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Using Social Media Effectively:Recognize it’s a means to a end
Ann Treacy
www.byteoftheweek.com
www.treacyinfo.com
Three Easy Steps
1. Build a Base
2. Create a Space
3. Mobilize
Have a goal in mind!Be Purposeful!!
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Find the Story
• Find the people who are talking
• Recognize potential friends and efluencers
• Read the stories they are telling
• Recognize trends
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Do Some Stalking
• Find Twitter #• Find Facebook Pages & Groups• Find YouTube Channels• Find Pinterest Boards
• Find the yeses, the nos and the maybes
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Connect
• Interact with existing social media havens
• Friend, follow and join• RT, reply, comment • Try to make a real
world connection
Learn the rules of engagement for your base!
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Build a Space for your Story
• Storyify• Blog• Facebook
Page/Group• Twitter #• Pinterest• Tumblr
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Use Base Rules
• Pick the right time to post
• Choose the right people to tag
• Choose the right hashtags
• Understand how people share
• Reach efluencers!
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Call to Action
• Change a vote• Impact policy• Raise money• Change behavior• Inform an audience• Adopt kittens• Crowdsource a
solution
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Assess Impact
• Track statistics• Assess successful
strategies– Times to post– Calls to action
• Keep an eye on trends and ultimate goals
• Go back to the base…
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Get the presentation here:http://byteoftheweek.com/
Thank you!
