Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
1. Infographic MarketingBetter Creation, Better Promotion Scott Cowley Credit
2. Design is about solving problems and providing elegant solutions. Information design is about solving information problems.
David McCandless Clip 3. David McCandless 4. What Success Looks Like Source 5. GOOD 6. GOOD 7. LESS GOOD 8. LESS GOOD 9. UGLY 10. UGLY 11. InfographicSuccess 70% Content 30% Promotion 12. 13. Hooks & Narratives Resonate 14. Important Data: High and Huge Source 15. Data.gov Census.gov BLS.gov USA.gov Infochimps.com Opendata.socrata.com OpenDataDirectory.com Quora.com/Datasets 16. 17. You Cant Do This In Excel DegreeSearch.org 18. ColorSchemeDesigner.com 19. ColourLovers.com/palettes Kuler.adobe.com 20. Source 21. Email Marketing Social Bookmarking Blog Commenting Content Repurposing Blog Seeding Press Release Infographic Directories Content Refresh Social Media Sharing Home Page Banners 22. Start With Your Own Website: Fake Your Own Greatness 23. Blog Seeding 24. Who Linked To Past Infographics? Research Niche Infographics Search Visual.ly / other infographic sites by keyword Search Google Intitle:keyword + infographic Inurl:keyword + infographic Keyword + infographic 25. Promotion Outreach For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content. Source 26. Social Bookmarking Networks are valuable. Use your own or pay others for the use of theirs. 27. Infographic Submission 28. Content Repurposing 29. Use Tineye.com and Google to find those who embed your graphic request attribution and add contacts to your database for future outreach Add additional text, internal links to other pages to aid SEO Determine which keywords are sending traffic to the infographic enhance on-page optimization Learn from your successes and mistakes 30. If youre navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, its like coming across a clearing in the jungle. David McCandless 31. Scott Cowley firstname.lastname@example.org ZAGG.com Twitter.com/scottcowley Linkedin.com/in/scottcowley All major baked goods accepted.