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Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 1
SOCIAL MEDIA OUTREACH FOR RECRUITERS
IN PARTNERSHIP WITH
PRESENTED BY
ANTHONY JULIANO
UNDERSTANDING
THE CURRENT
SOCIAL MEDIA
LANDSCAPE
CONNECTING
WITH PROSPECTS
DEVELOPING
YOUR PLAN
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 2
UNDERSTANDING
THE CURRENT
SOCIAL MEDIA
LANDSCAPE
% OF ADULTS WHO SAY THEY USE…
69%
37%
28% 27%24% 22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Facebook Instagram Pinterest LinkedIn Snapchat Twitter
SOURCE: PEW RESEARCH CENTER, 2019
Poll: what surprises you about these numbers?
Nothing: I knew things were very fragmented
I thought EVERYONE was on Facebook!
I had no idea that Instagram was so popular!
I can’t believe less than a quarter of U.S. adults are on
Twitter!
Everything!
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 3
THE BOTTOM LINE…
IT’S NEVER BEEN MORE CHALLENGING TO
FIND PEOPLE ONLINE
HOWEVER, SOCIAL RECRUITING
CAN WORK…
IF YOU PUT YOURSELF IN THE RIGHT
POSITION, WITH THE RIGHT MESSAGE
WHAT IS SOCIAL RECRUITING?
SIMPLY SAID, IT’S THE PROCESS OF FINDING JOB CANDIDATES THROUGH
THE USE OF SOCIAL MEDIA
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 4
WHAT IS SOCIAL RECRUITING?
TWO CATEGORIES:
o CANDIDATE RESEARCH AND ENGAGEMENT: FINDING AND CONNECTING WITH
CANDIDATES, LEADING TO OUTBOUND RECRUITING
o REPUTATION MANAGEMENT: SHARING THE EMPLOYER’S STORY, LEADING TO
INBOUND RECRUITMENT
WHY SOCIAL RECRUITING MATTERS
Sales
% OF MILLENNIALS WHO CONSIDER
AN EMPLOYER’S REPUTATION
BEFORE APPLYING
78%
Sales
INCREASE IN CANDIDATE QUALITY
WHEN SOURCED VIA SOCIAL
RECRUITING
43%
Sales
DECREASE IN TIME SPENT RECRUITING
EACH NEW HIRE VIA SOCIAL
RECRUITING
33%
SOURCES: BUSINESSWEST, UNDERCOVER RECRUITER
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 5
UNDERSTAND THE IMPACT
OF EMPLOYER
REVIEW SITES
A CLOSER
LOOK AT
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 6
SUMMARY
PROFILE
REVIEWS
AVERAGES (APR. 2018)• CEO APPROVAL RATING: 69%
• COMPANY RATING: 3.4 (SCALE OF 1 - 5)
EMPLOYEES CAN ONLY WRITE ONE REVIEW PER COMPANY PER YEAR
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 7
CONSUMER
REVIEW SITES
ALSO MATTER!
CONNECTING
WITH PROSPECTS
Poll: what’s the best social media
platform for recruiters?
VampireFreaks.com (yes, that’s a real thing)
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 8
MASTERING
IS NON-NEGOTIABLE FOR
MOST RECRUITERS
LINKEDIN IS THE KEY PLATFORM FOR RECRUITERS
94
65
0
10
20
30
40
50
60
70
80
90
100
LinkedIn Facebook
SOURCE: JOBVITE
WHY LINKEDIN IS CRITICAL FOR RECRUITERS
30%
70%
ACTIVE CANDIDATES
PASSIVE CANDIDATES
SOURCE: GLOBAL TALENT TRENDS
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 9
KEYS TO
SUCCESS ON2FOCUS ON INDIVIDUAL ACTION,
NOT THE COMPANY PAGE
CREATE AND SHARE CONTENT
• Company page example
Presented by Premier Learning Solutions 27
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 10
• Profile example
Presented by Premier Learning Solutions 28
MOST COMPANY PAGES AREN’T AS EFFECTIVE FOR
RECRUITERS AS MANY INDIVIDUAL PROFILES
PEOPLE WANT TO COMMUNICATE WITH PEOPLE
MANY EMPLOYEES HAVE MORE CONNECTIONS THAN THE COMPANY HAS
FOLLOWERS
MOST COMPANY PAGES ARE DESIGNED FOR MARKETING’S AUDIENCE,
NOT RECRUITMENT’S AUDIENCE
BEST BET: USE BOTH
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 11
STATUS UPDATE EXAMPLES
NEWS STORIES ABOUT YOUR
COMPANY AND ITS EMPLOYEES
INDUSTRY NEWS THAT’S RELEVANT TO
YOUR AUDIENCE
ADVICE/OPINION
MEDIA/VIDEOS THAT SHOW WHAT IT’S
LIKE TO WORK FOR YOUR COMPANY
“BEHIND THE SCENES” PHOTOS
CONTENT THAT SHOWS YOUR
MISSION IN ACTION
EMPLOYEE TESTIMONIALS
EVENTS
JOB OPPORTUNITIES
HOWEVER,
ALONE ISN’T ENOUGH
PERCENT OF ACTIVE CANDIDATES ON…
83
40 36
0
10
20
30
40
50
60
70
80
90
Facebook Twitter LinkedIn
SOURCE: JOBVITE
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 12
DEVELOPING YOUR
PLAN
SO, HOW SHOULD YOU
RESPOND?
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 13
MOST OF YOU CAN’T
DO IT ALL—NOR
SHOULD YOU TRY
“POTENTIAL” IS
THE ENEMY OF
“LIKELY”
WHAT’S YOUR
GOAL?
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 14
WHO’S YOUR
AUDIENCE?
29%
28%
26%
Facebook Snapchat Instagram
SOCIAL MEDIA BRAND USED MOST OFTEN: 12 - 34
SOURCE: THE INFINITE DIAL, 2019
WHAT TYPES OF CANDIDATES ARE YOU AFTER?
DEMOGRAPHICS
ENTRY LEVEL OR MORE EXPERIENCED?
B2B OR B2C—AND WHAT INDUSTRY?
RURAL OR URBAN?
Social Media Outreach for Recruiters:Cut Through the Clutter
5/21/2019 15
WHAT
RESOURCESDO YOU HAVE?
SOCIAL MEDIA IS JUST ONE TOOL
WHEN TO CONNECT ON SOCIAL MEDIA: EITHER AFTER MAKING
CONTACT VIA PHONE OR EMAIL OR AS AN INTRODUCTION
USE COLD CALLS, BUT RESEARCH CANDIDATES VIA SOCIAL
BEFORE
USE EMAIL AND PHONE CALLS AS A FOLLOW-UP TO SOCIAL AS
NEEDED
THANKS!ANTHONYJULIANO.COM
(260) 615.3426
