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Social Media Platforms
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Content Interaction
Interface
…
Social Media
Instagram Tumblr Pinterest Twitter Facebook
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Instagram Tumblr Pinterest Twitter Facebook
Demographic
Usage
Content
Growth
• 27% of users between the ages of 18-29
• 53% of users are women and 47% are men• Average yearly income: $70,000
• Growth from January from to now: 30 to 100 million users
‒ Expected over 110 million users by the end of the year
• Took Twitter 4 years to reach, Facebook 5 years, and Instagram reached 100 million users in less than two years
• Daily usage: 7.3 million users daily
• Successful brands and businesses emphasize the connection between followers and products
‒ Users are engaged to submit photos of products
‒ Variety within photos: not only products or advertisement is stressed
• 40% of top 100 brands are on Instagram.
‒ Most active users in top brands on Instagram are luxury goods Ex: Burberry, BMW, Tiffany & Co., Armani, and Gucci
‒ 25% of these brands post once a week
• Average time spent on website monthly: 257 minutes
Sources: http://simplymeasured.com/blog/2012/08/08/how-top-brands-are-using-instagram-study/ http://contently.com/blog/2012/10/23/a-brands-guide-to-instagram-infographic/
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Instagram Tumblr Pinterest Twitter Facebook
Sources: http://simplymeasured.com/blog/2012/08/08/how-top-brands-are-using-instagram-study/ http://contently.com/blog/2012/10/23/a-brands-guide-to-instagram-infographic/
*Study of Instagram adoption from the current Interbrand list of Top 100 Brands of 2012
*Instagram usage and users from the current Interbrand list of Top 100 Brands of 2012
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Instagram Tumblr Pinterest Twitter Facebook
Demographic
Usage
Content
Growth
• 29% of users between the ages of 18-25
• 68% users are women 32% are men• Average yearly income: $30,000
• Currently 150 million users
‒ 50% of users are located outside of US.
• Will reach 50 million blogs by the end of the year
• Growth of users 168% from 2011-2012
• Daily usage: 5.5 million users daily
• Content usually consists of information links to many types of interests (videos, images, media, brands, etc.)
‒ 40% content generated by 2% of users
‒ Success in marketing largely dependent on existing online following
• Very consistent user base
‒ Average post reblogged nine times.
‒ Most successful business using tumblr rely on very loyal niche following
• Average time spent on website monthly : 150 minutes
Sources: http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/http://mashable.com/2011/11/14/tumblr-infographic/
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Instagram Tumblr Pinterest Twitter Facebook
Sources:
• 58% of unique Tumblr visits are from users outside of the United States
• By August 2012 Pinterest has peaked over Tumblr in amount of unique visitors at approximately 24,000 visitors monthly and still growing
http://tumblring.net/tumblr-vs-pinterest-social-media-marketing-showdown/ http://www.buyrealtumblrfollowers.com/blog/5-facts-and-figures-that-affect-your-tumblr-marketing
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Instagram Tumblr Pinterest Twitter Facebook
Demographic
Usage
Content
Growth
• 27% of users between the ages of 25-34
• 68% users are women 32% are men• Average yearly income: $100,000
• Currently 11.4 million users
‒ User locations: New York 22%, Los Angeles 15% Midwest 10%
• Has grown 4,077% from 2011-2012.
• Daily usage: 1.36 million users daily
• Top content interactions : Food 57%, Home 40%, Arts & Crafts 34%, and Style/Fashion 30%.
‒ Content typically caters to mothers and upper middle class households
‒ Top 3 brand on Pinterest Whole Foods, Martha Stewart, and Better Homes and Garden
• Of the most influential Pinners
‒ 5% are print magazines
‒ 11% are retailers or other businesses
‒ The rest are individuals and blogs
• Average time spent on website monthly : 98 minutes
Sources: http://c2c.bigfuel.com/fuel/the-real-reason-pinterest-matters/http://www.minonline.com/news/20836.html
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Instagram Tumblr Pinterest Twitter Facebook
Sources:
• A study in July 2012 shows Women’s Apparel only repinned 6.1% out of all content
• Exponential growth of average minutes for visitors of Pinterest from May 2011to June 2012
http://blog.hubspot.com/blog/tabid/6307/bid/33078/10-Pinterest-Infographics-Visual-Explanations-for-a-Visual-Social-Network.aspxhttp://venngage.com/blog/index.php/pinterest-infographic/
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Instagram Tumblr Pinterest Twitter Facebook
Demographic
Usage
Content
Growth
• 26% of users between the ages of 18-29
• 48% users are women 52% are men• Average yearly income: $75,000
• Currently 500 million users
‒ 20% online users use twitter
• 20.7% visitor growth in 2011
• Expected to double users by 2014, expected growth 14%.
• Daily usage: 140 million users daily
• Most popular content: celebrities, news outlets, and brand promotions (special deals and events).
‒ Twitter most likely to drive purchase among users 37% agree, 31% neutral, 32% Disagree. (17% agree for Facebook)
‒ 68% of users are a fan of at least 1 brand
‒ 64% respondents said they were more likely to buy a brand after “Following” it on twitter.
• Reasons for following brands
‒ 43.5% exclusive deals or offers
‒ 23.5% users are current customers
‒ 22.7% interesting or entertaining content
• Average time spent on website monthly : 150 minutes
Sources: http://www.mediabistro.com/alltwitter/social-media-pr_b30408http://socialtimes.com/twitter-vs-facebook-infographic_b73972
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Instagram Tumblr Pinterest Twitter Facebook
Sources: http://www.mediabistro.com/alltwitter/twitter-stats-2012_b30967/
• The best time to tweet to get the most click throughs on Twitter is weekends and at around 6 PM
• Over 50% of active users follow brands and products and are 79% more likely to recommend brands they follow.
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Instagram Tumblr Pinterest Twitter Facebook
Demographic
Usage
Content
Growth
• 33% of users between the ages of 23-33
• 54% users are women 46% are men• Average yearly income: $69,000
• Currently 1 billion users
‒ 66% online users use twitter
• 6.6% growth this year
• Growth expected to drop to 3.4% by 2014.
• Daily usage: 552 million users daily
• Content emphasizes personal connections and brands.
‒ 17% of users say they interact with brands on Facebook
‒ 69% of daily users are a fan of at least one brand
‒ 51% respondents said were more likely to make a purchase after liking a brand on Facebook
• Reasons for following brands
‒ 36.9% exclusive deals or offers
‒ 32.9% users are current customers
‒ 18.2% interesting or entertaining content
• Average time spent on website monthly : 6 hours and 33 minutes
Sources: http://practicalanalytics.wordpress.com/2012/10/31/email-marketing-is-a-predictive-analytics-problem/http://www.mediabistro.com/alltwitter/files/2012/10/facebook-twitter-pr.jpeg
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Instagram Tumblr Pinterest Twitter Facebook
Sources: http://simplymeasured.com/blog/2012/08/08/how-top-brands-are-using-instagram-study/ http://contently.com/blog/2012/10/23/a-brands-guide-to-instagram-infographic/
• 33% of people follow a brand on Twitter
• 67% of Twitter users are more likely to buy from brands they follow on Twitter
12Sources: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
Social Media Usage
Instagram, 12% Tum-blr, 5%
Pin-terest, 12%
Twitter, 16%
Facebook, 66%
A study of online social network usage by adults as of August 12, 2012.
13Sources: http://socialmediatoday.com/node/772986http://www.entrepreneur.com/article/224799
Top Two RecommendationsInstagram Twitter
Interface • Easily accesible online and mobile platforms
• Relatively short amount of time needed to post material
• Easily integrated to other social mediums (FB, Twitter, Tumblr, Foursquare)
• Simple, clean, friendly, easy to use interface.
• Ideas are introduced in quick and efficient way to all of the followers.
• Easily integrated to other social mediums, and easy to use on mobile mediums.
Content • Pictures of products at the store or on models, gives authentic feel to products
• Photos from any local events or collaberations with other stores
• Host photo contests for users, ask customers to submit personal photos with products
• Character limit forces user to make quick, effective points to the reader.
• Exclusive sales, new arrivals, anything about the shop.
• Instagram photos, events, internship ipportunities
Interaction • Allows customers to see behind the scenes
• Able to appeal to interests of customers with new interesting pictures, not just products
• Can engage with customers own experiences using pictures, hosting “best” photo events.
• Humanizes the company with which tweets.
• People can ask questions, spread ideas, etc.
• Top source of news to all followers.
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Social Media Improvements: InstagramImprovements Recommendations Effect
Use Images to Create an Outfit Emphasize multiple products together and being worn, not just individual items.• Arrange similar items of your most popular brands to create
a specific outfit for the season• Provide links to where these items can be bought online
• Followers can see multiple products at once and can visualize an outfit they may want .
• Occasionally associating products together can help promote the style your store offers rather than just individual items.
Engage Customers Engage customers as much as possible
• Ask followers to post images of themselves with your products using a branded hashtag
• Hold photo contests for users, give perks to winners: feature their picturess on your webpage/instagram or give them discounts.
• Responsd to customer questions and comments whenever possible
• Followers who are engaged to interact with the store are more likely to keep tabs on new products James Rowland Shop offers.
Model Your Products Use models to give your products more appeal.• Seek out models, preferably locally, who would fit the style
your promoting• Use a variety of angles and shots of a model wearing
products at the store and in public spaces• Use pictures of willing customers wearing your products at
the store on your feed
• Followers are more attracted and willing to interact to withthat is being worn by a person rather than just static images of items.
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Social Media Improvements: InstagramImprovements Recommendations Effect
Get Behind the Scenes Don’t just sell items tell a story
• Take pictures of products and your experiences as you acquire on your trips to get items for the store
• Show variety in your pictures, show followers any fashion events your attending or hosting and any important people you interact with
• Give followers a peek of daily occurrences at the store they wouldn’t see otherwise
• Seeing behind the scenes gives followers a more human perspective to your store.
• Giving backstory to products will make them more attractive to prospective buyers.
Utilize Hashtags Don’t just sell items tell a story
• Take pictures of products and your experiences as you acquire on your trips to get items for the store
• Show variety in your pictures, show followers any fashion events your attending or hosting and any important people you interact with
• Give followers a peek of daily occurrences at the store they wouldn’t see otherwise
• Seeing behind the scenes gives followers a more human perspective to your store.
• Giving backstory to products will make them more attractive to prospective buyers.
Keep Frequency Stable Know when and how often to post to your followers.
• Avoid posting too frequently. Try to update at least once a day. Maximize the impact of your pictures not the frequency.
• Hashtags will allow you to target specific users searching for the brands that you offer
• Giving sales a hashtag will allow them to be found and spread quickly by followers.
