Infographic Marketing: Better Creation, Better Promotion

  • Published on
    17-May-2015

  • View
    19.917

  • Download
    3

Embed Size (px)

DESCRIPTION

Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.

Transcript

<ul><li> 1. Infographic MarketingBetter Creation, Better Promotion<br />Scott Cowley<br />Credit<br /></li></ul> <p> 2. <br />Design is about solving problems and providing elegant solutions. <br />Information design is about solving information problems.<br /><br />David McCandless<br />Clip<br /> 3. David McCandless<br /> 4. What Success Looks Like<br />Source<br /> 5. GOOD<br /> 6. GOOD<br /> 7. LESS GOOD<br /> 8. LESS GOOD<br /> 9. UGLY<br /> 10. UGLY<br /> 11. InfographicSuccess<br />70% Content<br />30% Promotion<br /> 12. 13. Hooks &amp; Narratives<br /> Resonate<br /> 14. Important Data: High and Huge<br />Source<br /> 15. Data.gov<br />Census.gov<br />BLS.gov <br />USA.gov<br />Infochimps.com<br />Opendata.socrata.com<br />OpenDataDirectory.com<br />Quora.com/Datasets<br /> 16. 17. You Cant Do This In Excel<br />DegreeSearch.org<br /> 18. ColorSchemeDesigner.com<br /> 19. ColourLovers.com/palettes<br />Kuler.adobe.com<br /> 20. Source<br /> 21. Email <br />Marketing<br />Social <br />Bookmarking<br />Blog <br />Commenting<br />Content <br />Repurposing<br />Blog Seeding<br />Press <br />Release<br />Infographic<br />Directories<br />Content <br />Refresh<br />Social Media <br />Sharing<br />Home Page<br />Banners<br /> 22. Start With Your Own Website: Fake Your Own Greatness<br /> 23. Blog Seeding<br /> 24. Who Linked To Past Infographics?<br />Research Niche Infographics<br />Search Visual.ly / other infographic sites by keyword<br />Search Google<br />Intitle:keyword + infographic<br />Inurl:keyword + infographic<br />Keyword + infographic<br /> 25. Promotion Outreach<br />For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content.<br />Source<br /> 26. Social Bookmarking<br />Networks are valuable. Use your own or pay others for the use of theirs.<br /> 27. Infographic Submission<br /> 28. Content Repurposing<br /> 29. Use Tineye.com and Google to find those who embed your graphic request attribution and add contacts to your database for future outreach<br />Add additional text, internal links to other pages to aid SEO<br />Determine which keywords are sending traffic to the infographic enhance on-page optimization<br />Learn from your successes and mistakes<br /> 30. If youre navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, its like coming across a clearing in the jungle.<br />David McCandless<br /> 31. Scott Cowley<br />scottcowley@zagg.com<br />ZAGG.com<br />Twitter.com/scottcowley<br />Linkedin.com/in/scottcowley<br />All major baked goods accepted.<br /></p>