Solutions Marketing

Solutions Marketing

Focus on SMB market space in four initiative areas: e-businessBusiness IntelligenceContent ManagementERP/ISV

Develop/execute programs to provide KeyLink Systems Solution Providers with ammunition to:Quickly come up to speed within chosen

initiativesRun campaigns that drive net new business

opportunitiesIncrease profit potential

Solutions Marketing

Partner EnablementProgramsBusiness PropositionsMarketingPre-salesTechnical

Initiative Consultantse-businessBusiness IntelligenceContent ManagementISV

Solutions Marketing

Initiative ConsultantChannel DevelopmentDevelop Business Proposition for PartnerIdentify/enable partners who meet profileDevelop Marketing Plan for InitiativeDevelop Marketing GuideAccompany Partner through programInterface with market experts

Solutions Marketing

Marketing ToolsMarketing Guide

– Assists partner with Marketing plan– KeyLink programs specifically designed to build

your customer's business– KeyLink go-to-market strategies– Business Partner Business Proposition– Solution presentations– White papers– Marketing CDs– Success Stories

Solutions Marketing

Business PropositionHW, SW and services financial landscapesBusiness OpportunityProfile of successful partnerSample ROIKeyLink Relationship

Web Site

www.keylink.pios.com/ibm/solutionsNewsEventsProgramsEducation/TrainingMarketing Guides

Enablement

Marketing ActivitiesSeminarsDemand Generation CampaignsMarketLinkTeam Players

Education/TrainingTechnical Sales

Press Assistance Partner Mentoring Assistance: Partnering with Partners

Sample Programs

- business

Seminars in a Box (SIBs) e-business Advisor and Designer Education WebSphere Commerce Campaign Web Self Service Campaign Net.Commerce Technical Certification Training

KeyIntelligence Program

Partner Enablement/Business Proposition Business Intelligence Discovery Workshop 90 Day Mentoring Program Marketing/Sales Assistance Executive Conference

ISV Solutions

KeyLink ValueWe identify ISVs with...

– Channel programs– Support capacity/capability– Products/programs complementing Solutions

Provider's offerings– Opportunity to offer new business opportunities for

Solution Providers...then we facilitate partnerships with key Solution

Providers

Focus on business future Skill, product, and resource sharing Product and market knowledge Partnership enablement Pre-sales support Marketing Support Training Partner Commitment

Summary

= reduced time to market!