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24 MidWeek November 28, 2007 Danielle Scherman is always starting something new. She started her own events company called Soiree Events. She started her own online net- working organization for event planners. And she started a group called Social Wahines so women in Hawaii could have fun and network together. “I decided to get all my girl- friends together, and we did a clothing swap,” explains Scherman, a Kalaheo graduate. “None of them knew each other, so to introduce each other, we each did a one-minute pitch. Everyone loved it. They thought it was so cool.” At first they gathered at the girlfriends’ homes — then it grew. With 300 members so far, all through word of mouth, Social Wahines is still growing. Membership is free, and mem- bers pay $10 per event to attend monthly functions, which have included a wine tasting, spa night, sample sale and a craft party. The impetus for starting Social Wahines in Hawaii is that Scherman lived in Manhattan for four years, where she was used to attending networking groups, which were done differently than they were here. She returned to Hawaii in 2006 to spend time with her family, as her mom was diagnosed with breast cancer. “I needed more stimulation,” recalls the entrepreneur about why she felt there was a need for women, specifically young women, to network. That’s why she created Social Wahines. Scherman’s accomplishments while living in New York City include starting the New York Event Planners association, which is a free e-mail-based dis- cussion group of more than 3,000 members, as well as starting the website www.eventheadquar- ters.com. While back in Hawaii, in honor of her mother, who is now in remission, she created the Cool Kailua Nights Block Party and Health Awareness Fair, which debuted last year. The next one is planned for Feb. 2, 2008. The next Social Wahines gath- ering will be a pearl tasting, which compares a pearl to fine wine, at Accent Honolulu at the IBM Building, 1240 Ala Moana Blvd. Dec. 19, from 6 to 9 p.m. Proceeds from the event, also pre- sented by Pacific Edge Magazine, will benefit SCORE Hawaii. RSVP to [email protected] At this event and others, Scherman’s starting something new — new relationships for her- self and others. For more information, call 782-7576 or log onto www.socialwahines.com [email protected] LINDA DELA CRUZ Entrepreneurs Networking With Social Wahines Social Wahines (from left) Danielle Scherman, Rebecca Huska, Keana Taitano, Joanna Farasati, Michelle Edwards, Lacy Matsumoto, Stephanie Ortega, Tonya Lyons and Carly Seward at a clothing swap Photo courtesy of Social Wahines Donna Reed 81 South Hotel St, Suite 208 536 -1512 • Nationally known • Recommended by Plastic Surgeons LICENSE #67 Eye Brow, Eye Liner, Lip Liner, & Full Lip Color 20 years professional experience EXCELLENT PERMANENT MAKE-UP Mention this ad for a Special Discount • Specializes in corrective permanent make-up • Free Consultation Call Door to Door Auto Detailing Ask us about our other packages and tinting. Why Drive A Nice Car If It’s Dirty All the Time? At Lex Brodies 707 Queen St. Ph: 534-0300 • Cell: 285-0926 www.d2ddetailing.com Mobile Service Available. From $ 25 and Up Includes: Hand Wash & Hand Wax Tires & Rims Shine DOOR TO DOOR Auto Detailing Open Mon. – Sat. 7am – 6pm 000 You reap the benefits of a Solar System installed by a HECO-approved Solar Contractor. $1,000 Instant Rebate 100-point Inspection 30% Federal Tax Credit 35% State Tax Credit Energy Savings Up to $480 a Year (Family of 4) Call a HECO-approved Solar Contractor for a free estimate. For the list of approved contractors call 94-POWER or visit HECO.com Please consult with your tax advisor, IRS, or state tax office to determine if you qualify for these tax credits for your individual situation. Honolulu – A type of shoe that looks brand new has actually been around for more than 10 years, with thousands reporting freedom from foot pain. How? Z-Coil: Pain Relief Footwear utilizes a coil spring suspension system, similar to what’s used in cars, setting it apart from other shoe manufacturers. The shoe also has several major innovative features: An easi- ly replaceable heel, adding greatly to the life of the shoe. A fore sole made out of durable Neoprene for cushioning. Z-Coil fore soles cushion up to four times more than ordinary shoes. Finally, the shoes have an adjustable rigid orthotic for pressure equalization and foot stability. These elements combine to give this shoe its ability to relieve pain. Satisfaction guaranteed. Custom fitted with free adjustments for the life of the footwear. Extremely Loyal User Base, Young and Old The Z-Coil mechanism works so well that many loyal users testify to immediate pain relief and other benefits such as fatigue-relief. “After one day of Z-Coil footwear worn at work, no more pain any- where!” reports Registered Nurse Barbara Miller, former lower back and knee pain sufferer. For more information, contact: Z: Pain-Free Footwear Store PH: (808) 735-5956 Tue – Sat 10a – 6p Sun 12p – 4p Mon by appointment Call (808) 221-2772 for appointment The way it looks is only the beginning of the difference Pain Relief Footwear S. King Kihei Pl. K aimuki Ave. Lunalilo Fwy - H1 Kapiolani Blvd. K apahulu Ave. 1016 Kapahulu Ave., #190 ( inside Kilohana Square ) $ 15off With this coupon. Cannot be combined with other specials & offer. Expires 12/31/07 Z: Pain-Free Footwear Store FOSTER PARENTS NEEDED We provide training,support, and financial reimbursement. 589-1829 x400

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Page 1: Social Wahines Business Profile

24 MidWeek November 28, 2007

Danielle Scherman is alwaysstarting something new.

She started her own eventscompany called Soiree Events.She started her own online net-working organization for eventplanners. And she started agroup called Social Wahines sowomen in Hawaii could have funand network together.

“I decided to get all my girl-friends together, and we did aclothing swap,” explainsScherman, a Kalaheo graduate.“None of them knew each other,so to introduce each other, weeach did a one-minute pitch.Everyone loved it. They thoughtit was so cool.”

At first they gathered at thegirlfriends’ homes — then itgrew. With 300 members so far,all through word of mouth,Social Wahines is still growing.Membership is free, and mem-bers pay $10 per event to attendmonthly functions, which haveincluded a wine tasting, spa night,sample sale and a craft party.

The impetus for starting SocialWahines in Hawaii is thatScherman lived in Manhattan forfour years, where she was usedto attending networking groups,which were done differentlythan they were here. She returnedto Hawaii in 2006 to spend timewith her family, as her mom wasdiagnosed with breast cancer.

“I needed more stimulation,”recalls the entrepreneur aboutwhy she felt there was a need forwomen, specifically youngwomen, to network. That’s whyshe created Social Wahines.

Scherman’s accomplishmentswhile living in New York City

include starting the New YorkEvent Planners association,

which is a free e-mail-based dis-cussion group of more than 3,000

members, as well as starting thewebsite www.eventheadquar-ters.com.

While back in Hawaii, inhonor of her mother, who is nowin remission, she created the CoolKailua Nights Block Party andHealth Awareness Fair, whichdebuted last year. The next oneis planned for Feb. 2, 2008.

The next Social Wahines gath-ering will be a pearl tasting,which compares a pearl to finewine, at Accent Honolulu at theIBM Building, 1240 Ala Moana

Blvd. Dec. 19, from 6 to 9 p.m.Proceeds from the event, also pre-sented by Pacific Edge Magazine,will benefit SCORE Hawaii.RSVP [email protected]

At this event and others,Scherman’s starting somethingnew — new relationships for her-self and others.

For more information, call782-7576 or log ontowww.socialwahines.com

[email protected]

L I N D A D E L A C R U ZEntrepreneurs

Networking With Social Wahines

Social Wahines (from left) Danielle Scherman, Rebecca Huska, KeanaTaitano, Joanna Farasati, Michelle Edwards, Lacy Matsumoto,

Stephanie Ortega, Tonya Lyons and Carly Seward at a clothing swap

Ph

oto

co

urt

esy

of

So

cial

Wah

ines

Donna Reed

81 South Hotel St,Suite 208

536 -1512

• Nationally known• Recommended by

Plastic Surgeons

LICENSE#67

Eye Brow, Eye Liner, Lip Liner, & Full Lip Color20 years professional experience

EXCELLENTPERMANENTMAKE-UP

Mention this ad for a Special Discount

• Specializes in corrective permanent make-up

• Free Consultation

Call Door to Door Auto Detailing

Ask us about our other packagesand tinting.

Why Drive A Nice Car If It’sDirty All the Time?

At Lex Brodies 707 Queen St.Ph: 534-0300 • Cell: 285-0926

www.d2ddetailing.comMobile Service Available.

From$25and Up

Includes:Hand Wash & Hand WaxTires & Rims Shine

DOOR TO DOOR Auto Detailing

OpenMon. – Sat.7am – 6pm

000

You reap the benefits of a Solar System installed by a HECO-approved Solar Contractor.

$1,000 Instant Rebate100-point Inspection30% Federal Tax Credit35% State Tax CreditEnergy Savings Up to $480a Year (Family of 4)

Call a HECO-approved Solar Contractor for a free estimate. For the list of approvedcontractors call94-POWER orvisit HECO.com

Please consult with your tax advisor,IRS, or state tax office to determine ifyou qualify for these tax credits for yourindividual situation.

Honolulu – A type of shoe that looksbrand new has actually been around formore than 10 years, with thousandsreporting freedom from foot pain. How? Z-Coil: Pain Relief Footwear utilizes a coilspring suspension system, similar to what’sused in cars, setting it apart from othershoe manufacturers. The shoe also hasseveral major innovative features: An easi-ly replaceable heel, adding greatly to thelife of the shoe. A fore sole made out ofdurable Neoprene for cushioning. Z-Coilfore soles cushion up to four timesmore than ordinary shoes. Finally,the shoes have an adjustable rigid orthoticfor pressure equalization and foot stability. These elements combine to give this shoeits ability to relieve pain.

Satisfaction guaranteed. Customfitted with free adjustments for thelife of the footwear.

Extremely Loyal User Base,Young and Old

The Z-Coil mechanism works so wellthat many loyal users testify to immediatepain relief and other benefits such asfatigue-relief. “After one day of Z-Coilfootwear worn at work, no more pain any-where!” reports Registered NurseBarbara Miller, former lower back andknee pain sufferer.

For more information, contact:Z: Pain-Free Footwear Store

PH: (808) 735-5956Tue – Sat 10a – 6pSun 12p – 4pMon by appointment

Call (808) 221-2772 for appointment

The way it looks is only thebeginning of the difference

Pain Relief Footwear™

S. King

Kihei Pl.

Kaimuki Ave.

Lunalilo Fwy - H1

Kapiolani Blvd.

Kapa

hulu

Ave.

1016 Kapahulu Ave., #190( inside Kilohana Square )

$15offWith this coupon.

Cannot be combined with other specials & offer.Expires 12/31/07

Z: Pain-FreeFootwear Store

FOSTER PARENTSNEEDED

We provide training,support,and financial reimbursement.

589-1829 x400