Raise your Online Business Profile with Social Media

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    22-Jan-2015

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These slides are taken from the talk: Raise your Online Business Profile with Social Media, given by Shireen Smith of Azrights Solicitors

Transcript

  • 1. Raise Your Online Business Profile
    With Applications Like Facebook and Twitter
    www.azrights.co.uk

2. Introduction
Web 2.0 Technology
Facebook
Twitter
Blogging
RSS Feeds
www.azrights.co.uk
3. The Social Media Revolution
Business model
Why Social media marketing?
Being Strategic
www.azrights.co.uk
4. Your Business Model
Stand out from the (very large) crowd
What is your niche
Know your customers
Who are your buyers
How will they find you
www.azrights.co.uk
5. www.ip-brands.com
Social Media Marketing
Death of interruption marketing
Listen.Engagement
Being helpful & sharing information
Know me, Like me, Follow me
Need to keep track keywords.
gossip, rumours, and other comments
6. www.ip-brands.com
Online Reputation Monitoring Be Strategic
Which keywords?
Google Alerts.
Manage Alerts via RSS Feeds.Google Reader.
Twitter search.
How to handle a selling opportunity.
7. Google Keyword Tool
Keyword Research
- Keyword Tool
www.azrights.co.uk
8. Google Alerts

  • Monitor The Web

9. Get E-Mail Updateswww.azrights.co.uk
10. RSS Feeds

  • Subscribe to web feeds (e.g. Google Alerts)

11. Aggregate them using Google Readerwww.azrights.co.uk
12. Google Reader
www.azrights.co.uk
13. Social Media is not a Panacea
Networking, but online
Another feather to add to your bow
Have realistic expectations
www.azrights.co.uk
14. Being Strategic Means
Do not spread yourself too thin
There are a multitude of platforms
You Tube, Twitter, Linked in or Facebook
Maintain a Blog
Focus on your targeted Keywords
www.azrights.co.uk
15. Use Time Efficiently
www.azrights.co.uk
16. www.ip-brands.com
Social Media buzz marketing
Trip Adviser Drumnadrochit Hotel My parents stayed many years ago and said what a lovely spot this place has.They were so right!... Well done to the staff, who really were charming
Consumer Protection from Unfair Trading Regs
17. Conclusion
Learn about different types of social media platforms.
Learn how search engines find content as its basic online literacy that can only help you.
Good luck.
www.azrights.co.uk