DISCLAIMERSeluruh yang ada di dalam content ini bukan Seluruh yang ada di dalam content ini bukan

media promosi suatu brand, hanya sebagai

pembelajaran

Social Media and Community Branding

For Bussiness and Marketting

Azilmi Lukmanul Hakim

Twitter: @azilmi

Azilmi Lukmanul Hakim

Student on Manajemen Universitas Pendidikan Indonesia 2009

Member of:

Komunitas Indoesia Open Source

UPI Computer Club

IntroductionIntroduction

Social Media History

Before the Internet, we used to gather to

share our passions

Early

Internet

included

Internet

included

message boards

and chat

rooms

Now, social media is. . . . Now, social media is. . . .

What is

social media?

Social media is media

designed to be disseminated

through social Interfaction,

created using highly available and scalable

publishing technology

Wikipedia.org

What is

social media?

Facilitating a dialouge and sharing content between

companies influnece,

properties and customer

using various online platform include

Blog, proffesional and social media,

video and photo sharing, wiki, forum

And related web 2.0 technology

- sherpa

So what is Social media?

Social media platform

Social media platform

• Of 400 Million users, 20 Million join fan pages every day

• 5 Billion links, photos, and videos are shared on

Facebook every day

• Fastest growing segment on Facebook is 35 years and

older

• Radio and TV took decades to reach 50 million users.

• Facebook added 100 million users in 6 months

Social media platform

• Over 80 Million users

• 80% of Twitter usage happens off of twitter.com

• Over 10 Million updates per day

• 1382 % the monthly growth rate of The Twitter user from January to February 2009

Social media platform

• 2nd largest search engine on the web

• 4th largest site on the web

• 13 hours of video uploaded to YouTube every minute

• 413,2 YEARS the length of time it would t take to view every

YouTube video

Social media branding

In biological terms, a community is a group of

interacting organisms sharing a populated environment.

In human communities,intent, belief, resources, preferences, needs, risks,

and a number of other conditions may be present and common,

affecting the identity of the participants and their degree of cohesiveness

Wikipedia.org

Social media brandingSocial Media Marketing

is. . . .

Social Media Marketing

is. . . .

Social Media marketingSocial Media marketing

1 to Many Many to Many

VERTICAL HORIZONTAL

MARKETING 2.0MARKETING 1.0

Marketer as

BROADCASTER

Marketer as

CONNECTOR

COCREATION

SOCIAL MEDIA MARKETINGTHE SIMPLE MODEL

ACTIVATIONCONVERSATION

COMMON PURPOSE & IDENTITY

COMMON

INTEREST

TARGET

CONSUMER

STEP #1

DEFINE YOUR TARGET CONSUMERSDEFINE YOUR TARGET CONSUMERS

STEP #2

IDENTIFY COMMON INTERESTS

STEP #2

BUILD CONVERSATION, ACTIVATION, COCREATION

Set Your Home BaseCorporate sites, blog, facebook page, etc

Use Your ChannelUse Your Channel

to Engage and Drive Traffic

Use Your ChannelUse Your Channel

to Engage and Drive Traffic

CASE STUDIED

www.telkomspeedy.com

@TelkomSpeedyID

THANK YOU!

Credit forfajar eri dianto @fajareridianto

Yuswohady @yuswohady

and

Make sure we are connect! ☺

@azilmi

www.facebook.com/azilmi.lukmanul.hakim www.facebook.com/azilmi.lukmanul.hakim

Make sure we are connect! ☺

UPI CC future trainning

Mikrotik Fundamental Before MUM

26 Maret 2011

Social Media for Bussiness and Aplication

http://upicc.ukm.upi.edu

@upi_cc

Social Media for Bussiness and Aplication

2 Maret 2011