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This presentation was April 26, 2011 for the Minnesota Recruiting & Staffing Association. Here is the event description: It used to be staffing companies and recruiting firms were the only ones with all the information, the "Golden Rolodex" of candidates and companies. Now our clients and candidates have access to much of the same information. Social media sites are a great tool but some clients are hiring their own internal recruiters to mine these same sites for candidates. So what can we provide that they still need and how do we show our value? What are companies doing and what could we be doing? Finding people is easy, it is the information overload we all struggle with and how to best handle that. Come hear about some simple techniques that you can implement when you get back to the office.
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Social Media: Friend or Foe to Recruiters
Minnesota Recruiting &
Staffing Association
04/26/2011
• 13 years as an IT Recruiter
• Top 20 MN Social Media Innovator
• HR Examiner’s Top 25 Digital Recruiters
• HR Examiner’s Top 25 Digital HR Influencers
• Local and national speaker on Recruiting/HR, Career and Social Media topics
• Co‐Founder and Coordinator of Minnesota Recruiters
Recruiting Is Marketing, PR And Sales
Social Media
Friend AND Foe
Social Media Buzzwords:
TransparencyAuthenticity
EngageCommunicateParticipateInteract
Relationships
Flashback And Forward 3 Years
Post n PrayThe “War For Talent”Baby Boomers retiringHow to recruit Gen Y
How are you preparing for the new/old employment market?
Some Clients Are Getting More Aggressive (partial list)
Talent Pools
Passive candidate databases
Talent Community Managers
Video
Online chats
SMS (Text) campaigns
SEO/SEM/PPC
Social Media Facebook Fan PageTwitter
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LinkedIn Company Profiles
Facebook Ad
CAUTION
If you have a Social Media presence you MUST reply promptly
Customer Service is a MUST
Social Media Is…
FREE
But we rarely factor our time as a cost when using the phone, job boards and other “traditional”methods. Need to compare apples to apples.
Google: Can You Be Found And If So…
• What will your clients/candidates find out about you
• Most Importantly: Would YOU call YOU back?
“You can't stay in your corner of the Forest waiting for others to come to you. You have to
go to them sometimes.”
Recruiting Is A Contact Sport
Tools In The (My) Recruiter Tool Chest
“Online”:
•Ning Groups
•Blogs
•YouTube
•RSS/Email Feeds
“Traditional”:
•Phone
•Web site
•Career Page
•Big Job Boards
•Niche Job Boards
•Newsletter
•Networking Events
I N e e d D e e p e r R e l a t i o n s h i p s !
I D o n ’ t N e e d M o r e C a n d i d a t e s . . .
I Don’t Need More Candidates...
I need deeper relationships!
I need to be 1st on their mind!
• Headline– Include keywords that will help people find you
• Websites– Rename and link to company site, career page
• Summary– Add skill sets and job titles you are recruiting for
– Add your email address
• Include resume
• Create Company page
• Follow other company pages
• Join/participate in groups
• Connect with your network
• Consider making “Education and Work”public
• Include “real name”, nearest large city, keywords, buzzwords
• “Follow” local “cool kids”, industry leaders, groups, those in the know
• Search/follow Skill Sets, Titles, HR & Recruiters
• Add yourself to directories
• Find others lists
• Groups: #smbmsp ‐ #mnrec ‐ #minnebar
• Twitter Search
Invest before making a withdrawal
Linkedin, Facebook & Twitter Updates
Share links to:
Events/conferencesSeminars/webinars
Industry articles/news/statistics/blog postsLocal business articles/news/statistics/blog posts
Ask/give adviceAsk/answer questions
Reply to othersForward others updates
Is Social Media a “time suck” or…
Do users need to be more self disciplined?
Is who you recruit online… will they be?
Success in using Social Media as a recruiting tool depends on (in part)
candidate:
LocationSkill SetIndustry
And the Recruiter’s ability to use the tools
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Minnesota HeadhunterSearch Words
Minnesota Headhunter Referrals
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I rarely make a “cold call”
Analytics
Visits to your web siteCareer page
BioKeywordsReferrals
Articles & Links
Use Google Analytics & URL Shortners
Statistics (all opt in):
Facebook = 988Linkedin = 3802
Twitter Following/Followers = 5758 & 7450Email Newsletter = 2057
Feedburner (RSS & EMail) = 1022
*The numbers matter little: engagement, relationships and referrals are what matter
Results:
Placements ‐ $$$ReferralsTrust
VisibilityCredibilityAuthority
Network/event/meeting invitesSpeaking requests
Are You Engaged Or Walled Off?
Resources for more information:
ERE.net
RecruitingBlogs.com
Fordyce Letter
RSS Feeds In Plain English
Paul DeBettigniesPaul DeBettigniesVP RecruitingVP Recruiting
HireCast ConsultingHireCast [email protected]
