

Developers realise their roles,too. Group managing director ofHatten Group of Companies DatukColin Tan says, “Product pricing iskey – developers have to have bothinsight and foresight to set a pricerange that is suited to the targetmarket.”

Infrastructure development andhigh livability in self-sufficient

residential projects will boost valuein certain areas.For example, Khalil suggests

looking at the Eastern Gate zonewithin IM – the upgrading of thePasir Gudang highway, budgetallocation for a new public hospitaland the upcoming PengerangRefinery and PetrochemicalIntegrated Development (Rapid)project are anticipated to spurcapital appreciation.

HE south is now boomingwith mixed or integrated

evelopments, oreighbourhoods that boastomfort and safety withinxpansive complexes integratingesidential and commercialomponents.

Developers aim to meet the

eeds of the current market, andhe spotlight is on affordableousing this year.

“The genuine need for housingrom the masses remains solid inurrent market conditions,

mainly as a function of naturalopulation growth and newousehold formation.“As such, the demand that

revails is for affordable houseshat are attainable by the larger

pool of the middle incomemarket,” says a UEM Sunrisespokesperson.

More developers are thereforenow offering attractively pricedproducts in good locations, withgreat access and infrastructure.

The representative goes on toexplain that the southern region

benefits from being within aneconomic corridor that has beenidentified as one of the maincatalyst developments spurringeconomic growth.

“Projects such as IskandarPuteri (formerly known asNusajaya) are highly liveabledue to the infrastructure andconnectivity, healthcare services,employment, education andeconomic opportunities, and

lifestyle amenities resulting fromcareful planning and successfulexecution of IM’s milestonecomponents.”

Economic or leisure attractionscombine elements of nature,heritage and infrastructureto come together as theself-sustaining development

that is IM.In surrounding southernlocations such as Malacca andSeremban, similar projects aregaining popularity. These areasare highly populated althoughthey are of smaller scale.

It seems that this year,the multifaceted, convenientand affordable residentialdevelopments will be theones to look out for.

The liveability factor

On top of that, growth of thehalal business park in Taman SeriAlbion should create more than12,000 jobs, further drivingdemand for affordable housing.

“We believe that there willalways be pockets of opportunityeven in a slow market; given theright location, pricing andpositioning, a project could stillperform well – for example, a

neighbourhood commercial centrewithin a township with a soundcatchment size,” opines the UEMSunrise representative.

Khalil also advises newhomeowners to get innovative ifthey want to see returns on theirproperty in challenging times,saying, “It is best to go for long-term capital appreciation ratherthan rental because there is a largesupply in the market.

“Should you wish to get rentalincome, exercise flexibility byrenting your units on a day-to-daybasis such as through homestaysor Airbnb.”

Investors should set their sightson commercial properties instead,

especially mixed-use developmentsthat maximise traffic from retail,hotel and residential components.

Tourism in Malaysia isencouraged by a weaker ringgit,and the Tourism and CultureMinistry is pumping in RM1.2bilto attract a targeted 30.5 milliontourists this year, which willsupport the commercialsub-sector.

“More tourism-relatedproperties have to be built toattract more overseas tourists toMalaysia, but each developmentmust strike a balance to cater tothe needs of foreign investorsand tourists as well as the localpopulation,” says Tan.

Taking these trends andpredictions into account, it issurmisable that developmentof the south – led by IM – shouldpersevere this year on the backof diversified buying and sellingactions to adjust to current needs.

Soon, potential homebuyersmay not need to look any furtherthan south Malaysia for affordablehousing options within strong,sustainable communities.

Documents

Southern Property - 21 May 2016