How To Create A Winning Business Profile on Social Networks

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    31-Oct-2014

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DESCRIPTION

A slideshow which goes over the step by step instructions on how to create a winning profile!

Transcript

  • 1. How to create a winning business profile on twitter | linkedin | facebook
    Presenter: RabiyaJilani
    Director, Business Incubation Center
    CEO, Lumenica LLC
  • 2. 2009 Business Incubation Center at CBP
  • 3. 91% say consumer reviews are the #1 aid to buying decisions
    87% trust a friends recommendation over critics review
    Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions
    26% of search results link to user-generated content
    2009 Business Incubation Center at CBP
  • 4. Advertising/Promotion
    Opportunity to establish yourself as the expert
    The 5 Cs of Social Media
    Content
    Connections
    Community
    Conversations
    Constantly Changing
    2009 Business Incubation Center at CBP
  • 5. 2009 Business Incubation Center at CBP
  • 6. 2009 Business Incubation Center at CBP
  • 7.
  • 8. 2009 Business Incubation Center at CBP
    • Go to www.facebook.com
    • 9. Sign up with your personal email address
    • 10. Differences between
    Home Page
    Wall
    Info
    Photos
    Boxes
  • 11. 2009 Business Incubation Center at CBP
    • Account Settings
    • 12. Privacy Settings important
    For more info: http://www.facebook.com/help.php?page=419
    • Application Settings
    For more info: http://www.facebook.com/help.php?page=25
    • Uploading pictures/Profile Picture/Thumbnails
    For more info: http://www.facebook.com/help.php?page=412
  • 13. 2009 Business Incubation Center at CBP
    • Step 1: Go to: www.facebook.com/pages/create.php
    • 14. Step 2: Create Page
    • 15. Step 3: Publish Page
    • 16. Step 4: Become a fan
    Managing the page:
    More info http://www.facebook.com/help.php?page=911
    CAUTION: ONCE YOU DECIDE ON A NAME
    FOR THE PAGE, YOU CANT CHANGE IT!
  • 17. 2009 Business Incubation Center at CBP
  • 18. 2009 Business Incubation Center at CBP
  • 19. 2009 Business Incubation Center at CBP
  • 20. 2009 Business Incubation Center at CBP
  • 21. 2009 Business Incubation Center at CBP
    • Go to: http://www.facebook.com/editevent.php?gid=32856742097
    • 22. Fill out relevant information
    • 23. Invite people
    • 24. Need more help:
    http://www.facebook.com/help/search.php?hq=events&ref=hq
  • 25. 2009 Business Incubation Center at CBP
  • 26. Reach over 2million active users
    Attach social action
    Create a demand
    Choose Pay per click option
    Choose Pay per impression option
    Target add- geographic, gender, age and more
    Track your progress, gain insight, modify
    2009 Business Incubation Center at CBP
  • 27. 2009 Business Incubation Center at CBP
  • 28. 2009 Business Incubation Center at CBP
  • 29.
  • 30. 2009 Business Incubation Center at CBP
    • Go to:www.linkedin.com
    • 31. List your current and past positions
    • 32. List Education
    • 33. Add a profile picture (make sure its professional)
    • 34. Add a Summary paragraph