Social media & study and career orientation (development)

How a transistor radio helped to shape my life and career!

Hallo Skyvie!

Hallo Johan, how are you today? You can ask me anything you like….

Adapt or die… the inevitability of change

• Everything that’s already in the world when you’re born is just normal;

• Anything that gets invented between then and before you turn thirty is incredibly exciting and creative

• Anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it

Douglas Adams

Recapping the facts:• 24-hour media access• 8-18 year-olds devote an average of 7 hours and 38 minutes to

using media across a typical day • more than 53 hours a week)• 'media multitasking' means that they pack a total of 10 hours

and 45 minutes worth of media content into those 7½ hours• the average teenager sends an 3,400 texts a month• spend close to eight hours daily in front of various electronic

screens -- more time than sleeping, school or any other activity

Kaiser Family Foundation 2012

Social networking• In Aug 2012, Facebook had 1 billion active users• 526 million of whom were active daily• 300 million photos were uploaded every day

• In 2012, 72 hours of video were uploaded to YouTube every minute

From the transistor radio to tweeting in the toilet

• 32 percent of people between the ages of 18 to 24 fessed up to up to using social media in the bathroom.

Nielsen 2012 social media report

tweeting on the pot

Social media in the classroom

Students• Develop the 21st century skills needed for a successful career• They nurture a positive attitude towards the use of technology not

only in their education but in their life as a whole• Share and exchange school assignments and projects• Stay updated about their schools news• Quick instant access to their classroom updates• Teaches responsibility• Creates engagement which helps students learn better• Encourages collaboration and team work for students• Fosters communicative skills and develops inter-personal

relationships• Develops critical thinking, problem solving, collaboration• Global participation

Educators

• Social networking helps teachers huddle professionally• Allows for sharing of content and best practices • Possibilities offered by web 2.0 technologies• Sharing experiences, collaborating, researching and updating

knowledge• From a cultural perspective, social networking can be a vehicle for

world peace and inter-cultural understanding through the promotion of cross-cultural dialogue.

• Social networking helps teachers stay engaged in education

Pioneering the future &specific uses of social media

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Social media &Study- and career orientation

Early school leavers, switching& wrong choices• In 2011, nearly six million young people between 18 and 24

years old had not finished upper secondary education and were not in education and training

• On average, 54.8% of these early-school leavers are unemployed

• EU average 2011 13.5%

EU TARGET 2020Below 10%

23.2%

26.5%%

33.5%

10%

• Early school leavers, switching, retraining• Many reasons• Wrong study- and/or career choice

5,000,000,000.00

The wrong choice

• 33% made some wrong choices• 25% not satisfied with choices• 47% wished they had chosen different

study/career

Reasons

• Choices influenced by wrong factors• Not sufficient context• Not enough contact with the real world/workplace• Wrong perceptions about workplace• Not sufficient guidance

How can we use social media to help students to make better study and career choices?